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How to teach a blended digital marketing course with real world practitioner inputs
This document outlines how to teach a blended digital marketing course using inputs from real-world practitioners. It recommends that faculty carefully plan lessons with practitioners, allowing them to lead sections and provide practical examples. A 2018 survey found that over 90% of students felt teams of faculty and practitioners either met or surpassed their expectations. The perfect combination involves mutual respect, creating shared outcomes from individual contributions, and maintaining a high energy level. Practitioner inputs could also include serving as a corporate fellow, creating an online series, alternating teaching sessions, or guiding real-world projects.
