The document outlines essential questions to consider when hiring a website designer, covering aspects such as client needs, project management, and payment terms. It emphasizes the importance of usability, flexibility, and content in website design, alongside details on content management systems and post-launch support. Additionally, it provides various resources and tools for digital marketing and lead generation.

1. Designing a New
Website? 12
Things To Ask a
Website Designer

2. Alex Oliveira
Prediq CEO

3. Who Is
Your
Customer
?

6. 1. Can you send
me a list of sites
you designed?

9. 2. Do you charge
hourly or by
project?

10. Content Solutions

11. 3. Do you have a
project manager
or 1 contact for
the entire
project?

12. Balsamiq,
Invisionapp
,
Mockingbird
, UXPin ,
Visio
Wireframe

13. Customer Journey

14. Usability Testing v/s UX Audit
The difference between usability testing and a UX audit is their information flow
direction: an audit infers problems from a set of pre-established standards or goals,
whereas testing infers problems from user actions.
Evaluate Design
1. Whether the redesigned UX is usable?
2. Is it easy to interact for the end user?
3. Is the design flexible and easy to change?
4. Does it provide the desired solution to user’s problems?
5. Does the product have the credibility that makes someone
want
to use it because of the experience it provides?

16. 4. How many
revisions am I
allowed?

17. Content Audit Prioritize Existing Content
•Keep
•Improve
•Remove

18. Identifying Opportunities & Keyword Gaps

19. 5. What are the
payment terms?

20. Keyword Research

21. 3 Types of Search
1. Transactional
2. Informational
3. Navigational
Analyze Search
Intent
Content Framework
1. Your primary
keywords
2. Secondary keywords
3. Optimal word length
4. Terms to include in
the title & meta
description
#ContentStrateg
y

22. Google Trends

24. #ContentCreatio
n

25. 6. What CMS will
you build it in?

26. CMS (Content Management System)

27. 7. What support
do you offer once
the site is live?

28. Google Search Console

29. Traffic Channels

30. Lead
Funnel
Workflow

31. 8. Do you work
using
templates/themes
or build custom
sites?

34. 9. Will the
website be
responsive?

36. 10. Who will write
or migrate the
content?

38. 11. What services
do you provide?

39. Landing
Pages

40. The Offer!

41. Video
• More Online Video During Prime Time
• Watching On More Devices At Once
• Opps To Reach Your Audience
• 500+ hrs of Video Each

42. Types of Videos
• How-To Videos
• Product Videos
• User-Generated Testimonial Videos
• Customer Testimonial Videos
• Live Video

43. Be an
Industry
Expert

44. FAQ’s

45. EMAIL SUBSCRIBERS

47. 12. What kind of
results can I
expect?

48. • Stakeholders
• Budget
• Timeline
• Team

49. 1.Pagespeed Tool: https://developers.google.com/speed/pagespeed/insights/
2.Free Website Audit: https://www.prediq.io/website-audit/
3.Prediq Blog: https://www.prediq.io/digital-marketing-and-lead-generation-blogs/
4.Marketing Podcast: http://dadpreneur.co/
5.Digital Marketing Education: https://bizhack.com/digital-marketers-course/
6.Lead Gen Tool Guide : https://www.prediq.io/digital-marketing-tools_prediq-2021/
7.Marketing Evaluation: https://www.prediq.io/wp-content/uploads/2021/03/Prediq-Marketing-Evaluation-2021.pdf
8.Lead Gen eBook: https://www.prediq.io/online-leadgeneration-ebook/
9.Social Media # Kit: https://www.socialpilot.co/ebooks/trending-hashtags-kit-2021
10.Find Out Your Facebook Ad Score: http://ssqt.co/m5jrkmK

50. Alex Oliveira
Email: alex@prediqmedia.com
Phone: 954.600.0611
linkedin.com/in/alexoliveira1
Questions?
Thank you!