Steven Litt

strategysteven marketing steven litt strategy steven channel management research sales logistics shipping retail r&d new products launch channel stevenlitt business career professionalism tips strategy secondary research market analysis events planning marketing plan marketing research target market research margin social media marketing distribution new product development pitch objectives conduct fmcg delivery cases street research databases primary marketanalysis design 40x48 pallet truckload corrugate distrbution tiger trap analysis new product launch delta status quo baseline incremental trade marketing newproductdevelopment npd product launch meeting product launch launch meeting scheduling programs calendar marketingwheel marketingmix targeting targetmarket avatar map threat assessment advertising brief agency brief competitive advantage perceptual map positioning maps positioning map positioning representative research sample sample samplecriteria wholesale gross margin profit markup formula entrepreneur price msrp end price prospecting sales prep sales call crm key account buyer b2b marketing b2b volume forecast supply chain management pipeline forecasting forecast employeehandbook codeofconduct marketer manager ethics behavior behaviour data appends merged data consent raw data privacy anonymized big data observation central location test home use test beta test simulated test market testversuscontrol testversusbase test market market test test partnership advertising agency questions q&a proposal meeting étiquette job networking smart wise marketing objectives marketing and advertising smart objectives s.m.a.r.t. recos recommendations conclusions findings report business report practical clm client 1on1interview focusgroup nda brief graduates advice college education strategysteven writing business communication spitfire trends digital