Van Oakes, giveaway guru, discusses his strategy on how to use Facebook ads and influencers to run a highly profitable giveaway campaign.

1. Van Oakes
VAN OAKES
FACEBOOK MARKETING

2. SETUP OF BUSINESS
MANAGER
● AT LEAST 2 AD ACCOUNTS
● MULTIPLE FORMS OF PAYMENT
● CONNECT BOTH FB AND IG PAGES
● VERIFY ALL PIXEL EVENTS ARE FIRING
● UPLOAD CATALOG

3. CUSTOM AUDIENCES TO
TARGET WITH ADS
● CUSTOMER FILE
○ MUST PROVE YOU OWN THESE
CUSTOMERS
● WEBSITE TRAFFIC
○ ACTIONS TAKEN ON YOUR SITE
● APP
○ ACCESSED YOUR APP
● OFFLINE ACTIVITY
○ MAY HAVE VISITED YOUR PHYSICAL
STORE AND PURCHASED
● ENGAGEMENT
○ PEOPLE WHO HAVE ENGAGED ON
YOUR FB OR IG

4. STEP 1 – FIND A PRODUCT WITH
MARGINS TO RUN A GIVEAWAY
• 300% margin
• Product ($5)
• Paid Traffic ($5)
• Giveaway Cost ($5)
• Influencer Commission ($5)
• Additional Promotion ($5)
TOTAL =
$25AOV - $55
LTV - $125
PROFIT - $100

5. STEP 2 – ESTABLISH A GIVEAWAY
• Know your niche!
• 5 W’s
• Who
• What
• Where
• When
• WHY!!! (by far the most important)
• What excited YOUR consumer?
• Have a clear start and end date

6. STEP 3 – SET UP WEBSITE FOR THE
GIVEAWAY
• K.I.S.S. (keep it simple stupid)
• 6th grade reading level (11 year
old)
• Giveaway needs to be front and
center
• Consistency is crucial

7. STEP 4 – FIND THE CORRECT INFLUENCER
• It’s not about followers!
• Engagement Rate
• Less than 1% - Low
• 1%-3% - Avg
• 3%-6% - Good
• 6%+ - Great
• Shoot for over 4%
• Clouthq.com or a screenshot of insites

8. STEP 5 – SET UP INFLUENCER DEAL
• 3 types of deals
• Pay Per Post
• Revenue Share
• Ownership
*Higher quality content when payout is performance based
(8-12% REV SHARE)

9. STEP 6 – Request Access
• Don’t ask for access to
their page!
• Explain how this will
benefit them
• TIME
• WORK
• FACEBOOK
• MONEY
How to do: go into business manager>business settings>pages>add page>request access

10. STEP 7 – LAUNCH MAIN CAMPAIGN
• From your brands page
• Jaw dropper
• 5 second hook
• Spark a discussion
• Broad targeting
• Influencer share

11. STEP 7 – LAUNCH MAIN CAMPAIGN
• -PPE Video @ 25% of Ad Spend
• -Video Views @ 50% of Ad Spend (trying to
collect an audience)
• -Conversions @ 25% of Ad Spend budget
• -Influencer Share Ad
• (SHARING POST IDs IS VITAL!)

12. STEP 8 – INFLUENCER CAMPAIGN
• Raw vertical selfie video
• Under 60 seconds
• Ask a question
• Influencer with your product
• Giveaway – product – giveaway
• 10 Sec swipe up video

13. STEP 8 – INFLUENCER CAMPAIGN
- Conversions Objective @ 50% budget
- Video View Objective @ 25% budget
- PPE @ 25% budget
- SHARING POST IDS IS VITAL
- You want the engagement on the post
- Monitor comments
- Target custom audiences from shared post.
- 95% VV, 75% VV, 50% VV, and LLA of
them all
- Broaden your targeting
- Heavy D doesnt just do trucks. He does
UTV and motorcycles. So target that
- Influencer story w/ swipe up.
- 2 or 3 stories long with swipe up on all

14. STEP 9 – BLOW OUT CAMPAIGN
• Same style video from influencer
• 1 week campaign
• New incentive
• Everyone gets a physical prize
• Clear end date
2 Things:
• Pushes on the fence buyers to purchase
• Pushes people already entered to enter
again!

15. STEP 9 – BLOW OUT CAMPAIGN
• Where you see your best ROAS
• Retargeting Ad Account
• Dynamic Ad
- VC- 2,7,14,30 Days
- ATC- 2,7,14,30 Days
- PUR- 45 Days w/o PUR in 3 Days
- Engage w/ insta w/o PUR
- Engage w/ FB w/o PUR
- Engage w/ post w/o PUR

16. Results:
Last 4 days:
• $144,075 spent FB
• $797,481 conversions
• 5.5x ROAS
$1,296,544 Sales

17. Results:
Last Day:
• $48,684 spent
• $232,197 conversions
• 4.8 ROAS
$447,055 Sales

18. STEP 10 – SHOW THE WINNERS
• Instant gratification
• Buyers remorse
• Shipping times
• Return customers

19. OVERVIEW
1. Find a product
2. Establish a giveaway
3. Set up website for the giveaway
4. Find the correct influencer
5. Set up influencer deal
6. Request page access
7. Launch main campaign
8. Influencer campaign
9. Blow out campaign
10.Show the winner

20. Thank
You!
Van Oakes
@itsyourboyvan
FB: van.oakes
van@sellerz.com