What are SMART goals? How do you set them? This presentation includes a definition of the SMART framework, and how to use it, with examples.

1. How To Set SMART
Goals (With
Examples)
Stefania Rossi • 11.06.2020
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2. Overview
Contents
● What are SMART goals?
● What does SMART mean?
● Do SMART goal really work?
● How to write smart goals
○ Before you start
○ A template for SMART goals
● How to bring Smart goals to the team
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3. What are SMART goals?
Definition
● The SMART framework is a scheme for setting up
goals that are actually achievable
● The first written mention of the SMART framework
was in 1981 in an article by George T. Doran on
Management Review.
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4. What does SMART mean?
Definition
● “SMART” is an acronym: basically, the five words are the criteria to follow to
set the goals
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5. What does SMART mean?
Acronym explanation
● Specific: is targeted on an area of improvement;
● Measurable: has clear success metrics assigned to it;
● Achievable: can be broken down in realistic steps;
● Relevant: fits inside the general scope and strategy of the project;
● Time-bound: has a (realistic) deadline
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6. Do SMART goals work?
PROs
● Measurable reference for reporting
● Targeted goals make resource
allocation easier
● Repeatable framework
CONs
● Work on the short term, less on the
long term
● Not a flexible framework
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7. SMART goals:
templates and examples
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8. Before you start
Analyze the current status:
● Take a look at Google Trends to predict where your industry will be going:
● Check how you and your team have been using their time;
● Consult with management on the goals and expectations, and how to fill your
actions in the strategy;
● Review the strategies you’ve implemented this far and identify what you achieved
and what you missed.
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9. Specific
What area are you trying to improve? What exactly will you do?
Example
Generic goal: I want more leads
Specific goal: I will improve the conversion rate of the website
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10. Measurable
How will you know you have achieved your goal? In what ways
will you measure it?
Example
Generic goal: I will increase the conversion rate of the website
Measurable goal: I will increase the conversion rate of the website by 25%. I will
track goals in Google Analytics to make sure I reach the result.
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11. Achievable
What result is most likely to be achieved? Do you have the
resources and capabilities? Can you break the goal down in steps?
Example
Achievable goal: I will increase the conversion rate of the website by 25%, by
optimizing the CTAs, changing the buttons size and movie the content above-
the-fold. I will track goals in Google Analytics to make sure I reach the result
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12. Relevant
How does the goal fit in the strategy? Is it meaningful? Will it help
or jeopardize other goals?
(You don’t really need to include this part in the goal statement, as long as you
include this questions in your pre-goal setting analysis)
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13. Time-Bound
How much time will you allow for reaching this goal? Can you
define a reasonable deadline in the calendar?
Example
Time-bound goal: I will increase the conversion rate of the website by 25% in Q2,
by optimizing the CTAs, changing the buttons size and moving the content
above-the-fold.I will track goals in Google Analytics to make sure I reach the
result.
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14. How to bring Smart goals to the
team
1 Write the goals down
Put all your goals into writing and keep them available for you and your team to review
2 Share them with team
Explain to the members of your team what they’re working towards. It will improve
communication and transparency
3 Analyze
Make sure to monitor the progression of your projects and goals regularly
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15. Sources:
https://blog.timeneye.com/smart-goal-setting/
https://www.briantracy.com/blog/general/setting-goals-and-
objectives-5-myths/
https://community.mis.temple.edu/mis0855002fall2015/files/
2015/10/S.M.A.R.T-Way-Management-Review.pdf
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