Top Tips and Tricks for creating a Kick Ass Pitch Deck

TOP TIPS
AND TRICKS
FOR CREATING A
KICK ASS PITCH DECK
PRESENTED BY:
ELLENA OPHIRA
FOUNDER + CEO, WEDDINGLY
JUNE 2019
This presentation was first presented at
the Women of Silicon Roundabaout conference 2019

WHO
WE ARE.
Weddingly is a female driven
Tech start-up, on a mission to
shake up and innovate the
wedding industry.
COPYRI GHT WEDDI NGLY LTD WEAREWEDDI NGLY. COMC

KEY DOCS FOR
YOUR SUITE.
Cashflow
Assumptions
200 words
about your Biz.
Tech
Spec/Discovery
Doc
1-2 page Executive
Summary
SKINNY
Pitch Deck
FULL FAT
Business Plan
+ Cashflow
SUPERSIZE
AND, THE SIDES.

PITCH DECK
ESSENTIALS
The User Problem
The Solution
The Market size + Opportunity
The Business Model
The Competitive Landscape
The Product + Your Edge
The Team
The Strategy
The Financials
The Ask
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

USER PROBLEM +
YOUR SOLUTION.
The problem.
What problem are your customers struggling with?
Why is it important that you solve this problem?
The solution.
How does your product or service solve that problem?
1 - 2
PAGES
2 -3
SENTENCES
GRAPHICS
Top Tip:
Comparators are a great way to draw reference to successful
stories + immediately illustrate what you mean.
Paint the picture of the problem your customers are
facing. Then tell them how you’re uniquely qualified to
solve it.
This is how you’ll prove your value potential to investors.

THE MARKET SIZE +
OPPORTUNITY.
Top Tip:
This is not about the Competitive landscape, just focus on
industry trends and the market.
Hit them hard with numbers and stats. They can't argue with
facts.
What is the need for your product or service?
How big is the opportunity?
What piece of the pie are you after?
1 -2 PAGES
KEY STATS
+
CHARTS
This is where investors get excited. They really want to
understand your value proposition. Tell them how many
potential customers there are for your business.

THE BUSINESS
MODEL.
Top Tip:
Keep it simple! Investors want to understand quickly and
clearly what your revenue streams are and how easy it will be
for you to acquire customers.
How will you make money?
In the beginning? In the future?
1 PAGE
2-3
SENTENCES
LISTS
ICONS + TEXT
This should be clean, simple and clear.
Include key info about your revenue- is it recurring etc?
What's the average spend per customer?
Are there additional revenue streams? Upsell/Upgrade opportunities?

THE COMPETITIVE
LANDSCAPE.
Top Tip:
Keep the text light, but tell the story with graphics.
Use a feature chart to highlight varying functionality at a glance.
Or a grid, where you demonstrate where you sit in the market.
Who is currently dominating the market? How well?
Who is your competition?
Where do you sit in the market?
1 PAGE
LOGOS + TEXT
CHARTS
Be open and honest. This also demonstrates your
knowledge and awareness of your industry.
Be the expert.

THE PRODUCT +
YOUR EDGE.
Top Tip:
Use stats and data from Traction or Market Research
conducted thus far. Demonstrate a proven desire for your
product or service.
Showcase your Product/Service.
How are you different from the competition?
How will you stand out?
How will you win?
Where are you now?
1-3 PAGES
IMAGES
+
DATA
Now's your time to shine. Demo your product in more
detail. Highlight your USPs.
Split this into 3 pages for ease and simplicty; The Product
Why we're different, Traction thus far.

THE TEAM.
Top Tip:
If you have any high profile, or key industry supporters /Board
Members/ NED's or Advisors, showcase these here.
Leverage their expertise and reputations to your advantage.
Their support in you is influential and valuable social proof.
Who makes up your Team?
Tell us about their skills and experience?
Why are you the best team to execute on this vision?
1 PAGE
IMAGES
+
MINI BIOS
Instill confidence that you have the skills and expertise to
execute on your vision. They're investing in you.

THE STRATEGY.
What's your plan? Your GTM?
Where are you going?
What are your goals? How will you get there?
1-2 PAGES
TIMELINE
+
LIGHT TEXT
Top Tip:
You can't do everything today, so this is your chance to
showcase your full vision. Prove you know where you're going.
Tease investors with future plans.
Include milestones both short and long term. Show them
your immediate GTM and then excite them about your
long term goals.

THE FINANCIALS.
Top Tip:
Use charts to really highlight growth.
Showcase growth that best supports you, it might not be
financial, so highlight adopter growth or sign ups etc.
How much is this going to cost?
What do you already have secured?
What are your projections?
How much money have you made/are you making?
Key metrics.
1 PAGE
MINI
PROJECTION
CHART
GRAPHS
Include snap shot projections, give them enough to pique
their interest.
Be honest, yet bold enough to appeal.

THE ASK.
Top Tip:
Investors want to know what you're spending the money on, demonstrate
your spend split with easy to grasp percentage breakdowns.
Sources like Crunchbase are really useful here - include data of
comparable sales and exits to demonstrate an appetite for your market.
How much are you raising?
What do you need the money for?
What is your exit plan?
1 PAGE
FACTS +
FIGURES
+
2-3
SENTENCES
Keep this clean and clear.
Tell Investors if you are eligible for EIS or SEIS.
Whilst you may not have a concrete exit plan, still outline
your thoughts and plan for this.

BRAND DESIGN +
TONE
Top Tip:
There are great bits of software out there that can help with
template design, like Canva and SlideBean. Perfect for design
novices!
Make a GREAT first impression.
Stand out from the crowd.
Communicate your Brand style and tone with a visually
powerful and cohesive Deck.
Keep it short, keep it simple, keep it succinct.

SOFTWARE THAT WILL
CHANGE YOUR LIFE.
MANAGING YOUR LEADS TRACKING YOUR PROGRESS
Track your leads like sales leads. Keep a clear
record to help you monitor responses and
progress.
Keep a track of all your Docs and
correspondence. Track open rates, what pages
people are spending time on etc. Stay informed
of progress.

THINGS TO REMEMBER
Use storytelling and graphics to create that emotional connection.
Show your passion, they are investing in you as much as they are
investing in your idea.
A Pitch is a discovery, not a test. You are the expert.
Be personal: Know who you are meeting, so that you can tailor your
Pitch to them.
THE DECK + THE PITCH

THINGS TO REMEMBER
Feedback is key to perfecting your Pitch and Deck.
BUT everyone will want to see something different, so take on board
what resonates with you.
Fundraising will take longer than you think. Be prepared.
Your time is precious, don't waste it on bullshit meetings.
Get the answers you need to move on. You are not a priority, you
have to advocate for yourself.
FEEDBACK + TIMING

MOST
IMPORTANTLY...
Fundraising is tough. Fact.
But it's an amazing journey with huge
opportunity.
And, it takes just 1 meeting for
everything to change.
It's only over, if you quit. Keep going
and just keep moving forward.
Celebrate your wins and build a strong
support network around you.
YOU CAN AND YOU WILL.

REFERENCES
Images were taken from publicly listed and accessible Decks from the following companies.
Uber, Crew, AirBnB, Buffer, Reddit, Castle, Cleaner on Demand, WeWork and Canvas.
Sources:
https://piktochart.com/blog/startup-pitch-decks-what-you-can-learn/
https://www.thinklions.com/blog/the-best-pitch-decks-weve-ever-seen/
https://www.forbes.com/sites/alejandrocremades/2018/07/03/best-pitch-decks-the-early-stage-
pitch-decks-of-the-hottest-funded-startups/#2e5cb2b41915
https://business.tutsplus.com/articles/startup-pitch-deck-examples--cms-33037
https://slidebean.com/blog/startups-pitch-deck-examples

Ellena Ophira
Founder + CEO, Weddingly
e/ ellena@weareweddingly.com
in/ ellenaophira
tw + insta/ @ellenaophira

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