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Next-Generation Car Service
1
Cabs in 2008
• Most use aging & inefficient technology
– Radio dispatch, no 2-way communication
– Most common car, Ford Crown Victoria = 14mpg
• Hailing is done by hand or phone
– No GPS coordination between client/driver
– Significant fareseeking or “dead-time”
2
The Medallion System
• Taxi-monopolies reduce quality of service
– Medallions are expensive, and drivers underpaid
– Medallions cost ~$500k, drivers make 31k
– No incentive/accountability for drivers/clients
• Digital Hail can now make street hail unnecessary
3
UberCab Concept
• A fast & efficient on-demand car service
• Market: Professionals in American cities
• Convenience of a cab in NYC + experience of a
professional chauffeur. But in SF and NYC
• Latest consumer web & device technology
– automate dispatch to reduce wait-time
• Optimized fleets and incented drivers
• The “NetJets of car services”
4
1-Click Car Service
• Must be a member to use the service
– Professional and trustworthly clientele
• Not hailed from street
– So no medallion licenses are required, since
clients are service members & use digital-hail
• Guaranteed Pick-up (unlike a yellowcab)
– Mobile app will match client & driver
– See photos of each other
5
Key Differentiators
• Members Only - Respectable clientele
• 1-click hailing – “Pickup here in 5 mins”
• Fast Response time – easier than calling
• Luxury automobiles – Mercedes Sedans
• Great drivers – “Rate your trip” feature
• High-tech solution: Geo-aware auto-dispatch
• Optimized fleet – Logistical LBS software
6
Operating Principles
• Luxury service on-demand
• Modern and fuel-efficient fleet
• Customer-focused, computer-coordinated
• The best end-user experience possible
• Statistically optimized response time
• Pre-paid, cashless billing system
• Profitable by design
7
UberCab apps
• 1-Click request from Geo-aware devices
• SMS from any phone: “pickup @work in 5”
8
UberCab.com
• Book Trips, show Fleet status, trip history
• Pre-specify locations with labels + coordinates
– To enable easy texting of pickup locations
• Google Maps integration
– Lat/long for “home”, “bob-work”, “alice-apt”
9
Use-Cases
• Trips to/from restaurants, bars & shows
• Fast local transport where parking isn’t easy
• Airport pickup/dropoff (pre-scheduled)
• Working while commuting (wifi in cars)
– 3 person rideshare to a South-Bay campus
• Dropping off Kids at School
• Elderly transport
10
User Benefits
• Cabs don’t guarantee pickup, can take 45 mins
• Cab aren’t as safe or clean as limos
• Car services require 1-3 hours notice
• Car services transfers average over $60 + tax
• UberCab would be faster & cheaper than a limo, but
nicer & safer than a taxicab
11
Environmental Benefits
• Better Utilization of Vehicle Resources
– In NYC, 35% of time is spend looking for fares
– In less dense cities, can be over half “dead-time”
– As swarm size increases, efficiency will improve
• Hybrid vehicles (2x efficiency of a cab)
– Mercedes S400 BlueHybrid, Lexus GS-450h
– Reduce carbon footprint, better use of time in car
• Ridesharing/Carpooling incentives – lower rates
– Trip to SFO, or Ballpark to Marina after a game
12
UberCab Fleet
• Premium – S550 for SF Beta clients
• 30mpg with S400 BlueHybrid (in 2010)
• Standard – Lexus GS450h or e320– 23mpg
• Existing cab/towncar fleets get 14-16 mpg
13
Initial Service Area
• Central SF to Start, Manhattan soon after
14
Technology
• Mobile phones + intelligent scheduling
– Applications for iphone, blackberry, symbian
– Operations research for route optimization
• Payment/utilization/reputation tracking
• Patent-pending system design
15
Demand Forecasting
• Cars hover in statistically optimized positions
– minimize expected pickup time given hour of week &
weather/traffic conditions
16
Overall Market
• $4.2B annually and growing
• Top 4 players combined only 22% of revenues
17
Composition of Market
• Focus on Urban service on-demand
• 2007 Market
18
Target Cities
• Focus on SF/NYC to begin
• Expand to LA, Chicago, Houston, PA, Dallas
– This covers 50% of entire US market
19
Potential Outcomes
• Best-Case Scenario
– Becomes market leader, $1B+ in yearly revenue
• Realistic Success Scenario
– Gets 5% of the top 5 US Cities
– Generates 20-30M+ per year profit
• Worst-Case Scenario
– Remains a 10 car, 100 client service in SF
– Time-saver for San-Francisco based executives
20
SmartPhones, Aug2008
21
Future Optimizations
• Cheaper cars by buying used
• Less expensive hybrid vehicles (prius)
• More accurate GPS technology
• Discounted rates for Sun-Tues multi-hour bookings
• Pay premium for on-demand service
• “get here now” costs more than “tomorrow at 5pm”
22
Marketing Ideas
• YellowCab is the only recognizable brand
– Become the ubiquitous “premium” cab service
• Invite Only, referred from an existing member
• Possible slogan: The One-click cab
• The NetJets of Limos
• Cabs2.0
23
Location-Based Service
• Extend infrastructure to other LBS applications
– Delivery, non-critical medical/governmental use
• Growing to a $3.5B industry by 2010
24
Progress to Date
• Ubercab.com reserved + “ubercab” SMS code
• California LLC + trademark filed
• Iphone dev license applied for Nov28,08
• Bank Account + Paypal account created
• 5 advisors & 15 clients now recruited
• Provisional patent filed
• NEXT: buy 3 cars, develop app, Feb1st demo
– Raise a few million, small-office + GM in SF
25

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Uber pitch deck

  • 2. Cabs in 2008 • Most use aging & inefficient technology – Radio dispatch, no 2-way communication – Most common car, Ford Crown Victoria = 14mpg • Hailing is done by hand or phone – No GPS coordination between client/driver – Significant fareseeking or “dead-time” 2
  • 3. The Medallion System • Taxi-monopolies reduce quality of service – Medallions are expensive, and drivers underpaid – Medallions cost ~$500k, drivers make 31k – No incentive/accountability for drivers/clients • Digital Hail can now make street hail unnecessary 3
  • 4. UberCab Concept • A fast & efficient on-demand car service • Market: Professionals in American cities • Convenience of a cab in NYC + experience of a professional chauffeur. But in SF and NYC • Latest consumer web & device technology – automate dispatch to reduce wait-time • Optimized fleets and incented drivers • The “NetJets of car services” 4
  • 5. 1-Click Car Service • Must be a member to use the service – Professional and trustworthly clientele • Not hailed from street – So no medallion licenses are required, since clients are service members & use digital-hail • Guaranteed Pick-up (unlike a yellowcab) – Mobile app will match client & driver – See photos of each other 5
  • 6. Key Differentiators • Members Only - Respectable clientele • 1-click hailing – “Pickup here in 5 mins” • Fast Response time – easier than calling • Luxury automobiles – Mercedes Sedans • Great drivers – “Rate your trip” feature • High-tech solution: Geo-aware auto-dispatch • Optimized fleet – Logistical LBS software 6
  • 7. Operating Principles • Luxury service on-demand • Modern and fuel-efficient fleet • Customer-focused, computer-coordinated • The best end-user experience possible • Statistically optimized response time • Pre-paid, cashless billing system • Profitable by design 7
  • 8. UberCab apps • 1-Click request from Geo-aware devices • SMS from any phone: “pickup @work in 5” 8
  • 9. UberCab.com • Book Trips, show Fleet status, trip history • Pre-specify locations with labels + coordinates – To enable easy texting of pickup locations • Google Maps integration – Lat/long for “home”, “bob-work”, “alice-apt” 9
  • 10. Use-Cases • Trips to/from restaurants, bars & shows • Fast local transport where parking isn’t easy • Airport pickup/dropoff (pre-scheduled) • Working while commuting (wifi in cars) – 3 person rideshare to a South-Bay campus • Dropping off Kids at School • Elderly transport 10
  • 11. User Benefits • Cabs don’t guarantee pickup, can take 45 mins • Cab aren’t as safe or clean as limos • Car services require 1-3 hours notice • Car services transfers average over $60 + tax • UberCab would be faster & cheaper than a limo, but nicer & safer than a taxicab 11
  • 12. Environmental Benefits • Better Utilization of Vehicle Resources – In NYC, 35% of time is spend looking for fares – In less dense cities, can be over half “dead-time” – As swarm size increases, efficiency will improve • Hybrid vehicles (2x efficiency of a cab) – Mercedes S400 BlueHybrid, Lexus GS-450h – Reduce carbon footprint, better use of time in car • Ridesharing/Carpooling incentives – lower rates – Trip to SFO, or Ballpark to Marina after a game 12
  • 13. UberCab Fleet • Premium – S550 for SF Beta clients • 30mpg with S400 BlueHybrid (in 2010) • Standard – Lexus GS450h or e320– 23mpg • Existing cab/towncar fleets get 14-16 mpg 13
  • 14. Initial Service Area • Central SF to Start, Manhattan soon after 14
  • 15. Technology • Mobile phones + intelligent scheduling – Applications for iphone, blackberry, symbian – Operations research for route optimization • Payment/utilization/reputation tracking • Patent-pending system design 15
  • 16. Demand Forecasting • Cars hover in statistically optimized positions – minimize expected pickup time given hour of week & weather/traffic conditions 16
  • 17. Overall Market • $4.2B annually and growing • Top 4 players combined only 22% of revenues 17
  • 18. Composition of Market • Focus on Urban service on-demand • 2007 Market 18
  • 19. Target Cities • Focus on SF/NYC to begin • Expand to LA, Chicago, Houston, PA, Dallas – This covers 50% of entire US market 19
  • 20. Potential Outcomes • Best-Case Scenario – Becomes market leader, $1B+ in yearly revenue • Realistic Success Scenario – Gets 5% of the top 5 US Cities – Generates 20-30M+ per year profit • Worst-Case Scenario – Remains a 10 car, 100 client service in SF – Time-saver for San-Francisco based executives 20
  • 22. Future Optimizations • Cheaper cars by buying used • Less expensive hybrid vehicles (prius) • More accurate GPS technology • Discounted rates for Sun-Tues multi-hour bookings • Pay premium for on-demand service • “get here now” costs more than “tomorrow at 5pm” 22
  • 23. Marketing Ideas • YellowCab is the only recognizable brand – Become the ubiquitous “premium” cab service • Invite Only, referred from an existing member • Possible slogan: The One-click cab • The NetJets of Limos • Cabs2.0 23
  • 24. Location-Based Service • Extend infrastructure to other LBS applications – Delivery, non-critical medical/governmental use • Growing to a $3.5B industry by 2010 24
  • 25. Progress to Date • Ubercab.com reserved + “ubercab” SMS code • California LLC + trademark filed • Iphone dev license applied for Nov28,08 • Bank Account + Paypal account created • 5 advisors & 15 clients now recruited • Provisional patent filed • NEXT: buy 3 cars, develop app, Feb1st demo – Raise a few million, small-office + GM in SF 25