This document discusses how social media and email marketing can be utilized simultaneously to increase engagement and conversions. It provides tips for promoting social media pages and content through email, including social sharing buttons in emails, building email opt-in forms on social platforms, and showcasing blog posts and social media profiles in emails. When used together correctly, social media and email marketing can significantly increase click-through rates compared to using either channel alone.

1. How to Utilize the Power of Social Media and Email Marketing Simultaneously
Holy 158% Increased Click-
Through Rates, Batman!

2. If you believe that email marketing should
stay separate from social media, now is the
time to find out that this is far from the
truth.

3. When done
correctly, social
media can have an
incredible impact
on your email
marketing
methods; they can
go together like
Batman and Robin.

4. Alone they have their own
individual power...

5. But when
combined
they can take
on the world.

6. There are over 1.44
billion active users on
Facebook, with this
number growing 13
percent year-on-year
(Facebook). So why
wait any longer to
attract these users?

7. There are numerous
ways to utilize the
power of social
media and email
marketing
simultaneously.

8. Promote: Use emails to encourage
people to join your social media pages.

9. Include a ‘re-tweet this’
in your email: This way
you will give your
readers the chance to
further interact with
your brand and share
your news to the social
media world.

10. Base an email solely on social media: Have
an offer, for example, ‘Invite 50 friends on
Facebook and you get 15% off!’

11. Opt-in: Build an email opt-in form on
Facebook so that users can sign up to
your emails.

12. Add to your blog: If you use email to
showcase your blog posts, make sure to
include social sharing buttons.

13. Be proud of
your
relationship
with Batman:
Place your
social media
icons at the top
of your email.

14. You need to be where your
customers are, so social media is
a must when implementing an
email marketing plan. Give them
somewhere to ‘check you out’ to
see more about your company,
likes, comments, photos, re-
tweets etc, so your brand not
only gains awareness, but also
authenticity.

15. Emails that include social sharing buttons
have a 158% higher click-through rate than
emails which don’t, (GetResponse). And
more clicks mean more conversions!

16. http://dvfx.com
contact@dvfx.com
+357 25 33 77 80
Office 203, VashiotisBusiness Center,
Ag. Andreou& E. VenizelouSt,
3035 Limassol, Cyprus
For your FREE email marketing consultation
contact us today!