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Social is SEO


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Now that Google is strong-arming all of us into using Google+ by forcing Google+ results into the SERPs, social networking has definitely become part of SEO, and vice versa.

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Social is SEO

  1. 1. It’s time to treat social marketing like SEO SMX Israel 2012 January 15, 2012, Jerusalem By: Miriam Schwab Follow me: @miriamschwab Follow me! @miriamschwab
  2. 2. SPYW(pronounced spew) Follow me! @miriamschwab
  3. 3. Page: Social me, baby! Follow me! @miriamschwab
  4. 4. Follow me! @miriamschwab
  5. 5. But what about “Social Search”• SEOmoz study in August 2010: ”internal links with a tweet that gets 3 or more RTs, will help in increasing the time and rate at which they get indexed.” Follow me! @miriamschwab
  6. 6. Update to Social Search, Feb. 2011:“First, social search results will nowbe mixed throughout your resultsbased on their relevance…you’llstart seeing more from people likeco-workers and friends.” Follow me! @miriamschwab
  7. 7. “Second, we’ve made SocialSearch more comprehensive byadding notes for links peoplehave shared on Twitter and othersites. In the past, we’d show youresults people created and linkedthrough their Google profiles.Now, if someone you’reconnected to has publicly shareda link, we may show that link inyour results…”Source: Follow me! @miriamschwab
  8. 8. 1. Personal Results, which enable you to find information just for you, such as Google+ photos and posts…;2. Profiles in Search, both in autocomplete and results, which SPYW enable you to immediately find people you’re close to or might be interested in following; and,3. People and Pages, which help you find people profiles and Google+ pages related to a specific topic or area of interest…Source: @miriamschwab Follow me!
  9. 9. Follow me! @miriamschwab
  10. 10. Google: but we can’t access your social info! Poor us.1. See above.2. What is this: Follow me! @miriamschwab
  11. 11. Google Dashboard Follow me! @miriamschwab
  12. 12. Follow me! @miriamschwab
  13. 13. Follow me! @miriamschwab
  14. 14. Follow me! @miriamschwab
  15. 15. Facebook: 24,873 fans Twitter: 16,826Google+ followersgets 3rdplace Google+: 1214 have DA in circles Follow me! @miriamschwab
  16. 16. Follow me! @miriamschwab
  17. 17. Follow me! @miriamschwab
  18. 18. Follow me! @miriamschwab
  19. 19. Follow me! @miriamschwab
  20. 20. Connect your site to Google+1. Add to <head>: <link href="{plusPa geUrl}" rel="publisher" />2. Link from site to Page with rel=publisher3. Google Badge – like Facebook Page box. Use the configuration tool Follow me! @miriamschwab
  21. 21. Follow me! @miriamschwab
  22. 22. Use photos in creative way Follow me! @miriamschwab
  23. 23. Save your searches Follow me! @miriamschwab
  24. 24. Figure out a way to add value on Google+ Follow me! @miriamschwab
  25. 25. illuminea ▪ ▪ available at! Follow me! @miriamschwab