This document provides 10 tips for ramping up social networking activities to maximize business benefits. It recommends making social media engagement part of your daily routine by checking profiles and interacting with others' posts. It also suggests adding connections, creating and sharing compelling content, using hashtags, and leveraging platforms like Facebook pages, ads, and Instagram to expand reach and drive traffic. The overall message is that consistent, quality participation on major social networks can help boost business development and sales.
This free e-book contains for comprehensive articles about how to grow and managing your affiliate marketing channel. There are affiliate recruiting strategies, affiliate marketing strategies, affiliate management strategies, and more. Let me know what you think!
Thank you,
evan@experienceadvertising.com
This e-book is about: affiliate program management, how to manage an affiliate program, affiliate program management strategies, how to grow an affiliate program and manage it properly, fundamentals of affiliate program management, how to outsource affiliate program management, affiliate program managers and how to manage affiliate programs, best affiliate program managers, top affiliate program management, and more.
This is a great way to make up to 175 bucks per day by only using social media.
Yes, let me explain.
Look, some big companies are looking for ordinary folks from [WORLD WIDE] to handle their social media.
They'll give you some pre-made content that you have to copy and post on their social media.
You don't need to learn any social media advertising skills as the content is premade.
Just make sure you have a reliable internet connection, a smartphone, and a few minutes of your time daily.
Make money messing around on facebook deepmondal19
In this short guide, you are going to learn exactly how you can
start earning money in as little as 24 hours, doing the things that
you already do on Facebook!
This free e-book contains for comprehensive articles about how to grow and managing your affiliate marketing channel. There are affiliate recruiting strategies, affiliate marketing strategies, affiliate management strategies, and more. Let me know what you think!
Thank you,
evan@experienceadvertising.com
This e-book is about: affiliate program management, how to manage an affiliate program, affiliate program management strategies, how to grow an affiliate program and manage it properly, fundamentals of affiliate program management, how to outsource affiliate program management, affiliate program managers and how to manage affiliate programs, best affiliate program managers, top affiliate program management, and more.
This is a great way to make up to 175 bucks per day by only using social media.
Yes, let me explain.
Look, some big companies are looking for ordinary folks from [WORLD WIDE] to handle their social media.
They'll give you some pre-made content that you have to copy and post on their social media.
You don't need to learn any social media advertising skills as the content is premade.
Just make sure you have a reliable internet connection, a smartphone, and a few minutes of your time daily.
Make money messing around on facebook deepmondal19
In this short guide, you are going to learn exactly how you can
start earning money in as little as 24 hours, doing the things that
you already do on Facebook!
Facebook ABC's is your guide to navigating your way around Facebook.
What you will get from this Course is:
Understanding of how to use your Personal Profile
Creating and Using your Fan Page
Understanding Insights
Facebook Strategy to Generate Income
I see so many profiles across the social media domains that have huge followings and audiences, but when I have dug a little deeper and analysed the followings, I have noticed the majority are built up with random, meaningless audiences that have no bearing on the account.
How to use Linkedin to network yourself, and your business. From a presentation to the Florida Direct Marketing Association by Jim Gilbert of Gilbert Direct Marketing, Inc.
Reach Jim at jimdirect@aol.com, follow him at @gilbertdirect
Pinterest Marketing | how to use pinterest for marketingsocialahsan
Pinterest Marketing | Pinterest Business Demographic reports that 250 Million use Pinterest every month, making it one of the most popular social networks (behind Facebook and LinkedIn). https://blog.socialchamp.io/how-to-use-pinterest-in-marketing/
You're a Rock Star: Building Thought Leadership Through Social NetworkingJay Baer
Presentation to the Association of Management Consulting Professionals on use of social networking to build thought leadership.
Presented by Jason Baer of convinceandconvert.com and Elizabeth Sosnow of blisspr.com
blogging, social media, social networking, Twitter, linkedin advice and counsel
In the age of Web 2.0, driving traffic to your website is not all about search engine optimization (SEO). Part and parcel of an effective Internet marketing strategy is to ensure that your website is also present in the realm of social networks and media sharing. Visitors do not only arrive at websites only through search results, but also through links that their peers share through these social networks. What social networking platform could be more important than Facebook, the world's largest? With over 800 million active users, your website stands to reach a wide variety of audience through Facebook, and sometimes all it takes is one "Like" button in your webpages.
Facebook for business is becoming less and less attractive with the organic reach of fan page’s being regularly chopped down. There is, however, still potential to be found in using Facebook for business.
Facebook for businesses remains a viable channel to attract and engage with target audiences for the simple fact that it is still where they participate. Wherever your potential customers are, your business should follow.
Leverage the power of social media to build brand awareness, attract site visitors, and turn customers into promoters. More details on this presentation: http://www.alexrascanu.com/social-media-marketing-startup/
Presentation delivered at an Emerging Entrepreneurs training session organized by the Learning Enrichment Foundation in Toronto, Canada.
Facebook ABC's is your guide to Facebook Marketing. We focus on both using your Personal Profile as well as your Facebook Business Page in marketing online.
9 Social Media Advertising Methods - Inside the $16.9 Billion Advertising Mac...iMi Associates, Inc.
Social Media has quickly become a huge, and possibly overwhelming industry buzz word. Advertising options can seem numerous, and knowing where to start is key. There are many mediums of advertising online that are conducive to various objectives. In this presentation we give an overview of the many options of social media advertising. This presentation is meant to be educational and a great reminder on the many avenues you may choose to advertise in.
Facebook ABC's is your guide to navigating your way around Facebook.
What you will get from this Course is:
Understanding of how to use your Personal Profile
Creating and Using your Fan Page
Understanding Insights
Facebook Strategy to Generate Income
I see so many profiles across the social media domains that have huge followings and audiences, but when I have dug a little deeper and analysed the followings, I have noticed the majority are built up with random, meaningless audiences that have no bearing on the account.
How to use Linkedin to network yourself, and your business. From a presentation to the Florida Direct Marketing Association by Jim Gilbert of Gilbert Direct Marketing, Inc.
Reach Jim at jimdirect@aol.com, follow him at @gilbertdirect
Pinterest Marketing | how to use pinterest for marketingsocialahsan
Pinterest Marketing | Pinterest Business Demographic reports that 250 Million use Pinterest every month, making it one of the most popular social networks (behind Facebook and LinkedIn). https://blog.socialchamp.io/how-to-use-pinterest-in-marketing/
You're a Rock Star: Building Thought Leadership Through Social NetworkingJay Baer
Presentation to the Association of Management Consulting Professionals on use of social networking to build thought leadership.
Presented by Jason Baer of convinceandconvert.com and Elizabeth Sosnow of blisspr.com
blogging, social media, social networking, Twitter, linkedin advice and counsel
In the age of Web 2.0, driving traffic to your website is not all about search engine optimization (SEO). Part and parcel of an effective Internet marketing strategy is to ensure that your website is also present in the realm of social networks and media sharing. Visitors do not only arrive at websites only through search results, but also through links that their peers share through these social networks. What social networking platform could be more important than Facebook, the world's largest? With over 800 million active users, your website stands to reach a wide variety of audience through Facebook, and sometimes all it takes is one "Like" button in your webpages.
Facebook for business is becoming less and less attractive with the organic reach of fan page’s being regularly chopped down. There is, however, still potential to be found in using Facebook for business.
Facebook for businesses remains a viable channel to attract and engage with target audiences for the simple fact that it is still where they participate. Wherever your potential customers are, your business should follow.
Leverage the power of social media to build brand awareness, attract site visitors, and turn customers into promoters. More details on this presentation: http://www.alexrascanu.com/social-media-marketing-startup/
Presentation delivered at an Emerging Entrepreneurs training session organized by the Learning Enrichment Foundation in Toronto, Canada.
Facebook ABC's is your guide to Facebook Marketing. We focus on both using your Personal Profile as well as your Facebook Business Page in marketing online.
9 Social Media Advertising Methods - Inside the $16.9 Billion Advertising Mac...iMi Associates, Inc.
Social Media has quickly become a huge, and possibly overwhelming industry buzz word. Advertising options can seem numerous, and knowing where to start is key. There are many mediums of advertising online that are conducive to various objectives. In this presentation we give an overview of the many options of social media advertising. This presentation is meant to be educational and a great reminder on the many avenues you may choose to advertise in.
In this Ebook, you’ll learn:
*How to build a network for your business
*How to create a social media marketing campaign
*How to attract new customers with social media
*Tips for social media marketing
*How to avoid costly social media mistakes
"Social Media Marketing Boost: An Essential Guide to Growing Your Business Online" is a comprehensive eBook that provides actionable strategies and tips for increasing your brand's presence on social media. Whether you're a beginner or an experienced marketer, this eBook will help you harness the power of social media to reach new customers and drive growth for your business.
Another Basic Introduction to Social MediaSocial Status
Another basic introduction to Social Media - with a bit more detail and emphasis on social media etiquette and adhering to each platform's terms and conditions.
Boost your new travel business with social mediaBruce Martin
Originally created for an international tourism student study programme, this presentation provides essential advice and tips on how to build and deliver a killer social media strategy for businesses in travel and beyond.
While it's common knowledge that social media is used by billions of people around the world, what surprises many is the fact that every 6.4 seconds someone new is joining the craze. When used properly, sites like Instagram, Facebook, Twitter, and LinkedIn can draw traffic to your website and increase the general public's knowledge of your brand.
Here are a few tips that will help you to take charge of your web presence.
Newbie Friendly Method Reveals How We Make $128+ Per Dayabdulrhmanalkthiri
A lot of marketers have all sorts of
wrong ideas about social media
marketing. Some think that you only
need to post "viral content" to get
tons of traffic overnight. They actually
believe that if you are able to pump
that much traffic to your target
website, a large chunk of those people will buy whatever it is that you are
selling.
http://bit.ly/Z2Chzk Do you want to know how the leaders and top gurus use social media for business success? I'm talking about generating leads 24/7 like clockwork. Well today, you're in luck, I go over some of the tactics that I paid well over $50,000 to learn myself. For more advice on how to use social media for business success, visit my blog at http://KevinKLau.com
Similar to Social Media Marketing and Social Media Advertising Playbook (20)
Native ad buying is one of the most exciting new digital advertising mediums on the Internet. It represents a true way to scale your traffic, revenue, and profitability.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Social Media Marketing and Social Media Advertising Playbook
1. Experience Advertising, Inc.
Social Media
Marketing
Playbook
Strategies and techniques to master
social media marketing and
advertising!
made with
2. 1.
2.
3.
4.
5.
6.
10 Ways to Ramp Up Your Social Networking
Activities
10 Ways to Advertise and Manage Social Media
on Facebook
16 Ways to Leverage LinkedIn to Build Business
33 Ways to Advertise on Social Networks and
Make it Work
How to Use a Facebook Sweepstakes to Ramp Up
Social Engagement, Email Opt-ins, and Sales
Thank You for Reading!
Table of Contents
3. Let's face it, social networking has engulfed our lives, so why not maximize
your presence and reach on the social networks, since you spend time there
anyways. Not to mention how incredibly powerful the social networks are at
reaching people. Before the days of Facebook and Twitter, there was Plaxo
and Linkedin, which started as simply ways of exchanging contact
information and vcards. Personally, I embraced these technologies at an
early stage because at the time I was very into business development and
connecting with people to promote the company I was with at the time. But
I definitely saw the potential and tried to maximize them for all they were
worth, which resulted in acquiring a lot of contacts over the years.
Nowadays, Facebook, LinkedIn, Twitter, Pinterest, and Instagram dominate
the social landscape, so you have to force yourself to utilize them to their
fullest potential. Here are some good ways to ramp up your social
networking activities to better take advantage of the opportunity:
1. Daily Routine - every day when I start working, the first thing I do is load
Facebook, LinkedIn and Twitter in browser windows (they are usually
already there from the day before). I scroll through the updates and start
liking, sharing, reading, commenting on people's updates that I find
interesting and the one's that are just good news usually. You would be
surprised how many people you can touch by just doing that for 10 or 15
minutes. Then, I let my regular work day dictate how much I'm back on
checking my social networks. But I usually spend probably an hour or 2 a
day checking Facebook, LinkedIn and Twitter for things I can do to be
proactive. I frequently hear people tell me I'm everywhere, so I know I'm
having a good effect on my social networks. I get business inquiries from
my content sharing and interacting. I like to share informative articles that
have been put into my social network feeds, and then turn them around to
10 Ways to Ramp Up Your
Social Networking
Activities
4. my connections. I like to think of myself as a hub of news, information, and
knowledge related to Internet Marketing. So I take a lot of pride in being
that person that is always exposing people to helpful information and
education. So be sure to make social networking part of your daily routine
and you will see benefits to your business or business development.
2. Social Karma - I'm sure this term is being used for something else, but I
like to use "social karma" to describe what happens reciprocally when you
proactively interact with other people's social postings and status updates.
Facebook and Twitter have forced people to interact socially online and will
continue to compel people to be online more because this is how they make
money through advertising. I have found, through being a proactive social
networker, the more you interact with others doing things like: Liking,
Sharing, Commenting, and Retweeting of their content and postings, the
more they will return the favor when you post something. Usually, the more
compelling a post it is the more likely it will be interacted with, but in
general the more you make the effort the more that will be returned to you,
which exposes your content to their streams. In my opinion you can never
be proactive enough with your friends and followers. It's something that has
to be focused on and made part of your daily routine. Once you start really
interacting proactively with others, you will see them return the favor and
your content will be shared to more people.
3. Adding Friends/Connections - All the social networks have made it pretty
easy to add friends and contacts to your social profiles. You can even
connect networks with networks and cross-invite people to your networks.
One of the best ways to ramp your connections is using the Add Friends
from your email contact list. This can pull a huge list into your invites and
blasts them all an invitation. You may need to clean out the people in your
invite list you don't want to connect with socially. You can also add friends
right on Facebook, Twitter, and LinkedIn, as well as most other networks,
that you see suggested to you or that other people are connected to. Be
outgoing and click Add Friend as much as possibly and you will build your
friends quickly. On Twitter they have great search features for finding other
people you can follow with similar interests, or that are following people
you know. It does take time and effort, but well worth it.
4. Be Brilliant and Helpful - Most people use Facebook for sharing their
personal and family stuff, which is great, so when you post business related
or informational content on an industry it should be really compelling in
5. order to peak people's interest. There are always going to be some people
you are connected to that don't care about your business postings and will
never interact, but there are plenty of people that might just interact if your
content is either helpful, informational, or just plain brilliant. The more
compelling your content is the more people will interact, but you can't count
on it happening, you just have to try hard and be as frequent to possible to
illicit a response (but don't post your same content repeatedly, maybe twice
at the most). People also like helpful, informative articles that enhance their
understanding of a subject or provide some new information they can
become hip to. You should mix in a good amount of helpful articles into
your stream so you're not always self-promoting.
5. Fan Pages - Everyone should operate their own Facebook Fan Page if not
more than one. ou should have one for your company, website, blog, group,
organization, whatever it may be you should really focus on growing and
building out your Fan Page. Fan Pages are great because they can really
grow if people like your company/service or your content is good. Make
sure to load up your photo section (quick content), videos if you have them,
and really build out your Discussion area, as they tend to have great
Google rankings. Fans can be advertised for as well. By running a Facebook
advertising campaign you can add additional targeted fans that "like"
certain core keyword phrases and entities. This does cost money, but is an
awesome way to expand your reach and then get back in front of them
with status updates and direct email messages. You can even make a nice
custom Welcome Page for new fans that encourages them to click the Like
button. So building up your Fan Page should be a really high priority for any
business, website, or organization. You can never have too many fans!
6. Be Positive! - the world is filled with bad stuff happening and there is so
much negativity out there these days, so make sure to have a great
attitude and be positive when you are social networking. Put good energy
out there into the social networking environment and people will jive with
your good vibrations. It's always a good idea to encourage people and be
that uplifting voice that makes people feel good or better. Nobody likes
gloom and doom on social networks...so be optimistic and excited with your
social postings and people will gravitate towards you, not to mention share
your content!
7. Content Creation - Yes writing! You know, putting pen to paper er uh
typing on the keyword more like it. When you create content, i.e. articles,
6. blog posts, etc. it gives you something to share with people to enhance
their lives. It also gets into the search engines like Google, Yahoo, and Bing,
and brings you free traffic. Make sure you are making your website as
"sticky" as possible so your visitors can connect with you via Facebook,
Twitter, LinkedIn, so they can follow your subsequent content. Also, be sure
you are "retargeting" your website visitors with companies like AdRoll so
you can truly capitalize on the free traffic coming to your website. Once you
have posted a new article, make sure to share it and hashtag it on your
favorite social networks and into LinkedIn groups of relevance so it's gets
out there. Content drives free traffic on the Internet, so you should
absolutely have a great content creation strategy in place, or pay someone
to write the content for you.
8. Advertising - this can be tricky because it costs money, but advertising on
Facebook, Twitter, and LinkedIn can be very effective if you go about it
properly and improve the process over time. For instance, you can Promote
your personal posts on Facebook, Boost your Facebook Page posts,
Sponsor your LinkedIn Updates, and Sponsor your Tweets on Twitter. All
valuable ways to grow your traffic, connections, and exposure. The nice
thing about Online advertising is that you can budget it very carefully so
you don't spend too much while trying it out. You have to do a really good
job at capitalizing on the traffic and exposure it brings you or you are
basically throwing money down the drain, but with a really good strategy
you can leverage these social networks to build business and traffic to your
website.
9. Instagram - whether you like it or not EVERYBODY is on Instagram, so you
should be too. There's a reason Facebook bought it, the traffic is HUGE. For
business, you should be running a Instagram presence for your company,
and hashtag your posts to get new followers, then they might just visit your
website from your description. One of my agency's clients gets most of their
business from Instagram, so I've seen first hand how it can positively
impact ecommerce. So go out and take some pictures, some selfies, and
have a ball with it. Oh ya you can connect to all your Facebook friends, so
it's not hard to get up and running easily.
10. Be a Beast - Social networking really defines "you get out of it what you
put into it." You could literally spend all day interacting, posting content,
retweeting, liking and sharing, but who has the time for that. What you can
do is spend an hour or 2 a day being a beast, going fast, chatting it up, and
7. really showing you care about what your friends, followers, and connections
are doing. I like to spend time on my social networks on the weekend, which
is a great time to do your interactions and content creation. You want to be
one of those people that seems like they are "always on" like me, it brings
me business and referrals. :)
These are a few ways to maximize your social networking activities. I mean
you are spending time there anyways, you might as well get the most out of
it. Look at it like any part of your work day or productivity and try to
increase your effectiveness and efficiency.
8. Are you looking to maximize Facebook to market your company or website?
Here are some tips and tools that I recommend to achieve that goal based
on my experience as a digital advertising agency for large and small
companies.
Background: Facebook has become the #1 social network on the Internet
landscape, so you absolutely have to be leveraging Facebook for all you
can as a business, website owner, or blogger. Facebook keeps changing and
evolving, so you have to stay on top of what you can do to maximize your
presence on Facebook to generate as much traffic and exposure as
possible. Facebook represents the best way for your content to go viral and
snare in throngs of people you can communicate with around your brand or
site. I don't think you can ever have enough resources devoted to your
social media strategy, but Facebook is definitely where you want to spend
the major of your time and money promoting your site or company. Here
are some of the top ways to maximize Facebook for your company, website
or blog:
1. Social Plug-ins - Facebook has continued to evolve their "social plugins"
which allow you to tie Facebook into your site in several ways. I think the
most important one right now is the site commenting plug-in that allows
people to comment on your site's content and then shares it to their
Facebook Wall. Another great one is the automatic site registration, I see a
lot of advanced sites using that. The Like button on all your product details
pages or blog posts is a must, use Sharethis.com. This is an incredibly
powerful way to help your site or blog go viral. Here is the complete list of
current Facebook Social Plug-ins. Social plugins are a must and should be
integrated into your website everywhere possible, as long as it's called for.
10 Ways to Advertise and
Manage Social Media on
Facebook
9. 2. Facebook "Fan" Page Management - If you are a business, website, or
blogger, you absolutely need to run and administrate your Facebook Page.
Once you have your Fan Page set-up you are ready to recruit fans by
getting it out in front of people. But how should the Fan Page actually be
managed and by whom? That's surprisingly a tough question. You can
handle it internally or outsource your Fan Page management, but whoever
is assigned to it needs to be the right person with the right strategy. Fan
Page management should be done with a very pro-active, friendly,
informative, and interactive approach, otherwise you won't be able to solicit
your fans to comment, share, or like your content, which is squandering the
entire opportunity. For instance, if you post a quote from Albert Einstein,
you should ask "what do you all think about this quote?" after the quote to
provoke a response. Remember, the more interaction and responses you
provoke, the more people will actually see your content on friends' Walls
and potentially interact with it themselves or share it to their Wall. I'm
pretty fussy about Fan Page management in general, I don't think 99% of
companies do it very well, which is most likely just that their strategy and
technique isn't as interactive or engaging as it could be, nothing personal. If
you are a fan of a lot of companies you probably know what I mean. So
make sure you have really friendly, out-going, amazingly interactive and
pro-active people managing and posting to your Fan Page. Frequency
depends on your overall strategy, but I think in general 1-8 posts a day is a
good amount, as long as they are purposeful and relevant posts. Don't post
just to post, but frequent posting is recommended. Make sure to "Boost"
your more important posts so your fans and their friends will see it
guaranteed. You can also boost the post to your targeted demographic
which can bring in new page likes, awareness, and traffic. Read more about
Facebook boosted posts.
3. Facebook Sweepstakes and Contests - one of the best things you can do
to pump up your Fan Page and inspire new fans is to run exciting
sweepstakes and contests. People love to enter sweepstakes and contests
to win things, especially online, and especially if it's quick and easy to do so.
I love a Facebook App provider Woobox and also Wishpond.com, which
allows you to run several different types of contests and sweepstakes for a
nominal fee. They handle all the tracking and reporting which is amazing,
and they also give you the data of the people that entered your promotion.
Some of the cool features are that when someone enters they are asked to
Like your Fan Page, post it to their Wall, and then they can send invites to
their friends....all of which helps it go viral! I recommend running monthly
10. contests to our clients and don't be cheap! The better the prizes, the more
uptake it will get and chances to go viral, i.e. iPads, vacations, gift cards,
and free products.
4. Encouraging Customers to Like your Page -Most companies have
databases of customers, subscribers, referrals, and other types of
databases that have been acquired of the years. Whatever your database
sizes, you should absolute send them a nice email piece encouraging them
to join your Facebook Page. It definitely helps to offer some kind of
incentive to increase their likelihood of become a fan, but in general this
should be done periodically to your entire database to build fans. Try to be
creative with it. Definitely include "join our fan page" verbiage in your
weekly/monthly newsletters as well. If your website sends out any types of
auto-responder emails, you can integrate "Join our Facebook Fan Page"
copy or graphical buttons to make the suggestion. Also, incorporating this
same type of thing into your Order Confirmation or Thank You pages can
be effective at increasing your rate of uptake when acquiring new page
likes. Leave no stone unturned when incorporating this type of suggesting
into the fabric of what you do.
5. Facebook Advertising - Facebook advertising represents the greatest
opportunity to target your products or company in general to the Facebook
audience. They have excellent targeting options that allow you to hone in
on your ideal customer and advertise directly to them. For instance, if you
are a flower shop in Fort Lauderdale, Florida, you can advertise to males,
between the ages of 30-50, that live in Fort Lauderdale zip codes. People
who you think would buy flowers locally. You can also do this nationally and
get more broad with it. You can also include targeting by people's Likes and
Interests on Facebook to further specify the types of people you want to
see your ads. Facebook advertising is on a cost-per-click (like Google paid
search) or a CPM (cost per thousand ad impressions). It's debatable which
works best, but regardless you should be tracking all the clicks with
electronic/conversion tracking or sending them to a special page to see a
promotion for Facebook visitors. That way, you can tell whether the
business came from Facebook ads and gauge your ROI (return on
investment of the campaign). Once you know your ROI you will know what
you can afford to spend to generate more customers to your website. In
order to make this type of advertising work most effectively you have to do
things like: offer special promotions, vary/rotate ad copy, vary ad images,
and split-test your landing pages. I recommend using a website
11. optimization tool like Optimizely to increase your website's conversion rate
prior to advertising on Facebook and spending the money.
6. Facebook Page Advertising - You can also advertise specifically for
Fans/Likes on Facebook. This is another great way to build your overall fans
and should be running every month to some extent, whether it be a little or
a lot. You can never have too many good, targeted fans. It's said that fans
spend 4x as much as non-fans, so that's all the reason in the world to
advertise for fans on Facebook. Again, you can really target who will see
you ads. I sort of classify this under branding and potential customer
advertising, with sales attached at a later date, because your ROI to acquire
new fans can't really be measured right away. But it's still a great thing to
do in my opinion and every company should budget a certain amount per
month towards advertising for fans. Like anything you are putting money
towards, it has to be managed and worked to get the most out of it and
how effectively that's done is up to whomever you have manage it.
7. Facebook Strategy - If you have a Fan Page you should definitely have a
concrete, flexible strategy in place to maximize your presence. Every month
(or week even) your strategy should be changing and adjusting based on
the previous months results, gauging whether you were either too
aggressive or too conservative with your spends and resources you have
allocated to it. Make it part of your weekly meetings with your executives or
staff, and most definitely make it the primary focus right behind your
Search Engine strategy.
8. Facebook Custom Audiences - this is a neat advertising option, that
allows companies to upload their customer or potential customer email lists
to Facebook and then run ads to it. This is a great way to increase customer
loyalty and retention. Also, a great way to convert new customers where
you just have their contact information.
9. "Retargeting" on Facebook - with companies like Adroll, you can cookie
your website visitors and then advertise to them when they leave your
website on Facebook. It's very effective and usually has a great deal of ROI
because of the super-targeted nature of the traffic. You can segment your
visitors into groups and advertise to them differently, i.e. visited a certain
page or a viewed a certain product on your website. Another service called
Perfect Audience will allow you to cookie your email openers so you can
advertise to them on Facebook. These types of services should absolutely
12. be part of your online marketing and social media strategies.
10. Looking Ahead - Facebook is changing and evolving on a daily basis, so
you have to stay on the cutting-edge of what can be done on Facebook to
maximize your presence. Staying up with sources like Mashable is essential
to evolving your own strategy based on what's working for companies, case
studies, and new technologies for instance. Stay up to date with social
media news and you will always be coming up with new ideas to grow your
own social presence.
Conclusion: Facebook is an ever-evolving platform that is the dominant
player in social networking, so you have no choice but to completely
embrace it and work with it to maximize what you can do there to make
your brand more pervasive. These are some ideas that have worked for me,
but there is ALWAYS more that can be done in this day and age. I
encourage you to focus you efforts on maximize your social presence
because it's always a work in progress that should get a little bit (or a lot)
bigger and more effective every month.
13. LinkedIn has become the largest social network for business by far and only
continues to improve their functionality and their tool sets to make
connecting with people, doing business, and finding new jobs even easier.
LinkedIn is a fabulous business networking tool and should be utilized to the
fullest to maximize your business development activities. You should be
spending 1-2 hours per day on LinkedIn to get the most out of it in my
opinion, which is what I do. If you are looking to fully leverage LinkedIn to
build business, just follow my tips and you will be well on your way!
1. Building LinkedIn Connections
LinkedIn is a free service and you don’t need to upgrade to a paid member
to use it effectively, however I do believe a paid account is the best way to
go. LinkedIn gives you a ton of invites to build your connections, so start
inviting people to connect with that you know. Some of the ways you can
build your LinkedIn connections are:
Mass invites through your email account connection with LinkedIn
Pasting in a list of email addresses you have (don’t buy a list and do this
however)
Using their “People you May Know” feature
Using the "Reconnect with Your Colleagues" graphic on your main
screen.
2. Following Up with Who’s Viewed Your LinkedIn Profile
LinkedIn shows you “who has viewed” your profile. You can then send them
a message or connection request and mention you saw that they stopped
by your profile. Paid users can see more profile viewer info, so that can help
in that regard. When you reach out to connect with the people that have
viewed your profile they are always pleasantly surprised since they were
16 Ways to Leverage
LinkedIn to Build Business
14. just checking you out, and it can be really effective at gaining the
connection and business, not to mention there had to be a reason they
were checking you out, so you can see what that was about and take it
from there.
3. Thanking for Accepting LinkedIn Connection Request
When someone you have invited accepts your connection request you will
receive an email that they accepted it. You can then send them an a email
thanking them for accepting and start the conversation. Similarly, when you
accept someone’s connection request you can send them a message
thanking them for the connection and telling them what you do and ask
when they do, etc.
4. LinkedIn Groups
Joining multiple LinkedIn Groups in your industry or niche will allow you to
post your articles and blog posts into those groups, which can be a
powerful syndication strategy for your content. But don’t just post company
profiles or promotions or it may get you banned from the group. It also
increases the number of connection requests you will receive if your content
is good. But don’t just look at LinkedIn groups as a place to share your
content, there are people asking questions that you may know the answer
to, so you can really help people out by jumping into the discussions and
helping out, which will make you look like you are a valuable resource and
encourage connection requests. You can also start discussions on the
groups that are related to the niche and people will answer, which starts a
conversations and can lead to connection invites being sent.
Note: you can join up to 50 LinkedIn groups at a time and directly contact
up to 500 other group members directly, which is great!
5. LinkedIn Recommendations
LinkedIn recommendations look great on your profile and tend to be really
“glowing” in nature. Leave LinkedIn Recommendations for others first
proactively and they usually will reciprocate with a recommendation back
for you. LinkedIn Recommendations can be really powerful at convincing
people you are great to work with because they are usually really positive.
Look to edit your LinkedIn profile so your recommendations are shown
towards the top and people see them when they check you out. When you
15. receive a new one, make sure to reciprocate, thank them, and then you can
even share the recommendation content as a status update.
6. Reaching Out Beyond your Connections
Look through your LinkedIn connection's contacts and then send
“connection requests” through your connections to the people you wish to
connect with. This is one great way to do business development through
LinkedIn in my opinion and it's extremely under-used, so don’t be afraid to
send connection requests through your contacts, that’s what LinkedIn is for.
Note: be nice, friendly and professional in your connection requests and
don’t look at it as a “means to an end” outreach tool, and it will be more
effective. You can also use “Inmails” which are given to paid users, which
allow you to reach out directly to people you aren't connected to without
the forward request. This is VERY effective and probably the best part about
being a paid user.
7. LinkedIn Group Reach Out
Any LinkedIn Group you join you are permitted to contact 500 members of
that group even if you aren't connected to them. This is a great little secret
that you can use to do a ton of business development within groups. Be
professional and not a means to an end to be most effective.
8. Customizing Your LinkedIn Profile
You can customize your LinkedIn Profile to feature any aspect of your
profile higher up on the page. You can add “add-ons’ to your profile from
3rd parties which can really ramp up the functionality of your profile like
Slideshare, YouTube, and other places that host your content or
presentations. I have dragged my Recommendation up the top so they will
be featured. You can also add a background picture to really dress up your
profile. Make sure to use a good, professional photo for your profile picture.
Make sure to capitalize your first and last name, there's nothing less
professional than your name not being capitalized.
9. LinkedIn Pulse
This is a place that you see when you load LinkedIn that features all the
latest stories and headlines from your industry. It’s a great place to keep on
the cutting edge of your industry, share articles, comment, like, and interact
16. in general with others in your industry. It can also lead to connections with
others that are interacting there. It’s a great place to learn new things.
When you publisher posts to Linkedin they have a chance of going in
LinkedIn Pulse and if they get a lot of likes, comments, and shares, it could
really ramp up the exposure for your LinkedIn articles.
10. LinkedIn Status Updates
LinkedIn has become more like Facebook, so you have to monitor the
“status updates” of your connections and then proactively interact with
those posts to increase networking and building up good social karma
(where people will reciprocate for your links and comments). You can like,
share, and comment on your connections updates and build up your
credibility with them, they love it when you interact with them there
because not many people do this. Your connections will usually get an email
when you interact with them, so it’s a great way to get or stay in their
consciousness.
11. LinkedIn Company Page
You can set-up a Company Profile on LinkedIn that you can build out with
content, add staff members, and collect company recommendations which
can be powerful at convincing people to work with you. People can follow
your company updates and it’s a great place to build up a company
presence that gets ranked in the search results. You can also advertise your
status updates and LinkedIn shows you all your stats on exposure and
interaction.
12. Exporting LinkedIn Connections
You can export your LinkedIn connections to a spreadsheet so you can look
at them all at once and send emails to people you want to contact. You can
also share your contacts with trusted people that will reciprocate…talk
about getting ahead quicker!
13. LinkedIn Endorsements
This is a newer feature, kind of like recommendations, but quicker and
easier to create. When you are on any one of your connection’s profiles, it
will prompt you to endorse their “skills.” Once you click the button, another
window will display 4 more of your connections and you can endorse them
17. as well, then another window…keep it going until it runs out. They will get
notified your left them an endorsement and likely leave one for you. This
looks great on your profile and builds your credibility.
14. LinkedIn Advertising - Connect with the world's largest audience of
active, influential professionals. Launch your campaign in minutes.
Sponsored Updates - Raise brand awareness, build relationships, and
drive quality leads with Sponsored Updates. Extend your reach to the
LinkedIn feed across web, mobile, and tablet.
Precision B2B targeting - By job title and function; By industry and
company size; By seniority; By location
Ad formats - Text and image ads; Video ads; Text only ads
Set your own budget - Pay by clicks or impressions; Stop your ads at any
time; No long-term contracts; No commitments
15. LinkedIn Etiquette
Don't be annoying
Look to help others
Interact with others - like, comment, share
16. LinkedIn Mobile Apps
Make sure to utilize all of the great LinkedIn mobile apps,check them all
out here. I like to use them when I sitting around waiting, or just on my
couch watching TV. You can send invites, read content, and interact with
people right on your smartphone. LinkedIn has some phenomenal mobile
apps, so make sure to download and utilize all of them.
Thanks for reading!
These are some practical tips for maximizing your LinkedIn time and effort.
LinkedIn is a fantastic business networking tool, but most people just don’t
use it enough. So I’m on a little bit of a mission to get people using it more
like they should be. Thanks for reading and let me know if you have any
questions, comments, or ideas.
18. Facebook Advertising - one of the best places to generate excitement,
engagement, loyalty, traffic, and revenue. Here are the ways you can
advertise on Facebook:
Advertise for Company Page Likes - great for targeting by user interests
and location. Phenomenal for local businesses in my opinion.
Drive Targeted Traffic to Your Website - advertise for website traffic to
your targeted demographics and user interests. Second only to paid
search advertising for targeted website traffic.
Advertise to Your Website Visitors - "retarget" your website visitors that
have visited your website but didn't not turn into a sale or a lead. After
they leave your website, they see your ads immediately in their Facebook
Newsfeed on desktop and mobile.
Advertise Your Videos - Facebook video advertise is great for getting
your company commercial or product videos in front of your target
market. You pay per video view. Think of it like TV advertising on
Facebook to targeted users.
Advertise Your Events - Facebook is great for advertising all types of
events including: store grand openings, concerts, performances, and
even in-store or website sales.
Advertise Your Apps - Facebook app advertise is probably the best, most
cost-effective way to get your app downloaded to a targeted audience.
Users are prompted on their mobile phones to download your app and
you pay per download.
Advertise to Your Customer List - through "Custom Audiences" you can
advertise to your customer email list by uploading the data to Facebook
and then creating an ad campaign to target those users. Great for
33 Ways to Advertise on
Social Networks and Make
it Work
Evan Weber
19. building customer loyalty and retention.
Advertise to Your List of Prospects - If you have an email list of prospects
you would like to run ads to, you can do that as well to convert your
email data into website traffic, page likes, or video viewers.
Track Results and ROI, i.e. Leads/Sales - using Facebook's conversion
tracking pixel you can measure your ad campaigns' ROI and
performance metrics. This works best if you are selling on your website or
collecting leads on your website.
Advertise Locally or Nationally - one of the best aspects of Facebook
advertising is the location targeting you can use. For instance, if you are
a flower shop in Boca Raton, FL you can target men in Boca Raton with
ads for Valentine's day flowers for instance.
Target People’s Interests in Anything - what I love about Facebook
advertising is the fact that you can target people's interests in many
ways. When you are setting up an ad campaign you are presented with
numerous interest choices, you can also type in a company name and
target people that have show interest in those companies or interest
topics.
Twitter Advertising - vary much a neglected place to run ads but can be
every bit as effective as Facebook ads with the right strategy and
conversion measurement.
Promote Your Tweets to a Targeted Audience - get your tweets in front
of the types of users you want to see them. This is great because if they
retweet them you can get some great exposure to an entirely new
audience.
Advertise for Targeted Followers - this is the best way to build up your
Twitter followers based on your targeted demographics. For instance, if
you sell bikinis, you can advertise to get fashion and style bloggers as
your Twitter followers.
Advertise to Your Customer Database - similar to Facebook, you can
upload your customer email data to Twitter and then run targeted ads to
them. Great for building customer retention and loyalty, as well as
exposing them to sweepstakes, sales, and your customer referral
program for instance.
Generate Leads for Your Service - Twitter "lead cards" are a great way to
generate sales leads for your business.
Advertise for Opt-ins Emails - you can advertise to your targeted
demographic and use interests to get them to join your email newsletter
20. or enter your sweepstakes.
Advertise for Direct to Site Traffic- you can drive targeted traffic to your
website from Twitter just like you can on Facebook, and measure the
ROI.
Advertise for App Installs - similar to Facebook, this is one of the best
ways to get your mobile app installed by your targeted audience.
Advertise for Video Views - Get your company commercials or new
product videos viewed on Twitter much like a TV commercial would.
Track ROI with Conversion Pixels - make sure to use Twitters tracking
pixels so you know which campaigns are producing sales, leads, or
inquiries on your website. That way you know which campaigns are
working and which are not so you can "optimize" the account.
Split Test Ad Copy and Images - you can structure your ad campaigns to
test different images and ad copy. This will allow you to see which
images are working best, as well as which ad copy is leading to a good
click-through rate as well as conversion rate.
Target Industries, locations, and Interests - Twitter is great for targeting
people is certain industries, such as marketing or advertising. If you want
to target just users in the advertising industry in Miami, Florida you can
do that as well, which is great for building your audience and prospects
in for your sales people in certain locations.
LinkedIn Advertising - the best way, hands down, to advertise to businesses
and companies.
The Best Way to Reach People at Companies and Businesses - If you
want to generate leads or site traffic to targeted businesses, LinkedIn is
the best way to do it, just don't expect it to be cheap. Which is why you
have to have a really strong website conversion rate or great converting
lead capture page to make it work well.
Target Your Ads to: Location, Industry, Company Size, Company Name,
Title, Language, Job Seniority, Age, Gender, Groups, and Skill Set.
LinkedIn has the most amazing targeting in Business to Business
advertising.
Advertise in the News Feed - you can advertise your Sponsored Posts in
the newsfeed of your targeted audience. Great for increasing leads,
traffic, and branding as well.
Advertise all over LinkedIn with Ads - you can simply chose to run ads all
over LinkedIn to your targeted audience.
Advertise with Sponsored inMails - you can send "inMails" which are
21. email message that LinkedIn make sure are being read and opened by
the intended user.
Advertise to Your Profile - you can run LinkedIn ads to your LinkedIn
profile which is great for consultants and even if you are looking to get
hired, you can target ads to companies you would want to work for.
Lead Accelerator - Nurture prospects across the Web with relevant
content through targeted display and social ads, including Sponsored
Updates. Great for larger companies with big ad budgets.
Cost Per Click or CPM - you can simply pay a CPM rate to make sure your
ads run to your targeted audience, or you can pay when your ads are
clicked on. I prefer per-click ads so the campaigns can be measured all
the way around.
YouTube, Instagram, and Pinterest Poised for Huge Growth in 2016 and
Beyond!
What are YouTube Video Ads? Any video uploaded to YouTube can be an
ad. Video ads appear before other videos on YouTube, beside playing
videos, and in search results.
Instagram Ads - Instagram is now an end-to-end advertising solution
that drives real business results. Increase awareness and message
association, or get visits to your website or downloads of your mobile
app. Run campaigns directly through Facebook's Ads Manager interface.
Instagram Ads are amazing and very cost-effective thus far. Initial
campaigns have worked well for our clients. It represents a large channel
of new traffic opening up for advertisers. Very exciting!
Pinterest Ads - Promoted Pins are Rolling out to Advertisers and
Merchants Promote your best Pins so they appear in the most relevant
places. Set up targeting so the right people see your Promoted Pin.
Choose to pay for engagement or visits to your site. Once your campaign
starts, see how it's doing and make changes with Conversion Tracking.
I hope you liked these social media advertising tips!
22. Hey there! Companies are always wondering how to really ramp up their
social media strategies and create excitement for their company without
breaking the bank. Therefore, I wanted to share with you this quick,
effective, and inexpensive social media strategy to grow Facebook page
likes and shares, email opt-ins, sales, and tweets for your company. As you
know, growing Facebook likes isn’t easy unless you are willing to throw
money at fan advertising (which does work but isn't the only way to grow
fans). Probably the best way to grow Facebook engagement and likes is by
running an exciting sweepstakes or contest utilizing a Facebook
sweepstakes app. All the biggest companies run sweepstakes on a frequent
basis, you see them all over the place, and the holidays are probably the
best time to do so because people are clamoring to win something great.
And people LOVE entering sweepstakes, it's practically a national pastime.
At my agency, Experience Advertising, we leverage the Woobox.com
platform to run our client’s sweepstakes and contests. Here are the steps
for launching an inexpensive, effective sweepstakes you can run for you
company and launch in hours:
Step 1: Sign-up for a Woobox.com account and choose to run a
sweepstakes.
Step 2: Set-up the parameters of your sweepstakes, choose your prize, and
upload graphics. (4 graphics are required)
Step 3: Connect Woobox to your Facebook company page.
Step 4: Launch your sweepstakes.
Step 5: Announce and promote the sweepstakes on your Facebook page
How to Use a Facebook
Sweepstakes to Ramp Up
Social Engagement, Email
Opt-ins, and Sales
23. (with boosted posts and targeted ads to non-fans), website with a nice
graphic, and to your email databases with a nice email design inviting your
customers to enter to win.
It's that easy!
This sweepstakes strategy will absolutely rocket your Facebook fans, gather
more emails from your website visitors (which increases conversion rate),
increase Facebook shares, and grow your branded tweets.
Here are some Woobox sweepstakes to take a look at.
Not only will running this type of sweepstakes boost your Facebook fans,
but it will actually increase sales because when you promote it with a
graphic on your website, it gathers email opt-ins of your site visitors that
you can add to your follow-up email campaigns. So there are multiple
benefits to running this type of sweepstakes. It’s also a really great way to
convert your email databases into Facebook fans, because they are asked
to like your page when entering, which is a great way to boost engagement
socially. The benefits of running a Facebook sweepstakes are multi-fold.
They work even better if you really get behind promoting them with
Facebook boosted posts, Facebook ads to targeted non-fans, sponsored
tweets to followers and non-followers, pushing it really hard on your website
with an email pop-up box and graphic in the layout, as well as email it a few
times to your email databases. People will enter and then share it with their
friends to gain additional sweepstakes entries. NOTHING goes viral socially
like this type of sweepstakes!
Let me know if you would like to have a quick discussion about how to
implement this same type of sweepstakes for your company. My agency
can handle the design and implementation of your sweepstakes and have it
done a couple of days. We also handle other digital agency services like:
SEM, SEO, social media marketing, content writing, conversion rate
optimization, affiliate programs, shopping engines, email marketing, and
more.
And remember: You don't have a social media strategy without a
sweepstakes!
24. Thank You for
Reading!
Thanks for taking the time to learn
more about social media
marketing and advertising. If you
would like to work with an effective
social media marketing agency,
contact Experience Advertising
today!
CLICK HERE
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