Marketing efforts that rely on social media alone aren’t likely to succeed on a grand scale. No matter if you’re trying to find candidates or sales leads, in order to make the most of what social media can offer, marketing teams must integrate social media with other marketing initiatives, and tie the elements of each campaign directly to their business objectives. High engagement metrics are meaningless if the efforts that lead to them are not connected to your business objectives. Below are some ways you can integrate social media with your other marketing initiatives, and align your efforts with your business objectives.
10 real-world tips for building relationships and closing more on LinkedInMicrosoft
Social Selling is the way forward for modern-day digital sales reps that are looking to exceed their quota and become a sales linchpin within their organization. In this world where relationships are the new currency, the sales folks with the best networks will become rock stars. Why? Because they’ll be the ones who connect with and glean insights about decision makers via social channels to move deals along.
Ever wondered why your social media isn't making you enough money? You're probably doing it wrong.
No worries, Bob Marsh explains 6 ways that you can utilize to guarantee a boost in sales through your social media channels!
10 real-world tips for building relationships and closing more on LinkedInMicrosoft
Social Selling is the way forward for modern-day digital sales reps that are looking to exceed their quota and become a sales linchpin within their organization. In this world where relationships are the new currency, the sales folks with the best networks will become rock stars. Why? Because they’ll be the ones who connect with and glean insights about decision makers via social channels to move deals along.
Ever wondered why your social media isn't making you enough money? You're probably doing it wrong.
No worries, Bob Marsh explains 6 ways that you can utilize to guarantee a boost in sales through your social media channels!
Eastwick was on the ground for this year's Web Summit in Dublin, Ireland. With a fantastic line up of speakers across 21 summits, we reviewed speaker lists of those most relevant to our business and analyzed speakers against the social influence of others in their respective summits. Inside you'll find our ranking of most socially influential speakers from the Enterprise, Marketing, Content, HeathTech, and Data summits.
7 ½ Techniques to Guide Leads into Sales Using Social Media…and PieBrenda Meller
As presented to the Sterling Heights Regional Chamber on Wednesday, June 6, 2018.
You probably know how much of a resource social media is when it comes to generating leads.
But did you know you can also use social media to strategically convert those leads into sales through connecting, posting, building trust, and paying it forward?
Join Brenda as she unlocks the mystery behind the best ways to use social media for lead conversion.
How Do Marketers Mix Their Owned, Curated and Promotional Content? The Golden...Rallyverse
What's the right mix of Owned, Curated and Promotional content in a content marketing strategy?
Our typical answer is The Golden Ratio: 30/ 60/ 10. That is, 30 percent Owned, 60 percent Curated, and 10 percent Promotional. But what do marketers do in practice?
We looked at data for June 2014 to see how marketers are planning and executing their content marketing strategies -- and what the real-life mix of Owned, Curated, and Promotional content looks like.
How to Develop Your Social Media Strategybakerlarry66
Social Media is Now Trend for Business and Marketing. We can't even think a day without twitting or updating our status on facebook. In the Near Future it's not going to reduce instead more and more people are joining to this Social Media World. There are some Social Media Strategies are being applied to promote Business Online.
For More Information
Visit: http://www.socialinkmedia.com
LinkedIn and Hootsuite partner to demystify where social media and social selling can play an important role in the sales process. From strategy to implementation to measurement, Sara Cohen and Amy McIlwain deconstruct social selling and review key considerations when building a social organization.
This is the second session of LinkedIn September Webcast Series for Staffing Professionals.
97% of staffing professionals are currently using social media, but 85% aren’t sure what tools are best or how to use them. This session will help you to start sharing your content, and provide you with strategies to maintain a dialogue and develop digital relationships with your target audiences.
Pioneering LinkedIn sales executives are changing how sales is done. Their social selling techniques are reshaping prospecting and turning the conventional sales process on its head. Hear firsthand from three of the top performing members of our sales team — salesperson to salesperson — as they reveal how they run sales at LinkedIn, the tools they use, and their top tips for success.
Too often, companies with incredible forward momentum fall utterly flat when launching a new product or announcing a round of funding. Why? Because they missed a crucial step in announcement prep or execution. Securing strategic coverage about your major milestone takes careful planning and creative communication. That's why we created a detailed launch checklist to help guide your next announcement and drive real business results. Bookmark it, print it out, save it to your desktop -- make sure it's handy for your upcoming launch.
The hot topic in sales and marketing is a term called Social Selling; this is a process that is created using the power of social networking. I truly believe that the sales process has completely changed.
If you’re in a sales position, gone are the days of cold calls if you’re able to harness the power of selling via social.
Social Selling Index: Measure Your Social Selling & Drive More PipelineSimone Van Cleve
Join leading experts from LinkedIn to learn more about how you can socially sell on the professional network--and how you can measure your social selling prowess. Plus, learn major trends that SSI reveals about the sales profession around the globe!
Websites social media and email, do they really work by J.R Atkins MBAJ.R. Atkins, MBA, MDiv
Social Media is becoming an accepted way for businesses to communicate with both existing and prospective customers. When combined with a good website and email marketing, these three tool sets can produce dynamic results. Yet, there is also much confusion about how to make the most of these tools.
In “Websites Social Media and Email - Do they Really Work”, J.R. Atkins explains how Social Media such as LinkedIn, Facebook, Twitter, Blogging, Video and Google Plus can work in concert with your website and email marketing campaigns to generate results for your business. The audience is invited to discusses the “why” and the “how” to put these tools to use.
Your speaker, J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. He has published 3 books Success Simplified, Social Media 2.0 and Road Map to Success.
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
If your B2B blogging goals include earning social media shares and backlinks to boost your search rankings, this infographic lists the size best approaches.
O Design Thinker na Organização MultidisciplinarSergio Bandeira
Texto representativo e Conceitual sobre a participação e o ofício de um Design Thinker em uma Organização Multidisciplinar independente de sua indústria de atuação. O profissional que têm a competência de conduzir ambientes criativos e gerir processos de Inovação com grupos através de técnicas de Diálogo e metodologias existentes de Inovação, como o Design Thinking.
Eastwick was on the ground for this year's Web Summit in Dublin, Ireland. With a fantastic line up of speakers across 21 summits, we reviewed speaker lists of those most relevant to our business and analyzed speakers against the social influence of others in their respective summits. Inside you'll find our ranking of most socially influential speakers from the Enterprise, Marketing, Content, HeathTech, and Data summits.
7 ½ Techniques to Guide Leads into Sales Using Social Media…and PieBrenda Meller
As presented to the Sterling Heights Regional Chamber on Wednesday, June 6, 2018.
You probably know how much of a resource social media is when it comes to generating leads.
But did you know you can also use social media to strategically convert those leads into sales through connecting, posting, building trust, and paying it forward?
Join Brenda as she unlocks the mystery behind the best ways to use social media for lead conversion.
How Do Marketers Mix Their Owned, Curated and Promotional Content? The Golden...Rallyverse
What's the right mix of Owned, Curated and Promotional content in a content marketing strategy?
Our typical answer is The Golden Ratio: 30/ 60/ 10. That is, 30 percent Owned, 60 percent Curated, and 10 percent Promotional. But what do marketers do in practice?
We looked at data for June 2014 to see how marketers are planning and executing their content marketing strategies -- and what the real-life mix of Owned, Curated, and Promotional content looks like.
How to Develop Your Social Media Strategybakerlarry66
Social Media is Now Trend for Business and Marketing. We can't even think a day without twitting or updating our status on facebook. In the Near Future it's not going to reduce instead more and more people are joining to this Social Media World. There are some Social Media Strategies are being applied to promote Business Online.
For More Information
Visit: http://www.socialinkmedia.com
LinkedIn and Hootsuite partner to demystify where social media and social selling can play an important role in the sales process. From strategy to implementation to measurement, Sara Cohen and Amy McIlwain deconstruct social selling and review key considerations when building a social organization.
This is the second session of LinkedIn September Webcast Series for Staffing Professionals.
97% of staffing professionals are currently using social media, but 85% aren’t sure what tools are best or how to use them. This session will help you to start sharing your content, and provide you with strategies to maintain a dialogue and develop digital relationships with your target audiences.
Pioneering LinkedIn sales executives are changing how sales is done. Their social selling techniques are reshaping prospecting and turning the conventional sales process on its head. Hear firsthand from three of the top performing members of our sales team — salesperson to salesperson — as they reveal how they run sales at LinkedIn, the tools they use, and their top tips for success.
Too often, companies with incredible forward momentum fall utterly flat when launching a new product or announcing a round of funding. Why? Because they missed a crucial step in announcement prep or execution. Securing strategic coverage about your major milestone takes careful planning and creative communication. That's why we created a detailed launch checklist to help guide your next announcement and drive real business results. Bookmark it, print it out, save it to your desktop -- make sure it's handy for your upcoming launch.
The hot topic in sales and marketing is a term called Social Selling; this is a process that is created using the power of social networking. I truly believe that the sales process has completely changed.
If you’re in a sales position, gone are the days of cold calls if you’re able to harness the power of selling via social.
Social Selling Index: Measure Your Social Selling & Drive More PipelineSimone Van Cleve
Join leading experts from LinkedIn to learn more about how you can socially sell on the professional network--and how you can measure your social selling prowess. Plus, learn major trends that SSI reveals about the sales profession around the globe!
Websites social media and email, do they really work by J.R Atkins MBAJ.R. Atkins, MBA, MDiv
Social Media is becoming an accepted way for businesses to communicate with both existing and prospective customers. When combined with a good website and email marketing, these three tool sets can produce dynamic results. Yet, there is also much confusion about how to make the most of these tools.
In “Websites Social Media and Email - Do they Really Work”, J.R. Atkins explains how Social Media such as LinkedIn, Facebook, Twitter, Blogging, Video and Google Plus can work in concert with your website and email marketing campaigns to generate results for your business. The audience is invited to discusses the “why” and the “how” to put these tools to use.
Your speaker, J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. He has published 3 books Success Simplified, Social Media 2.0 and Road Map to Success.
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
If your B2B blogging goals include earning social media shares and backlinks to boost your search rankings, this infographic lists the size best approaches.
O Design Thinker na Organização MultidisciplinarSergio Bandeira
Texto representativo e Conceitual sobre a participação e o ofício de um Design Thinker em uma Organização Multidisciplinar independente de sua indústria de atuação. O profissional que têm a competência de conduzir ambientes criativos e gerir processos de Inovação com grupos através de técnicas de Diálogo e metodologias existentes de Inovação, como o Design Thinking.
Las rúbricas son guías precisas que valoran los aprendizajes y productos realizados. Tablas que segregan los niveles de desempeño de los estudiantes en un aspecto determinado, con criterios específicos sobre rendimiento. indican el logro delos objetivos curriculares y las expectativas de los docentes. Permiten que los estudiantes identifiquen con claridad la relevancia de los contenidos y los objetivos de los trabajos académicos establecidos. En el nuevo modelo de la educación, las rúbricas de valoración brindan otro horizonte con relación a las calificaciones tradicionales que valoran el grado de aprendizaje del estudiante, expresadas en números o letras.
ReBEc 2.0 - rumo a uma nova plataforma para dados científicos. - Luiza Silva, Josué Laguardia, Diego Tostes, Alexandre Ribeiro, Carlos Ribeiro, Lia Matte, Vanessa Lima, Marcelo Alves, Daniel Eiras, Giancarlo Maturana, Eduardo Lima, João Tavares, Davi Duarte
ReBEC em números: reflexos da política mandatória em pesquisa clínica na trajetória do Registro Brasileiro de Ensaios Clínicos - Luiza Silva, Josué Laguardia, Marcelo Alves, Daniel Eiras, Vanessa Lima, Diego Tostes, Giancarlo Maturana, Eduardo Lima, Alexandre Ribeiro
Impactos da adesão ao movimento de Acesso Livre pela editora da Universidade Federal da Bahia: uma análise no Google Acadêmico - Flávia Rosa, Milton Shintaku, Rodrigo Meirelles, Susane Barros
Presentation by Doug Hay, CEO of Doug Hay & Associates covering how to integrate the various elements to maximize the ROI for small and medium businesses.
Understanding Social Media Marketing | 30 Top Tips | Hammad SiddiquiHammad Siddiqui
Market for social media management tools grow over 100% to $970 million in 2016, from $389 million this year.
Companies that are still waiting to enter in the ever growing arena of social media will soon find alienated from the rest of the corporate sector
Here is a brief overview of social media and how it can be leveraged to grow your business. This presentation was developed specifically for my Social Media 101 class at the Nashville Business Incubation Center.
20 Social Media Tips Every Marketer Should Knowmanagerslides
Our new #presentation '20 Social Media Tips for Marketers is ready'🔥✌️Check it out! #socialmedia #DigitalMarketing #social #marketing #PowerPoint #tips ➡️ bit.ly/2F0HKPY
Get the most out of social media for your business with our 20 actionable tips today. Our guide will take on marketing, A/B testing, KPIs, and benchmarks, as well as posting time and frequency, content and copy type, platform-specific preferences, and audience targeting analytics.
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Are you struggling in deciding what to post on social media? Many businesses focus on promoting their products, services and company advertisements. Yet, people don’t go on social media to buy…they want to connect and engage.
It’s important that your content appeals to your audience by sharing value, offering solutions to problems, and being a source of information and inspiration. This is at the heart of the inbound marketing way. You will attract more followers to your message through value versus advertising your next promotion.
Best Practices in Social Media for NGO's [Report]Social Samosa
As an NGO, your social media activities should aim at creating awareness, generating interest, encouraging sharing, and enlisting support and participationfor your initiatives.
If you are a brand without
Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube.
Sorry! You are behind the times, it’s not 2013, it’s 2016 soon
Did you know social media is the number one daily activity among Americans, topping time spent on email and Google?
According to a survey, 93% of marketers use social media to promote their business.
A Social Media and Content Marketing Guide for B2B Marketing Managersdhohmeier
In the spirit of helping our clients navigate the world of social media, we took the questions we’re asked most often and put together this helpful guide for B2B marketing managers. The guide has recently been updated to include the latest industry trends and best practices.
More at http://www.atomicdust.com/blog/
A Social Media and Content Marketing Guide for B2B Marketing Managersdhohmeier
In the spirit of helping our clients navigate the world of social media, we took the questions we’re asked most often and put together this helpful guide for B2B marketing managers. The guide has recently been updated to include the latest industry trends and best practices.
More at http://www.atomicdust.com
I see so many profiles across the social media domains that have huge followings and audiences, but when I have dug a little deeper and analysed the followings, I have noticed the majority are built up with random, meaningless audiences that have no bearing on the account.
Social media is now playing much larger roles in our lives than it did decades ago, and one of those essential roles is social media promotion. In truth, any marketer or business owner that has not already jumped on the social media bandwagon is way behind the times. Social media promotion has revolutionized the traditional approaches to marketing businesses so that almost everything is now digitized and operations can even be conducted from devices like phones and laptops.
Tech-Success trains you to be a master of today’s Digital World.
Tech Success coaches both individuals and business to take advantage of the technology within their reach and budget in order to utilize it in the most productive fashion.
Ariel oversees all design, coaching, training, marketing and recruiting of Tech-Success. Ariel has over 20 year experience in marketing, education and coaching which he has begun to implement in Tech-Success leading to 400% ROI.
Social media has not only become a rage but also a mandatory aspect of everyone’s life. Businesses have a prolific scope at this platform. Social media marketing is a kind of Internet Marketing and it involves content, and appealing audio and visual.
Similar to Social Media Is Not a One-Man Show (20)
Media Relations 101: Three Fundamental Steps for Media OutreachClearEdge Marketing
While there are many facets to public relations strategies, media relations and media place-ments remain a staple of virtually all communication goals. As staff sizes in newsrooms con-tinue to get smaller, so does the bandwidth of reporters. Landing a well-timed pitch with the right reporter at one of your most coveted outlets can feel exhilarating, but without the right planning and understanding of how to work with the media, chances of media coverage drop significantly.
Not sure how to get started or how to best utilize your existing company social media profiles for recruiting? Join Kimberley Zur from elite TalentScout and Michelle Krier from ClearEdge Marketing as they talk about how to effectively use social media as part of the recruiting process.
Even though holiday decorations have been gracing many stores since before Thanksgiving, it’s hard to believe that the holidays are upon us. If you’re like me, you’ve tuned out the sounds of Frosty the Snowman in a rush to complete Q4 projects and prepare for 2015. One thing that has especially been subjected to procrastination on my part, though, is making a plan for holiday gifts — an opportunity to thank clients and colleagues for their business and ongoing support.
Explore Valuable Opportunities You Don't Know You're Missing.
With the demand for talent holding strong and steady, many IT and engineering staffing firms are focused so much on recruiting, they are overlooking critical marketing steps they can and should be taking to compete even better and succeed even more. How do you know what you’ve never had or measure opportunities you don’t know you’re missing? It’s time to check your marketing blind spot and identify where holes in your branding, communication, messaging and retention strategies are weakening your competitive edge and limiting market opportunities.
Leslie Vickrey, CEO of ClearEdge Marketing, surprises staffing leaders and professionals with insider knowledge on the critical market processes and tools staffing businesses most often overlook or underfund. Find out which critical marketing efforts effectively boost long-term performance and why under spending leads to missed opportunities. The presentation examines:
- How internal communications and contests spark competition and increased performance
- Why developing compelling brand stories and company messaging fuels a stronger sales performance and brand recognition
- The power of a smart and engaging online presence that attracts candidates, potential managers, sales reps and recruiters
A Survey on Using Survey Data for Marketing -- Webinar RecapClearEdge Marketing
Eric Gregg, CEO of Inavero, and Leslie Vickrey, CEO of ClearEdge Marketing, hosted a webinar on September 11, 2014 to discuss the opportunities professional services …
Marketing for Where You WANT TO BE: 3 Proven Ways to Get Leads & GrowClearEdge Marketing
Presented by ClearEdge Marketing CEO & Founder, Leslie Vickrey, at the New York Staffing Association (NYSA) Webinar on September 22, 2014.
Topics covered:
- Connecting with new buyers with a target account program
- Ensuring your website is effective, regardless of the device
- Launching referral campaigns that drive connections
CEOs Discuss: Collecting Client Feedback and Using it to Grow Your BusinessClearEdge Marketing
How to get more of what you want:
• High survey response rates
• Identifying potential issues or problem accounts
• Actionable data to update marketing and sales messages
• Testimonials
• Strong relationships with promoters to advocate for your brand
Lead Generation Campaigns:The Good, The Bad and The Ugly ClearEdge Marketing
In this deck we cover:
- Why Are Lead Generation Campaigns Important?
- What is a Lead Exactly?
The Good, The Bad and The Ugly for:
- Candidate Recruitment Campaigns
- Sales Lead Gen Campaigns
- Internal Hiring Campaigns
In this webinar, Leslie Vickrey, CEO & Founder of ClearEdge Marketing, shares 3 marketing strategies for driving your growth. She focuses on website optimization, target account programs (sales campaigns) and social media marketing.
Marketing for Where You Want to Be – 5 Proven Ways to Get Leads & GrowClearEdge Marketing
Leslie Vickrey, President and Founder of ClearEdge Marketing, examines today’s top 5 most successful marketing approaches, from social media and target account campaigns to events and the ever-essential website optimization. This presentation is a chance to explore your most critical marketing questions:
- Which marketing approaches are right for my business and which ones are wrong?
- How can I ensure my marketing efforts deliver results in the form of sales leads, candidates and brand building?
- What does successful marketing look like for an IT or Engineering staffing/services firm like mine?
- What marketing tools are most effective for recruiting and what tools are most effective for business leads?
Armed with IT and Engineering services/staffing case studies, a portfolio of marketing solutions and over a decade of experience building marketing strategies and tools for services/staffing firms nationwide, Leslie will guide you through the urgent marketing lessons your business needs to know.
Top 4 Marketing Must-Haves for IT and Engineering Staffing Firms in 2014ClearEdge Marketing
What’s in your marketing toolkit for this year? Not sure where to spend your marketing dollars to drive your business forward and realize the best return on your marketing investment? Have no fear – this deck will help! We discuss the four marketing must-haves for IT and engineering staffing firms this year:
1 - Messaging that resonates with your target audience
2 - Creating two-way conversations via social media to enhance the candidate experience
3 - Creating an engaging online user experience regardless of the platform/device used
4 - Creating content that converts.
Three Key Takeaways from the TechServe Alliance 2013 IT & Engineering Staffin...ClearEdge Marketing
I left the 2013 TechServe Alliance Conference with an extra pep in my step! This year marked my first TechServe Alliance Conference (here’s Leslie Vickrey’s recap of last year’s conference), although I had heard what a motivating, informational and valuable three-day event this is for years from my colleagues and clients. Keeping with the Las Vegas reputation, we did not slow down for the entire three days! Kudos to the TechServe Alliance team for orchestrating sessions that opened our minds to new ideas, confirmed thinking on others, and allowed attendees to hear from both leaders in the industry and colleagues sharing their stories.
Unless you’ve been living under a rock, you’ve heard of LinkedIn. You probably have a profile. And you (hopefully) are using it regularly and effectively.
But let’s get right to the point of this blog.
Is LinkedIn replacing business cards?
Last night I attended a local marketing association meeting advertised as a panel discussion around affiliate marketing. I had been to a handful of the networking/educational presentations put on by this association over the last year or two and found them energizing, entertaining and true to their promised program content. That’s why I was so disappointed when the panel discussion was a big ‘ole flop. I had hoped to have a rich blog on affiliate marketing programs, but instead I walked away with a list of ideas on how to be a better moderator and panelist.
5 Tips for Creating Infographics That Win the War for AttentionClearEdge Marketing
You all know the old adage: “A picture is worth a thousand words.” Today’s world of instant gratification means average attention spans of less than 8 seconds, and a whopping 4 seconds for website viewing. Infographics are a great solution for conveying solid content and winning the war for the few seconds of your audience’s attention.
Not too long ago, working in the PR department primarily meant shaping the way clients are covered by the press. Developing relationships with members of the media, promoting client messages through press coverage, and ultimately building brand identity for clients—all through the media. Sure, my work somewhat overlapped with that of the marketing department, but for the most part, my experiences were so that the activities of the PR department were pretty distinct from those of the marketing team.
WEBINAR: ClearEdge Marketing VP of Marketing & Digital Services, Michelle Krier, to Host Webinar with the TechServe Alliance on “Content is the Car, Social Media is the Gas.”
Michelle discusses the strategy behind content creation as well as the importance of selecting the right social media channels, when and how to best position your content so you receive maximum exposure, and finding influencers to help promote your content.
More TechServe Conference Insights: Reaching Candidates Through Social MediaClearEdge Marketing
I recently shared some insights from the 25th Annual TechServe Alliance Annual Conference and Tradeshow. Held in Miami Beach November 8 through 10, 2012, hundreds of IT professionals and leaders gathered to talk about the latest advancements in our constantly evolving industry.
Last week I had the pleasure of attending the Social Fresh conference in Tampa, Florida (they have a West Coast version coming up this summer – check it out!). Besides basking in the Florida sunshine, the conference had a tremendous amount to offer. With 300 attendees and a range of presenters, including Chris Brogan, Ted Rubin, Jay Baer and more, my mind was literally exploding at the incredible social insights shared over this two-day event.
Getting Fresh…Socially. A Social Fresh EAST Recap.
Social Media Is Not a One-Man Show
1. Social Media Is Not a One-Man Show
Authored by: Michelle Krier – ClearEdge Marketing VP, Marketing & Digital Services.
First seen on SIA blog (10/16/13)
Marketing efforts that rely on social media alone aren’t likely to succeed on a grand
scale. No matter if you’re trying to find candidates or sales leads, in order to make the
most of what social media can offer, marketing teams must integrate social media
with other marketing initiatives, and tie the elements of each campaign directly to
their business objectives. High engagement metrics are meaningless if the efforts that
lead to them are not connected to your business objectives. Below are some ways you
can integrate social media with your other marketing initiatives, and align your efforts
with your business objectives.
What: Amplify your live or virtual event with a Twitter hashtag. A hashtag is a
phrase — often unique — that is preceded by a pound sign (#). Hashtags are
used to locate messages on a specific topic.
How: Create a hashtag for your event, include the hashtag on all printed
materials, signage, promotional email messages, tweets promoting the event
and Google+ and Facebook invitations. Ask attendees to use the hashtag by
including it in your slide decks, and invite them to live-tweet your event.
What: Capture new email subscribers on Twitter by offering exclusive
downloadable content. Twitter has a product called Lead Generation Cards.
Lead Generation Cards allow you to offer exclusive downloadable content to
Twitter users in exchange for the email addresses they have attached to their
Twitter accounts. When they click on your offer tweet to expand it, users will
see a button authorizing you to capture their email address in exchange for the
content.
How: Tweet an offer for a free white paper on the fastest growing fields for
the current year. Collect email addresses for future email marketing
campaigns.
What: Enhance your Search Engine Optimization (SEO) efforts by sharing your
blog posts on Twitter, Google+, LinkedIn, Facebook and SlideShare (yes,
SlideShare).
How: Social signals are a key component of Google’s ranking, so make sure you
are sharing via social media all the great content you publish on your blog. You
can use hashtags on Twitter, Google+ and Facebook to increase your posts’
visibility, so remember to add hashtags on phrases your audience is likely to
search for. Share your posts via LinkedIn as well. You can promote them via
your status update or share them in pertinent groups. But don’t simply post the
title of the blog post, start by asking a question or citing an important fact
from the blog post as an introduction. And finally, SlideShare is a valuable, but
often overlooked, place to post your blog. It’s not just for PowerPoint
presentations anymore! Forbes calls SlideShare the “quiet giant of content
marketing.” If you haven’t considered SlideShare as a place to promote your
blog, head over there and check it out.
2. Effective social media campaigns are not standalone efforts. They are part of larger
integrated marketing programs. Make sure to keep that in mind as you think about
planning your marketing programs for 2014 and beyond.