Use a professional cover photo that represents your brand to entice fans. Focus on high-quality, engaging posts rather than frequent posts. Leverage targeting options to personalize posts for specific subsets of fans. Keep your About section and contact information brief and accessible. Continually respond to comments and posts to engage customers and show you are listening. Allow fans to post on your wall to encourage interaction and communication. Test different types of content and adjust based on what resonates best with fans. Determine social media goals aligned with business goals and post shareable content accordingly. Share useful information from other sources to demonstrate industry knowledge beyond self-promotion. Show your personality to better connect with advocates through humanization and fun.

1. Use Catchy Cover Photos
It is the first image your fans see, so select a
professional cover photo that represents
your brand and entices at the onset.
Focus on Quality Posts
Posting too frequently can actually reduce
the likelihood you will appear in fans’ News
Feeds, so concentrate on quality to boost
your engagement.
Set Your Targets
Use Facebook’s post targeting options, like
city and language filters, to personalize and
increase relevancy for a subset of fans.
Keep It Brief
No need for lengthy intros, keep your
brand’s ‘About’ section short and provide
contact information or website so people
don’t have to dig for it.
Be Present
Continually respond to comments and wall
posts to show current and potential
customers that you’re listening and willing to
participate in conversation.
Enable Wall Posts
Nothing says “we don’t care” or “we’re not
listening” like not allowing your fans to post
to your wall, so keep the lines of
communication open.
Mix and Match Content
Don’t be afraid to take risks, simply test
different types of content to see what
resonates then adjust as necessary.
Get Back to Business
Determine your business goals for social,
and then post digestible and shareable
content that aligns to those goals.
Highlight Third-Parties
Share useful news, tips, and information
from other sources—it shows you’re
informed about your industry and not solely
self-promotional.
Humanize and Have Fun
There are always people behind the pages,
so show your true colors and you’ll better
create and better connect with advocates
and evangelists.
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TIP SHEET
10 Ways to Engage
on Facebook
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Adopt these Facebook tactics to maximize your brand's social
reach and create authentic, lasting customer relationships.
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