Link Building with High Quality Content

Link Building:
With High-quality and Insightful Content
Andrew Prasatya iPrice Group
@AndrewPrasatya

3 Years
1700+ Media Coverages (Free)
100+ Content Produced
@AndrewPrasatya #SEOCon

Data: Referring Domains iPrice Indonesia via Ahrefs

5 things we will learn today:
1. The people & strategies
2. Discovering unique content ideas #Ideation
3. Turning ideas into actual content #Creation
4. Pitch your content #Distribution
5. Measuring the performance #Evaluation

#1 The People & Strategies

Simple More advance
• 1 FT Content Marketer
• 1 Designer support
• 1 FT Content Marketer
• 1 FT Content Strategist
• 1 FT Designer
• 1 FT Content Analyst
*FT: Full Time

Main Strategies
Ideation Creation Distribution Evaluation

Key Learnings #1
1. You need a team members that really have high curiosity
2. Content is King – Distribution is Queen
The People & Strategies

#2 Discovering unique content ideas - Ideation

Common Problems in Ideation
Narcissistic..

Trying too hard to reinvent the wheel

Too Wide Too Niche

Where should I start?

Understand What your Brand is About
Breakdown your brand into smaller topics
}

Map out big events or moment
• Holidays
• Big product launch
• Trending topics

@AndrewPrasatya #SEOConSource: https://iprice.co.id/trend/insights/e-wallet-terbaik-di-indonesia/

Connect Your Brand to Common Topics
• Economy
• Education
• Gender
• Health
• Career
• Sport

@AndrewPrasatya #SEOConSource: https://iprice.co.id/trend/insights/sejarah-pendiri-alibaba/

Learn from others
• Brands
• Agency

@AndrewPrasatya #SEOConSource: https://iprice.co.id/insights/mapofecommerce/en/

But, what is a good idea anyway??

@AndrewPrasatya #SEOConSource: https://www.frac.tl/work/marketing-research/content-ideation/

Key Learnings #2
1. Don’t be too narcissistic
2. Read and browse around
3. Be creative in connecting the dots
Discovering unique content ideas #Ideation

#3 Turning ideas into actual content - Creation

Why it’s important?
VS

So, where should I start?

Use Information & Data in your Content
Internal Data
Secondhand External Data
Firsthand External Data
Source: https://www.frac.tl/how-to-leverage-data-for-content-marketing//

List down key findings from the data
Source: https://www.slideshare.net/adrodgers/news-values
Impact
The number of people will
be influenced in someway
Timeliness
Recent events have higher news
value than earlier happenings
Prominence
Famous people is
more influential
Proximity
How close is the story with
the target audience”

Turn it into actual content!
1. Data visualization/ infographic
2. Everlasting interactive content
3. In-depth article
3 most effective content format for link building

Data visualization/ infographic

Everlasting interactive content

In-depth article

Key Learnings #3
1. Stand out from the crowd by making your content 10x better
2. Data is extremely important to make your content gain more trust from people
3. Be brave to experiment with different content format
Turning ideas into actual content #Creation

#4 Pitch your content - Distribution

Why should I??

Unless we are one of them..

No one cares..

I see, so where should I start?

Map out external distribution channel
1. News site (Big and medium)
2. Citizen Journalism
3. Personal blog
4. Company’s blog
5. University websites
6. Governments websites

Find their personal contact
1. Websites
2. Google Search Operator
3. Hunter
4. Buzzsumo
5. Social media (Twitter and LinkedIn)
6. Ask for recommendation

Find their personal contact

Create a really-really good email pitch
1. Always personalize the email
2. Make the subject concise
3. Have a clear structure
4. Keep the body email clean from images
5. Avoid putting too many attachments
6. Have a clean format

Create a really-really good email pitch

Key Learnings #4
1. Proactively distributing your content is one of the key success of your LB activities
2. Be creative in mapping out your distribution channels
3. Sharpen your skills in creating a good email pitch
Pitch your content #Distribution

#5 Measuring the performance - Evaluation

Why it’s important ?
1. Progress report
2. Learnings

Interesting, where should I start?

Know the most-relevant data metrics
1. Domain Strength
2. Page Strength
3. Number of Referring Domains
4. Number of Links
5. Referral Traffic
6. Ranking of the pages

Use several tools

Put all data in one place

Create a simple performance dashboard

Key Learnings #5
1. It’s Extremely important to measure the activities and performance
2. In LB, try to use multiple tools to measure the metrics
Measuring the performance of a content #Evaluation

Thank You!

Link Building with High Quality Content

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