Sprout Social and AdRoll teamed up to create this presentation all about "How to Be Awesome at Twitter". Hostess Jackie shares insights she learned while working at Twitter.

1. Jackie Lamping
Sr. Director of Marketing, AdRoll
@jackielamping
How to Be Awesome
at Twitter
PRESENTED BY
+
@AdRoll | @SproutSocial | #SproutWebinar

2. Identifying Your Brand Moments
•
What Top Brands do Differently on Twitter
•
Creating ‘Retweet-Worthy’ Content
•
The Simple Rules of Social Customer Service
The Game Plan
HOW TO BE AWESOME AT TWITTER &

3. SUN MON TUE WED THU FRI SAT
“Coffee”
HOW TO BE AWESOME AT TWITTER &

4. SUN MON TUE WED THU FRI SAT SUN
“Yoga”
HOW TO BE AWESOME AT TWITTER &

5. SUN MON TUE WED THU FRI SAT
HOW TO BE AWESOME AT TWITTER &
“Banking”

6. JUL NOV DEC JAN FEB MAROCTAUG SEP APR MAY JUN JUL
HOW TO BE AWESOME AT TWITTER &
“Skiing”

7. Your purchase funnel,
revealed in real-time
Brand Awareness
Consideration
Purchase
HOW TO BE AWESOME AT TWITTER &

8. &HOW TO BE AWESOME AT TWITTER

9. 1. Engage in culturally relevant moments.
2. Create everyday brand moments.
3. Surprise and delight through 1:1.
HOW TO BE AWESOME AT TWITTER &
Brands Who Are #Awesome at Twitter:

10. PARTICIPATE IN
CULTURAL MOMENTS
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13. Chobani @Chobani
Real is honest. pic.twitter.com/WFwLFx7kUq
Tweets
Promoted by Chobani
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15. CREATE EVERYDAY
BRAND MOMENTS
HOW TO BE AWESOME AT TWITTER &

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18. UNDERSTAND & ENGAGE
CUSTOMERS 1:1
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22. &HOW TO BE AWESOME AT TWITTER
But How Can I Go Viral?

23. Content People
Want
What You
Want to Say
Branded Content That Gets Engagement
HOW TO BE AWESOME AT TWITTER &
Every Brand’s Challenge with Social Media:

24. 1. Entertainment / Humor
2. First-Look / Behind-the-Scenes
3. Information / How-To
4. Messages of Inspiration
5. Doing Good
HOW TO BE AWESOME AT TWITTER &
Top 5 Categories of Most Retweeted Content

25. ENTERTAINMENT & HUMOR
HOW TO BE AWESOME AT TWITTER &

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30. HOW TO BE AWESOME AT TWITTER &
FIRST-LOOK &
BEHIND-THE-SCENES

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32. @TwitterAds | Confidential 32
&HOW TO BE AWESOME AT TWITTER

33. HOW TO BE AWESOME AT TWITTER &
INFORMATION & HOW-TO

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41. HOW TO BE AWESOME AT TWITTER &
MESSAGES OF INSPIRATION

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45. HOW TO BE AWESOME AT TWITTER &
DOING GOOD

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48. HOW TO BE AWESOME AT TWITTER &
NOW LET’S TALK
CUSTOMER SERVICE…

49. HOW TO BE AWESOME AT TWITTER &
SIMPLE RULES
FOR DOS & DON’TS

50. HOW TO BE AWESOME AT TWITTER &
DO SHOW EMPATHY

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52. HOW TO BE AWESOME AT TWITTER &
DO REACH OUT &
HUG YOUR CUSTOMER

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57. HOW TO BE AWESOME AT TWITTER &
DON’T BE A
CALL CENTER OPERATOR

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59. HOW TO BE AWESOME AT TWITTER &
DON’T SOUND
LIKE ROBOTRON

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61. HOW TO BE AWESOME AT TWITTER &
DO USE HUMOR
WHEN YOU CAN

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67. HOW TO BE AWESOME AT TWITTER &
Thank You!
Jackie Lamping
Sr. Director of Marketing, AdRoll
Tweet me with Questions!
@jackielamping
@AdRoll | @SproutSocial | #SproutWebinar

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69. HOW TO BE AWESOME AT TWITTER &
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