Getting Social with Search presented by Jamie Murnane and Leslie Gibson

•

0 likes•951 views

The document discusses how social media is impacting search engine results. It notes that search engines like Google and Bing are incorporating social signals like shares, retweets and a user's social authority into their rankings. The document advises marketers to focus on creating and optimizing content for social sharing, conduct audits of their online content and social media profiles, promote their social profiles, and begin blogging and optimizing social posts to generate traffic and rank higher in search results. The key is to establish goals, create engaging content, and actively share it across social networks.

Technology Design

Getting Social with Search

Jamie Murnane & Leslie Gibson

We Are…

Leslie Gibson, Senior Account Manager

Jamie Murnane, Search Marketing Manager

Getting Social with Search

How Social is Impacting Search
Getting Social with Search

Social can help fill the gaps in
search results

Getting Social with Search

Engines Use Social Signals
“Yes, we do use [tweeted links and RTs] as a signal. It is
used as a signal in our organic and news rankings ...” -
Google

“We do look at the social authority of a user. We look
at how many people you follow, how many follow you,
and this can add a little weight to a listing in regular
search results….” – Bing
Getting Social with Search

Who’s Using Social?

94% of marketers surveyed.

Who’s not?
Getting Social with Search

The Trust Factor

92% of consumers around the
world say they trust earned
media above all other forms
of advertising.*

*Nielsen Global Trust in Advertising Survey

Getting Social with Search

Traffic/Linkbuilding
Old school tactics
Use social to build deep, genuine links

Getting Social with Search

Google+ makes results personal

Getting Social with Search

Google+ Local

Getting Social with Search

Like Us on Bing

Getting Social with Search

Where To Start
Getting Social with Search

Focus on Content

• Set goals
• Plan content
• Optimize
• Share

Getting Social with Search

Everything is Content!

Getting Social with Search

Social Content Leads the Way

Getting Social with Search

Audit Your Content

Getting Social with Search

Content Audit Tells You…
Effective Content

Getting Social with Search

Content Audit Tells You…
Outdated Content, Errors

Getting Social with Search

Content Audit Tells You…

Opportunities!

Getting Social with Search

Content Audit Tells You…

Getting Social with Search

Audit Social Properties

Getting Social with Search

Audit Your Presence

Getting Social with Search

What Are People Saying?

Getting Social with Search

Are You Generating Traffic?

Getting Social with Search

Promote Social Profiles

Getting Social with Search

Optimize Social Profiles

Getting Social with Search

Add a ‘Share’ Feature to Content

Getting Social with Search

Start Blogging + Optimize Posts

Getting Social with Search

Summary

• Establish goals
• Content audit
• Social presence audit
• Create + optimize social profiles
• Promote social profiles
• Share!

Getting Social with Search

Thank You!
• Jamie Murnane
– jamie@ninahale.com

• Leslie Gibson
– leslie@ninahale.com

Getting Social with Search

How to use Google+ for Social SEO SEMrush Webinar with Martin Shervington Topics Martin has covered in his presentation: 1.The relationship between website, Search and Social, and how to make all three work together using Google+ 2. How to build trust, reputation and authority 3. How to build relationships with influencers in your niche that will enable your authority to rise 4. The difference between personalized and global results, and how you can make the most of both through building your network 5. The importance of creating incredible content that helps people to solve their problems, and for which they would have been willing to pay $s 6. How to start building your community on Google+ 7. How to build up and run campaigns on Google+, including how to leverage them to achieve awesome search results Martin is a consultant, speaker, trainer and coach on all things Google+. As the founder and community manager for both Plus Your Life and Plus Your Business! his role is to support individuals and new businesses to use Google+. With a post-grad in Organizational Psychology he often runs fun experiments to learn more about the power of Google+ and share the results back with the community so we can learn together. Where you can learn more about Martin and contact him: G+ /MartinShervington YouTube /MartinShervington Soundcloud /MartinShervington Twitter /MartinSherv Instagram /MartinSherv Pinterest /MartinSherv Website: www.plusyourbusiness.com To learn how to leverage Google+ for Social SEO be sure to check out the Academy here: www.plusyourbusiness.com/academy/ It will give you everything you need to take your content into Search, and building a community who loves what you do.

Content curation: your next Social Media Marketing idea

Guillaume Decugis

Influencer Marketing Best Practices with BuzzSumo and BuzzStream

BuzzSumo

Geo -Target Your Content Marketing Efforts to Yield Better Search Results

Victoria Edwards

Geo Targeting Your Content for Better Search Results

Victoria Edwards

How to Marry Your Social and Email Marketing

Sprout Social

Sprout Social’s email marketing manager once said, “If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent”–and while these two channels may seem entirely different, marketers who can learn to combine the two earn the rewards of a bi-channel lead generation and nurturing funnel. Join the email marketing experts at AWeber and the social media marketing professionals at Sprout Social for a webinar all about how to marry two of the most important online marketing channels. In this webinar, you’ll learn: Why email marketing is a must-have for your business. How to use social media to build an engaged audience of email subscribers. How to use email and social together FTW!

Getting your story read: Maximizing social media for branding and audience en...

News Leaders Association's NewsTrain

Jessica Pucci prepared this presentation on maximizing social media for branding and audience engagement for journalists attending APME's Phoenix NewsTrain on April 6-7, 2018. She discusses the data-informed content cycle and its application to Instagram, Twitter and Facebook. Pucci is the Ethics and Excellence professor of practice, data analysis and audience engagement at Arizona State University's Cronkite School of Journalism and Mass Communication. Is is accompanied by her handout, "Maximizing social media for branding and audience engagement." NewsTrain is a training initiative of Associated Press Media Editors (APME). More info: http://bit.ly/NewsTrain

The Concept of Social Search

Path-Breaking Communications

The impact of social signals on search engine results is a topic that has been widely discussed among the SEO and social media communities. Join Jen from Moz and Andrew from Sprout Social as they delve into the impact of social shares on organic traffic and how to increase your overall shares to generate more search traffic. Among other things, you’ll learn how to: - Increase your organic traffic with social media. - Get your content to rank with social sharing. - Write content that attracts more social shares.

#FusionMex Content Workshop: Content Marketing in Practice, Antwerp June 10, ...

Kelly Hungerford

Facebook Strategies: Finding Your Supporters Among Your Fans

sarahburris

Facebook has become one of the most important channels for engaging supporters online. Learn about specific tools, strategies and tactics to reach new supporters, deepen relationships with existing fans, and capture data so you can engage people off Facebook as well. This session is for the Facebook and social media page manager interested in list growth, supporter engagement and online funder cultivation. Attendees will walk away with: 1) Strategies for list building and supporter engagement on Facebook; 2) Access to free tools for assessing the performance of your Facebook page; 3) Recommendations for improvement based on your page’s current size and engagement score; 4) Insights into which of Facebook advertising options have been proving most cost effective. Hashtag for this is discussion was: #14NTCFB Speaker was Drew Bernard from ActionSprout.com

7 Steps to SEO Success on Wordpress

FSC Interactive

Influencer marketing strategy - module 3 lesson 1

Greg Jarboe

Influencer Outreach Basics

BuzzSumo

Content Marketing Best Practice

BuzzSumo

The New Little Bird Influencer Marketing Platform

Little Bird

How to curate content for better engagement

BuzzSumo

Google+ Authorship and SEONick Noble

Pay To Play: Using Social Media Ads to Reach Goals #SoMeT14US

FSC Interactive

Pay To Play: Using Social Media Ads to Reach Goals was created and presented by FSC Interactive at the 2014 Social Media Tourism Symposium (SoMeT14US) in Nashville, TN. This presentation will provide an overview of Facebook, Twitter, and Pinterest advertising options by showcasing real-life examples from the New Orleans Tourism accounts with goals, metrics, and case studies to support the results. It is a great resource for destination and tourism businesses.

Using search engine optimisation & social media to increase your google ranki...Business Social Media

How to Influence Google Auto Suggest

Performics.Convonix

North Dakota Bankers Association - Social Engagement Strategy

Max Kringen

How to 10x your results from content with the same resources you have now

Mikael Cho

Here's a talk I gave at the iNovia Chief Marketing Officer Summit on how we grew Crew (pickcrew.com) to over 100,000 email subscribers in 6 months with two and a half people. If you're running you're own business, you are short on time. The focus of this talk was how we grew our business by extending the life of our marketing. It's not about doing more. It's about extracting as much value as you can from the things you do. More details on the things mentioned in this slideshow here: http://blog.pickcrew.com/how-side-projects-saved-our-startup/

Social media in russia

repus777

Correlation of U.S. Gas Prices and Yearly National Oil Consumptionbfalk1990

Updating Your Analytics Toolbox: Measurement Solutions for 2014

Nina Hale, Inc.

What's hot

Incorporating Social Media Into Your Strategy

Danielle Brigida

Seo Part 3

Fresh Egg

Influencer Marketing and Outreach with BuzzSumo

BuzzSumo

Influencer Marketing Talk For Digital Olympus

BuzzSumo

How to Fuel SEO with Social Media

Sprout Social

#FusionMex Content Workshop: Content Marketing in Practice, Antwerp June 10, ...

Kelly Hungerford

Facebook Strategies: Finding Your Supporters Among Your Fans

sarahburris

7 Steps to SEO Success on Wordpress

FSC Interactive

Influencer marketing strategy - module 3 lesson 1

Greg Jarboe

Influencer Outreach Basics

BuzzSumo

Content Marketing Best Practice

BuzzSumo

The New Little Bird Influencer Marketing Platform

Little Bird

How to curate content for better engagement

BuzzSumo

Google+ Authorship and SEONick Noble

Pay To Play: Using Social Media Ads to Reach Goals #SoMeT14US

FSC Interactive

Using search engine optimisation & social media to increase your google ranki...Business Social Media

How to Influence Google Auto Suggest

Performics.Convonix

North Dakota Bankers Association - Social Engagement Strategy

Max Kringen

How to 10x your results from content with the same resources you have now

Mikael Cho

Social media in russia

repus777

What's hot (20)

Incorporating Social Media Into Your Strategy

Seo Part 3

Influencer Marketing and Outreach with BuzzSumo

Influencer Marketing Talk For Digital Olympus

How to Fuel SEO with Social Media

#FusionMex Content Workshop: Content Marketing in Practice, Antwerp June 10, ...

Facebook Strategies: Finding Your Supporters Among Your Fans

7 Steps to SEO Success on Wordpress

Influencer marketing strategy - module 3 lesson 1

Influencer Outreach Basics

Content Marketing Best Practice

The New Little Bird Influencer Marketing Platform

How to curate content for better engagement

Google+ Authorship and SEO

Pay To Play: Using Social Media Ads to Reach Goals #SoMeT14US

Using search engine optimisation & social media to increase your google ranki...

How to Influence Google Auto Suggest

North Dakota Bankers Association - Social Engagement Strategy

How to 10x your results from content with the same resources you have now

Social media in russia

Viewers also liked

Correlation of U.S. Gas Prices and Yearly National Oil Consumptionbfalk1990

Updating Your Analytics Toolbox: Measurement Solutions for 2014

Nina Hale, Inc.

Humans Make Search Happen: Using Behavioral Data to Debunk SEO's Sullied Repu...

Nina Hale, Inc.

Nina Hale, Inc.'s Deborah Carver and Katie Pennell presented on how search engines behave like humans in their Confab Central 2015 presentation, Humans Make Search Happen. This presentation covers the following: 1. SEO's Reputation and How Google Works 2. What to Measure & How to Find Metrics 3. Search Metrics in the Real World 4. How to Tell YOUR Data Story Please note: on 5/20/15, Google changed the name of its Webmaster Tools interface to Google Search Console. This deck does NOT reflect this change.

Facebook newsfeed update

Nina Hale, Inc.

SEO and Content: Where the Algorithm Is Today

Nina Hale, Inc.

State of Search presented by Nina HaleNina Hale, Inc.

NHI BUZZ- Content Strategy & Social media: Integrating with SEO

Nina Hale, Inc.

Viewers also liked (7)

Correlation of U.S. Gas Prices and Yearly National Oil Consumption

Updating Your Analytics Toolbox: Measurement Solutions for 2014

Humans Make Search Happen: Using Behavioral Data to Debunk SEO's Sullied Repu...

Facebook newsfeed update

SEO and Content: Where the Algorithm Is Today

State of Search presented by Nina Hale

NHI BUZZ- Content Strategy & Social media: Integrating with SEO

Similar to Getting Social with Search presented by Jamie Murnane and Leslie Gibson

2.7.13 Workshop: Social SEO451 Marketing

Integrating search marketing and social media

Simon Nash

Integrating search marketing and social media

Reading Room

The dance between search and social

Beth Browning

Leveraging Social to impact Search

Arvind Sethumadhavan

Nmd feeding humjmingbirdGary Wagnon

Content Marketing, Curation and SEO - Then you can get beer

Tony Wright

Tulsa ama presentationTony Wright

Generating Sales Ready Leads Through Content Marketing

Greg Shuey

Building a Global Netwok

razorsocial

Social media for small business

The Price Group. Inc.

Social Media for Nonprofits: Tips and tools for using social media to build s...

Suna Gurol

Using Search and Social to Dominate Digital Shelfspace

451 Marketing

[Webinar] Social is a Science

Kyle Denhoff

Content Marketing in 2017 - Discussion at Digital Chai pe Charcha

Social Beat

The Future of the Internet 1 - Social & Search = Content Marketing (Feb 2013)

Paul Tansey

The Concept of Social Search

Path-Breaking Communications

New York Technology Council 10-12Ruben Quinones

Does google+ help in building seo

Brainwork Technologies

The World's Greatest Education on Social

Online Marketing Institute

Similar to Getting Social with Search presented by Jamie Murnane and Leslie Gibson (20)

2.7.13 Workshop: Social SEO

Integrating search marketing and social media

The dance between search and social

Leveraging Social to impact Search

Nmd feeding humjmingbird

Content Marketing, Curation and SEO - Then you can get beer

Tulsa ama presentation

Generating Sales Ready Leads Through Content Marketing

Building a Global Netwok

Social media for small business

Social Media for Nonprofits: Tips and tools for using social media to build s...

Using Search and Social to Dominate Digital Shelfspace

[Webinar] Social is a Science

Content Marketing in 2017 - Discussion at Digital Chai pe Charcha

The Future of the Internet 1 - Social & Search = Content Marketing (Feb 2013)

The Concept of Social Search

New York Technology Council 10-12

Does google+ help in building seo

The World's Greatest Education on Social

Recently uploaded

From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...

Product School

LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...

DanBrown980551

Do you want to learn how to model and simulate an electrical network from scratch in under an hour? Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)! During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook. PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides: - A fully editable and extendable library for grid component modelling; - Visualization tools to display your network; - Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses; The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well. What you will learn during the webinar: - For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills; - For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.

GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...

James Anderson

Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management. The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM). Speakers: Bob Boule Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle. Gopinath Rebala Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.

FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf

FIDO Alliance

Monitoring Java Application Security with JDK Tools and JFR Events

Ana-Maria Mihalceanu

Transcript: Selling digital books in 2024: Insights from industry leaders - T...

BookNet Canada

The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more. Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/ Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.

From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...

Product School

Key Trends Shaping the Future of Infrastructure.pdf

Cheryl Hung

Encryption in Microsoft 365 - ExpertsLive Netherlands 2024

Albert Hoitingh

When stars align: studies in data quality, knowledge graphs, and machine lear...

Elena Simperl

GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...

Sri Ambati

Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality

Inflectra

In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring. Learn about: • The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks. • Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective. • Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification. • Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process. Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.

Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...

Jeffrey Haguewood

Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows. We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases. This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams. Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.

Leading Change strategies and insights for effective change management pdf 1.pdf

OnBoard

The Future of Platform Engineering

Jemma Hussein Allen

Elevating Tactical DDD Patterns Through Object Calisthenics

Dorra BARTAGUIZ

After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!

Essentials of Automations: Optimizing FME Workflows with Parameters

Safe Software

Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place. Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects. Here’s what you’ll gain: - Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows. - Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy. - Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency. - Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity. We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic. Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.

AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...

Product School

Generating a custom Ruby SDK for your web service or Rails API using Smithy

g2nightmarescribd

Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.

Epistemic Interaction - tuning interfaces to provide information for AI support

Alan Dix

Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024 https://alandix.com/academic/papers/synergy2024-epistemic/ As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.

Recently uploaded (20)

From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...

LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...

GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...

FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf

Monitoring Java Application Security with JDK Tools and JFR Events

Transcript: Selling digital books in 2024: Insights from industry leaders - T...

From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...

Key Trends Shaping the Future of Infrastructure.pdf

Encryption in Microsoft 365 - ExpertsLive Netherlands 2024

When stars align: studies in data quality, knowledge graphs, and machine lear...

GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...

Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality

Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...

Leading Change strategies and insights for effective change management pdf 1.pdf

The Future of Platform Engineering

Elevating Tactical DDD Patterns Through Object Calisthenics

Essentials of Automations: Optimizing FME Workflows with Parameters

AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...

Generating a custom Ruby SDK for your web service or Rails API using Smithy

Epistemic Interaction - tuning interfaces to provide information for AI support

Getting Social with Search presented by Jamie Murnane and Leslie Gibson

1. Getting Social with Search Jamie Murnane & Leslie Gibson

2. We Are… Leslie Gibson, Senior Account Manager Jamie Murnane, Search Marketing Manager Getting Social with Search

3. How Social is Impacting Search Getting Social with Search

4. Social can help fill the gaps in search results Getting Social with Search

5. Engines Use Social Signals “Yes, we do use [tweeted links and RTs] as a signal. It is used as a signal in our organic and news rankings ...” - Google “We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results….” – Bing Getting Social with Search

6. Who’s Using Social? 94% of marketers surveyed. Who’s not? Getting Social with Search

7. The Trust Factor 92% of consumers around the world say they trust earned media above all other forms of advertising.* *Nielsen Global Trust in Advertising Survey Getting Social with Search

8. SERP Space Getting Social with Search

9. SERP Space - YouTube Look! First page of SERP for brand! First page for ‘Hamline MBA’ Getting Social with Search

10. Traffic/Linkbuilding Old school tactics Use social to build deep, genuine links Getting Social with Search

11. Google+ makes results personal Getting Social with Search

12. Google+ Local Getting Social with Search

13. Like Us on Bing Getting Social with Search

14. Reviews Getting Social with Search

15. Where To Start Getting Social with Search

16. Focus on Content • Set goals • Plan content • Optimize • Share Getting Social with Search

17. Everything is Content! Getting Social with Search

18. Social Content Leads the Way Getting Social with Search

19. Audit Your Content Getting Social with Search

20. Content Audit Tells You… Effective Content Getting Social with Search

21. Content Audit Tells You… Outdated Content, Errors Getting Social with Search

22. Content Audit Tells You… Opportunities! Getting Social with Search

23. Content Audit Tells You… Getting Social with Search

24. Audit Social Properties Getting Social with Search

25. Facebook Getting Social with Search

26. Twitter Getting Social with Search

27. Pinterest Getting Social with Search

28. LinkedIn Getting Social with Search

29. YouTube Getting Social with Search

30. Google+ Getting Social with Search

31. Audit Your Presence Getting Social with Search

32. What Are People Saying? Getting Social with Search

33. Are You Generating Traffic? Getting Social with Search

34. Action! Getting Social with Search

35. Promote Social Profiles Getting Social with Search

36. Optimize Social Profiles Getting Social with Search

37. Add a ‘Share’ Feature to Content Getting Social with Search

38. Start Blogging + Optimize Posts Getting Social with Search

39. Summary • Establish goals • Content audit • Social presence audit • Create + optimize social profiles • Promote social profiles • Share! Getting Social with Search

40. Questions? Getting Social with Search

41. Thank You! • Jamie Murnane – jamie@ninahale.com • Leslie Gibson – leslie@ninahale.com Getting Social with Search

Getting Social with Search presented by Jamie Murnane and Leslie Gibson

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (7)

Similar to Getting Social with Search presented by Jamie Murnane and Leslie Gibson

Similar to Getting Social with Search presented by Jamie Murnane and Leslie Gibson (20)

Recently uploaded

Recently uploaded (20)

Getting Social with Search presented by Jamie Murnane and Leslie Gibson