This document discusses making carbon offsets more accessible for businesses. It provides an overview of offsetting trends, including that 14% of companies report using offsets and voluntary buyers have spent $4.5 billion to offset nearly 1 billion tonnes of emissions over the last decade. Code REDD is working to engage citizens and enable consumer transactions of REDD+ offsets through a mobile/web application called "Stand for Trees." The application aims to make supporting forests through offsets culturally appealing. Gina Angiolillo from Code REDD discusses their work and emphasizes the ability of citizens to change the world.

1. James Tansey Offsetters @Offsetters
Gina Angiolillo Code REDD @GinaAngiolillo
Sean Kinghorn Intuit @Intuit
Derek Sabori VOLCOM @DerekSabori
Allie Goldstein Ecosystem Marketplace
@EcoMarketplace
#SB15sd
How to Make Carbon Offsets More
Accessible: Latest Research and
Engagement Tools for Business

2. How to Make Carbon
Offsets more Accessible:
Latest Research and New
Engagement Tools for Business

12. Sustainable Brands
June 3, 2015
Allie Goldstein
Senior Carbon Associate
THE BOTTOM LINE:
Taking Stock of the Role of Offsets
in Corporate Carbon Strategies

13. 13
ECOSYSTEM MARKETPLACE: A global source for news, data and
analytics around environmental markets

14. 14
OFFSETTING IS COMMON: 14% of all companies reporting
emissions data to CDP practice offset-inclusive carbon
management
TOP CDP-DISCLOSED VOLUNTARY AND COMPLIANCE OFFSET PURCHASES, 2012 & 2013
NOTES: Based on 101 million tonnes of offset purchases by 370 unique buyers over two years.

15. 15
OFFSETTING OVER TIME: Voluntary buyers have spent $4.5
billion to offset nearly 1 billion tonnes of emissions over the last
decade
HISTORICAL MARKET-WIDE VOLUNTARY OFFSET TRANSACTION VALUE
NOTES: Based on $4.5 billion in historical offset transactions reported to Ecosystem Marketplace.

16. 16
OFFSETTING’S IMPACT: Voluntary carbon finance supports
thousands of projects in 68 countries
Offset buyers spent $41 billion
on emissions reductions strategies in 2013
OFFSET DEMAND BY PROJECT TYPE, 2013
NOTES: Based on 56.7 million tonnes associated with a project type.

17. 17
GREENWASHING? THE DATA TELLS A DIFFERENT STORY: The
typical offset buyer slashed almost 17% of their scope 1 emissions
Offset buyers spent $41 billion
on emissions reductions strategies in 2013
EMISSIONS REDUCTIONS ACTIVITIES, OFFSET BUYERS VERSUS NON-OFFSET BUYERS
NOTES: Based on emissions reductions activities reported by 1882 companies.

18. 18
MAKING A DENT: Scope 3 emissions account for the majority of
companies’ climate impact – offsetting is one way to address them
SCALE OF CDP-REPORTING COMPANIES EMISSIONS AND EMISSIONS REDUCTIONS, ALL SCOPES, 2013
NOTES: Based on 4.4 billion tonnes of scope 3 emissions reported by 230 offset buyers in 2013.

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Report
Sponsors:
Supporter:
Contact:
Allie Goldstein
agoldstein@
ecosystemmarketplace.com
(+1) 202-446-1988

22. Intuit Sustainability Plan
Our Company:
• 20% reduction in carbon footprint by 2020:
buildings, supply chain, business travel and
employee commute
• 80% reduction of carbon footprint by 2050*
• 100% renewable power (electricity): all U.S.
buildings by 2030*
• Maintain carbon neutral status
• Zero waste (90+%) across managed portfolio by
2020*
• Every drop counts – proactive water conservation
plan across portfolio

23. CARBON FOOTPRINT GOAL:
How do we reach our 2020 goal?
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
FACILITIES BUSINESS
TRAVEL
SUPPLY CHAIN NON-INTUIT
DATA
CENTERS
EMPLOYEE
COMMUTE
TOTAL
FY12
FY13
FY14
2020 GOAL

26. How to make Carbon Offsets More Accessible:
Communicating the Value of REDD+ to Consumers
Code REDD
www.coderedd.org

27. About:
Code REDD
Code REDD is a nonprofit membership organization whose
mission is to support and scale the REDD+ mechanism to reach
its full potential to empower people, preserve forests, protect
wildlife, and reduce emissions.

28. • Initiated at the United Nations Framework
Convention on Climate Change to address the
17% of global annual greenhouse gas emissions
from deforestation and degradation
• REDD+ quantifies & values carbon storage
services that forests provide – changing
economic incentives around deforestation &
international development
• The co-benefits of REDD+ conservation projects
go beyond emissions reductions
REDD+ =
REDUCING
EMISSIONS from
DEFORESTATION &
DEGRADATION
About:
REDD+ Mechanism

29. Creating Demand:
Code REDD’s Work
Top-down approaches
• Private Sector Engagement
• Policy Alignment
Bottom-up approaches
• REDD+ Community Building
• NEW! Citizen Engagement

30. Creating Demand:
Citizen Engagement
Code REDD along with USAID’s BIOREDD+ Program have created an
innovative, bottom-up solution that engages global citizens and enables
consumer transactions of REDD+ VERs through mobile and web application.

31. ‘STAND FOR TREES©’ is a brand new campaign that makes
it culturally cool for individuals and organizations to stand
together to support forests as valuable, living ecosystems.

32. Online | Mobile Experience

33. Online | Mobile Experience

34. Online | Mobile Experience

36. https://www.youtube.com/watch?v=ZqeGyjJcu_w

37. Gina Angiolillo - Communications Dir.
gina@coderedd.org
www.coderedd.org | standfortrees.org
“Never doubt the ability of a small group of thoughtful citizens to
change the world; indeed, it’s the only thing that ever has.”
– Margaret Mead

42. Paris-based Kering nurtures a group of highgrowth global brands distributed in more than 120 countries.
A family-controlled, listed company, Kering is a world leader in apparel and accessories, which develops an ensemble of powerful
brands. Focused on a single business to design, manufacture and market desirable products across two fast growing segments:
7
g u c c i • bo t t eg a v en et a • y v es sa in t l a u r en t • a l ex a n d er mcq u een
ba l en c ia g a • br io n i • c h r ist o ph er k a n e • mcq • st el l a mc c a r t n ey • ser g io r o ssi
bo u c h er o n • d o d o • g ir a r d -per r eg a u x • jea n r ic h a r d • po mel l a t o • q eel in
pu ma • v o l c o m • c o br a • el ec t r ic • t r et o r n

43. My Role
Vice President, Global Sustainability
Product – Events – Operations, etc.

45. Sharing The
Story

48. Ecosystem Marketplace Appendices

49. 49
FINANCE FOR REDUCTIONS: 45 offset buyers have an internal
price on carbon; others have budgets dedicated to reducing scope
3 emissions
Collective
mitigation:
Offset buyers
purchased
about one
quarter as
many offsets
as emissions
they reduced
directly
METHODS USED TO DRIVE INVESTMENT IN EMISSIONS REDUCTIONS, OFFSET BUYERS VERSUS NON-OFFSET BUYERS
NOTES: Based on responses about investments from 1655 companies.

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UPSTREAM AND DOWNSTREAM: The majority of scope 3
emissions come from the use of sold products
NOTES: Based on 4.4 billion tonnes of scope 3 emissions reported by 230 offset buyers in 2013.
SOURCES OF SCOPE 3 EMISSIONS AMONG OFFSET BUYERS