Planet Positive Presentation


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  • We are here to talk to you about Planet Positive – part of the solution to climate change We have created a global standard to signify that you are good for the planet – whether you are a person, a product, a business, a city, region or country We have a global mark that can communicate action on climate change Like Fairtrade, Planet Positive goes beyond being an environmental or eco label – it is a campaign for reducing carbon emissions around the world It is a community where people and business come together to encourage a change in behaviour And a change in behaviour is what we need to tackle climate change
  • Planet Positive Presentation

    1. 2. <ul><li>The effects of global warming are being felt around us every day: </li></ul><ul><li>We are witnessing more extreme weather, retreating glaciers and melting ice sheets, rising sea levels and flooding. </li></ul><ul><li>These changes are impacting global ecosystems and the lives millions of people around the world in terms of food, water supplies and disease </li></ul> Effects of Climate Change FACT: A third of the world's species will face extinction and if greenhouse gas emissions continue to rise (May 2007 IPCC report). FACT: If global temperatures rise by 1.5-2.5 degrees Celsius (2.7 -4.5F), up to 2 billion people will face water shortages by 2050 (May 2007 IPCC report )
    2. 3. <ul><li>Climate Change: Science Fact </li></ul><ul><li>Human-caused greenhouse gas (GHG) emissions are directly contributing to global warming </li></ul><ul><li>Striving to stay below CO 2 concentrations 450ppm = average global temperature increase of 2 ° C </li></ul><ul><li>IPCC’s ‘business as usual’ scenario predicts that annual emissions of CO 2 will rise to 20.3GT by the year 2100. The concentration of atmospheric CO2 will be 750ppm. This is double today's concentration.  </li></ul><ul><li>We must act now! </li></ul> Climate Change FACT: Level of greenhouse gases in the atmosphere today are higher than at any point in the last 800,000 years. FACT: The Earth’s surface temperature has risen more in the last 20 years than in the last 120 years.
    3. 4. <ul><li>Climate Change is happening fast: </li></ul><ul><li>Once a critical greenhouse concentration threshold is passed, global warming will continue even if we stop releasing additional GHGs. </li></ul><ul><li>Nature will begin a process of ‘irreversible climate change’ - the oceans, land and vegetation will emit huge volumes of carbon dioxide, dwarfing human-caused GHG emissions. </li></ul><ul><li>This tipping point is estimated to be in 100 months from August 08. We only have a matter of time before global warming will be taken out of our hands. </li></ul><ul><li>Source: 100 months research by Dr Victoria Johnson, researcher at New Economics Foundation on climate change </li></ul>100 Months and counting...
    4. 5. <ul><li>Disconnect: </li></ul><ul><li>Language </li></ul><ul><li>Knowledge </li></ul><ul><li>Trust </li></ul><ul><li>Belief </li></ul><ul><li>Engagement </li></ul><ul><li>Support </li></ul><ul><li>Availability, access, incentive </li></ul>It’s not happening...
    5. 6. A movement for change Mass behaviour change: society can undergo rapid and profound moral shift People Ready for informed decisions on low carbon products Economy / Business Deliver low carbon products and services Must differentiate real action from greenwash Global Standard A globally recognised symbol and standard to signify planet-friendly products and services “ There is a moral change in the public’s attitude to global warming” Sir David Attenborough. Guardian online , Nov 08
    6. 7. <ul><li>60% believe sustainability is major global issue </li></ul><ul><li>75% have changed behaviour </li></ul><ul><li>They want: </li></ul><ul><li>Trusted mark - credible carbon information </li></ul><ul><li>Educated choice </li></ul><ul><li>Availability and Accessibility </li></ul><ul><li>Sources:2007, L.E.K Consulting , Carbon Footprints and the Evolution of Brand-Consumer Relationships , </li></ul><ul><li>2008, PricewaterhouseCoopers , Sustainability: Are Consumers Buying It? </li></ul><ul><li>Ipsos Mori Social Research Institute, Tipping or Turning Point? Social Marketing and Climate Change </li></ul> People 43% are willing to pay more for products/services that would help them minimize their own carbon footprint. <ul><ul><li>Over 70% of people are prepared to change their behaviour to a more sustainable lifestyle </li></ul></ul>56% of consumers said they would value information regarding a product’s carbon footprint. <ul><ul><li>44% consumers state that they would switch to a product/service with a lower carbon footprint. </li></ul></ul>
    7. 8. <ul><li>Economic Opportunity </li></ul><ul><li>Competitive advantage from low carbon opportunities </li></ul><ul><li>Investors will choose companies that are making climate change part of their core strategy </li></ul><ul><li>Companies can capitalise from growing public awareness, perceptions and willingness to take action </li></ul><ul><li>A globally recognised environmental mark of achievement </li></ul>Business <ul><ul><li>A recent report for the Carbon Trust by McKinsey & Co has forecast that companies tackling climate change could increase their value by up to 80%. </li></ul></ul>Companies not embracing change could see their value reduce by 65%
    8. 9. <ul><li>A global mark of environmental achievement </li></ul><ul><li>Signifies ongoing action to reduce carbon emissions </li></ul><ul><li>Easily identifiable </li></ul><ul><li>Independent and trusted </li></ul><ul><li>Best practice, global measurement criteria </li></ul>A Global Standard
    9. 10. <ul><li>Measure </li></ul><ul><li>Measure your carbon footprint in accordance with the Planet Positive Protocol </li></ul><ul><li>2. Reduce </li></ul><ul><li>Annual and ongoing commitment to reduce your GHG emissions </li></ul><ul><li>Offset = Invest </li></ul><ul><li>Offset your carbon footprint via Planet Positive verified projects, plus 10% (going beyond neutral) </li></ul><ul><li>Report </li></ul><ul><li>Be open about your true actions. Transparent reporting is essential to build trust and provide benchmarking </li></ul> Planet Positive: 4 Steps
    10. 11. We have a robust protocol developed over 3-years... Trust
    11. 12. <ul><li>Bringing together the best standards </li></ul><ul><li>Planet Positive is a mark you can trust. It is underpinned by the Planet Positive Protocol, which sets international standards in carbon measurement, reduction and offsetting. </li></ul><ul><li>Based on: </li></ul><ul><li>For Business Footprinting: </li></ul><ul><li>WBCSD & WRI Greenhouse Gas Protocol (Scopes 1,2 and 3) </li></ul><ul><li>For Life Cycle Analysis: </li></ul><ul><li>PAS 2050 and ISO 14044 </li></ul>The Planet Positive Protocol FACT: No global mark exists to demonstrate measurable commitment to reducing carbon emissions
    12. 13. <ul><li>Independent Technical Committee </li></ul><ul><li>Provide quarterly review and updating of the Planet Positive Protocol </li></ul><ul><li>Ensure that the Protocol remains at best practise and is future proofed </li></ul><ul><li>Janet Kidner , Bsc, Msc, Lend Lease </li></ul><ul><li>Karen Fisher , Bsc, Msc, ERM </li></ul><ul><li>Martin R. Fry , Msc, CEng, FEI, FIMechE, FRSA, Martin R Fry & Associates </li></ul><ul><li>Paul Ashford , Bsc, Caleb Mgmt Services </li></ul><ul><li>Dr Katherine, Begg BSc, PhD, MRSC </li></ul>Technical Committee
    13. 14. <ul><li>Business benefit </li></ul><ul><li>For clients </li></ul><ul><li>For consultancies </li></ul>It works
    14. 15. <ul><li>Tried & Tested </li></ul><ul><li>2-years in B2B roll out </li></ul><ul><li>50 companies, products and services </li></ul><ul><li>2 nd Generation Protocol </li></ul><ul><li>Remains a completely unique brand </li></ul>Working in Practice
    15. 16. Planet Positive Businesses
    16. 17. <ul><li>Immediately signifies and communicates real action on climate change </li></ul><ul><ul><li>Low cost. The cost of going Planet Positive is typically 0.3-0.7% of cost of production or service delivery </li></ul></ul><ul><ul><li>Independent/High standards. The Planet Positive mark is backed by a independently, quarterly reviewed protocol that adopts global best practice </li></ul></ul><ul><ul><li>Equal measurement/Transparency. The Planet Positive mark demands transparency, so all businesses are measured like-for-like and are taking action </li></ul></ul><ul><ul><li>Online directory. I ndividuals and other businesses can search online for products and services that are reducing their footprint, thus helping them to reduce theirs. </li></ul></ul>Planet Positive: Businesses
    17. 18. Relationship Public Public Public Public
    18. 19. <ul><li>The first step is to determine how much carbon is emitted into the atmosphere as a result of your activities. This is the measurement of your carbon footprint and should be calculated each year to see if you are reducing it. </li></ul><ul><li>For business: A Planet Positive Accredited Consultant will determine an accurate carbon footprint measured in tonnes of carbon dioxide equivalent (tC02e) in accordance with the Planet Positive Protocol. The Consultant will help you collect energy, transport and other data associated with your company’s operations, services or product manufacture. </li></ul><ul><li>For Individuals: Personal footprints are measured using the simple-to-use carbon calculator on which helps </li></ul>Step 1: Measure
    19. 20. <ul><li>Reduction of your carbon footprint is essential. You must identify and delive r real reductions. For individuals and business, energy use and travel are typically the biggest contributors to your carbon footprint. </li></ul><ul><li>Business: Your Accredited Consultant will work with your to create a Carbon Action Plan designed to help you reduce company-wide emissions and engage your supply chain to deliver low carbon products and services. </li></ul><ul><li>Individuals: Help is at hand on the Planet Positive website, with advice, case studies and a product directory of Planet Positive products </li></ul>Step 2: Reduce FACT: reducing your carbon emissions means you will reduce your energy consumption in the process reducing costs and saving the planet
    20. 21. <ul><li>After you have reduced your carbon emissions you will need to offset your remaining footprint by investing into verified carbon reduction projects </li></ul><ul><li>We want you to offset your footprint by 110% i.e go beyond neutral to be carbon negative = Planet Positive. </li></ul><ul><li>Online Investing: Choice of verified carbon offset projects on the Planet Positive website. Selected and vetted in accordance with the strict guidelines Planet Positive Protocol so you KNOW your investment will result in real carbon reductions. </li></ul>Step 3: Invest in the Future
    21. 22. <ul><li>Transparent reporting is essential, whether you are an individual or a business, revealing an honest approach to measuring and reducing your carbon footprint and your offsetting. </li></ul><ul><li>All measurements are made in accordance with the Planet Positive Protocol so that everyone’s emissions are measure by the same system. </li></ul>Step 4: Report
    22. 23. <ul><li>Sainsbury’s: the world’s first Planet Positive building. </li></ul><ul><li>A distribution centre in Northampton that reduced 15% of the carbon associated with its construction (embodied carbon) and reduced its operational carbon emissions by 40%. </li></ul><ul><li>The Planet Positive/carbon negative supply chain joined up 11 contractors and building materials manufacturers, who all delivered Planet Positive services or products to the building construction. </li></ul><ul><li>Included ProLogis, CA Group, Kingspan, and Hormann Doors </li></ul>Working in Practice – Sainsbury’s
    23. 24. <ul><li>Hamley’s: launched the world’s first Planet Positive toy by Uberstix. </li></ul><ul><li>This award winning construction toy from the US utilises recycled plastic and encourages kids to ‘up-cycle’ – building-in discarded rubbish into their constructions. </li></ul><ul><li>UBERSTIX LCA </li></ul><ul><li>The functional unit reported on is one toy including all packaging, based on a 5 year lifetime, in the calendar year of 2007. Over this period and boundary, a total of 1,221.2 tonnes </li></ul><ul><li>(CO2e) were emitted from cradle to grave by the global production of all 10 toys, translating </li></ul><ul><li>to and average of 6.35 kg CO2e per functional unit. </li></ul>Case Study: World’s First Planet Positive Toy
    24. 25. <ul><li>FOR EXAMPLE: </li></ul><ul><li>Consider using plastic derived from a renewable feedstock. </li></ul><ul><li>Operating the factory on renewable energy. For example, wind turbines, photovoltaic cells, hydro, wood chip burner (to provide heat). </li></ul><ul><li>Utilise company procurement policy leverage to encourage logistics firms to use low emissions lorry fleets, which could reduce GHG emissions by up to 4 percent. </li></ul>Reduction Recommendations - Uberstix
    25. 26. <ul><li>ATOMIC‘s Renu is the first regenerative ski boot. Made from biopolymers, cotton and bamboo fibre,it reduces our ecological footprint while still delivering the same performance as a conventional ski boot. </li></ul><ul><li>The entire boot: comprises 80% renewable raw materials which can be recycled. Renu has retained the natural colours so that another ski boot or another synthetic product can be made from it afterwards. </li></ul><ul><li>The Renu represents a small ecological revolution. </li></ul>Atomic Renu Boot
    26. 27. <ul><li>In order to assess the environmental performance of the Renu, dcarbon8 carried out two separate studies that measured all life cycle impacts of both the Renu and a ‘BAU Boot’, the Nuke. </li></ul><ul><li>Metrics of environmental performance generated through these assessments were used to compare the Renu with the Nuke and where reductions have been made. </li></ul><ul><li>In comparison to the Nuke, the Renu was shown to have a 12.5% reduction in embodied carbon , a 50.6% reduction in fossil fuel use , a 58.5% reduction in ecotoxicity and a 5.8% reduction in ozone depletion . </li></ul>Atomic Renu Boot
    27. 28. <ul><li>Marketing Package </li></ul><ul><li>Movie and Leaflets </li></ul><ul><li>Presentation Template </li></ul><ul><li>Accreditation Certificates </li></ul><ul><li>Logos with Brand Guidelines </li></ul><ul><li>Client Profiles on Planet Positive Website Directory </li></ul>Marketing Support
    28. 29. <ul><li>Global roll out: encouraging individuals and businesses to become Planet Positive </li></ul><ul><li>B2B campaign: for consultancies and businesses </li></ul><ul><li>Consumer campaign: public seeding then roll out </li></ul><ul><li>Ambassadors: recruiting environmental ambassadors and celebrities </li></ul><ul><li>Partnerships: strategic and marketing partners to bring the brand to the forefront of public and business consciousness </li></ul>Marketing Campaign
    29. 30. <ul><li>A campaign. A community. </li></ul><ul><li>An environmental mark of achievement </li></ul><ul><li>Our mission is to reduce global warming and promote responsible living </li></ul><ul><li>For people, products and businesses and beyond </li></ul><ul><li>A global initiative aimed at inspiring global action </li></ul>More than a mark: A Global Movement For Change
    30. 31. Website: Planet Positive News
    31. 32. Website: Planet Positive News
    32. 33. Website: Supplier Directory
    33. 34. <ul><li>Planet Positive provides a global solution to a global challenge </li></ul><ul><li>We will be rolling the brand out the world, encouraging individuals and businesses to become Planet Positive </li></ul><ul><li>We are working with strategic and marketing partners to bring the brand to the forefront of public and business consciousness </li></ul><ul><li>Early adopters feel the benefit </li></ul>Global Reach
    34. 35. <ul><li>Globally recognized brand </li></ul><ul><li>Differentiates planet-friendly products </li></ul><ul><li>Easily understood and accessible </li></ul><ul><li>Meets growing business and consumer demand </li></ul><ul><li>Stimulates a movement for change </li></ul><ul><li>One day there will be millions of Planet Positive people around the world. Each one will be actively measuring and reducing their footprint and investing the remainder beyond neutral </li></ul>A Movement. A Community. A Mark of Achievement.
    35. 36. <ul><li>Please contact us for further information and to become Planet Positive </li></ul><ul><li>Steve Malkin – CEO </li></ul><ul><li>[email_address] </li></ul><ul><li>Christina Wood – Technical Liaison </li></ul><ul><li>[email_address] </li></ul><ul><li>Selen Kesrelioglu – Communications </li></ul><ul><li>[email_address] </li></ul> Become Planet Positive
    36. 37. <ul><li>You, your business, its services and products can become Planet Positive. Working with an accredited consultant, you will proceed through the 4-step process to achieve Planet Positive status. </li></ul><ul><li>You will join a community of like-minded businesses and consumers, all working had to be part of the solution to global warming. </li></ul><ul><li>Looks simple, but takes real commitment and dedication! </li></ul><ul><li>Note: Point out that this is a continuous process, ‘Now decide how much to reduce your footprint during the coming year and repeat the process next year’ </li></ul>Become Positive
    37. 38. <ul><li>For Businesses: Commission a Planet Positive Accredited Consultant. See for one near you. </li></ul><ul><li>For individuals: Measure your footprint online and commit to meaningful reductions in your carbon emissions </li></ul> How do I get started?