The Rise of Bio-Materials and Bio-Products: Current State of Play, Likely Future Scenarios, and Effective Brand Strategies

1. Duncan Cross | @Renmatrix
Renmatrix
The
Rise
of
Bio-­‐Materials
and
Bio-­‐Products:
Current
State
of
Play,
Likely
Future
Scenarios,
and
Effec@ve
Brand
Strategies
Kathryn Sheridan | @SustConsult
Sustainability Consult
Marcel Lubben
Reverdia
Tom Szaky | @TerraCycle
TerraCycle
Thomas Kläusli
AVA Biochem

2. Sustainable Brands 2015
The Rise of Bio-Materials
and Bio-Products

3. Dear Brands,
• We need you!
• Biomaterials are a
solution

4. Everything Is Oil

5. Buzzword Bingo
• Biobased materials / biomaterials
• Renewable chemicals
• Bioplastics / biodegradable
• Synthetic biology / biotechnology
• Bioeconomy

6. Materials Matter
• Making products from renewable
materials NOT OIL
• Sugar
• Corn
• Waste
• CO2
• etc
• #keepitintheground

7. Biorefinery

8. Sustainability Consult

9. Bioeconomy Advocate

10. Our Community
• Member of 1% for the Planet – donating
1% of sales to Natuurpunt
• First European 1% for the Planet
Ambassador

11. Sustainability Communications
• All visibility and no credibility =
greenwashing
• All credibility and no visibility =
commercial death
• Credibility and Visibility

12. Want to know more?
www.sustainabilityconsult.com
ks@sustainabilityconsult.com
@kathrynsheridan
+32 496 116198

13. Marcel Lubben
• Marcel Lubben
President
Reverdia

14. Reverdia:
Renewable Solutions for
Sustainable Brands
November 17th 2015
London

15. 14
Renewable Solutions for Sustainable Brands
Reverdia’s Biosuccinium™ enables renewable solutions
for Sustainable Brands
Resins & Solvents
(coatings)
PBS (packaging, adhesives,
paper lamination)
Polyurethanes (foams,
adhesives)
-Through its unique low pH yeast Biosuccinium™ technology
-By co-developing and commercializing with its clients & partners in a
unique value chain collaboration model

16. 15
Example: renewable footwear value chain
• Corn based
today
• Alternatives
(from
agricultural
waste) under
evaluation
• Commercial
production plant
since Dec. 2012
• Biosuccinium™-
based polyols
developed
• Biosuccinium™-
based
Desmopan®
polyurethane
(PU) available
• Interest for renewable PU identified
• PU samples being tested
• Shoe sole production
• Pre marketing series
• First commercialization
Biomass
Feedstocks
Materials OEM /
Part maker
Brand
Owner

17. 16
Example: renewable packaging value chain
Reverdia Lead Partner In BioSuccInnovate Consortium* for development
of a radically new food packaging value chain based on renewable
materials
*Through ADMIT BioSuccInnovate, an innovative Climate-KIC initiative funded by the European Institute of Innovation & Technology (EIT), along with the Institute of
Biological, Environmental and Rural Sciences (IBERS) at Aberystwyth University and other European partners, CIMV, UK retailer Waitrose and food tray producer Sharpak

18. Duncan Cross
Duncan Cross
Vice President,
Corporate
Development,
Renmatix

19. © Copyright 2015 Renmatix, Inc© Copyright 2015 Renmatix, Inc

20. © Copyright 2015 Renmatix, Inc© Copyright 2015 Renmatix, Inc

21. © Copyright 2015 Renmatix, Inc© Copyright 2015 Renmatix, Inc
H L
C
HEMICELLULOSE
CELLULOSE
LIGNIN

22. © Copyright 2015 Renmatix, Inc© Copyright 2015 Renmatix, Inc
H L
C

23. © Copyright 2015 Renmatix, Inc© Copyright 2015 Renmatix, Inc
H L
C

24. © Copyright 2015 Renmatix, Inc© Copyright 2015 Renmatix, Inc
OIL REFINERIES BIOREFINERIES
AFFORDABLEBIOBUILDINGBLOCKS
WILL DRIVE BIOINDUSTRY

25. © Copyright 2015 Renmatix, Inc© Copyright 2015 Renmatix, Inc
OIL REFINERIES BIOREFINERIES
AFFORDABLEBIOBUILDINGBLOCKS
WILL DRIVE BIOINDUSTRY

26. © Copyright 2015 Renmatix, Inc© Copyright 2015 Renmatix, Inc
IMAGINE CONSUMER GOODS GENERATED FROM PLANTS – NOT PETROLEUM:
THIS GRAPHIC ILLUSTRATES A REPRESENTATIVE EXAMPLE OF PRODUCTS THAT CAN BE DERIVED FROM BIO BUILDING BLOCKS.

27. © Copyright 2015 Renmatix, Inc© Copyright 2015 Renmatix, Inc
RENMATIX’s PLANTROSE® PROCESS:
A FLEXIBLE PLATFORM
WOODY
BIOMASS
AGRICULTURAL
RESIDUES
ENERGY
GRASSES
WASTE
SOURCES
LIGNIN
SUGAR
C6
SUGAR
C5

28. © Copyright 2015 Renmatix, Inc© Copyright 2015 Renmatix, Inc
RENMATIX IS PRODUCING AT SIGNIFICANT SCALE
& ATTRACTIVE YIELDS FOR PARTNERS TODAY
INTEGRATED PLANTROSE COMPLEX (ATLANTA)

29. © Copyright 2015 Renmatix, Inc© Copyright 2015 Renmatix, Inc
UNLOCKING CELLULOSICS FEEDSTOCKS ECONOMICALLY:
THE BRIDGE TO RENEWABLE CHEMICALS & FUELS
RENMATIX
CONVERSION TECHNOLOGYBIOMASS DOWNSTREAM
2012

30. Thomas Kläusli
• Thomas Kläusli
Chief Marketing
Officer
AVA Biochem

31. 2015
30
Platform chemical 5-HMF
building the bio-based future
SUSTAINABLE BRANDS
2015
Thomas M. Kläusli
Chief Marketing Officer

32. AVA-­‐CO2
THREE
PILLAR
STRATEGY
2015
31

33. 2015
32
5-HMF - PERFORMANCE
ADVANTAGES
5-­‐HMF
is
the
star2ng
point
for
many
future
bio-­‐based
products.
Ø used
as
performance
ingredient
in
food,
agro,
pharma
Ø converted
to
at
least
150
relevant
chemicals
Ø converted
to
monomers
for
at
least
20
different
polymers
à
e.g.
PEF
Ø used
to
replace
formaldehyde
in
furniture
produc2on

34. 2015
33
Plas2cs
Bio-­‐Plas2cs
Source: Worldwatch Institute / European Bioplastics (2013)
Plastics: 299 Mio. t/a
Bioplastics: 1.6 Mio. t/a
BIO-­‐PLASTICS
INDUSTRY
IS
STILL
IN
ITS
EARLY
STAGES

35. Tom Szaky
• Tom Szaky
CEO
TerraCycle

36. Want to know more?
www.sustainabilityconsult.com
ks@sustainabilityconsult.com
@kathrynsheridan
+32 496 116198