Marketing Strategy and Plan for Viviamo by Saxonville sausagesAnurag Jaiswal
Prepared by the students of marketing strategy at the MBA program of IE Business School, this presentation proposes a marketing strategy for launching a new brand of Italian sausages in the United States.
Marketing Strategy and Plan for Viviamo by Saxonville sausagesAnurag Jaiswal
Prepared by the students of marketing strategy at the MBA program of IE Business School, this presentation proposes a marketing strategy for launching a new brand of Italian sausages in the United States.
summer internship program on cremica pvt limited
The objective of project was to evaluate major factors that could affect consumer buying behaviour.
Primary Research through Questionnaire with the customer.
Survey conducted with existing retailers.
To study the consumer behaviour of customers towards biscuits. in lower income group in semi urban area and To Understand the Reason for preference of biscuits by customers
To know which factors are responsible in which our brand is lacking behind as compared to other existing brands in that area.
Analysis of Natureview Farm case study, Harvard Business Review. During a marketing management internship under prof. Sameer Mathur IIM - Lucknow, created by Navin Kumar Manoharan of SKASC
This Presentation on Natureview Farm (HBR CS) was created by Shomik Biswas during an Internship on Marketing Management under Prof. Sameer Mathur, Marketing Faculty, IIM Lucknow.
summer internship program on cremica pvt limited
The objective of project was to evaluate major factors that could affect consumer buying behaviour.
Primary Research through Questionnaire with the customer.
Survey conducted with existing retailers.
To study the consumer behaviour of customers towards biscuits. in lower income group in semi urban area and To Understand the Reason for preference of biscuits by customers
To know which factors are responsible in which our brand is lacking behind as compared to other existing brands in that area.
Analysis of Natureview Farm case study, Harvard Business Review. During a marketing management internship under prof. Sameer Mathur IIM - Lucknow, created by Navin Kumar Manoharan of SKASC
This Presentation on Natureview Farm (HBR CS) was created by Shomik Biswas during an Internship on Marketing Management under Prof. Sameer Mathur, Marketing Faculty, IIM Lucknow.
As part of our Global Strategic Management (GSM) module, we were required to read through a Royco case study analyse the issues that the company was facing and perform our own analysis on the company and the industry.
From this analysis we were required to come up with recommendations to help Royco grow their business and resolve problems within the company
Artificial Reefs by Kuddle Life Foundation - May 2024punit537210
Situated in Pondicherry, India, Kuddle Life Foundation is a charitable, non-profit and non-governmental organization (NGO) dedicated to improving the living standards of coastal communities and simultaneously placing a strong emphasis on the protection of marine ecosystems.
One of the key areas we work in is Artificial Reefs. This presentation captures our journey so far and our learnings. We hope you get as excited about marine conservation and artificial reefs as we are.
Please visit our website: https://kuddlelife.org
Our Instagram channel:
@kuddlelifefoundation
Our Linkedin Page:
https://www.linkedin.com/company/kuddlelifefoundation/
and write to us if you have any questions:
info@kuddlelife.org
"Understanding the Carbon Cycle: Processes, Human Impacts, and Strategies for...MMariSelvam4
The carbon cycle is a critical component of Earth's environmental system, governing the movement and transformation of carbon through various reservoirs, including the atmosphere, oceans, soil, and living organisms. This complex cycle involves several key processes such as photosynthesis, respiration, decomposition, and carbon sequestration, each contributing to the regulation of carbon levels on the planet.
Human activities, particularly fossil fuel combustion and deforestation, have significantly altered the natural carbon cycle, leading to increased atmospheric carbon dioxide concentrations and driving climate change. Understanding the intricacies of the carbon cycle is essential for assessing the impacts of these changes and developing effective mitigation strategies.
By studying the carbon cycle, scientists can identify carbon sources and sinks, measure carbon fluxes, and predict future trends. This knowledge is crucial for crafting policies aimed at reducing carbon emissions, enhancing carbon storage, and promoting sustainable practices. The carbon cycle's interplay with climate systems, ecosystems, and human activities underscores its importance in maintaining a stable and healthy planet.
In-depth exploration of the carbon cycle reveals the delicate balance required to sustain life and the urgent need to address anthropogenic influences. Through research, education, and policy, we can work towards restoring equilibrium in the carbon cycle and ensuring a sustainable future for generations to come.
Characterization and the Kinetics of drying at the drying oven and with micro...Open Access Research Paper
The objective of this work is to contribute to valorization de Nephelium lappaceum by the characterization of kinetics of drying of seeds of Nephelium lappaceum. The seeds were dehydrated until a constant mass respectively in a drying oven and a microwawe oven. The temperatures and the powers of drying are respectively: 50, 60 and 70°C and 140, 280 and 420 W. The results show that the curves of drying of seeds of Nephelium lappaceum do not present a phase of constant kinetics. The coefficients of diffusion vary between 2.09.10-8 to 2.98. 10-8m-2/s in the interval of 50°C at 70°C and between 4.83×10-07 at 9.04×10-07 m-8/s for the powers going of 140 W with 420 W the relation between Arrhenius and a value of energy of activation of 16.49 kJ. mol-1 expressed the effect of the temperature on effective diffusivity.
UNDERSTANDING WHAT GREEN WASHING IS!.pdfJulietMogola
Many companies today use green washing to lure the public into thinking they are conserving the environment but in real sense they are doing more harm. There have been such several cases from very big companies here in Kenya and also globally. This ranges from various sectors from manufacturing and goes to consumer products. Educating people on greenwashing will enable people to make better choices based on their analysis and not on what they see on marketing sites.
Natural farming @ Dr. Siddhartha S. Jena.pptxsidjena70
A brief about organic farming/ Natural farming/ Zero budget natural farming/ Subash Palekar Natural farming which keeps us and environment safe and healthy. Next gen Agricultural practices of chemical free farming.
WRI’s brand new “Food Service Playbook for Promoting Sustainable Food Choices” gives food service operators the very latest strategies for creating dining environments that empower consumers to choose sustainable, plant-rich dishes. This research builds off our first guide for food service, now with industry experience and insights from nearly 350 academic trials.
Tackling Systemic Problems and Shifting Entire Product Categories through Multi-Layer Business Model Innovation
1. Daniel Vennard | @venoir
Global Sustainability Director
Mars
Tackling
Systemic
Problems
and
Shi6ing
En8re
Product
Categories
through
Mul8-‐Layer
Business
Model
Innova8on
11. • Free
Range
Eggs
• Laundry
Compac5on
• Bu8er
Alterna5ve
• Fish
Fingers
• Low
Alcohol
Beer
• CFL
&
LED
Light
bulbs
• Milk
Alterna5ves
10
• Coffee
Eco-‐Refills
• Meat
Alterna5ves
• Shark
Fin
Soup
in
China
• Organ
meat
in
WWII
U.S.
• Trans
fats
in
the
US
@venoir
13. Change
Barrier
Ac.ons
Move
consumers
from
drinking
high
to
low
alcohol
beverages
• Limited
interest
in
low
alcohol
benefit
• Taste
of
low
alcohol
beer
poor
• Located
in
low
traffic
“low-‐alcohol”
sec5on
• Limited
secondary
display
due
to
lack
of
promo’s
• Masked
taste
with
inclusions
(lime
etc.)
• Posi5oned
around
benefit
of
refreshment
–
no
men5on
of
ABV
• Government
reduced
duty
on
low
alcohol
beer.
• Invested
in
promo5ons
and
display.
• Worked
with
retailer
to
move
to
the
main
shelf
Fish
Fingers
Low
alcohol
beer
in
the
UK
@venoir
15. Change
Barrier
Ac.ons
Move
consumers
from
drinking
high
to
low
alcohol
beverages
• Limited
interest
in
low
alcohol
benefit
• Taste
of
low
alcohol
beer
poor
• Located
in
low
traffic
“low-‐alcohol”
sec5on
• Limited
secondary
display
due
to
lack
of
promo’s
• Masked
taste
with
inclusions
(lime
etc.)
• Posi5oned
around
benefit
of
refreshment
–
no
men5on
of
ABV
• Government
reduced
duty
on
low
alcohol
beer.
• Invested
in
promo5ons
and
display.
• Worked
with
retailer
to
move
to
the
main
shelf
Fish
Fingers
Low
alcohol
beer
in
the
UK
@venoir
17. Change
Barrier
Ac.ons
Move
from
eggs
laid
by
caged
hens
to
eggs
laid
by
free
range
hens
• No
no5ceable
consumer
benefit
• 50%
price
premium
for
free
range
eggs
(£1.49
vs.
99p).
• Built
on
perceived
quality
benefit
of
free
range
hens
to
create
a
perceived
quality
and
taste
benefits
for
free
range
eggs.
• Recently
launched
brands
into
the
category
with
marke5ng
support
to
drive
salience
further
of
perceived
benefit.
• Enhanced
margin
to
retailers
on
free
range
eggs
which
has
led
to
over
facing
for
free
range
eggs.
• Number
of
retailers
(UK)
edi5ng
out
caged
eggs
from
store.
• Campaigns
that
re-‐enforce
nega5ve
points
of
caged
hens.
Free
Range
Eggs
Free
Range
Eggs
UK
@venoir
19. Change
Barrier
Ac.ons
Move
from
eggs
laid
by
caged
hens
to
eggs
laid
by
free
range
hens
• No
no5ceable
consumer
benefit
• 50%
price
premium
for
free
range
eggs
(£1.49
vs.
99p).
• Built
on
perceived
quality
benefit
of
free
range
hens
to
create
a
perceived
quality
and
taste
benefits
for
free
range
eggs.
• Recently
launched
brands
into
the
category
with
marke5ng
support
to
drive
salience
further
of
perceived
benefit.
• Enhanced
margin
to
retailers
on
free
range
eggs
which
has
led
to
over
facing
for
free
range
eggs.
• Number
of
retailers
(UK)
edi5ng
out
caged
eggs
from
store.
• Campaigns
that
re-‐enforce
nega5ve
points
of
caged
hens.
Free
Range
Eggs
Free
Range
Eggs
UK
@venoir