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Track your carbon footprint

The document outlines a plan to reduce carbon footprints through a social innovation initiative that promotes green businesses and products. It includes a mobile application for tracking carbon emissions, educational webinars, social media campaigns, and incentives for users who purchase green products. The goal is to motivate people to reduce their carbon footprint by 2022 through awareness and community engagement.

Environment◦
Related topics:
Carbon Footprint•
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INTRODUCTION carbon footprint carbon dioxide (CO2) 19/09/2020
RATIONALE 19/09/2020
PROBLEM STATEMENT 19/09/2020
SOCIAL INNOVATION • Carbon Emission Tracking: Social Media Interaction: • To connect people with existing Small Green Businesses 19/09/2020
THEORY OF CHANGE 25/09/2020
PLAN OF ACTION 25/09/2020
RESULT FRAMEWORK GOAL To motivate people to reduce their carbon footprint by 2022 SO3: To promote green businesesses and consumption of green products. IR1.1: Celebrity Endoresment SO1: To promote the use of the application Track Your Footprint SO2: To aware people about the ways to reduce their carbon emission. SUB IR: Webinars to educate/inform about carbon emission generated by the people and its impact on environment. SUB IR: Through advertising app will be promoted on mass media platforms like magzine, newspaper and television. SUB IR: Celebrities will be contacted through professional marketing companies. IR1.2: Social Media Campaign SUB IR: Campaign will be launched on Instagram & Twitter handles regarding increasing carbon emission and to promote app. SUB IR: Short films, statistics and quizes will be posted on these handles to draw audiences's attention towards the application. IR2.1: Webinars and Training workshops IR 2.2: App Tracking System SUB IR: Training sessions on practices to reduce the carbon emission and sustainable pratices. SUB IR: The app tracking system will track the carbon generated by the person based on its day to day activities and will suggest ways to reduce the same. IR3.1: App will have the directory that will connect people to various green businesses IR 3.2: App will allow users to buy green products from various green businesses. SUB IR: The users will receive coins from the app when buying a green product. These coins can be used as currency to buy products from the app.
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