Green marketing involves promoting environmentally friendly products and reducing a business's environmental impact. Some techniques include eco-labels, green campaigns, and using sustainable materials and processes. Many companies profiled implement initiatives like reducing waste and emissions, increasing recycling and renewable energy use, and developing more eco-friendly products. However, greenwashing, where companies overstate their environmental efforts, is a risk. While green marketing can help the environment and lower costs, high prices and low consumer awareness in India pose challenges to its popularity there.
Presentation on Green Marketing and eco-friendly products|Can marketing reall...Kartik Mehta
Purpose
– The purpose of this paper is to analyse the impact of green marketing strategies on consumer purchasing patterns in Mauritius. The present research also explores the possibility of introducing greener patterns of consumption into contemporary lifestyles in the current context where green products are increasingly available.
Design/methodology/approach
– This paper reviews the theory of green marketing to identify how customers are persuaded to purchase greener products. It also reports the empirical results of a consumer survey on green marketing strategies by the questionnaire method. The survey questionnaires were administered to 150 respondents visiting various hypermarkets and supermarkets. The questionnaires were processed and analysed with the statistical programme SPSS, using descriptive, correlation and factor analysis.
Findings
– The findings provide some interesting clues regarding customers’ perceptions on environmental concerns and green products. Further findings suggest that most consumers have expressed a great interest in the protection of the environment and they are strongly concerned about the environment and its degradation. Hence, business executives should host workshops and seminars so as to educate customers on environmental protection and environmental‐friendly products. Results also indicated an overall positive correlation between effective green marketing strategies and customers’ purchasing patterns for green products. Therefore, there is a powerful urge for companies to promote green branding, eco‐labelling and green packaging strategies in order to encourage a greener pattern of consumption among consumers in Mauritius.
Practical implications
– The paper suggests a stepping approach to consumer purchasing patterns for greener products could be exploited more within consumer groups that have strong environmental concerns and beliefs in Mauritius. The results also offer precious knowledge on the effectiveness of green marketing strategies which can assist both private and public enterprises in developing and designing appealing green products that will be favoured by customers.
Originality/value
– Although green marketing has been an important research topic for several decades, hardly any research has been focused on the impact of green marketing strategies on consumer purchasing patterns in the context of developing countries. This paper has analysed the strength of environmental concerns and beliefs and has provided some insights on green marketing strategies and the various managerial implications have been fully addressed in order to favour the consumption of greener products in Mauritius.
The purpose of this study is to describe the various initiatives introduced by the Indian companies namely HCL, LG India and Wipro InfoTech for promoting Green Marketing along with the reasons behind these companies adopted this great Initiative.
Green Marketing, Green Marketing Definition, Green Marketing examples, Green ...Preeti Acharya
Green Marketing, Green Marketing Definition, Green Marketing examples, Green Marketing Need, Green Marketing Benefits, Eco- Labeling, Eco-Scheme, Green Washing, Examples of Green Washing, Conclusion
Presentation on Green Marketing and eco-friendly products|Can marketing reall...Kartik Mehta
Purpose
– The purpose of this paper is to analyse the impact of green marketing strategies on consumer purchasing patterns in Mauritius. The present research also explores the possibility of introducing greener patterns of consumption into contemporary lifestyles in the current context where green products are increasingly available.
Design/methodology/approach
– This paper reviews the theory of green marketing to identify how customers are persuaded to purchase greener products. It also reports the empirical results of a consumer survey on green marketing strategies by the questionnaire method. The survey questionnaires were administered to 150 respondents visiting various hypermarkets and supermarkets. The questionnaires were processed and analysed with the statistical programme SPSS, using descriptive, correlation and factor analysis.
Findings
– The findings provide some interesting clues regarding customers’ perceptions on environmental concerns and green products. Further findings suggest that most consumers have expressed a great interest in the protection of the environment and they are strongly concerned about the environment and its degradation. Hence, business executives should host workshops and seminars so as to educate customers on environmental protection and environmental‐friendly products. Results also indicated an overall positive correlation between effective green marketing strategies and customers’ purchasing patterns for green products. Therefore, there is a powerful urge for companies to promote green branding, eco‐labelling and green packaging strategies in order to encourage a greener pattern of consumption among consumers in Mauritius.
Practical implications
– The paper suggests a stepping approach to consumer purchasing patterns for greener products could be exploited more within consumer groups that have strong environmental concerns and beliefs in Mauritius. The results also offer precious knowledge on the effectiveness of green marketing strategies which can assist both private and public enterprises in developing and designing appealing green products that will be favoured by customers.
Originality/value
– Although green marketing has been an important research topic for several decades, hardly any research has been focused on the impact of green marketing strategies on consumer purchasing patterns in the context of developing countries. This paper has analysed the strength of environmental concerns and beliefs and has provided some insights on green marketing strategies and the various managerial implications have been fully addressed in order to favour the consumption of greener products in Mauritius.
The purpose of this study is to describe the various initiatives introduced by the Indian companies namely HCL, LG India and Wipro InfoTech for promoting Green Marketing along with the reasons behind these companies adopted this great Initiative.
Green Marketing, Green Marketing Definition, Green Marketing examples, Green ...Preeti Acharya
Green Marketing, Green Marketing Definition, Green Marketing examples, Green Marketing Need, Green Marketing Benefits, Eco- Labeling, Eco-Scheme, Green Washing, Examples of Green Washing, Conclusion
The presentation focuses on the importance of Omni-Channel Retailing, overcoming hurdles & how emerging unified platforms empower retailers to successfully adopt Omni-Channel strategy. This was presented by Ananth Padmanabhan in the event 'RetechCon' 2015.
This is the presentation current trends of marketing is given like we have green marketing , social marketing , relationship marketing. In new scenario of marketing.
In today’s competitive environment ,the promotion part of the marketing mix plays a vital role in helping advertisor stay in touch with the prospects and customers. Within promotion , advertising is especially important when you are producing new products and reminding your target audience about the benefits of existing products .At the same time ,consumers faced with many choices sometimes need an e extra incentive to buy a particular products, and retailers sometimes need an extra incentive to buy a particular product. So you can give them extra benefit by using Sales Promotion.
Green Marketing by Vijay Tandon, Director PGDM & International Programs, Univ...Tarun Anand
The future of all businesses is to build sustainable practices across every function and communicate this effectively to customers to build customer loyalty and repeat purchase. Green Marketing effectively allows you to learn how to effectively position your company to sustainable success and address the Triple Bottom line - Profits, Environment and Society by Pro
Greenwashing has become a very popular way for corporations to get ahead of their competitors.
It is a way for corporations to make themselves more marketable by hiding behind a mask and concealing their true colors.
Not only has greenwashing fooled the general public, but it has made many corporations extremely prosperous. With the amount of competition out there, it doesn’t look like the end of greenwashing is anywhere near. Greenwashing has proven itself a workable solution for the many corporations using the technique, but at the same time, has stirred up a lot of discussion.
Greenwashing will continue to be utilized by many corporations and the consumer will continue to buy. In a world where the fight to the top is a never ending battle, greenwashing will continue to be the tool of choice.
Companies today, move towards green as the consumers are concerned about the natural surroundings. Natural environmental influence our day-today lives in many ways, yet only few academics have discussed green issues in Sri Lankan context. Hence, this paper is an attempt to investigate the consumers purchasing behavior and attitudes towards eco-friendly fast moving consumer goods (FMCG) with special reference to cosmetics &personal care products.
green marketing definition, application, benefits,challenges of green marketing, examples of green marketing, green product features and characteristics. Evolution of green marketing, reasons for adopting green marketing, green marketing mix, advantages of green marketing, problems with application of green marketing. Key to successful green marketing, initiatives taken by various organization. reasons for adopting green marketing.
Evolution Marketing 2020 Carbon Footprint and Operational Impact Report Lisa Geason-Bauer
Evolution Marketing is excited to share our 2020 Carbon Footprint and Operational Impact Report. This report contains data on our environmental performance, as well as it showcases internal policies we have adopted in order to operate in a low carbon manner.
We have been adopting innovative sustainable business strategies, and triple bottom line managed practices for over a decade. Evolution Marketing has been addressing carbon in their operations since 2008 and have been offering their professional services in a carbon neutral manner since Jan 1st, 2018. We are proud to be a member of the Carbonfree® Partner Program for Small Business, the Certified B Corp Climate Collective and be a signatory to the Netzero by 2030 pledge, as well as the “America’s All In” movement.
The presentation focuses on the importance of Omni-Channel Retailing, overcoming hurdles & how emerging unified platforms empower retailers to successfully adopt Omni-Channel strategy. This was presented by Ananth Padmanabhan in the event 'RetechCon' 2015.
This is the presentation current trends of marketing is given like we have green marketing , social marketing , relationship marketing. In new scenario of marketing.
In today’s competitive environment ,the promotion part of the marketing mix plays a vital role in helping advertisor stay in touch with the prospects and customers. Within promotion , advertising is especially important when you are producing new products and reminding your target audience about the benefits of existing products .At the same time ,consumers faced with many choices sometimes need an e extra incentive to buy a particular products, and retailers sometimes need an extra incentive to buy a particular product. So you can give them extra benefit by using Sales Promotion.
Green Marketing by Vijay Tandon, Director PGDM & International Programs, Univ...Tarun Anand
The future of all businesses is to build sustainable practices across every function and communicate this effectively to customers to build customer loyalty and repeat purchase. Green Marketing effectively allows you to learn how to effectively position your company to sustainable success and address the Triple Bottom line - Profits, Environment and Society by Pro
Greenwashing has become a very popular way for corporations to get ahead of their competitors.
It is a way for corporations to make themselves more marketable by hiding behind a mask and concealing their true colors.
Not only has greenwashing fooled the general public, but it has made many corporations extremely prosperous. With the amount of competition out there, it doesn’t look like the end of greenwashing is anywhere near. Greenwashing has proven itself a workable solution for the many corporations using the technique, but at the same time, has stirred up a lot of discussion.
Greenwashing will continue to be utilized by many corporations and the consumer will continue to buy. In a world where the fight to the top is a never ending battle, greenwashing will continue to be the tool of choice.
Companies today, move towards green as the consumers are concerned about the natural surroundings. Natural environmental influence our day-today lives in many ways, yet only few academics have discussed green issues in Sri Lankan context. Hence, this paper is an attempt to investigate the consumers purchasing behavior and attitudes towards eco-friendly fast moving consumer goods (FMCG) with special reference to cosmetics &personal care products.
green marketing definition, application, benefits,challenges of green marketing, examples of green marketing, green product features and characteristics. Evolution of green marketing, reasons for adopting green marketing, green marketing mix, advantages of green marketing, problems with application of green marketing. Key to successful green marketing, initiatives taken by various organization. reasons for adopting green marketing.
Evolution Marketing 2020 Carbon Footprint and Operational Impact Report Lisa Geason-Bauer
Evolution Marketing is excited to share our 2020 Carbon Footprint and Operational Impact Report. This report contains data on our environmental performance, as well as it showcases internal policies we have adopted in order to operate in a low carbon manner.
We have been adopting innovative sustainable business strategies, and triple bottom line managed practices for over a decade. Evolution Marketing has been addressing carbon in their operations since 2008 and have been offering their professional services in a carbon neutral manner since Jan 1st, 2018. We are proud to be a member of the Carbonfree® Partner Program for Small Business, the Certified B Corp Climate Collective and be a signatory to the Netzero by 2030 pledge, as well as the “America’s All In” movement.
Returnable Plastics Ecosystem
Latin America’s first returnable plastics ecosystem which recycle and replaces
the 100 billion plastics products used in El-Salvador and Vietnam every year.
This is a multi-phased solution which leverages to incentivize the average consumer to follow better sorting habits (particularly sorting organic and in- organic waste separately), towards the goal of being able to extract valuable waste items from the value chain in a manner that leads to cost savings compared to the status quo methodologies.
1) Partnerships with
ecosystem
stakeholders
(corporations, and government)
2) Sophisticated
technology (computer vision, RFIDs/QR
codes, sensor, networks)
3) Business model
Innovation
(reward mechanism for good
sorting habits among consumers)
The presentation is on green environment. You can know what to do to develop the environment, what steps you can take to develop the environment and how to reduce dust from the environment.
Evolution Marketing 2019 Operational Impacts & Carbon Footprint Lisa Geason-Bauer
As a Certified B Corp™ we believe in transparency, we therefore share our yearly environmental (operations) impacts report, which includes the carbon footprint for our business in 2019.
SoftGains Tech Solutions delivers quality Web Design, SEO, E-commerce, Domain Name registration , Web Hosting services and also has IT Training department.
il protagonista del ventunesimo Exhibitionist è Guy Bigwood, managing director Global Destinations Sustainability Index. Il titolo della sua lecture: Creare valore con la sostenibilità: come marchi, eventi e città si stanno trasformando. Milano, 21 ottobre 2019, Centro Svizzero
Natural farming @ Dr. Siddhartha S. Jena.pptxsidjena70
A brief about organic farming/ Natural farming/ Zero budget natural farming/ Subash Palekar Natural farming which keeps us and environment safe and healthy. Next gen Agricultural practices of chemical free farming.
Artificial Reefs by Kuddle Life Foundation - May 2024punit537210
Situated in Pondicherry, India, Kuddle Life Foundation is a charitable, non-profit and non-governmental organization (NGO) dedicated to improving the living standards of coastal communities and simultaneously placing a strong emphasis on the protection of marine ecosystems.
One of the key areas we work in is Artificial Reefs. This presentation captures our journey so far and our learnings. We hope you get as excited about marine conservation and artificial reefs as we are.
Please visit our website: https://kuddlelife.org
Our Instagram channel:
@kuddlelifefoundation
Our Linkedin Page:
https://www.linkedin.com/company/kuddlelifefoundation/
and write to us if you have any questions:
info@kuddlelife.org
Willie Nelson Net Worth: A Journey Through Music, Movies, and Business Venturesgreendigital
Willie Nelson is a name that resonates within the world of music and entertainment. Known for his unique voice, and masterful guitar skills. and an extraordinary career spanning several decades. Nelson has become a legend in the country music scene. But, his influence extends far beyond the realm of music. with ventures in acting, writing, activism, and business. This comprehensive article delves into Willie Nelson net worth. exploring the various facets of his career that have contributed to his large fortune.
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Introduction
Willie Nelson net worth is a testament to his enduring influence and success in many fields. Born on April 29, 1933, in Abbott, Texas. Nelson's journey from a humble beginning to becoming one of the most iconic figures in American music is nothing short of inspirational. His net worth, which estimated to be around $25 million as of 2024. reflects a career that is as diverse as it is prolific.
Early Life and Musical Beginnings
Humble Origins
Willie Hugh Nelson was born during the Great Depression. a time of significant economic hardship in the United States. Raised by his grandparents. Nelson found solace and inspiration in music from an early age. His grandmother taught him to play the guitar. setting the stage for what would become an illustrious career.
First Steps in Music
Nelson's initial foray into the music industry was fraught with challenges. He moved to Nashville, Tennessee, to pursue his dreams, but success did not come . Working as a songwriter, Nelson penned hits for other artists. which helped him gain a foothold in the competitive music scene. His songwriting skills contributed to his early earnings. laying the foundation for his net worth.
Rise to Stardom
Breakthrough Albums
The 1970s marked a turning point in Willie Nelson's career. His albums "Shotgun Willie" (1973), "Red Headed Stranger" (1975). and "Stardust" (1978) received critical acclaim and commercial success. These albums not only solidified his position in the country music genre. but also introduced his music to a broader audience. The success of these albums played a crucial role in boosting Willie Nelson net worth.
Iconic Songs
Willie Nelson net worth is also attributed to his extensive catalog of hit songs. Tracks like "Blue Eyes Crying in the Rain," "On the Road Again," and "Always on My Mind" have become timeless classics. These songs have not only earned Nelson large royalties but have also ensured his continued relevance in the music industry.
Acting and Film Career
Hollywood Ventures
In addition to his music career, Willie Nelson has also made a mark in Hollywood. His distinctive personality and on-screen presence have landed him roles in several films and television shows. Notable appearances include roles in "The Electric Horseman" (1979), "Honeysuckle Rose" (1980), and "Barbarosa" (1982). These acting gigs have added a significant amount to Willie Nelson net worth.
Television Appearances
Nelson's char
Micro RNA genes and their likely influence in rice (Oryza sativa L.) dynamic ...Open Access Research Paper
Micro RNAs (miRNAs) are small non-coding RNAs molecules having approximately 18-25 nucleotides, they are present in both plants and animals genomes. MiRNAs have diverse spatial expression patterns and regulate various developmental metabolisms, stress responses and other physiological processes. The dynamic gene expression playing major roles in phenotypic differences in organisms are believed to be controlled by miRNAs. Mutations in regions of regulatory factors, such as miRNA genes or transcription factors (TF) necessitated by dynamic environmental factors or pathogen infections, have tremendous effects on structure and expression of genes. The resultant novel gene products presents potential explanations for constant evolving desirable traits that have long been bred using conventional means, biotechnology or genetic engineering. Rice grain quality, yield, disease tolerance, climate-resilience and palatability properties are not exceptional to miRN Asmutations effects. There are new insights courtesy of high-throughput sequencing and improved proteomic techniques that organisms’ complexity and adaptations are highly contributed by miRNAs containing regulatory networks. This article aims to expound on how rice miRNAs could be driving evolution of traits and highlight the latest miRNA research progress. Moreover, the review accentuates miRNAs grey areas to be addressed and gives recommendations for further studies.
UNDERSTANDING WHAT GREEN WASHING IS!.pdfJulietMogola
Many companies today use green washing to lure the public into thinking they are conserving the environment but in real sense they are doing more harm. There have been such several cases from very big companies here in Kenya and also globally. This ranges from various sectors from manufacturing and goes to consumer products. Educating people on greenwashing will enable people to make better choices based on their analysis and not on what they see on marketing sites.
Diabetes is a rapidly and serious health problem in Pakistan. This chronic condition is associated with serious long-term complications, including higher risk of heart disease and stroke. Aggressive treatment of hypertension and hyperlipideamia can result in a substantial reduction in cardiovascular events in patients with diabetes 1. Consequently pharmacist-led diabetes cardiovascular risk (DCVR) clinics have been established in both primary and secondary care sites in NHS Lothian during the past five years. An audit of the pharmaceutical care delivery at the clinics was conducted in order to evaluate practice and to standardize the pharmacists’ documentation of outcomes. Pharmaceutical care issues (PCI) and patient details were collected both prospectively and retrospectively from three DCVR clinics. The PCI`s were categorized according to a triangularised system consisting of multiple categories. These were ‘checks’, ‘changes’ (‘change in drug therapy process’ and ‘change in drug therapy’), ‘drug therapy problems’ and ‘quality assurance descriptors’ (‘timer perspective’ and ‘degree of change’). A verified medication assessment tool (MAT) for patients with chronic cardiovascular disease was applied to the patients from one of the clinics. The tool was used to quantify PCI`s and pharmacist actions that were centered on implementing or enforcing clinical guideline standards. A database was developed to be used as an assessment tool and to standardize the documentation of achievement of outcomes. Feedback on the audit of the pharmaceutical care delivery and the database was received from the DCVR clinic pharmacist at a focus group meeting.
WRI’s brand new “Food Service Playbook for Promoting Sustainable Food Choices” gives food service operators the very latest strategies for creating dining environments that empower consumers to choose sustainable, plant-rich dishes. This research builds off our first guide for food service, now with industry experience and insights from nearly 350 academic trials.
3. What is Green marketing
• Green marketing is the marketing of products
that are presumed to be environmentally
preferable to others.Thus green marketing
incorporates a broad range of activities,
including product modification, changes to the
production process, sustainable packaging, as
well as modifying advertising.
4. Green marketing: Eco labels
Eco-labels identify environmentally-friendly
products and services.
Eco-label criteria guarantee that a given product or
service is fit for use, and will have a reduced
environmental impact throughout its life cycle.
France: Worldwide
:
9
EU:
5. Some Examples
1.ITC:
The Responsible Luxury commitment of ITC Hotels
blends elements of nature to deliver a unique value
proposition to guests, conscious of their responsibility to
be planet positive. Today, these unique interventions
have made ITC Hotels the greenest luxury hotel chain in
the world with all its ten premium luxury hotels LEED
(Leadership in Energy and Environmental Design)
Platinum certified.
6. Glimpse of Impact
• ITC Hotels’ latest addition to its luxury hotels portfolio,
the ITC Grand Chola was awarded the ‘Best Business
Hotel’ at the 3rd Annual Lonely Planet Magazine Travel
Awards 2014, held in Mumbai on June 11, 2014. The
winner was selected through an online readers’ poll
conducted by the magazine. The awards recognise the
best travel experiences, service providers,
the preferred places to stay and the destinations Indians
most love to visit.
7.
8. 2.Panasonic
The Connecting with the Earth ad campaign features
print and television ads highlighting Panasonic's eco-initiatives
to develop products that save, create, store,
and manage energy as well as products that can be
more easily and completely recycled.
Five different ads began appearing in the print and online
editions of the New York Times, USA Today, Wall Street
Journal, and Washington Post as well as popular
networking websites Linked In, Facebook and
Panasonic's Twitter site.Eco Relay was also organised.
9.
10. • Impact
• Panasonic Asia Pacific has achieved and
exceeded its ‘eco ideas’ declaration targets set
in 2009, and aims to be the number one green
innovation company in the electronics industry
by 2018. 80% of total sales by March 2013
contributed by eco products
• Increased percentage of sales contributed by
eco products (energy efficiency, water efficiency
and long lasting) from 24% of total product sales
in March 2009 to 49% in March 2010
11. • Reduced CO2 emissions across its 49 manufacturing
sites in Asia Pacific by 37.2% instead of the original
targeted 30.8% over three years.
• Set up three model ‘eco ideas’ factories in Singapore,
Malaysia and Thailand that manufacture eco-friendly
products with sustainable industry practices and are
utilised in outreach activities to raise the level of eco
consciousness in the community. .
12. 3.Dell
The Dell Go Green campaign works on a model, where
people can submit their ideas that make gadgets eco-friendly.
They have to then get votes for that idea. The
ones with most votes win.
The top winners get Dell T-shirts!! Critics choice gets
Dell laptops!
They have some interesting social media implementation
with a group posterous blog, where anyone can send
posts which get published after moderation.
13. • Impact
• Their facebook page
is doing well with over
19k fans, while Twitter
has 213 followers.
14. 4.Videocon
• The Videocon logo is the heart of the new
brand identity. The Fluid lava reflects the
brand idea, ‘Experience change’. The
color palette has been chosen to reflect
the philosophy of Videocon Group i.e. the
color green is symbolic to the company’s
ecology drive.
15. • This time apart from conventional medium
they are marking their presence on digital
medium too; their website along with the
re-launch in other medium has gone for a
change as well and is completely in sync
with their new brand positioning plus they
are promoting e-selling through their web
channel.
16. 16
Innovation and eco-concept
A small hybrid concept car
Toyota FT-CH.
11
5.Toyota Hybrid car
17. • Toyota Motor Sales (TMS), U.S.A, Inc., unveiled the FT-CH
dedicated hybrid concept at the North American
International Auto Show (NAIAS) in Detroit. The FT-CH
is a concept that would address Toyota’s stated strategy
to offer a wider variety of conventional hybrid choices to
its customers, as it begins to introduce plug-in hybrids
(PHVs) and battery electrics (BEVs) in model year 2012,
and hydrogen fuel cell vehicles (FCHVs) in 2015 in
global markets.
18. 6.Tesco
Tesco believes that retailers can
play a positive role in tackling
climate change
Lead the way by dramatically
reducing its own carbon
footprint.
13
19. • Supermarket chain Tesco has pledged to revolutionise its
business to become a "leader in helping to create a low-carbon
economy" with a raft of new measures to help
combat climate change.
• The grocer also pledged to cut the emissions produced
by its stores and distribution centres by 50% by 2020
and slash the amount of CO2 used in its distribution
network to deliver each case of goods by 50% within five
years.
20. 7.Top Ten Sustainability Initiatives of Starbucks
Corporation
• 1 ) Recycling and Waste Reduction.
• Starbucks hosted a Cup Summit, where representatives of the
plastic and paper cup value chain come together to find criteria for a
good recycle solution for cups. Starbucks also offers a ten cent
reduction on cost to those who bring in their own reusable cups
rather than needing one of the paper ones.
• 2 ) Energy Conservation
• 3 ) Water Conservation
• 4 ) Green Building
21. • 5 ) Climate Change
• Starbucks partnered with Conservation International to create a
series of pilot projects to improve coffee production, restore and
conserve natural habitats, and look into various opportunities to
increase farmer access to forest carbon markets.
• 6 ) Responsibly Grown Coffee
• 7 ) Ethically Sourced Tea
• 8 ) Ethically Sourced Cocoa
• 9 ) Showing Support for Farmers and the Community
• 10 ) Ethos Water Fund
• Over $6 million has so far been granted to support water, hygiene,
and sanitation education programs in countries that are water
stressed.
22. Impact: Starbucks Will Make Millions
Off Its New, Reusable Cup
• Besides winning Starbucks points with some
environmentally minded consumers and possibly
keeping tons of paper waste out of landfills, the program
offers Starbucks a number of opportunities to grow sales
• Free advertising. This initiative will unleash millions of
Starbucks logos that customers will see in their cars and
kitchens. Talk about product placement! No billboard
could do as good a job of being near the customer.
23. 8.Mahindra Rise
• All their business initiatives incorporate
environmental responsibility, from their zero water waste
automobile factory at Chakan to their LEED-certified Mahindra
Lifespaces residences.
• In addition to leading new green business endeavors, they are
systematically transforming old practices. They believe big change
can arise from small actions, from increasing recycling, reducing
waste, and conserving energy in their offices to restricting usage of
hazardous substances in our manufacturing activities.
24. • Mahindra Reva Electric Vehicles Private Limited,
formerly known as the Reva Electric Car Company, is
an Indian company based in Bangalore, involved in
designing and manufacturing of compact
electric vehicles.
• Reva was acquired by Indian conglomerate
Mahindra & Mahindra in May 2010. In 2013, MAHINDRA
REVA was selected as one of "The World’s 50 Most
Innovative Companies 2013″ by Fast Company
25. 9.Daily Dump
• It is a brand of PBK Waste Soln. Pvt. Ltd. Daily
Dump has the know how to change the image of
waste and their ‘at home’ composters have kept
over 10,000 kgs of waste out of landfills
everyday through their products such as
Kambha,Leaf Composter and community
composter Aaga.
26. • They do their marketing through green
events ,social media and green platforms
such as Dastkaar Mela in Delhi and the
Alternative in Bangalore.
27. 10.IBM
• IBM makes a commitment to their retail customers to delivering
store products that meet the following design and manufacturing
requirements:
• Upgradeable.
• Reuse. Recycle.
• Build with recycled materials.
• Save energy.
• Minimize environmental impact.
• Dispose safely
Follow RoHS (Restriction of Hazardous Substances) compliant.
29. What is green washing?
“Disinformation disseminated by an organization so
as to present an environmentally responsible public
image.”
“Green washing,” a term derived from the term
“whitewashing”.
Corporations turn green washing to make themselves
look more environmentally friendly.
16
30. Green washing: what’s
wrong?
• It is misleading.
• Green washing could result in
consumer and regulator
complacency
18
31. Green washing: firms’
examples
General Motors
Falsely promoted its cars as
environmentally friendly.
Ads with GM SUV’s in
natural habitats as if they
were as natural as the
surrounding trees.
19
32. IMPORTANCE OF GREEN MARKETING
• Green marketing helps to keep the
environment clean .
• Green marketing helps the company to
reduce their production cost.
• Herbal products and organic products are
eco friendly
33. LIMITATIONS IN GREEN MARKETING
• Green products require renewable and recyclable
material, which is costly
• Requires a technology, which requires huge investment
in R & D
• Water treatment technology, which is too costly
• Majority of the people are not aware of green products
and their uses
• Majority of the consumers are not willing to pay a
premium for green products
34. WHY GREEN MARKETING
IS NOT POPULAR IN INDIA
People are more attracted towards foreign
products
And most companies are not interested to
producing herbal products
people are not aware of the importance of the
green marketing,
Green marketing products prices are very high
. Two eco-labels are delivered in France: the "NF Environnement" mark for the French market and the EU Eco-label for the European Union Market.
Improvement of image and sales of products
Manufacturer’s being more accountable to environmental impacts
Customer’s awareness that their choice of product do affect the environment
As some products are less damaging for the environment than others