Successful eCommerce solution providers use integrations to grow faster by increasing sales, optimizing marketing channels, and enhancing their brands. Integrations expedite sales, allow targeting clients by platform, and increase conversion rates. They also improve search engine optimization by ranking for long-tail keywords specific to platforms. Maintaining listings on app stores generates leads from target platforms while content and social media showcase thought leadership. Data-driven integrations thus provide competitive advantages across sales, marketing, and operations.

1. 1
itembase
DataConnect
1 API – 500 Shopping Carts
How companies use
eCommerce integrations to win“We analyzed 100 of the most successful eCommerce Solution Providers in terms of
growth and innovation. The results are pretty interesting to look over if you’re a building,
running or scaling a Software Solution targeted towards online shops.“
Stefan Jørgensen, CEO, itembase

2. 2
Identify and optimize your Growth Channels
Successful eCommerce Solution Providers use integration’s to grow faster and stay ahead of competitors.
Sales
Email
Marketing
Content App Stores CPC SEO

3. 3
Sales: Serving inbound clientsHelps expedite the decision for inbound shops with simple integration for their Shopping Cart.
Integration’s are increasingly a limitation due to the number of
platforms, hence a big competitive advantage on any sales call.
Use integration as a competitive advantage
Through a proper standardized integration for any platform the
onboarding of customers can be done directly on the sales call if
positioned properly in the sales process.
Speed up onboarding
Take away all questions about data privacy and control because the
owners get’s full control of data access at any time.
Give Customers Control of Data
Average Conversion Increase: 29%

4. 4
Sales: Targeting outbound clientsBy focusing the Sales Teams to not waste time on talking to shops that aren’t supported technically.
Target shops by what Shopping Cart they use instead of calling
random Shops.
Stop “Spray and Pray” Sales
Specialize your Sales Agents on specific Platforms for increased
conversion.
Specialize Sales Agents
Position your Sales Team as eCommerce experts by focusing them on
different technology allowing for thought leadership.
Give Customers a feeling of talking to an Expert
Increase from contact to opportunity created: 53%

5. 5
Sales: Increasing Conversion with dedicated landing pages
By redirecting potential shops to a dedicated landing page directly while on the phone.
Remove all doubts about compatibility that your shop targets have.
Reduce Sales Cycles
Send customer directly to dedicated landing pages for their Shopping
Cart while on the phone.
Redirect Customers directly while on the phone
Allow shops to integrate while on the phone with your sales Agent and
reduce the sales cycle from 3 calls (1st call, demo, closing) to 1.
Convert into trial on first call
Sales Cycle time reduction: 27%
www.yoursolution.com/prestashop

6. 6
SEO Ranking on what customers are looking for.
By creating dedicated landing pages for the technology shops are using
Rank high on Google - on the Keywords your shop targets are
searching for - in relation to their needs.
Increase SEO ranking
Increase your CTR by creating titles, descriptions and links that your
shop targets can relate better to.
Increase CTR on clicks
Increase the amount of long tail keywords that you rank on based on
all the different technologies your shops use.
Rank on Long tail Keywords
Longtail keyword targeting improved.

7. 7
Optimizing Adspend with targeting
By personalizing the Ads based on Technology, Country and other segmentation metrics
Target the shops you are selling to better with knowledge about their
technology used for selling online.
Target Adspend better
Increase your CTR by creating titles, descriptions and links that your
shop targets can relate better to.
Increase CTR
Increase the amount of long tail keywords that you can use based on
all the different technologies your shops use.
Utilize Long tail Keywords better
CTR increase of ads: 17%

8. 8
App Store Listing on a Shopping Cart
In order to position the brand on all destinations the target shops are spending time.
Get in front of shops in all the different locations shops surf to find
solutions for growing or automating their shops.
Be where Shops are
Get inbound leads directly from the Shopping Carts.
Generate Targeted Leads
Relate your solution with the brand of the Shopping Cart in order to
increase the brand awareness about your solution.
Increase Brand Awareness
Average new inbound leads per month: 23

9. 9
App Store Listings across multiple Shopping Carts
In order to multiply reach and SEO ranking across any keyword and technology
Don’t spend time on managing all your listings manually across
multiple App Stores.
Reduce Management Time
Keep your Descriptions, Marketing Material and Brand updated
across all App Stores without effort or employees forgetting.
Keep Descriptions Updated
Standardize the inbound lead funnel across all App Stores and
optimize conversion and reduce time frames.
Standardize Lead Funnel
Average new inbound leads per month per Shopping Cart: 23 x n

10. 10
Creating Amazing Content for targeted Shops
In order to rank multiple times on a variation of relevant keywords for the target Shop
Position yourself as a thought leader in your category for the different
Shopping Platforms with targeted Content.
Become Thought Leader
Address specific topics for each Shopping Platform technology and
optimize traffic based on shop usage.
Target Shops by Technology
Expand the amount of long tail keywords you rank on immensely
across all relevant technologies and categories.
Utilize Long Tail Keywords very effectively
SEO ranking increase across multiple keywords

11. 11
Social Media thought leadership based on data
By creating relevant posts based on data and insights around the technology and topics relevant to target shops
Save time on social media posts by leveraging data, insights and
statistics.
Reduce Social Media management time
Relate your solution with high quality content and insights about the
market in order to increase the brand awareness about your solution.
Increase Brand Awareness
Position yourself as a thought leader in your category for the different
Shopping Platforms with targeted insights.
Become a Thought Leader
Monthly time savings on Social Media Content: 17 hours

12. 12
Twitter: stefbj
DataConnect and App Store Applications: partners@itembase.biz
Strategic Cooperation: sj@itembase.biz
Contact Info
Stefan Jørgensen
CEO and Founder
Thanks for reading!
180 Sansome Street, San Francisco, CA 94104, US
WilhelmStr. 118, 10963 Berlin, Germany
Address