The practice of online buying and
selling continues to gain ground. Customers
swear by the convenience and variety
offered by e-commerce sites. These
companies are admired by customers for
making the purchasing process simpler and
for saving their time and efforts.
Making retail personalization more relevantBill Bishop
Many retailers are still struggling with what it means to deliver a great, unique in-store experience. This paper contains eight examples that will help retailers visualize personalized experiences and better serve their customers. It also answers the question "Why translate omnichannel personalization into today’s food retail?"
The Disruptive Innovations for Your Holiday ShoppingMakeable
If you're in retail, you're probably already thinking about your impending holiday season. But if you're an innovator, you're already thinking about how to reinvent the holiday season as we know it. Inside are just a few of the disruptive innovations that are going to change the way you shop, or sell, this holiday season.
Check out our new mobile platform that can help your business engage and reward your customers. Our platform allows you to reward your customers to promote your brand across their social network. We also offer a tool to help generate new content straight from your customers - who said content generation was expensive?
Check out our deck today!
With 30 billion images and more than 300 million people posting to Instagram monthly, there’s no doubt the photo-sharing social network offers rich opportunities for e-retailers and brands. In this presentation, readers will learn how children’s clothing brand giggle pulls user-generated content from Instagram, Twitter and other social networks back to its own site pages to create a more engaging and authentic e-commerce experience while driving incremental sales. This presentation will show how organizing images in galleries, using hashtags and linking to relevant products, reviews and recommendations can help e-retailers in all verticals enhance site engagement and increase sales.
The Daily Hundred has developed an innovative mobile marketing platform, which businesses can use to turn customers into an extension of their marketing team.
Our platform helps businesses increase brand loyalty, store traffic, customer engagement (both in-store and online) and most importantly, our platform helps increase sales. Marketing teams can use our platform to run unique, location specific and time sensitive marketing campaigns, which encourage users to either create or share branded content. Users receive cash and other great rewards instantly by completing different actions for their favorite brands.
Making retail personalization more relevantBill Bishop
Many retailers are still struggling with what it means to deliver a great, unique in-store experience. This paper contains eight examples that will help retailers visualize personalized experiences and better serve their customers. It also answers the question "Why translate omnichannel personalization into today’s food retail?"
The Disruptive Innovations for Your Holiday ShoppingMakeable
If you're in retail, you're probably already thinking about your impending holiday season. But if you're an innovator, you're already thinking about how to reinvent the holiday season as we know it. Inside are just a few of the disruptive innovations that are going to change the way you shop, or sell, this holiday season.
Check out our new mobile platform that can help your business engage and reward your customers. Our platform allows you to reward your customers to promote your brand across their social network. We also offer a tool to help generate new content straight from your customers - who said content generation was expensive?
Check out our deck today!
With 30 billion images and more than 300 million people posting to Instagram monthly, there’s no doubt the photo-sharing social network offers rich opportunities for e-retailers and brands. In this presentation, readers will learn how children’s clothing brand giggle pulls user-generated content from Instagram, Twitter and other social networks back to its own site pages to create a more engaging and authentic e-commerce experience while driving incremental sales. This presentation will show how organizing images in galleries, using hashtags and linking to relevant products, reviews and recommendations can help e-retailers in all verticals enhance site engagement and increase sales.
The Daily Hundred has developed an innovative mobile marketing platform, which businesses can use to turn customers into an extension of their marketing team.
Our platform helps businesses increase brand loyalty, store traffic, customer engagement (both in-store and online) and most importantly, our platform helps increase sales. Marketing teams can use our platform to run unique, location specific and time sensitive marketing campaigns, which encourage users to either create or share branded content. Users receive cash and other great rewards instantly by completing different actions for their favorite brands.
Olapic and Movable Ink's webinar presentation, which reviews the 2016 customer-centric digital trends discussed at an industry breakfast event between TalkTalk, Wool and The Gang and Venture Beat.
In this webinar presentation you’ll learn:
-2015 insights into customer online buying behavior
-3 major customer-centric digital marketing trends for 2016
-Leveraging digital trends with Google Customer Match Advertising
5 secrets of inbound marketing. secrets of inbound marketing, inbound marketing tips, Learn inbound marketing tips and strategies, Inbound marketing secrets from the best seo company, blogging, internet marketing,
Your Business: Before and After Mobile MarketingSwitch Local
Learn how mobile marketing compares with traditional old school marketing tools such as email blasts. See how mobile marketing stacks up against email blast when dealing with typical promotion scenarios such as new product/service launch, clearance/excess inventory, offering gift card/store credits, etc.
302 people attended; from those looking to start their first online store, Shopify+ Merchants, agencies, right through to experienced developers (fluent in many languages!) - thanks to our speakers from Okendo, xpanse and Ellana Mineral Cosmetics.
Shopify Meetup Penang, Malaysia | November 2018Meekco.Asia
A digital economy insights about Malaysia and South East Asia, on how the modern eCommerce apps and services can help bringing up the game of the traditional brands and businesses from the competition.
20 Tips to Improve Sales on your Ecommerce SiteJosh Levine
Just returned from Surf Expo 2015 in Orlando, FL. The presentation, which was tailored to small businesses in the surf & skate industry, shares 20 practical tips to increase ecommerce sales based on our years in the trenches across multiple industries. (I'll be uploading video of presentation shortly)
Session Description:
20 Tips to Improve Sales on your Ecommerce Site
Speaker: Josh Levine, CXO and co-founder of Alexander Interactive
Whether you’re an ecommerce newbie or been in the game for years, your site must evolve in order to meet customers’ rising demands. Josh Levine, ecommerce design expert and frequent speaker throughout the retail industry, will pull from his 15 years in the trenches with brands like Saks Fifth Avenue, Lowes, and Schwinn, to show you how your site can rise above the competition and convert browsers into buyers.
He’ll share tactics to improve sales, focusing on high impact areas of your site– navigation, homepage, product page, cart, and checkout. Learn how to make it easy for customers to discover, research and ultimately buy the products they need. You’ll also learn techniques to strike a balance between lifestyle content and commerce in order to maximize engagement and inspire customers to act. So bring the notepad to this one and be prepared to walk away with actionable tips to boost that bottom line.
Everything You Need To know about Chatbot Marketing for your RestaurantmKonnekt
One of the main benefits of using chatbots is getting the ability to provide 24-hour service to your customers. Learn how you can leverage this incredible tool for your Restaurant Business
The 20 point checklist to prepare your store for the holiday seasonBeeketing
In this Holiday Marketing guide, you’ll learn:
The most up-to-date statistics about the last year holiday sales season
20 actionable and easy-to-apply holiday marketing ideas
Suggested marketing tools to save your time and efforts
First, it’s important to take some time to reflect these highlights of Holiday 2016 landscape.
eCommerce offers and promotions - an Anchanto Documentdevin simon
Nobody is alien to the fact that offers and promotions play a significant role in attracting eCommerce customers. Additionally, implementing these time-sensitive campaigns especially around festivals & special sale seasons can significantly boost revenue & also attract customer referrals.
Get this compelling whitepaper to know how you can manage highly successful eCommerce promotional strategies across multiple sales channels.
Six Quick Design Tactics to Boost Your Ecommerce SalesKaspar Lavik
To make your e-store stand out, get creative with your design; see article for design tips and contact ecommerce development agency and implement them now.
Olapic and Movable Ink's webinar presentation, which reviews the 2016 customer-centric digital trends discussed at an industry breakfast event between TalkTalk, Wool and The Gang and Venture Beat.
In this webinar presentation you’ll learn:
-2015 insights into customer online buying behavior
-3 major customer-centric digital marketing trends for 2016
-Leveraging digital trends with Google Customer Match Advertising
5 secrets of inbound marketing. secrets of inbound marketing, inbound marketing tips, Learn inbound marketing tips and strategies, Inbound marketing secrets from the best seo company, blogging, internet marketing,
Your Business: Before and After Mobile MarketingSwitch Local
Learn how mobile marketing compares with traditional old school marketing tools such as email blasts. See how mobile marketing stacks up against email blast when dealing with typical promotion scenarios such as new product/service launch, clearance/excess inventory, offering gift card/store credits, etc.
302 people attended; from those looking to start their first online store, Shopify+ Merchants, agencies, right through to experienced developers (fluent in many languages!) - thanks to our speakers from Okendo, xpanse and Ellana Mineral Cosmetics.
Shopify Meetup Penang, Malaysia | November 2018Meekco.Asia
A digital economy insights about Malaysia and South East Asia, on how the modern eCommerce apps and services can help bringing up the game of the traditional brands and businesses from the competition.
20 Tips to Improve Sales on your Ecommerce SiteJosh Levine
Just returned from Surf Expo 2015 in Orlando, FL. The presentation, which was tailored to small businesses in the surf & skate industry, shares 20 practical tips to increase ecommerce sales based on our years in the trenches across multiple industries. (I'll be uploading video of presentation shortly)
Session Description:
20 Tips to Improve Sales on your Ecommerce Site
Speaker: Josh Levine, CXO and co-founder of Alexander Interactive
Whether you’re an ecommerce newbie or been in the game for years, your site must evolve in order to meet customers’ rising demands. Josh Levine, ecommerce design expert and frequent speaker throughout the retail industry, will pull from his 15 years in the trenches with brands like Saks Fifth Avenue, Lowes, and Schwinn, to show you how your site can rise above the competition and convert browsers into buyers.
He’ll share tactics to improve sales, focusing on high impact areas of your site– navigation, homepage, product page, cart, and checkout. Learn how to make it easy for customers to discover, research and ultimately buy the products they need. You’ll also learn techniques to strike a balance between lifestyle content and commerce in order to maximize engagement and inspire customers to act. So bring the notepad to this one and be prepared to walk away with actionable tips to boost that bottom line.
Everything You Need To know about Chatbot Marketing for your RestaurantmKonnekt
One of the main benefits of using chatbots is getting the ability to provide 24-hour service to your customers. Learn how you can leverage this incredible tool for your Restaurant Business
The 20 point checklist to prepare your store for the holiday seasonBeeketing
In this Holiday Marketing guide, you’ll learn:
The most up-to-date statistics about the last year holiday sales season
20 actionable and easy-to-apply holiday marketing ideas
Suggested marketing tools to save your time and efforts
First, it’s important to take some time to reflect these highlights of Holiday 2016 landscape.
eCommerce offers and promotions - an Anchanto Documentdevin simon
Nobody is alien to the fact that offers and promotions play a significant role in attracting eCommerce customers. Additionally, implementing these time-sensitive campaigns especially around festivals & special sale seasons can significantly boost revenue & also attract customer referrals.
Get this compelling whitepaper to know how you can manage highly successful eCommerce promotional strategies across multiple sales channels.
Six Quick Design Tactics to Boost Your Ecommerce SalesKaspar Lavik
To make your e-store stand out, get creative with your design; see article for design tips and contact ecommerce development agency and implement them now.
This PowerPoint explains the 4Es in Digital Marketing. The 4Es include excitement, education, experience, and engagement. Read more to find out how each of these operates in the digital media world. You will also be presented with examples within the 4E framework and how you can potentially put it to future use.
20 Tips to Improve Sales on Your Ecommerce SiteCake and Arrow
Whether you’re an ecommerce newbie or been in the game for years, your site must evolve in order to meet customers’ rising demands. Josh Levine, ecommerce design expert and frequent speaker throughout the retail industry, will pull from his 15 years in the trenches with brands like Saks Fifth Avenue, Lowes, and Schwinn, to show you how your site can rise above the competition and convert browsers into buyers.
He shares tactics to improve sales, focusing on high impact areas of your site– navigation, homepage, product page, cart, and checkout. Learn how to make it easy for customers to discover, research and ultimately buy the products they need. You’ll also learn techniques to strike a balance between lifestyle content and commerce in order to maximize engagement and inspire customers to act. So bring the notepad to this one and be prepared to walk away with actionable tips to boost that bottom line.
With the sharp rise in people shopping online fuelled by lockdowns, 1000heads Strategy Director Cath Jeffries has been working with our clients to help them seize the opportunity presented by shoppable social.
Being in the FMCG industry you want your products to be picked up from the shelves regularly. For that, you obviously need a loyal customer base. Your competitors’ products are mostly placed near yours and may look similar to the customers. So, by all means, you need to increase your brand equity.
More Details: http://pixelsutra.com/blog/give-your-fmcg-marketing-what-it-really-needs/
Want To Improve Your Internet Marketing? Try These Ideas!Jacob Tamazyan
There are lots of different ways to market with affiliates, depending on your technical expertise. Think carefully about the product or service you are promoting.
To grow your business and giving it a global face, one needs to perform various commercial and social activities on the internet. And, here's the eCommerce development steps in.
IOT refers to the online buying and selling process which has revolutionized the traditional business approach. Read this post to get valuable tips to Increase your e-Commerce Sales
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
3. Introduction
1
The practice of online buying and
selling continues to gain ground. Customers
swear by the convenience and variety
offered by e-commerce sites. These
companies are admired by customers for
making the purchasing process simpler and
for saving their time and efforts.
Over the past couple of years, not only have
the e-commerce customers and companies
increased, but also the range of devices that
are being used for searching and shopping.
From startups to multinational giants,
customers have a lot of companies to choose
from. Not just B2C but C2C and B2B online
selling and purchasing is on a rise.
Thus, the demand is high but the competition is
fierce too. E-commerce marketing is not limited
to merely pulling visitors to your site, you also
need to make sure that the visitors don’t leave
withoutmakingapurchase.
Marketing Techniques That Will Help You Shine In The E-Commerce Jungle
4. Invigorate Your Website
Needless to say, as an e-commerce player, your website has to be exceptionally attractive and welcoming! It
should be optimized for mobile viewing. It should be easy for visitors to find what they are looking for and to filter out
the preferred colors/sizes/ price-range etc. It is essential to have separate sections on your site, based on the type of
products, for instance, separate tabs for kids, pets, home-needs etc. Images and videos matter a lot, so place them
wisely to add a zing to your site. Keep updating the website according to the upcoming occasions and seasons. You
also need to provide the right suggestions of related products based on the visitors’ searching patterns. You can
easily upsell through such suggestions.
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5. Mobile Apps ⼀一 Agile & Apprising
All the e-commerce companies are luring the customers in different ways to download their apps. This is
because once a customer has quick access to your app, there are more chances of him/her purchasing through it, plus
the purchase process becomes quicker. Apps reduce the need to log-in again and again and also make it easier to
track orders, access wishlist and see recently viewed items quickly. They also make it easy for you to personalize the
experience for your customers. You can send new collection updates, discount alerts and “your shopping-cart is
waiting for check-out” reminders directly on the mobile/tablet of the user. So basically, your app can strengthen
relationships and get more loyal customers for you.
Bestow Offers!
It’s important to encourage your customers to download your app in the first place. You may even want to
offer discounts or points on referrals. Tell the benefits one can get by downloading your app. Amazon’s mobile app
offers additional features like ask Alexa to tell a joke or play music while you are shopping. You can also incorporate
gamification by rewarding the customers for each purchase or review.
view-source:https://
www.youtube.com/
embed/m0dTdsocnTo?
rel=0&showinfo=0
3 Marketing Techniques That Will Help You Shine In The E-Commerce Jungle
6. The number of shares, views and
other analytics can provide insights
on the effectiveness of your
content and strategy. You can also
attach videos in your emails to
increase the click rate.
Google search favours
videos because the viewers like
them. This is because videos have a
visual appeal and it takes lesser
time and effort to watch a video as
compared to reading lengthy text.
Videos are engaging and make
things easier to understand for your
customers. They are also known to
havealastingimpact.
You can easily add an
emotional touch to your message
through videos. They are easy to
trust and share with friends and
family. Videos are widely viewed on
Youtube, Facebook, Whatsapp etc.
The availability of mobile devices
and internet have further increased
their reach and popularity.
It’s Incomplete without a Video!
Since there is no provision for physical presence in an online store, you need to take videos seriously. Videos
demonstrate the look and usage of products in such a way that the customers get more clarity and take better
decisions. Shoppable videos are also trending these days, they are a great way to showcase your products in a
stylish way. An instant buying option serves as the cherry on the cake.
T
view-source:https://
www.youtube.com/
embed/J9-YvVZDgP4?
rel=0&showinfo=0
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7. Sell on the Videos!
Almost every major brand uses How to video to guide and engage the audience. Check out Amazon Home
Improvement Shorts. Testimonial videos look genuine and convince the viewers to try out your website. Do not miss
the “Buy Here” annotation in the video below:
Friends!
Humanize your brand to increase the number of people who associate with you. Stay in touch with your
prospects and customers like an old friend. Post candid, live videos of your offices or customers, share your opinion on
the issues of the society and stand up for a social cause you genuinely care about. You can also be a part of or organize
events relevant to your business.
view-source:https://
www.youtube.com/
embed/u2wIJ1CuvJ8?
rel=0&showinfo=0
5 Marketing Techniques That Will Help You Shine In The E-Commerce Jungle
8. #Campaign
Plan a campaign for an upcoming occasion or a new product/service launch. Make sure you perform extensive
research about the customer preferences and behaviour before finalizing the campaign. For instance, eBay launched
#eBayElves for offering gifting advice on twitter. Ebay also uses Facebook messenger to assist the customers through
eBay ShopBot.
view-source:https://
www.youtube.com/
embed/D_KvZCp7fiw?
rel=0&showinfo=0
The Social Showcase
So, what should you do to stay connected with your
valued customers? The golden rule is “Everything nice your
brand does has to be on social media.” Social media is where
all your customers can be found….informed…and impressed!
Integrate the content of your Youtube channel,
Twitter, Facebook, Instagram etc. The content has to be
similar on all the platforms, it just has to be customized to
suit the particular audience and layout. As you know,
every platform has a different style of communication and
is used by people for different purposes. Still, you have to
talk about the same offers, products and videos on all the
channels. Flipkart mentions the same hashtags like
#TrendingOnFlipkart, #CEOForADay #FlipkartSportsDay on
its Twitter as well as Facebook page.
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9. Give ‘em a Reason to Follow You
Greet your fans and followers on social media, share helpful tips or advice, update them about the latest offers
and trends. You can also share pictures of the new products or the ones that are more likely to be sold in the current
season. Ask your customers to share pictures of the product they just bought from you, appreciate their participation by
recognizing, responding or rewarding it. Social media engagement can be further increased through votes, discussions and
contests. You can also use Facebook for displaying and selling your collection. Facebook Store by Shopify may be of great
help to you.
Your customers will soon
understand that all they need to do is,
follow you on Twitter (or Facebook) and
they will never ever miss a great offer
again. Create urgency to encourage quick
action.
Is Christmas near? Or is it the
right time to remind your customers to
buy a Valentine present for their
spouse? Maybe you need to tell your
fans and followers to buy a nice dress
for the New Year’s eve! Yes, always
encash on the occasion. Display the
latest products available and give the
prospects a reason to buy.
7 Marketing Techniques That Will Help You Shine In The E-Commerce Jungle
10. Share the Shared Content
If you find some content on the web, that you feel can be of interest to your audience, you can always share
or retweet it. The content may be posted by your customers, employees, news channels or your own subsidiaries!
See how ASOS tries to keeps its followers up-to-date with the latest fashion news:
LinkedIn is a preferred medium for sharing business news, industry insights, employment updates,
employee testimonials etc. It is more suitable for professional communication.
If you are targeting the young generation, do not miss out on Instagram. This is where they hang-out the
most. ASOS has its Instagram account full of cool fashion trends while eBay’s Instagram has unique and funky
content. You can also ask influencers to share pictures of the products or experience with your site to further impress
your prospects.
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11. 9
Be a Trend Setter!
When you want to do something not many brands are doing, Virtual Reality (VR) and Augmented Reality
(AR) gets you what you want. You don’t have to be an experienced player in the market to get the customers’
attention. Ogilvy & Mather helped Yihaodian by launching 1,000 Virtual Stores overnight! Yes, and all this was made
possible through Augmented reality. This resulted in 17% revenue increase in just 3 months!
view-source:https://
www.youtube.com/
embed/hJqIpIlR3nI?
rel=0&showinfo=0
Now you can also offer virtual dressing rooms to your customers. Don’t believe us? Check out what
FitYour.com has to offer. It’s not just dressing rooms, you can offer a complete virtual reality shopping experience to
your customers.
view-source:https://
www.youtube.com/
embed/-2UT2KcnJiE
?rel=0&showinfo=0
Marketing Techniques That Will Help You Shine In The E-Commerce Jungle
12. eBay’s Sight Search function can allow items to be chosen and added to the cart just by holding a gaze on
them for a few sec….and all this happens in a virtual world!
These new technologies not only provide a distraction free and comfortable purchasing experience but also
look fascinating to the customers. So, grab your chance to win their hearts! Moreover, such applications portray your
brand’s image as a technology front-runner. Plus, you also get to generate detailed analytics about the consumer
behaviour.
This was an overview of the ways in which you can utilize videos, gamification, AR and VR to get into the
spotlight. If you wish to discuss branding solutions in further detail, reach out to us at hello@pixelsutra.com, we at
PixelSutra will be glad to get in touch with you.
view-source:https://
www.youtube.com/
embed/yAuiXhJPnr8?
rel=0&showinfo=0
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13. Level 5, Diyasree, Plot #97, Gafoor Nagar,
Madhapur, Hyderabad, India, 500081.
www.pixelsutra.com
P I X E L S U T R A
For more thought provoking articles on Design, Marketing and Interactive Experiences,
do check us out on pixelsutra.com/blog