This document discusses key lessons and the future of ecommerce. It outlines 7 key lessons for online retail success, including building repeat customers and word-of-mouth marketing. It then explores emerging models like mobile commerce (m-commerce), social commerce, and tablet commerce (t-commerce). M-commerce is growing rapidly in both the US and India as mobile phone usage increases. The document also discusses innovations like mobile payments, augmented reality shopping, and customized ordering options that could further transform the future of ecommerce.

1. Ecommerce Master Class.

2. Ecommerce Master Class ::
Main Index.
4. Key Lessons ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------219
5. Looking Ahead -----------------------------------------------------------------------------------------------------------------------------------------------------194
5.a. M Commerce -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------195
5.b. T-Commerce -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------208
5.c. Social Commerce -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------215
5.d. Innovations----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------216
PART 3

3. Online Retail :: Key Lessons

4. Online Retail :: Key Lessons :: Lesson # 1 ::
The E-commerce business is built on repeat customers.

5. Online Retail :: Key Lessons :: Lesson # 2 ::
Word of mouth really works online.

6. Online Retail :: Key Lessons :: Lesson # 3 ::
Don’t compete on price.

7. Online Retail :: Key Lessons :: Lesson # 4 ::
Make sure your website inventory is 100% accurate.

8. Online Retail :: Key Lessons :: Lesson # 5 ::
Centrally locate your distribution.

9. Online Retail :: Key Lessons :: Lesson # 6 ::
Start Small, Stay Focused.

10. Online Retail :: Key Lessons :: Lesson # 7 ::
Actively manage your company culture.

11. Online Retail :: Key Lessons :: Lesson # 8 ::
Customer service is an investment.

12. Future of Ecommerce

13. Ecommerce Master Class :: Future of Ecommerce::
Index.
2.f. Future of Ecommerce
a. M- Commerce
b. T- Commerce
c. Social Commerce
d. Innovations.

14. Online Retail :: Future of Ecommerce :: M-Commerce :: What ::
What is M-Commerce
Mobile Commerce, also known as M-Commerce or mCommerce, is the
ability to conduct commerce using a mobile device, such as a mobile phone, a
Personal Digital Assistant (PDA) or a smartphone.

15. Online Retail :: Future of Ecommerce :: M-Commerce :: Why ::
The US Story.

16. Online Retail :: Future of Ecommerce :: M-Commerce :: Why ::
The Indian Story.
At present, there are over 500 million mobile subscribers in the country.
By 2015, $350 billion in payment and banking transactions could flow
through mobile phones.
Source: BCG

17. Online Retail :: Future of Ecommerce :: M-Commerce :: How ::
Implementing mobile strategy.
Mobile App
You must have an mobile app and a mobile optimized website.

18. Online Retail :: Future of Ecommerce :: M-Commerce :: Examples ::
What is M-Commerce

19. Online Retail :: Future of Ecommerce :: M-Commerce :: Examples ::
The “Store Killer” App.
Customers researching offline but buying online.

20. Future of Ecommerce :: Innovations :: T-Commerce. ::
Commerce on Tablet PC’s.
Aakash tablet
Only Rs.2,500 – 2,999
•The Ubislate website accessed 2012-02-07 informs that a lakh Ubislate 7+ devices
are being pre-booked each day.
•There is an additional requirement of 22 crore units of tablets.
Aakash tablets will boost mobile commerce in India.
Ecommerce on
Tablet PC

21. Social Shopping

22. Future of Ecommerce :: Social Shopping ::
Buying with Approval, Kaisa Lag raha hain?
Instant show and Tell.

23. Future of Ecommerce :: Social Shopping ::
What do my friends like? Peer Acceptance is
Key in Shopping Process. Isn't it ….
Instant show and Tell.

24. Future of Ecommerce :: Social Shopping ::
Buy with Approval of Friends and Family.
Instant show and Tell.

25. Future of Ecommerce :: Social Buying with Videos ::
Showoff and Share the inherent Needs post
shopping, Digital is here ….
Instant show and Tell.

26. Future of Ecommerce :: Social Shopping ::
Share your buys and it becomes a
recommendation within groups
Instant show and Tell.

27. Future of Ecommerce :: Social Shopping :: Group Deals ::
Group buying behavior as we do it.
Collaboration.

28. Future of Ecommerce :: Social Shopping :: Group Deals ::
Pay as a Group for Gifts and more…
Collaboration.

29. Innovations

30. Future of Ecommerce :: Innovations :: Payments ::
Ease and Payments at a Click of a Button.
New innovative payment solutions.

31. Future of Ecommerce :: Innovations :: SMS Buying::
Buy using a text.
Buying through mobile texting.

32. Future of Ecommerce :: Innovations :: Augmented reality ::
Buying as you think it in real world by
watching in real world through digital eyes.
Retailing Experience.

33. Future of Ecommerce :: Innovations :: Augmented reality ::
Buying as you think it in real world by watching
in real world by Digital eyes …..
Retailing Experience.

34. Future of Ecommerce :: Innovations :: Extra Convenience ::
Using the digital platform to offer in-store experience.
Efficient Selling.

35. Future of Ecommerce :: Innovations :: Shopping At your Price ::
Format Innovation.
Efficient Selling.

36. Future of Ecommerce :: Innovations :: Improving Suggestions ::
How Service Retailing can use Digital ……..
Efficient Selling.

37. Future of Ecommerce :: Innovations :: Made to Order::
Buy by Designing yourself, does it remind
you of Carpenter
Collaboration.

38. Thank You
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