Announcing the 2017 Commerce Report. The Top500 Shopping Carts, Markeplaces and POS Systems to run, automate and grow your multichannel commerce business across multiple countries. <a>www.itembase.com</a>

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ANNOUNCING: SHOPPING CARTS TOP500
The 2017 Commerce Report
COMMERCE INSIGHTS

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Executive Summary
Shopping Carts 2017
Ecommerce is a new industry. Non-the-less the pace at which the industry evolves is higher than most others. At the same time is the impact of ecommerce on the overall economy immense and influences
most industries involved in trade retail and commerce and lately also B2B commerce.
Over the last decade e-commerce has become the main driver of innovation and growth in the retail industry. Amazon kicked of in 1994 selling on a proprietary system, which was typical for the era. In the
late nineties premade Shopping Cart Systems became more common lead by Intershop, Hybris, GS1. Beginning of 2000 the first Open Source Systems took over with OSCommerce leading the way, which
was followed by XT-Commerce to almost completely being replaced by Magento following it’s launch in 2009 and the Prestashop in 2011, only to see Cloud Systems like Shopify take the wheel recently.
During 2 decades the whole Ecommerce Industry has changed leading systems every 4-5 years and this is only speeding up with a new system launching every 2 weeks.
Ecommerce is currently in a process of taking over normal Retail with Square and other modern POS Systems. On top a new Marketplace islaunching every 2 weeks and Mobile Commerce Systems
allowing selling directly from any App the Omni Channel Experience is once more unratteling the pecking order.
Staying on top of all the movement in the Ecommerce Industry has become increasingly difficult, so we’re now realising the first Market Insights Report with a goal to change that. The full Market Insights
Report will come accompanied with access to our Ecommerce Insights Database.
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Table of Contents
Introduction………………………………………………
Company Efficiency…………………………………..
Market Positioning…………………………………….
Product Features and ROI….………………………
Partner Eco System…………………………………….
Shop Demography……………………………………..
Market and Sales Footprint……………………….
Company Profiles………………………………………
Outro………………………………………………………….
Glossary……………………………………………………..

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Introduction
The 2017 Shopping Cart Report
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Open Source vs. Cloud
The trend is moving towards cloud shopping carts, but Open Source is not dead.
150
0
50
100
Shopify
Magento
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Company Profiles
Detailed Overview over more than 500 Companies providing Commerce Systems
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Market Position
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Retail Focus: 100%
Languages Supported: 1
Support: y y y -
Software: y - - -
700+ EmployeesCloud System
$360m Revenue89% YoY Growth
$29b GMV377,500 Shops
1250 Partners27 Integrations
Example Profile : Shopify, Inc. (2004)
Canada – 130 Foothill Ave, ON, 45911 Ottawa
18%
29%
12%
12%
6%
9%
3%
12% Shipping
Accounting
Marketing
Fullfilment
Personalization
Analytics
Pricing
MultiChannel
Product Details
Type: Cloud Based
Product Detail 2 Detail
Product Detail 3 Detail
Product Detail 4 Detail
Product Detail 5 Detail
Product Detail 6 Detail
Product Detail 7 Detail
Partner Eco System (1250)
Shop Demography
Sales & Marketing Footprint
Most Popular Categories:
Fashion, Jewelry, Home&Garden
Most popular Geographies by Market Share:
US, Canada, UK, Brazil
App Store: Yes
Certified Partnerships: Yes
Referal Partnership: Yes
SEO 19,000 Keywords
SEM $5000/m Budget
Sales Force 50+ Employees
Tradeshows 25/year + Own Tradeshow
App Stores 50+
Resellers/Affiliates 100+
Social €5000/m Budget
Offline TV, Radio, Banners
Small Medium Large Enterprise
View List here
View List here
View List here

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Release Date
August 30th 2017
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The Assesment Method
Based on data from over 250,000 online shops we’ve created a guide that help you select the right shop system
based on your specific needs. We’ll match your need automatically based on a few questions and your real data to
give you the best result.
Get a custom assessment based on your individual needs and history.
Start
What features are important to keep in mind to realize your individual goals and KPIs for your online
shop? We’ll give you the overview.
What Apps and Automation processes are important when evaluating the ecosystem around the
shopping cart of your choice? We’ll help evaluate.
What does your data tell you about choosing the right system for your product categories and industry
compared to similar systems.
Your
Report
INTERACTIVE GUIDE: What System fits your Shop?
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Assesment
Report
Custom

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Schedule an Interview
Every Merchants Interviewed will automatically get a Custom Assesment to help grow their business based on
Business KPIs and the right App Ecosystem.
We’ll be inteviewing Merchants using the individual systems. Join and be featured.
Schedule
What is your Experience with the System
How has the App Ecosystem helped you?
How could the system you use improve in the future?
Your
Interview
INTERVIEWS: What is your experience?
10
Interviews
2017 Q3
Customer