Presentation used when I teach a 3-4 hour Bootcamp on the hows, whys, and how to's of social media for businesses or organizations

1. Social Media For
Business
Part Two: Beyond Statistics to Daily, Weekly, and
Monthly Tasks
http://nwmarketing411.com

2. Follow the 3 C's
The 3 C's
● Create
● Control
● Continue

3. The 3 C's
Create

4. Let's Get Started
1. Create & Set Up Accounts (or update
information)
2. Create Management Platform Account & Connect Social
Media Accounts
3. Create Marketing Plan & Calendar
4. Create General Brand and Keyword Alerts
5. Create and Add Campaign Specific Keywords to Follow
6. Create Ads Relevant to Marketing Plan
7. Create and Schedule Events or Repeat Marketing
Campaign Messages in Management Platform
8. Create Content Continuously or Re-Purpose Old Valid
Content.
Create Once Use Over and Over

5. The 3 C's: Create : Set Up
Factors to
Consider
● Time
● Resources
● Commitment
● Blogging
● Facebook
● YouTube
● Google+
● Twitter
● Pinterest
● Linkedin
● Email
● Business Listings &
Mobile Apps

6. Let's Get Started
1. Create & Set Up Accounts (or update
information)
2. Create Management Platform Account &
Connect Social Media Accounts
3. Create Marketing Plan & Calendar
4. Create General Brand and Keyword Alerts
5. Create and Add Campaign Specific Keywords to Follow
6. Create Ads Relevant to Marketing Plan
7. Create and Schedule Events or Repeat Marketing
Campaign Messages in Management Platform
8. Create Content Continuously or Re-Purpose Old Valid
Content.
Create Once Use Over and Over

7. Create: Management
Multi-Platform
● Sendible: Pay Service
● SproutSocial: Pay Service
● Hootsuite: Free up to 5
Accounts

8. Let's Get Started
1. Create & Set Up Accounts (or update
information)
2. Create Management Platform Account &
Connect Social Media Accounts
3. Create Marketing Plan & Calendar
4. Create General Brand and Keyword Alerts
5. Create and Add Campaign Specific Keywords to Follow
6. Create Ads Relevant to Marketing Plan
7. Create and Schedule Events or Repeat Marketing
Campaign Messages in Management Platform
8. Create Content Continuously or Re-Purpose Old Valid
Content.
Create Once Use Over and Over

9. Create: Ideas For Marketing Plan
● Current Promotions or Events
● Create Lists of Ideas and Trends for Your
Market
● Share Relevant Experiences & Customer
Reviews
● Answer Questions You've Received
● Use Press Releases
● When You are Looking for Information What
Do You Like to See?
● After Checking Stats Use That Information

10. Create: Marketing Plan Components
● Topics for the Month (ex: St Patricks Day, Cycling Prep,
Green)
● How many posts per day/week for each platform (ex:
Facebook=3, Twitter=5 Blog=2 times a week Email=1
per week)
● Times posts should be going out
● List of Current Months Events or Promotions
● Posting ideas related to the topics chosen (refer to
questions on previous slide)
● Media going to be used i.e. photos, videos, or
presentations
● What specifically needs to be tracked for the month for
month end reporting.

11. Social Media Calendar Example

12. Let's Get Started
1. Create & Set Up Accounts (or update
information)
2. Create Management Platform Account &
Connect Social Media Accounts
3. Create Marketing Plan & Calendar
4. Create General Brand and Keyword Alerts
5. Create and Add Campaign Specific Keywords to
Follow
6. Create Ads Relevant to Marketing Plan
7. Create and Schedule Events or Repeat Marketing
Campaign Messages in Management Platform
8. Create Content Continuously or Re-Purpose Old Valid
Content.
Create Once Use Over and Over

13. What Keywords Should You Monitor?
● Your URL (yoursite.com).
● Your company name and all its variations.
● Your name and the name of the top
executives of your company.
● Some key phrases for your industry. For
example, if you have a Star Wars t-shirt e-
store, you might want to track "Star Wars",
"Jedi", "Darth Vader" and other related
keywords.
● Your competitors' brands and URLs.

14. Keyword Monitoring: Options
1. Google Alerts
2. Within Management
Platforms (Sendible,
SproutSocial, Hootsuite)
3. socialmention.com
4. mention.com

15. Monitoring Your Brand: Google Alerts
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16. Google Alerts Option

17. Let's Get Started
1. Create & Set Up Accounts (or update
information)
2. Create Management Platform Account &
Connect Social Media Accounts
3. Create Marketing Plan & Calendar
4. Create General Brand and Keyword Alerts
5. Create and Add Campaign Specific Keywords to
Follow
6. Create Ads Relevant to Marketing Plan
7. Create and Schedule Events or Repeat Marketing
Campaign Messages in Management Platform
8. Create Content Continuously or Re-Purpose Old Valid
Content.
Create Once Use Over and Over

18. Advertising Options
1. Facebook Ads & Promoted
Posts
2. Google Adwords
3. Youtube
4. Reachli (Pinterest)
5. Online Magazines or Niche
Sites

19. Facebook Advertising: Getting Started
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20. How To Create A Facebook Ad
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21. http://nwmarketing411.com

22. Promoted Posts on Facebook
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23. Let's Get Started
1. Create & Set Up Accounts (or update
information)
2. Create Management Platform Account &
Connect Social Media Accounts
3. Create Marketing Plan & Calendar
4. Create General Brand and Keyword Alerts
5. Create and Add Campaign Specific Keywords to
Follow
6. Create Ads Relevant to Marketing Plan
7. Create and Schedule Events or Repeat
Marketing Campaign Messages
8. Create Content Continuously or Re-Purpose Old Valid
Content.
Create Once Use Over and Over

24. Scheduling Posts: Sendible

25. Scheduling Posts: SproutSocial

26. Let's Get Started
1. Create & Set Up Accounts (or update
information)
2. Create Management Platform Account &
Connect Social Media Accounts
3. Create Marketing Plan & Calendar
4. Create General Brand and Keyword Alerts
5. Create and Add Campaign Specific Keywords to
Follow
6. Create Ads Relevant to Marketing Plan
7. Create and Schedule Events or Repeat
Marketing Campaign Messages
8. Create Content Continuously or Re-Purpose Old
Valid Content.
Create Once Use Over and Over

27. The 3 C's
Control

28. Remember Reasons Why
1. Find New Prospects
2. Build Your Brand
3. Keep Finger on Pulse of the Market
4. Build a Community
5. Give Your Business A Personality
6. Better Search Engine Rankings
7. Network With Influencers
8. Stay Connected

29. Let's Control Our Message
1. Use a Management Platform
2. Stick to the Marketing Plan (But leave room for
flexibility and creativity)
3. Continually Evaluate Keyword Monitoring and Update
as needed.
4. Create one piece of content (Picture, Video,
Presentation, etc.) that then can be re-purposed and
shared in multiple other places.
5. Keep Everyone in the Company on the
Same page (and if relevant sharing
content).

30. The 3 C's
Continue

31. Continue: Daily Tasks
At First Posting/Monitoring Time: 15-30 minutes
● Respond to Any Messages From Day Before or Current
● Check News Reader or Email for Keyword Finds
● Schedule Posts for the Day
Second Posting/Monitoring Time: 15-30 minutes
● Respond to Any New Messages
● Check Keyword Searches and Lists on Twitter For
Conversation's/Questions to Answer or Respond
Third Posting/Monitoring Time: 15-30 minutes
● Respond to Any New Messages
● Prospecting: Add People to Lists and/or make new
connections

32. Continue: Weekly & Monthly
Weekly: Time needed 30-60 minutes
● Schedule recurring posts for events etc. and for
weekends (this includes email newsletters & blog posts)
● Set reminders to check messages at least 3 times a day
and to remember to post minimum of 3 times per day
Monthly: Time needed 30 min. prep- 60 minute meeting
● Check all reporting sources for actions taken & where
coming from
● Evaluate last months ROI to decide where to focus for
current month
● Create marketing plan and focus of content for month

33. Continue: Statistics Monitored
● Google Analytics (Web Traffic): Free
● Feedburner (Blog subscribers): Free
● Management Platform Reports
● Facebook Insights
● Link shorteners (bit.ly): Free
● Reachli (Pinterest): Free

34. Just Remember the 3 C's
The 3 C's
● Create
● Control
● Continue

35. Thank You
For Your Time
Jamie Lynn Morgan
jamie@jmorgan.us
208-215-5152
http://nwmarketing411.com