The document explores the evolution and impact of internet retail on business and society, highlighting the democratizing effects of the internet and its influence on consumer behavior. It discusses innovations in e-commerce, such as augmented reality and social buying, which enhance the shopping experience and drive market changes. The case study reveals how internet shopping has significantly transformed the Indian retail landscape, with Amazon projected to surpass Walmart in sales by 2024.

1. Why Iksula chose Internet Retail

2. Why Internet, Why Online Retail:
Impact on Business and Society
• History of Internet
• Impact on Internet on Society
• Internet Retail and Why it seems better
• Innovations which will rock our world.

3. History of Internet

4. This Line Changed my Life for Ever
“Internet would lead to
Democratization of the World”
Internet and its Impact on Society

5. Effects on the society
Pay your bills online.
Search for jobs online.
Connect with all friends online.
People follow you.
How internet helps at every stage in Maslow’s need hierarchy.

6. Internet and Better Governance
•25% of income tax filings are now online
•UIDs and the impact on electronic payments
Government Initiatives driving penetration as well
as helping build trustworthy cyber environment . Cyber Crime,
Online Payment Security and stronger consumer forums could help further

7. Internet Retail and Why it seems better

8. Why Internet Retail:
Look at the Value and how Long can society Ignore it
E retail Consumer Value Proposition.

9. Effects on Purchase Decision.
Information, Selection and Ease
Store 1
Store 2 Store 1
Store 1
Store 2
Search
Engines
Targeted
Ads Store 1Store 1 Online
Website
Purchase Decisions have got very informative
but very complicated for retailers

10. Case Study (Indian Case):
Internet Industry and Its Impact on Society
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Market Leadership has
been changing with new
formats and players
Travel is a Classical
Case in Indian Market
Indian Internet
Consumers shifted the
online proposition to
Price. LTV management
has been a Serious
Challenge
IndiatimesShopping to
Fabmall to Flipkart to
????
Web Only Brands have
been born in India as its
easier to reach out to
customers
Smaller Brands would
find it lucrative

11. Walmart. vs Amazon.
Food For thought
If the cost of monthly shipment and cost of trips to retail shops equals Amazon
would always be cheaper and occupy the pricing proposition completely

12. Walmart. vs Amazon.
Brand Performance.
Amazon by proving higher brand ranking and customer service has proven that
this model can deliver to consumer expectations

13. Walmart. vs Amazon.
Projected Revenue.
Key Take Away
•Amazon is projected to surpass
Wal-Mart in sales revenues in the
year 2024.

14. Innovations: Your Head will Spin now

15. Future of Ecommerce :: QR Codes ::
Sampling and Finding details about a product at a image and a click.
Sampling.

16. Future of Ecommerce :: Payments ::
Ease and Payments at a Click of a Button.
New innovative payment solutions.

17. Future of Ecommerce :: SMS Buying::
Buy using a text.
Buying through mobile texting.

18. Future of Ecommerce :: Augmented reality ::
Buying as you think it in real world by watching in real world through digital eyes.
Retailing Experience.

19. Future of Ecommerce :: Augmented reality ::
Buying as you think it in real world by watching in real world by Digital eyes …..
Retailing Experience.

20. Future of Ecommerce :: Extra Convenience ::
Using the digital platform to offer in-store experience.
Efficient Selling.

21. Future of Ecommerce :: Shopping At your Price ::
Format Innovation.
Efficient Selling.

22. Future of Ecommerce :: Improving Suggestions ::
How Service Retailing can use Digital ……..
Efficient Selling.

23. Future of Ecommerce :: Social Buying ::
Buying with Approval..how does this look?
Instant show and Tell.

24. Future of Ecommerce :: Social Buying ::
What do my friends like? Peer Acceptance is Key in Shopping Process.
Isn't it?
Instant show and Tell.

25. Future of Ecommerce :: Social Buying ::
Buy with Approval of Friends and Family.
Instant show and Tell.

26. Future of Ecommerce :: Social Buying with Videos ::
Showoff and Share the inherent Needs post shopping, Digital is here ….
Instant show and Tell.

27. Future of Ecommerce :: Social Buying ::
Share your buys and it becomes a recommendation within groups
Instant show and Tell.

28. Future of Ecommerce :: Group Deals ::
Group buying behavior as we do it.
Collaboration.

29. Future of Ecommerce :: Group Deals ::
Pay as a Group for Gifts and more…
Collaboration.

30. Parting Thought
“ I thank God I work in a Industry where I
would not be a Dinosaur and would end
up making a better efficient world”