Electronic retailing (e-tailing) involves selling goods and services through the internet, requiring companies to adapt their business models for online sales. It encompasses a variety of products and services, leveraging marketing strategies like AIDA to attract consumers and expand market opportunities. Essentials for successful e-retailing include a strong B2C model, effective revenue strategies, and secure payment systems.

1. E-retailing
Anand S
Iyer

2. What is Electronic Retailing or E-tailing?
 Electronic retailing (E-tailing) is the sale of goods and
services through the Internet. ... E-tailing requires companies
to tailor their business models to capture Internet sales, which
can include building out distribution channels such as
warehouses, Internet WebPages, and product shipping centers.
 E-tailing revenue can come from the sale of products and
services, through subscriptions to website content, or through
advertising.
 E-Retailing is a B2C (Business to customer) business model
that executes a transaction between businessman and the end
consumer.

3. Process of E-retailing or E-tailing

4. What to sell online?
 Computer hardware and software
 Consumer electronics
 Office supplies
 Sporting goods
 Books and music
 Toys
 Health and Beauty
 Apparel and clothing
 Jewelry
 Cars
 Services
 Others

5. AIDA in E-Retailing
AIDA is a direct mail marketing acronym.
 Attention – grab the visitor’s attention
 Interest – pique their interest in
your product
 Desire – build desire for the product
 Action – Get them to follow a call to
action

6. What opportunities does E-Retailing provides?
 E-Retailing opens up many doors for companies.
 E-Retailing provides a greater range of people to sell the
products.
 This can lead to increase in
profits and decrease in costs.
 The website can also lead to
opportunities of better and
cheaper sell through globalization.

7. How can products and service be made available to the
global market?
There are range of ways to make your website be well known by
people . This includes:
 Using banners on other sites to
advertise.
 Using word of mouth.
 Using social networking sites to advertise
such as Twitter or Facebook to alert people when
new product is available .
 If the funds are available use Television
advertisement and Radio advertisement.

8. Essentials of E-Retailing
 Attractive business-to-customer (B2C) e-commerce model.
 Right revenue model.
 Penetration of the Internet.
 E Catalog – It is a database of products
with prices and available stock.
 Shopping Cart - The customer select
their goodies and fill shopping cart. Finally,
as in real store , at the time of checkout, the
system calculates the price to be paid for the products.
 A payment gateway – Customer makes payments through his/her
credit card or e-cash. The payment mechanism must be fully secure.

9. Successful e-retailers across the world
 Amazon – www.amazon.in – Books
 Dell – www.dell.com – Computer hardware
 Marks and Spencer – www.marksandspencer.com –
Clothing, gifts
 Boots – www.boots.com – High street Boots