A brief look into how eCommerce is shaping up in India. Originally given as part of a University of Madras seminar. Thanks for having us!
Includes statistics, buyer behavior details, and effective digital advertising mediums.
Trends in eCommerce in India - Powered by Hoppingo.comHoppingo
Year 2014 has been very promising in terms of new eCommerce companies getting established, companies getting huge investments from investors like Tiger Global, Soft Bank etc. Billion has become new million, when it comes to investment in this sector and e-commerce became one of the most sought after investment choice.
We, at Hoppingo, have listed some of the trends that are hitting eCommerce in 2015.
Do let us know if you think differently!
Why is India eCommerce Booming? Here's the answer by Brad Curtis, Director of Sales & Strategic Accounts at eZdia and why he thinks India is now ready to take the eCommerce world by storm. #ecommerce #India
Given the MakeMyTrip & JustDial IPO’s, Interest in Consumer Driven Ecommerce has increased both from Investors and Entrepreneurs. At the same time reports of Accounting Harakiri & Amazon’s announced Entry have cast a doubt on the monetization capabilities. This report studies Ecommerce in India and attempts to draw parallels within Sectors and Geographies to identify Investment opportunities
This presentation gives detailed and in depth Analysis of E-Commerce Industry in India. It has been made by integrating latest available data regarding this industry on various websites which are trustworthy. This is for educational purpose only. Hope you will find it helpful.
Trends in eCommerce in India - Powered by Hoppingo.comHoppingo
Year 2014 has been very promising in terms of new eCommerce companies getting established, companies getting huge investments from investors like Tiger Global, Soft Bank etc. Billion has become new million, when it comes to investment in this sector and e-commerce became one of the most sought after investment choice.
We, at Hoppingo, have listed some of the trends that are hitting eCommerce in 2015.
Do let us know if you think differently!
Why is India eCommerce Booming? Here's the answer by Brad Curtis, Director of Sales & Strategic Accounts at eZdia and why he thinks India is now ready to take the eCommerce world by storm. #ecommerce #India
Given the MakeMyTrip & JustDial IPO’s, Interest in Consumer Driven Ecommerce has increased both from Investors and Entrepreneurs. At the same time reports of Accounting Harakiri & Amazon’s announced Entry have cast a doubt on the monetization capabilities. This report studies Ecommerce in India and attempts to draw parallels within Sectors and Geographies to identify Investment opportunities
This presentation gives detailed and in depth Analysis of E-Commerce Industry in India. It has been made by integrating latest available data regarding this industry on various websites which are trustworthy. This is for educational purpose only. Hope you will find it helpful.
Presentation on Last 10 years and current scenario in E-commerce Sector of India and its Future (as of 2016). Presentation speaks about areas which are still to be explored by Indian E-Commerce
“TO STUDY THE GROWTH OF E-COMMERCE INDUSTRY IN INDIA”PRABHAT PANDEY
E-commerce can be divided into 7 subsections:/
History of E-Commerce / SWOT Analysis of the E-commerce Industry / Growth in sale of the E-commerce Industry / Future Growth Prospects of Indian E-commerce Sector / Reasons for Growth of E-commerce Sector in India: / Financial Analysis of E-Commerce Industry / TOOLS OF E-COMMERCE / RESEARCH METHODOLOGY of E-commerce / a Descriptive study about E-Commerce Industry.
In this presentation, we’ve outlined 12 e-commerce trends
that will probably take the year 2017 by storm and
you, as an e-commerce business owner, needs to
take these under consideration to ensure your
online as well as offline sales growth.
Flipkart Vs Amazon- A Case Study on e retailing.Sumit Lokhande
A case study on Flipkart Vs Amazon as presented in Mindscape- A case study competition which could manage to win the Runners up trophy is hereby shared for reference.
The future of E-commerce in India and it's key driversKantinath Banerjee
In this article i am discussing about the near future of Indian E-commerce industry and the certain changes that are on the cards.#Internet #onlinemarketing #digitalmarketing #onlineadvertising #socialmedia #clickandbrick #onlineretail #flipkart #google #paidadvertising
Broadly, e-commerce means doing business over the internet. This implies that either goods can be delivered offline or products can be “digitalized” and delivered online. E-commerce however is marred by serious drawbacks. India only has 100 million active internet users. This implies that the internet usage in India is pretty poor. The problem is further aggravated by the fact that there is low credit card penetration coupled with slow internet speeds and fulfillment issues. As of today e-commerce is merely a 10 billion dollar market in India which is 1/6th of the US market. Despite this gloomy scenario, there are some important trends in e-commerce to look out for. This includes the fact that offline retailers are trying to go online, media biggies are getting into e-commerce, e-commerce platforms are gaining traction and mobile commerce is just beginning to take off, examples being banks and Indian Railways.
e-commerce industry in India is going through an aggressive transformation and while it can be the sunshine sector for growth, it is imperative to understand the limitations and risks in the sector, and handle these risks effectively. Addressing these risks should be our top most priority to avoid this boom turn into a bubble. It is possible only when euphoria over virtual cash flows, imaginary cash rich P&L statements and outrageous valuations makes way for a structured growth plan across the business parks and government corridors, backed by more realistic aspirations, but of course, with the same enthusiasm
e-Commerce Facts and Stats 2015 and BeyondEuro IT Group
Euro IT Group teams have delivered dozens of ecommerce platforms. We cover the complete spectrum of ecommerce services from software architecture and development to additional plug ins development, modules extensions, user experience design, testing, maintenance and support, integration with other business systems (eg CRM, ERP, inventory), SEO, marketing, store migration or mobile responsive versions of your ecommerce platform.
Our e-commerce team consists of technical people, business analysts and marketing specialists with hands on experience in tailoring feature rich e-commerce solutions for companies that required modern design, a rich user experience, huge data volumes and integration with additional systems, all this done following the latest industry trends. Our focus is mostly on Magento development.
E-commerce Trends from 2015 to 2016 by DivanteDivante
Every year our specialists gather the most significant trends in the e-commerce world.
Here we present you the compedium of knowledge that will help you to choose the best possible direction for your e-business and prevent you from missing out on a great opportunities for the future development!
As with just about every industry, trends change, making it necessary to catch up and follow along in order to keep your business relevant. Online portals are going to continue to grow in 2016 also, and if you want to be part of the new wave, you have to prepare. Read this slide to learn about the ten most interesting ecommerce trends for 2016 and beyond.
Sample Report: Global B2C E-Commerce Market 2016yStats.com
Free Report Samples for our publication "Global B2C E-Commerce Market 2016".
Find the full "Europe B2C E-Commerce Market 2022" report available for purchase at: https://ystats.com/shop/europe-b2c-e-commerce-market-2022/
Ecosystem now suggests that it is a perfect time to start ecommerce business in India. In the past, there was a similar feeling a couple of times. But now is the time. This slideshow attempts to explain why this is the right time, how it differs from the past.
Presentation on Last 10 years and current scenario in E-commerce Sector of India and its Future (as of 2016). Presentation speaks about areas which are still to be explored by Indian E-Commerce
“TO STUDY THE GROWTH OF E-COMMERCE INDUSTRY IN INDIA”PRABHAT PANDEY
E-commerce can be divided into 7 subsections:/
History of E-Commerce / SWOT Analysis of the E-commerce Industry / Growth in sale of the E-commerce Industry / Future Growth Prospects of Indian E-commerce Sector / Reasons for Growth of E-commerce Sector in India: / Financial Analysis of E-Commerce Industry / TOOLS OF E-COMMERCE / RESEARCH METHODOLOGY of E-commerce / a Descriptive study about E-Commerce Industry.
In this presentation, we’ve outlined 12 e-commerce trends
that will probably take the year 2017 by storm and
you, as an e-commerce business owner, needs to
take these under consideration to ensure your
online as well as offline sales growth.
Flipkart Vs Amazon- A Case Study on e retailing.Sumit Lokhande
A case study on Flipkart Vs Amazon as presented in Mindscape- A case study competition which could manage to win the Runners up trophy is hereby shared for reference.
The future of E-commerce in India and it's key driversKantinath Banerjee
In this article i am discussing about the near future of Indian E-commerce industry and the certain changes that are on the cards.#Internet #onlinemarketing #digitalmarketing #onlineadvertising #socialmedia #clickandbrick #onlineretail #flipkart #google #paidadvertising
Broadly, e-commerce means doing business over the internet. This implies that either goods can be delivered offline or products can be “digitalized” and delivered online. E-commerce however is marred by serious drawbacks. India only has 100 million active internet users. This implies that the internet usage in India is pretty poor. The problem is further aggravated by the fact that there is low credit card penetration coupled with slow internet speeds and fulfillment issues. As of today e-commerce is merely a 10 billion dollar market in India which is 1/6th of the US market. Despite this gloomy scenario, there are some important trends in e-commerce to look out for. This includes the fact that offline retailers are trying to go online, media biggies are getting into e-commerce, e-commerce platforms are gaining traction and mobile commerce is just beginning to take off, examples being banks and Indian Railways.
e-commerce industry in India is going through an aggressive transformation and while it can be the sunshine sector for growth, it is imperative to understand the limitations and risks in the sector, and handle these risks effectively. Addressing these risks should be our top most priority to avoid this boom turn into a bubble. It is possible only when euphoria over virtual cash flows, imaginary cash rich P&L statements and outrageous valuations makes way for a structured growth plan across the business parks and government corridors, backed by more realistic aspirations, but of course, with the same enthusiasm
e-Commerce Facts and Stats 2015 and BeyondEuro IT Group
Euro IT Group teams have delivered dozens of ecommerce platforms. We cover the complete spectrum of ecommerce services from software architecture and development to additional plug ins development, modules extensions, user experience design, testing, maintenance and support, integration with other business systems (eg CRM, ERP, inventory), SEO, marketing, store migration or mobile responsive versions of your ecommerce platform.
Our e-commerce team consists of technical people, business analysts and marketing specialists with hands on experience in tailoring feature rich e-commerce solutions for companies that required modern design, a rich user experience, huge data volumes and integration with additional systems, all this done following the latest industry trends. Our focus is mostly on Magento development.
E-commerce Trends from 2015 to 2016 by DivanteDivante
Every year our specialists gather the most significant trends in the e-commerce world.
Here we present you the compedium of knowledge that will help you to choose the best possible direction for your e-business and prevent you from missing out on a great opportunities for the future development!
As with just about every industry, trends change, making it necessary to catch up and follow along in order to keep your business relevant. Online portals are going to continue to grow in 2016 also, and if you want to be part of the new wave, you have to prepare. Read this slide to learn about the ten most interesting ecommerce trends for 2016 and beyond.
Sample Report: Global B2C E-Commerce Market 2016yStats.com
Free Report Samples for our publication "Global B2C E-Commerce Market 2016".
Find the full "Europe B2C E-Commerce Market 2022" report available for purchase at: https://ystats.com/shop/europe-b2c-e-commerce-market-2022/
Ecosystem now suggests that it is a perfect time to start ecommerce business in India. In the past, there was a similar feeling a couple of times. But now is the time. This slideshow attempts to explain why this is the right time, how it differs from the past.
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タイトル:ソーシャルメディアインテリジェンスの現状
💡Description:
The amount of information published online keeps increasing every day, while PR and Marketing professionals have limited time to find relevant content. We now live in an age where nothing happens in the real world without leaving a mark online. Learn about how companies have shifted the way they utilise & invest in the social & news media landscape. From fan marketing, product development, and crisis management, the presentation will introduce best practices and real-life examples by companies in Japan that are innovating the way they gain insight from the outside world to make better business decisions.
💡イベント概要
ネット上で公開される情報量は日々増え続け、広報・マーケティング担当者は、限られた時間の中で自社に必要な情報収集を求められています。 わたし達が生きる現代では、日常のあらゆる出来事において、ネット上に何かしらの痕跡が残されることは不可避です。
この10年間で日本企業がソーシャルメディア&ニュースをどのように活用し、投資しているのか、Joseph Latteri氏がご案内します。ファンマーケティングから商品開発、危機管理まで、オンライン上のインサイトを活用し、データに基づいた意思決定を実践している日本企業のベストプラクティスをご紹介します。
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Ecommerce In/And India: Stats, Trends, and Consumer Behavior
1.
2. about
o3m
2
• About
O3M
– Full
service
digital
agency
working
directly
with
clients
– Google
India
Premier
SME
Partner
– Clients
everywhere
in
the
digital
lifecycle
• About
Boonze
– Outsourcing
with
a
focus
on
efficiency
and
quality
– Scalability
to
manager
a
large
number
of
basic
campaigns
– Technology
soluIons
to
increase
efficiency
and
performance
3. Awards
and
Accolades
3
We
don't
like
to
brag,
but…
•
2015
Google
India
PSP
Highest
Customer
SaIsfacIon
•
2014
Google
India
PSP
Highest
Customer
SaIsfacIon
•
Google
SME
Heroes
Chennai:
3/5
winners
•
Google
SME
Heroes
Regional
Winner:
PumpKart
•
Google
branded
success
stories
•
Google
India
Premier
SME
Partner
•
Audits
for
large
b2b
publishers
•
Frequent
speeches
and
lectures
6. the
case
for
digital
:
internet
in
India
6
302,000,000
Indians online
10x
English
print reach
2/3
Non-cable
& Satellite
TV reach
=/>
Cable &
Satellite
TV reach
Over
40%
women
Source: Google Think Insights
7. Remember
y2k?
7
2000
2015
Internet
users
5
million
302
million
LogisIcs
You
tell
me
Payment
processing
Two
step
authenIcaIon
LogisIcs
Internet
penetraIon
0.5%
20%
Rural
access
Minimal
Mobile
and
future
tech
PopulaIon
/
World
17%
18%
Online
/
World
1.2%
15%
Source: Internet Live Stats, Wikipedia
8. and
not
just
in
metros
8
140
40% search queries from Non
Metros
Lower tier geographies seeking
greater internet access
Distribution of internet users
across India
Distribution of queries
across top 500 cities
Growth from tier 2 / Rural
34%
Source: Google Think Insights
9. India
is
online
9
42%
62%
54%
53%
48%
36%
13%
9%
13%
15%
18%
11%
10%
8%
7%
9%
11%
28%
14%
3%
7%
11%
7%
9%
4%
3%
4%
3%
6%
3%
4%
1%
2%
3%
2%
6%
Non Working
Women
Working
Women
Older Men
Young Men
College
Going
School
Going
Daily 4-6 times/week 2-3 times/week Once a week 2-3 times a month Less than once a month
Source: Google Think Insights
10. all
around
the
Internet
10
Source: Google Think Insights
11. the
internet
is
always
on
How often do you do each of the activities mentioned here below?
How often do you use the following devices to connect to
internet? base: Luxury goods buyers (new markets n=1225;
Mature Markets n=2028; Japanese market n=494)
HOW AFFLUENT
SHOPPERS BUY LUXURY
GOODS: A GLOBAL VIEW
TV
MAGAZINES
RADIO
NEWSPAPERS
THE INTERNET
NEW MARKETS MATURE MARKETS
DAILY
82% 85%
57% 39%
59% 74%
62% 58%
98% 98%
Daily
media
habits:
Source: Google Think Insights
13. With
almost
2X
the
market
reach
of
TV
65 mn
Audience monthly
34.3 mn
(SEC AB 15-34) TV viewer universe
Source: Google Think Insights
14. eCommerce
in
India
14
• LogisIcs
challenges…and
soluIons
• FesIval
and
offer
oriented
• Cash
on
delivery
15. growing
ecosystem
15
• Not
just
the
websites,
a
whole
ecosystem
exists.
Source: PwC.in
16. tradiIonal
markeIng
16
First Moment
of Truth
Second Moment
of Truth
Stimulus
Want or Need Created
Purchase & Shipping Customer
Experience
The
tradiIonal
path
to
purchase
has
changed…
Source: Google Think Insights
17. new
model
of
markeIng
17
First Moment
of Truth
Second Moment
of Truth
Stimulus
Want or Need
Created
Research | Social
| Search | Video
Purchasing &
Shipping
Customer
Experience
Now
we
have
a
unique
ability
to
guide
or
reroute
the
customer’s
decision
buying
process.
Source: Google Think Insights
18. the
research
period
is
key
18
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
Clothing
Mobile
Phones
Home Décor
& Appliances
Food
Ordering
Beauty &
Personal Care
Apparel &
Accessories
Restaurant
Bookings
Health &
Nutrition
Finance &
Insurance
Cameras
Books
Baby
Products
Sports
Goods
Tablet PCs
Computers
Luxury
Products
Tickets
Household
Products
Time spent on
research
(days)
Source: Google Think Insights
20. Where
They
Are
20
How
brands
connect
with
audiences:
• Search
• Social
• Local
• Video
• Content
Paid
and
earned
opportuniIes
exist
for
each
and
every
medium.
Online
adverIsing
>
Offline
adverIsing
21. about
digital
21
• Bidding
opIons
– Cost
per
click,
view,
call,
engagement
– BudgeIng
is
flexible
– Everyone
at
aucIon
• CreaIve
opIons
– Blended
– User
driven
– Ability
to
test
• Measurement
– Google
AnalyIcs
– Your
staIsIcs
X
their
staIsIcs
– Measuring
enables
opImizing
• OpImizaIon
– Our
work
– Your
work
– Teamwork
22. What
We
Do:
Ongoing
OpImizaIon
22
Quality
campaigns
require
an
in-‐depth
understanding
of
performance,
conInual
opImizaIon,
frequent
tesIng,
ability,
and
creaIvity.
CreaIon
and
conceptualizaIon
• Planning
• Research
• Data
Analysis
• Tracking
&
Set-‐up
• KPI
dashboard
• Account
configuraIon
• Account
linking
• Code
Placement
• CreaIon
• Messaging
• Placements
and
keywords
• Content
Daily
monitoring
&
review
• Real
Ime
analysis
• Analyst
level
(comparison)
• Team
lead
level
(overall
performance)
• KPIS
• Brand
metrics
• Lead
metrics
• ReporIng
• Real
Ime
dashboard
access
• Internal
reports
(daily)
• Client
reports
(weekly)
• In-‐depth
reports
(monthly)
Daily
opImizaIon
&
enhancements
• OpImizaIon
• Real
Ime
opImizaIon
• A/B
tesIng
• TargeIng
• Landing
pages
and
website
• Ads
• Keyword
• Placement
• Demographic
• Bidding
&
budgeIng
• Ad
messaging
• Script
based
opImizaIon
• CommunicaIon
• Task
updates
• Issue
escalaIon
23. search
:
Google
Search
23
Searches
are
looking
for
a
variety
of
informa>on
Brand
Local
eCommerce
Research
Offline
intent
How-‐to
Comparisons
Shopping
Apps
24. display
24
• Placement
targeted:
– Display
network
– Direct
buy
– Combine
targeIng
Create influence during research and buying phase
• Audience
targeted:
– In
market
and
affinity
categories
– Demographic
targeIng
– RemarkeIng
25. Social
25
Promote
to
your
exact
audience
• PotenIal
audiences
– Who
they
are
– What
they
are
– Who
they
like
• Varied
messaging
– ExisIng
and
new
customers
– Sales
and
support
under
one
channel
– Crisis
management
and
unique
opportuniIes
32. What’s
next?
32
• Full
stack
soluIons
and
consolidaIon
• Emergency
of
addiIonal
logisIcs
players
– Cold
storage,
fragile
goods,
and
Expensive
goods
– LogisIcs
management
as
a
service
– Last
mile
for
Ier
2
and
rural
• Atypical
ecommerce
– TransportaIon
and
hyper-‐local
– VerIcal
specific
– Increasing
trust
• Importance
of
apps
• Blending
click
and
mortar
A lot
33. Thank
You!
33
Do
you
need
support
for
your
online
markeIng
iniIaIves?
Contact
the
O3M
team
today!
info@o3mdm.com
www.o3mdm.com
Chennai:
+91-‐44-‐4217-‐8435
Miami:
(305)
771-‐1565