This document discusses how Elastic Path helps companies provide consistent customer experiences across channels by adding omnichannel commerce, subscriptions, and connectivity to digital platforms. It notes that Elastic Path has over 200 satisfied enterprise customers worldwide and helps companies generate billions in revenue. The document also discusses challenges companies face in providing unified, personalized customer experiences across mobile devices and channels.
An increasing number of consumers today are treating the physical store like a “showroom”: trying out new products and proceeding to buy the product online at a lower price.
In this session, iQmetrix will discuss interactive retail technology and how improving the in-store experience can help to convert shoppers, initially bent on showrooming, into buyers. They will also discuss how retailers can develop an “omnichannel” experience by selling to consumers on all channels (online, mobile and in-store) simultaneously.
With half of Britain now owning a smartphone, mobile apps are becoming increasingly effective marketing channels. But is a listing in the App Store really essential? Crafted’s Tom Gillman will help you determine if an app is the best investment for your company and offer insight on securing maximum return for your mobile strategy.
Shopper Showrooming: Retailer Strategies in a Smartphone World Self-employed
In his Shopper Marketing Asia 2014 talk, our CEO Arthur Policarpio discuss showrooming and reverse showrooming. He also gives strategies on how retailers can respond by integrating mobile in the shopping journey.
Criteo State of Mobile Commerce Report Q2 2015Criteo
Visit www.criteo.com/resources/ for more info
Criteo’s Q2 State of Mobile Commerce Report reveals how dedicated apps and cross-device shopping are helping retailers make the most of mobile in 2015.
Key takeaways:
U.S. mobile transactions cross 30% share: And it’s much higher for top quartile retailers.
Retailers who optimize their mobile sites generate many more mobile transactions than those who don’t: Optimized sites have a better conversion funnel at every stage.
Apps generated almost 50% of mobile transactions for retailers who have made their app experience a priority: Mobile apps perform better than any other channel, including desktop.
Cross-device usage is now enormous: Consumer use of multiple devices to make a single purchase makes up 40% of eCommerce transactions.
An increasing number of consumers today are treating the physical store like a “showroom”: trying out new products and proceeding to buy the product online at a lower price.
In this session, iQmetrix will discuss interactive retail technology and how improving the in-store experience can help to convert shoppers, initially bent on showrooming, into buyers. They will also discuss how retailers can develop an “omnichannel” experience by selling to consumers on all channels (online, mobile and in-store) simultaneously.
With half of Britain now owning a smartphone, mobile apps are becoming increasingly effective marketing channels. But is a listing in the App Store really essential? Crafted’s Tom Gillman will help you determine if an app is the best investment for your company and offer insight on securing maximum return for your mobile strategy.
Shopper Showrooming: Retailer Strategies in a Smartphone World Self-employed
In his Shopper Marketing Asia 2014 talk, our CEO Arthur Policarpio discuss showrooming and reverse showrooming. He also gives strategies on how retailers can respond by integrating mobile in the shopping journey.
Criteo State of Mobile Commerce Report Q2 2015Criteo
Visit www.criteo.com/resources/ for more info
Criteo’s Q2 State of Mobile Commerce Report reveals how dedicated apps and cross-device shopping are helping retailers make the most of mobile in 2015.
Key takeaways:
U.S. mobile transactions cross 30% share: And it’s much higher for top quartile retailers.
Retailers who optimize their mobile sites generate many more mobile transactions than those who don’t: Optimized sites have a better conversion funnel at every stage.
Apps generated almost 50% of mobile transactions for retailers who have made their app experience a priority: Mobile apps perform better than any other channel, including desktop.
Cross-device usage is now enormous: Consumer use of multiple devices to make a single purchase makes up 40% of eCommerce transactions.
Shift of the Decade: Enterprise Goes MobileMonitise MEA
Industries Adopting Mobility
Enterprise Mobility Market Share
Businesses Investing More in Mobile
Enterprise Mobility Adoptation
Benefits of Mobility to Enterprises
Focus Areas in Enterprise Mobility
Will 2015 be the year E-commerce Really run away ? Will ecommerce Portal development is effective medium for small businesses? Will An idea is enough to start an e-commerce business ? will micro targetting, personalization and same day shipping are the best way to gain more customer. see more at http://www.greymatterindia.com/ecommerce-development
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Rethink Retail: Connecting with Today's Mobile ConsumeriQmetrixCorp
The convergence between mobile shopping technology and the wireless retail store is of course of great interest to our client base. Smartphones (the ones you’ve sold your customers) have changed the way people shop and also their expectations of the in-store experience. In this session, we’ll look at trends related to what today’s mobile consumer wants (in-store pickup, mobile POS, etc.), real-world examples of how retailers are trying to meet those demands, and in-store mobile solutions iQmetrix offers help you deliver that desired shopping experience.
The future of ecommerce trends to watch in 2021JessieBrewer3
Future of Ecommerce is the heart and soul of brands in the digital era, making it absolutely necessary for brands to have online shops that deliver excellent user experiences.
https://www.communicationcrafts.com/future-of-ecommerce-and-ecommerce-trends-2021/?utm_source=Document&utm_medium=referral&utm_campaign=future-of-ecommerce-and-ecommerce-trends-2021
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Cross-border e-commerce is becoming increasingly important: national markets are saturated; the geo-blocking regulation has once again put online delivery across borders at the center of attention. How can new emerging marketing channels improve cross-border strategies? What role do marketplaces and social media play in this?
Nenad Cetkovic is COO at Lengow and a web addict with over 15 years’ experience in the e-commerce sector. He is fascinated by new technologies and a board member and consultant for various start-ups in the Parisian Tech scene (NUMA, The Blockchain Group, Zenchef etc.).
Design Network North: The Future of Ecommerce - Magento 2Peacock Carter Ltd
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The Rise of Mobile Technology in Retail - Infographic by RapidValueRapidValue
This Infographics talks about the trends of mobility in retail and the reasons behind the strong pursuance of mobile technology by retailers. It also depicts the importance of omnichannel retail and statistics about new technologies like Augmented reality and Internet of things.
Contextual Commerce: Best Practices for Winning with Customer Experience with...edynamic
Commerce has evolved. To win customers, you need to win their hearts and minds with customer experience. Great commerce experiences start with understanding your customers, delivering relevant content based on who they are and where they are in the buying journey to allow shoppers to make better-informed decisions and bringing convenience to the buying process.
Shift of the Decade: Enterprise Goes MobileMonitise MEA
Industries Adopting Mobility
Enterprise Mobility Market Share
Businesses Investing More in Mobile
Enterprise Mobility Adoptation
Benefits of Mobility to Enterprises
Focus Areas in Enterprise Mobility
Will 2015 be the year E-commerce Really run away ? Will ecommerce Portal development is effective medium for small businesses? Will An idea is enough to start an e-commerce business ? will micro targetting, personalization and same day shipping are the best way to gain more customer. see more at http://www.greymatterindia.com/ecommerce-development
eMarketer Webinar: How Mobile Is Transforming the Path to PurchaseeMarketer
Join eMarketer's Noah Elkin as he provides an overview of the shifting digital commerce landscape and the information you need to stay connected with increasingly mobile shoppers.
Rethink Retail: Connecting with Today's Mobile ConsumeriQmetrixCorp
The convergence between mobile shopping technology and the wireless retail store is of course of great interest to our client base. Smartphones (the ones you’ve sold your customers) have changed the way people shop and also their expectations of the in-store experience. In this session, we’ll look at trends related to what today’s mobile consumer wants (in-store pickup, mobile POS, etc.), real-world examples of how retailers are trying to meet those demands, and in-store mobile solutions iQmetrix offers help you deliver that desired shopping experience.
The future of ecommerce trends to watch in 2021JessieBrewer3
Future of Ecommerce is the heart and soul of brands in the digital era, making it absolutely necessary for brands to have online shops that deliver excellent user experiences.
https://www.communicationcrafts.com/future-of-ecommerce-and-ecommerce-trends-2021/?utm_source=Document&utm_medium=referral&utm_campaign=future-of-ecommerce-and-ecommerce-trends-2021
EBE 2019- How to Succeed Internationally with new emerging Marketing Channels...E-Commerce Berlin EXPO
Nenad Cetkovic
COO Lengow
Cross-border e-commerce is becoming increasingly important: national markets are saturated; the geo-blocking regulation has once again put online delivery across borders at the center of attention. How can new emerging marketing channels improve cross-border strategies? What role do marketplaces and social media play in this?
Nenad Cetkovic is COO at Lengow and a web addict with over 15 years’ experience in the e-commerce sector. He is fascinated by new technologies and a board member and consultant for various start-ups in the Parisian Tech scene (NUMA, The Blockchain Group, Zenchef etc.).
Design Network North: The Future of Ecommerce - Magento 2Peacock Carter Ltd
A brief talk on the future of Magento, Magento 2, and some predicted ecommerce trends for 2016.
Held at Design Network North's "Future of web design" event on February 12th 2016. If you have any questions, feel free to email us at hello@peacockcarter.com
The Rise of Mobile Technology in Retail - Infographic by RapidValueRapidValue
This Infographics talks about the trends of mobility in retail and the reasons behind the strong pursuance of mobile technology by retailers. It also depicts the importance of omnichannel retail and statistics about new technologies like Augmented reality and Internet of things.
Contextual Commerce: Best Practices for Winning with Customer Experience with...edynamic
Commerce has evolved. To win customers, you need to win their hearts and minds with customer experience. Great commerce experiences start with understanding your customers, delivering relevant content based on who they are and where they are in the buying journey to allow shoppers to make better-informed decisions and bringing convenience to the buying process.
UNLOCK YOUR DIGITAL VALUE POTENTIAL - BOOZ DIGITAL AMSTERDAM 2013Femke-Anna van Zanten
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7 Traits of Highly Effective Digital Commerce OrganizationsSameer Khan
Commerce technology spending is up across the board. Retailers are significantly bolstering their capital investment programs. 85% will increase their spend on commerce technology in 2015. Is your organization prepared for the next generation of digital business?
According to a Google Temasek study, e-Commerce sales are slated to hit US$88 billion in the next 8 years. The entry of Amazon and Alibaba in the Southeast Asian e-marketplace is further proof of the e-Commerce potential in this region. While this provides plenty of opportunities for businesses to grow – there’s also more competition than ever. Launching a successful e-Commerce venture takes more than connecting a valuable product or service with the right audience. This white paper outlines key principles and strategies to help you ride this wave and come out on top.
La presentazione del Dott. Mario Bini e della Dott.ssa Virginia Vassallo affronta il tema della digitalizzazione nel mercato Business-to-business, con un focus sull’e-commerce utilizzato per l’export.
Adobe Experience Manager Vision and RoadmapLoni Stark
Keynote I gave at the EVOLVE 2015. The presentation provides context on where we are world-wide in our digital transformation, key trends driving innovations in Adobe's digital experience management solution and the product themes for 2015.
A new era for retail
https://www.accenture.com/hu-en/~/media/Accenture/Conversion-Assets/DotCom/Documents/Global/PDF/Technology_4/Accenture-A-New-Era-For-Retail.pdf
"The Truth About Mobile Marketing for B2B Companies" -- As part of SoCal BMA's 'The Leading Edge' executive signature series, Adobe's Head of Strategic Marketing for Mobile, Ray Pun, delivered this interactive presentation to our members and guests on November 19, 2015, at in San Diego.
Over the past 5 years, we have heard the call for “Mobile First”. But how does this apply to business-to-business companies, especially if the buyer is transacting through a salesperson? According to Forrester Research, 53% of B2B purchase decision makers use personal mobile devices to research new business-related products and services. In the B2B world, Mobile First is what's next.
Thinking about the buyer’s journey, it is clear that smartphone and tablet experiences are important influencers. Attendees to this event gained insights on why companies are shifting focus to Mobile First marketing, as well as the key points on the importance and opportunities of mobile marketing for B2B organizations.
Ray addressed the impact of mobile on your digital marketing strategies; trends among B2B companies investing in mobile experiences; key considerations for building an effective mobile marketing team; and the future "mobile only” buyer.
The ROI of Empowering Associates Through In-Store MobilityG3 Communications
Today’s consumers have more choices and more control than ever before. They will not tolerate less-than-stellar customer service, because they can reach into their pockets and check product reviews, prices and even purchase nearly any product in real time from an online retailer.
So what can retailers do to up their game when it comes to customer experience? By equipping store associates with mobile devices used to build relationships, not simply process transactions, retailers can have a significant impact on transaction size, conversions and even overall traffic, leading to incremental increases in sales.
In this upcoming webinar, Scott Pearson from Retaligent and Danya Rielly from Raymark will discuss the ways retailers can use mobile technology to improve store operations, boost associate productivity and empower every store associate to provide outstanding levels of customer service. Topics will include: clienteling, mobile POS and a focus on the ROI and competitive advantage that specialty retailers can attain by employing mobile clienteling.
Similar to Commerce and Content, Together at Last (20)
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
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➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
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➢ Vietnam Food Expo with Lotte Wellfood
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Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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2. Who is Elastic Path?
200+
satisfied enterprise
customers worldwide
Software that adds omnichannel commerce, subscriptions, and
enhanced connectivity to digital engagement platforms
Empowers companies to deliver a truly complete and consistent
customer experience
The world’s #1 ecommerce blog – www.getelastic.com
Every year, we generate billions in revenue for the world’s best brands
3.
4.
5. 84% would fail to buy if the company doesn't "understand” them
(taking account of preferences, purchase history, and provided information)
6. Modern consumers have
Unfortunately the majority of today’s digital
brand experiences leave much to be desired.
9. • Nearly 85% of millennials say they
research purchases online before
buying
• 73% of millenials are willing to use
mobile devices to interact with
brands’ loyalty programs
• 75% would switch brand if offered
mobile discounts while shopping
10. Most companies are not keeping up
• 89% of retailers don’t offer mobile payment options
• 73% of retailers don’t offer mobile coupons
• 92% of retailers don’t have integrated loyalty programs
across channels
18. What is the cost of this approach?
89% have switched business to a competitor due to
poor customer experience
Accenture estimates there is $5.9 trillion "put at
play" from switching brands
19. Adobe Marketing Cloud
Social Experience
Analytics Target Media
Manager
Optimizer
Campaign
Commerce
Engine
Integration
Product Imagery & Video
Shopping Experience
Personalized Offers
Funnel Optimization
Order & Campaign Emails
Commerce KPI Reporting
20. Commerce Challenges
1 Mobile traffic from diverse devices with different
screen sizes
2 Customers have come to expect personalized,
relevant experiences
3 “Single View of the Customer” across channels
4 High development costs and slow time to market
on customer experience
5 The “Shot List” now includes video and 3x more
assets for A/B testing
6 Omnichannel integration in Retail
20
22. Option 1: Side-by-side or hybrid delivery
* Commerce and Content: The Perfect Couple or a Tumultuous Affair? Forrester Research Inc., November 19, 2013
23. Option 2: Ecommerce-driven delivery
* Commerce and Content: The Perfect Couple or a Tumultuous Affair? Forrester Research Inc., November 19, 2013
24. Option 3: CMS-driven delivery
* Commerce and Content: The Perfect Couple or a Tumultuous Affair? Forrester Research Inc., November 19, 2013
Change to EU brand – ask Kurt or Mark Wharton about great brands
Change to EU brand – ask Kurt or Mark Wharton about great brands
Change to EU brand – ask Kurt or Mark Wharton about great brands
Add specific partner stuff to the end – Add Adobe to Marketing group
Add demo screenshots to replace demo for 30 minute version
Add Drewz’ long term roadmap to the end of the business section
<Introduce the challenges you’ve heard from the customer (or are common to the industry) – establish credibility that Adobe understands commerce>
Global B2C e-commerce sales will reach $1.5 trillion in 2014, predicts eMarketer, and the emerging markets of Asia-Pacific will be a key driver (eMarketer, February 2014). But, what is most interesting of all is that over a third of US online shoppers of the top 10 online retailers only shop on a mobile device (comScore, January 2014) and over half spend most of their online shopping time on a smartphone or tablet versus traditional desktop computer (comScore, July 2013). Forrester also says, “B2B companies must prepare for a world where mobile is integral to the commerce journey of all B2B buyers.” (Forrester, February 2014) And every B2B sales rep will need to be enabled with the tools to provide B2C like experiences and “commerce-enabling content on a large scale.” (Forrester, February 2014)
Challenges
As customer touchpoints multiply, retailers must be quick and nimble in managing their interactions with shoppers both online and in-store delivering consistent experiences to the many screens and channels preferred by their customers. Brand manufactures have to recognize that customers want to have a direct relationship with them and create compelling experiences that are on the one hand shoppable, but also balance expectations with retailers and other channels.
Online merchants also have to deliver differentiated, personalized experiences to inspire consumers to purchase direct without constant discounts. Today, hyper-connected consumers are more empowered than ever. More than half visit a retailer or competitor’s mobile site or app while in a store comScore says. In response, retailers and brand manufacturers have to elevate their brand experiences at every touchpoint to communicate value beyond just price.
Many retailers, however, use traditional product-centric e-commerce systems that fall short as an enabler of marketing and e-business strategies in this increasingly complex and fragmented environment. Commerce solutions tend to be siloed and transaction focused. They lack user-friendly tools that allow marketers to rapidly deliver and optimize personalized shopping experiences and communicate with their customers consistently across all channels.
Moreover, retailers are hampered by inefficient content development processes, because e-commerce, direct marketing, and retail store teams often use different tools to manage their content and execute based on their siloed view of the customer. As a result, the customer experiences are often out of sync and feel disjointed.
Consumers expect the consistent delivery of rich, personalized customer-centric shopping experiences across all channels. They want storytelling, editorial content romancing them and enticing them to engage with your brand. They assume you know who they are, when they were last on your mobile app, what they bought from you last summer, and are incorporating all of this insight into a relevant shopping experience tailored to them. These consumers are looking for expert advice on the latest trends or best model for them. They want to see what other customers are saying, know if one of their friends has made a similar purchase and endorses the product and generally interact with your digital experiences as if they were engaging your best brand ambassador.
The ability to manage every digital interaction—from acquisition to conversion varied by visitor interest and context—with speed and ease is a major competitive advantage for any online commerce operator.
When integrating an ecommerce platform with a CMS platform there are different approaches. Forrester recently released a research paper which outline three different approaches and the pros and cons of each which we’ll outline here.
The first approach shown here is to run the two systems side by side or what they call a hybrid delivery model. The integrations between the marketing site and the ecommerce store are tied together at the front end and use the HTML rendering engines of each system. This is how it is commonly being done today as it is the quickest option but it leads to a very disjointed customer experience and requires a bunch of manual, expensive batch integration of data such as catalog info, customer info, pricing etc. It also requires difficult and kludgey integration of overlapping tools and capabilities. This is the least desirable option and one that isn’t recommended.
The second approach is to use the eCommerce platform as the front end and use the WCM merely as a content repository. Many ecommerce vendors today push this approach, however is also has serious drawbacks. First of all eCommerce platforms were never designed to build customer experiences and fall short when compared to the powerful capabilities of a product like AEM. Also with the CMS relegated to simply a content repository, it doesn’t take advantage of the full power and make the investment difficult to justify.
The third approach is ideal and recommended by Elastic Path. Elastic Path has built its product specifically to work in this scenario. In this scenario, the CMS is the front end and performing all the functions it is designed to do. The eCommerce engine is providing its capabilities up through a set of Restful web services.