2. Iksula derives its name from an ancient river in India. Iksula believes and aspires to grow and
flow, serving the needs of direct e-commerce companies
 Iksula was founded in March 2007 to provide complete solutions for Internet and direct ecommerce
companies globally having offices in India & US with 200 full time employees and 100 Associates.
 Iksula is co-founded by ex-eBayites who have closely worked with Internet Retail, Online Travel and
other direct ecommerce mediums.
 Iksula through its ability offers world class solutions finding best answers to business problems and
execute it using 3 pillars People, Process and Technology.
 Currently 165 people strong: 30 Tech Developers, 112 Content Team (30 writers, 70 catalogers, 2
photographers, 10 image editors), 15 Internet Marketing Professionals, 8 Sales and Admin
A few of our clients

3. • Helping offline players explore the online market
Consulting
• Helping online players to extract best ROI for their online presence
• Ecommerce websites and applications in Magento
Technology
• Magento certified partner
Internet • Helping our clients and partners drive visitors and conversions
Marketing through SEO, Social Media, PPC and Affiliate marketing
• Producing high quality product content which increases conversions
Content – Table Top Photography, Model Shoots, Image
Production Editing, Descriptions, Cataloging, Articles, Blogs
• Category, Consumer and Analytics driven insights to matching
Merchandising supply and demand for increased ecommerce sales
Fulfillment • Customer Service, Courier Management, Warehouse
Operations coordination

4. Our Clients are located across 4 continents

6. Product Page Version 1.0 Version 2.0 Version 3.0 Version 4.0
Components Faster Bandwidth Emergence of Emergence of
Social mobile
Basic Hygiene Calls to Action / Delivery and Returns Information / Stock
Information
Product
Attributes
Product Featured Driven to Informercials
Descriptions
Product Images Low High resolution, Product
resolution 360 degree views, configurators,
Product videos Videos,
Personalization
Recommendation Merchandisi Consumer’s site Consumer’s social ??
s (cross/upsells) ng driven behavior driven behavior driven
User Reviews Text reviews Video reviews ??
Social Sharing “Like” buttons ??
Trial Rooms Zovi.com “Zovi Eye” ??

7. Types of photography
 Table Top/Still – as the name suggests, it is done on a table top
with or without styliing
 Catalog
 Editorial

8. Table Top Product Shots
 Used mostly for accessories, electronics
 Focus on the product; low cost of production
 Can shoot 100-120 products a shift; 40-50 jewerly products a
shift; higher with photo boxes

9.  Shot on models, but focus is on the product; plain background in most
cases
 Most fashion brands use this form - Zara, Neiman-Marcus, Diesel, Globus,
Armani Collezioni, Burberry, Levis
 Cost of production not very high
 Can shoot 80-100 products a shift

10.  Lots of accessories
 Model and the background are styled; will usually follow a theme
 Examples: Benetton, Versace
 Cost of production very high
 40-50 products in a shift

11.  Merchandiser selection driven
 Market basket analysis
• An old offline retail technique which evaluates groups of
products that are bought together
 Collaborative filtering – pioneered by Amazon
• Users who bought this also bought that
• Wikipedia Defiinition “the method of making automatic
predictions about the interests of a user by collecting taste
information from many users”
• Some enhancements
• Discover tool – Amazon again
• Website recommendations based on your search history, and
aggregated data collected from other users
• Recommendations not necessarily based on what you are
searching for

12.  Text Reviews
 Actual consumer written. Eg: amazon.com
 Seeded reviews
 Powered reviews. Eg: powerreviews.com
 Video Reviews
 http://www.firebox.com/product/5511/Mighty-BoomBall-
Speaker
 They pay 50 pounds for every user video

14.  You need
 Great language skills
 Photography as well as image editing
 Ability to do the very basic task of filling data sheets
every day
 Eye for detail
 Along with Great Product Knowledge
 You need a Category / Merchandising
manager

15.  A category manager OR members of the category
and merchandising team producing content
= High quality content
 BUT
 Very high production costs
 Poor productivity
 Production delays

16.  You need a “Content Production Framework”
consisting of
Process Technology
The structure that defines The tool that assists PEOPLE to
quality output and productivity complete their PROCESSES more
efficiently
High quality
content at a
great price
Trained People
The links that constitute the
delivery chain

17.  A process helps you to
 Structure Work Flow for smooth movement of
work across task buckets
 Define expected output to ensure quality
standards as well as standardization of output
 Continuous measurement and improvement

18. Parallel processing
Pre-processing
Serial processing
Sku Collections Options & Join Competitive
Descriptions Identification product Sheets Pricing
QC SKU Tagging Merging
Data Delivery
 Tasks are broken down to
logical groups & flows
Imaging
allowing easy project
KIT Creation Collections
management
 Tasks are executed
Classing Related Items Swatch Images according to expertise
& Association
 Tasks are processed serially
and in parallel for high
Attributing Complete efficiency

19.  Documentation, documentation and more
documentation
 Capturing every minute requirements
 Some key documents
 Attributing instructions and guidelines
 Writing guidelines
 Photography style guide
 Image editing guideline

20. Establishing basic
definitions
Detailed guidelines by
product line

22. The Six Sigma DMAIC Implementation Approach
• Define • Data • Stratify • Generate • Develop Pilot
project collection process and solution Plan
objectives • Plot and data ideas • Verify Sigma
• Validate / analyze data • Develop • Determine improvement
develop • Determine if problem solutions, • Develop
Project special cause statement impact, standardizati
Charter exists • Identify root benefits on
• Identify • Determine causes • Evaluate & opportunities
Quick Wins Sigma • Validate root select • Integrate
and refine performance causes solutions lessons
process • Develop learned
• Identify process maps • Handover to
Performance & high level process
Measures plan owner

23.  You need a “Content Production Framework”
consisting of
Process Technology
The structure that defines The tool that assists PEOPLE to
quality output and productivity complete their PROCESSES more
efficiently
High quality
content at a
great price
Trained People
The links that constitute the
delivery chain

24. Work flow Productivity Quality
Project management tool Tools that allow you to Helps to standardize data
that allows task allocation, execute tasks faster and in identifying errors
management and time
tracking

25. Work flow Productivity Quality
• Task
Allocation
• Tracking
• Writing
• Editing
• Quality
Scores
• Reporting

26. Work flow Productivity Quality
Excel Macros
Classing Tools
Photoshop
Actions
Data Scrapers
Content Creation
Tools
Attributing Tool

27. Work flow Productivity Quality
Quality Environments
Visual Check and
Staging Server Editing Tool

28.  You need a “Content Production Framework”
consisting of
Process Technology
The structure that defines The tool that assists PEOPLE to
quality output and productivity complete their PROCESSES more
efficiently
High quality
content at a
great price
Trained People
The links that constitute the
delivery chain

29. Project Program A hierarchical
Manager Management
structure leads
The layer that drives to career
Team lead 1 Team lead 2 productivity growth and
long term
Quality Quality Domain experts, the
layer that drives quality
employee
lead 1 lead 2
retention
Execution layer
Cataloger 1
2
3
4
5

30. Task bucket wise analysis
Resource quality scorecard • Extensive metrics
Row Labels 7-Mar 14-Mar 21-Mar 4-Apr 18-Apr 25-Apr 2-May 9-May 16-May Grand Total
Accent
Name/Descrip Score [TBLPRODUCT] 3.68 3.73 3.79 3.84 3.99 4.00 4.01 4.04 4.03 3.91
on quality and
Options Score [TBLJOINPRODUCTSUPPLIER] 4.29 4.34 4.34 4.38 4.40 4.41 4.44 4.47 4.47 4.40
Shipping Score [TBLPRODUCTOPTION]
Pricing Score [DATA FILE]
4.58
4.82
4.58
4.83
4.60
4.84
4.62
4.85
4.63
4.83
4.63
4.83
4.64
4.78
4.64
4.75
4.65
4.71
4.62
4.79
productivity
C & A Score [ATTRIBUTES]
Images Score
3.65
3.92
3.68
3.97
3.68
3.95
3.70
3.92
3.69
3.88
3.68
3.88
3.68
3.89
3.68
3.85
3.67
3.85
3.68
3.90 • Objective
Associations Score 4.07 4.12 4.17 4.16 4.16 4.16 4.18 4.18 4.19 4.16
Kitting Score
Upholstery
4.05 4.05 4.02 4.02 4.04 4.01 4.01 4.01 4.01 4.02 performance
Name/Descrip Score [TBLPRODUCT]
Options Score [TBLJOINPRODUCTSUPPLIER]
Shipping Score [TBLPRODUCTOPTION]
3.12
4.27
4.45
3.12
4.28
4.46
3.16
4.28
4.40
3.19
4.29
4.41
3.23
4.31
4.42
3.23
4.31
4.42
3.27
4.31
4.39
3.27
4.31
4.39
3.27
4.31
4.39
3.22
4.30
4.41
evaluation
Pricing Score [DATA FILE]
C & A Score [ATTRIBUTES]
4.44
3.44
4.44
3.42
4.45
3.45
4.44
3.44
4.45
3.45
4.45
3.45
4.38
3.44
4.38
3.44
4.38
3.44
4.42
3.44
translating to a
Images Score 3.34 3.31 3.29 3.30 3.32 3.32 3.31 3.31 3.31 3.31
Associations Score
Kitting Score
3.86
3.58
3.82
3.57
3.74
3.57
3.71
3.51
3.74
3.51
3.74
3.51
3.72
3.51
3.72
3.51
3.72
3.51
3.75
3.53
merit driven
organization

31. You need extensive
training programs to
enable high quality
and productivity

32. ..a coming together of people, process and technology
Process Technology
The structure that defines The tool that assists PEOPLE to
quality output and productivity complete their PROCESSES more
efficiently
High quality
content at a
great price
Trained People
The links that constitute the
delivery chain

33. Can it really make you money?

35. Fully Featured Out of the Box

36. Community Support

37. Secure

38. Global Payment Aggregators

40. Open Source
The Cost is low and no licensing
Fee

41. Open Source
MILLIONS of developers are
working to keep the software
update

42. Open Source
As the source code is available
amendments can be done as per
requirements

43. Open Source
Free from Vendor Lock-in as the
entire community own the
software

44. Open Source
Open Standards facilitate
integration with other system

53. Similar Products
for comparison
To remove
from
comparison
Differences are
highlighted

57. Selling Products to different vendors through
single Platform

65. Auto Suggestion

66. To Turn Browsers to Buyers

67. Promotions and Offers