How To Grow Your Business With Video Marketing

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This document discusses how video marketing can help grow a business. It provides tips for creating effective video content, including using scripts with an A-P-P structure (Agree, Promise, Preview) and focusing on frequently asked questions, how-to guides, and product/service demonstrations. The document also recommends tools for finding video content ideas and outlines video marketing strategies, such as creating different types of videos (how-to, FAQ, product videos), using videos in email campaigns, and promoting videos on social media with attention-grabbing thumbnails. It stresses the importance of understanding the target audience and their interests to create engaging videos.

Marketing

Confused
Overwhelmed
Doesn’t work like it used to

1800%
MORE  
ENGAGEMENT
Than Pictures & Text combined 
Hubspot

of all consumer Internet trafﬁc is videos 
Small Biz Trends
80%

51%Figuring How-To
(PEW Research Center)

(A) I’m sure you would
agree that… (P) but if I told
you that… (P) in this video
I’m going to show you…

GET YOUR FREE COPY
OF SCRIPT TEMPLATE
TEXT YOUR EMAIL TO
(561) 285-2967

Decision is Made Without YOU (up to70%)
Gartner
57%

80%Increased Conversions
(Eye View Digital)

NOBODY CARES
ABOUT YOUR OPEN
HOUSE UNLESS…

5 Subjects That Every Buyer Wants To Know:
Cost
Problems
Compare (this vs. that)
Reviews
Best

THESE ARE THE SUBJECTS
THAT MOVE 
ALL BUYING
DECISIONS.

WAS NOW
 
+157% IMPRESSIONS
(IN 30 DAYS)

Average $8-9 per 1000
‣ $8 for 500-700 is Meh
‣ $8 for <500 is No-Good

ThruPlays is Key
$8 / 350 = $0.02
‣Under $0.05 is Awesome
‣$0.05-$0.10 is Meh
‣Above $0.10 is No-Good

Your Game Plan
$7/week - $1/day
‣<if>+/-1000 People Reached
‣<if> under $0.05 per ThruPlay
‣<Then> $30 / 30 days

9 Winning Videos
‣1/10 Winner
‣3 TOFU - HOW
‣3 MOFU - WHAT
‣3 LOFU - WHY

Antoine Dupont
www.AntoineDupont.com
www.youtube.com/AntoineDupont
antoine@katapult.biz

Slides from my presentation at TriplePlay 2021 in Atlantic City, NJ on December 8, 2021. This was the 11:00 am session. Enjoy! Confused with how to even begin marketing your company with videos? If so, you’re not alone. Video marketing strategist Antoine Dupont has used his research tactics and psychological approach with businesses and brands around the world. Now he’ll share with you the tools and techniques for creating remarkable videos that generate leads and grow your business. You’ll be able to immediately apply the essential elements to take your video marketing plan from good to GREAT!

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Video marketing is taking consumers by storm… It engages customers and prospects and helps convert them into buyers. Recent statistics show that video content is not only effective, but the demand for it has grown at a rapid pace. According to Hubspot, 43% of people want to see more video content from marketers and companies that use video in their email marketing, see a 5x higher open rate and 8x open-to-reply rates. Cisco also forecasts 80% of all consumer internet traffic will be videos by 2020. With these kinds of stats, don’t you think it’s time to learn more about video marketing? Pinpointe has partnered with video marketing specialist, Antoine Dupont, to bring you a special on-demand webinar that covers everything you need to know to get started with video marketing. You can view the webinar at http://email-marketing.pinpointe.com/webinar-create-marketing-videos-dupont These are the slides that accompany the webinar. Walk away from the webinar with a good understanding of: - How to create a high-quality video with a small budget - The best marketing channels to promote your video - Content selections - Video length/time - And more… Antoine has created 100s of videos for businesses to help them grow and get ahead of their competition, and during the on-demand event, he will be sharing his knowledge with you.

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Creating videos is now what should be done when to grow your business. Link to Video: https://youtu.be/5WcTwheNN-M Links to products described in the video: Canon 70D: https://amzn.to/2qRvNXd Blue Yeti Microphone: https://amzn.to/2HdESAL Wired Microphone: https://amzn.to/2J6X4g3 Y-Connector: https://amzn.to/2HcVPzl Lavalier Mic: https://amzn.to/2Hczemo LED Lights: https://amzn.to/2K09bMZ iKlip: https://amzn.to/2HdvyB0 Tripod: https://amzn.to/2HeQF64 About Antoine Dupont Antoine Dupont has made it his business to make the phone ring. As CEO of Katapult.Marketing, he brings his sense of competition to his client’s businesses. Katapult is an Internet Marketing company that manages the web presence for business owners, helping them grow their business. They create websites that generate leads and increase their credibility. Antoine leads a team of playful, yet serious professionals specializing in generating leads for businesses & organizations through internet marketing. Antoine conducts regular educational workshops and seminars and is available for speaking engagements on the topics of Internet marketing, Email Marketing, Best Practices and Business Development. http://www.antoinedupont.com/ https://www.instagram.com/adupont65/ https://www.facebook.com/antoine.dupont https://www.linkedin.com/in/dupontantoine/ About Katapult.Marketing A digital marketing agency located in West Palm Beach serving clients all over South Florida including Miami & Fort Lauderdale. We specialize in SEO Services, Social Media Marketing, Video Marketing, Facebook Marketing. 561-272-8567 http://www.katapult.marketing/ Music: Hieroglyph - Kieran Jones - DeWolfe Music http://www.dewolfemusic.com/

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