This document provides marketing strategies for using Facebook videos. It recommends creating three types of videos - Why, How, and What videos. Why videos explain your motivations and accomplishments without any selling. How videos demonstrate how to do something without selling. What videos directly promote products/services. Research shows videos receive 1800% more engagement than posts and videos between 20-90 seconds perform best. The document also provides tips on testing videos on different audiences, managing expectations as most videos will fail, and using a long-term video portfolio strategy to improve return on ad spend over time.

1. SIMPLE
FACEBOOK
MARKETING
STRATEGIES

6. MARKETING SALES

7. NO
INTENT
TO BUY
STRONG
INTENT
TO BUY

8. WHO
WHAT
WHEN

9. LONG
TERM
SHORT
TERM

10. UNDERPRICED
ATTENTION

11. TARGETING
EFFECTIVENESS

12. INTENT & CONTEXT

13. 4
FUNDAMENTALS
(FOR REALTORS)

15. STOP

17. Facebook’s
Algorithm
will HIDE
boring

19. Facebook will
PROMOTE
what we “collectively”
LIKE

20. The more COMMENTS
the BETTER

21. VIDEOS

22. 1800%
MORE
ENGAGEMENT

23. 18X

24. 20-90 SECONDS
(60 Seconds is a good goal)

29. PROVEN
METHOD

30. WHY HOW WHAT
VIDEOS

34. WHY
VIDEOS

35. NO SELLING
NONE, NOPE, NADA

36. WHY VIDEO TOPICS
1. WHAT MOTIVATED YOU TO START?
2. WHAT ARE YOU KNOWN FOR?
3. WHAT ARE YOU MOST PROUD OF?
4. WHY YOU DO WHAT YOU DO?

41. VIDEO RESULTS
• 55,000 VIEWS
• 106 LIKES
• 18 COMMENTS
• 28 SHARES
More Business Than Last 10 Years!

42. HOW
VIDEOS

43. STILL NO SELLING
DON’T EVENT THINK
ABOUT IT

44. 51%Figuring How-To
(PEW Research Center)

51. WHAT
VIDEOS

52. SELLING TIME
TIME TO MAKE THE
PHONE RING

53. WHAT VIDEO IDEAS
1. PROMOTE AN OPEN HOUSE
2. PROMOTE YOUR SERVICES
3. PROMOTE A COMMUNITY

59. NUMBERS
BUDGET

60. Average $7-9 per 1000
‣ $7 for 500-700 is Meh
‣ $7 for <500 is No-Good

61. Set To ThruPlay
$7 / 350 = $0.02
‣Under $0.05 is Awesome
‣$0.05-$0.10 is Meh
‣Above $0.10 is No-Good

62. Your Game Plan
$7/week - $1/day
‣<if>+/-1000 People Reached
‣<if> under $0.05 per ThruPlay
‣<Then> $30 / 30 days

63. ALL VIDEOS NEED TO
BE TESTED AGAINST
DIFFERENT AUDIENCES

64. MANAGE
EXPECTATIONS

65. 1/10 VIDEO WILL WORK
(90% WILL FAIL)

66. BUILDING YOUR
VIDEO PORTFOLIO
(6-12 MONTH PLAN MINIMUM)

67. ROAS
(Return On Ad Spend)
Calendar Posts = 1.2 ROAS
Topical Videos = 2.6 ROAS
Evergreen Videos = 41.2 ROAS
$20 to get someone in a store
30-40% close

68. WHY
HOW
WHAT
1
2
3

69. 3 QUESTIONS

70. Does it add
VALUE ?

71. Does it make me
SMILE ?

72. Does it make me want
to PARTICIPATE ?

74. ENDLESS
SOURCES
OF CONTENT

75. REVERSE
ENGINEER
YOUR CONTENT

76. Keyword Magic Tool

78. AnswerThePublic.com

84. PREPARATION
& SCRIPTING

85. A-P-P METHOD

86. A - AGREE
P - PROMISE
P - PREVIEW

87. (A) I’m sure you would
agree that… (P) but if I told
you that… (P) in this video
I’m going to show you…

90. GET YOUR FREE COPY
OF SCRIPT TEMPLATE
TEXT YOUR EMAIL TO
(561) 285-2967

91. GET YOUR FREE COPY
OF SCRIPT TEMPLATE
TEXT YOUR EMAIL TO
(561) 285-2967

92. How To Win
in 2020

93. Decision is Made Without YOU (up to70%)
Gartner
57%

101. $71BSpent on Ads We Don’t Want To Watch
(Gartner.com)

102. THANK
YOU

103. WHY HOW WHAT
VIDEOS

105. Antoine Dupont
www.AntoineDupont.com
www.youtube.com/AntoineDupont
www.facebook.com/AntoineDupontSpeaker