Slides from my presentation at TriplePlay 2021 in Atlantic City, NJ on December 8, 2021. This was the 9:00 am session. Enjoy! In modern marketing there’s one common frustration for most business owners: How do I make my business stand out with all this noise and stop wasting money? Sound familiar? Award-winning marketing strategist Antoine Dupont shows you the tools, techniques, and bullseye research you need to create the quality content that gets leads and grows your business. You’ll get a series of easy-to-implement, actionable recommendations so you can stop wasting money on what no longer works.

1. HOW TO STAND-OUT
IN A CONTENT-
SATURATED WORLD
@ADUPONT65

7. UNCERTAINTY

8. NOW
WHAT?

9. WHAT’S
AROUND
THE CURVE?

16. THE EXIT
FROM THE CORNER IS
MORE IMPORTANT THAN
THE ENTRY

20. DON’T KNOW
WHERE TO LOOK

21. #AICPAENGAGE #AAMKT @adupont65

22. DON’T KNOW WHO
TO TRUST

23. NO GUARANTEE
FOR SUCCESS!

24. WE NEED TO
ELEVATE THE
CONVERSATION

25. EVERYBODY HAS
A PROMO

26. EVERYBODY HAS
A SPECIAL OFFER

27. EVERYBODY HAS
AN OPEN HOUSE

28. EVERYBODY HAS A:
THERE’S NEVER BEEN
A BETTER TIME!!

29. CONSUMERS
ARE EXHAUSTED
FROM GETTING
Pitch Slapped!

34. consumers
brands

35. CONSUMERS
ARE EXHAUSTED
FROM GETTING
Pitch Slapped!

37. 1898 - St Elmo Lewis

40. #CoachRealtors @CoachRealtors @adupont65

42. WE HAVEN’T
EVOLVED
OUR MARKETING

43. IT JUST GOT
PRETTIER!

44. WE NEED
TO RETHINK
OUR APPROACH

45. 4 GOLDEN
PRINCIPLES

48. CUSTOMER
JOURNEY

49. MOMENT OF
INSPIRATION

54. Decision is Made Without YOU
Gartner
57%

57. 5 Subjects That Every Buyer Wants To Know:
Cost
Problems
Comparaisons (vs.)
Reviews
Best

58. THESE ARE THE SUBJECTS
THAT MOVE
ALL BUYING
DECISIONS.

59. best Minivan 2020

60. how much Dodge minivan

61. problems Dodge minivan

62. Dodge Minivan vs. Toyota Minivan

63. Dodge Minivan reviews

64. Dodge dealer near me

65. IS THE PRODUCT!

66. 5 Ways To Answer Their Questions:
Videos
Social Media
Blogs
Website
White Paper Download

70. 3/10

71. 9/10

72. 2/10

73. 10/10

74. 3/10

75. 10/10

76. 6.5
Average

77. 9
Outcome

78. BUILD PEAK
MOMENTS
INTO EXPERIENCES

79. END WITH
FIREWORKS

81. VIDEO
IS KING

83. > 38,000 VIEWS

85. PROVIDE
VALUE
A

89. Wow!
Tactile
Sensory

90. SMALL
The Huge Power of

91. 2020
By 2020, the customer
experience will overtake
price & product as the key
brand differentiator
(Source: Walker Study)

92. 73%
of buyers point to
customer experience
as an important
factor in purchasing
decisions
(Source: Temkin Group)

93. 83%
more likely to buy when someone recommends
based on their experience of the business
(Source: Walker Study)

94. NO
STRATEGY

95. Truth:
Improving the
Customer Experience
is the best way to
stand-out

96. Change:
Choose Tactics
That Make Each
Touchpoint
Inspiring

101. CUSTOMER
EXPERIENCE
Marketing Sales
Service
Support

102. Contract, Receipts, Form Submissions,
Form Confirmation, Answering the
Phone, Email Signatures, Letters,
Cancellation, Returns, Open House,
Inspections, Register, Download, Live
Chat, Subscribing, Unsubscribe,
Website, Business Cards, Gifts,
Charity, Donations, Signage…

103. What If Each
Touchpoint in Your
Company Created
A Wow Moment ?

104. What If We Shifted
Our Focus From
Tactics to Touchpoints ?

105. What Would
That Do To Your
Bottom Line ?

106. KEY
TAKEAWAYS?
WHAT SURPRISED YOU?
ANY QUESTIONS?

107. STAY IN TOUCH!
www.AntoineDupont.com
www.youtube.com/AntoineDupont
antoine@katapult.biz