How To Grow Your Business With Videos (Georgia Realtors Association)

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This document provides tips and strategies for using video marketing to grow a business. It emphasizes that video content can drive more views and engagement than pictures and text. Various video equipment packages are presented, ranging from $10-4000, to suit different budgets. Content ideas and types of videos are also suggested, such as how-to, FAQ, and services videos. Creating videos on popular topics that answer questions or address problems can increase conversions. The document stresses the importance of preparation, scripting, and focusing videos between 60-90 seconds for optimal audience retention. Tracking metrics like views, click-through rate, and conversions is also recommended to measure the success of video marketing campaigns.

THE ORANGE BASKET
METHOD:
HOW TO GROW YOUR
BUSINESS WITH VIDEOS

1800%
MORE
ENGAGEMENT
Than Pictures & Text combined
Hubspot

of all consumer Internet trafﬁc is videos
Small Biz Trends
80%

people understand better when it’s visual
Small Biz Trends
67%

(A) I’m sure you would
agree that… (P) but if I told
you that… (P) in this video
I’m going to show you…

GET YOUR FREE COPY
OF SCRIPT TEMPLATE
TEXT YOUR EMAIL TO
(561) 285-2967

WHAT? TYPES?WHERE?
EXPLORINGFacebook, Linkedin,
Instagram
Short Videos:
Why videos, 1-2mn

WHAT? TYPES?WHERE?
EXPLORING
Google Search, YouTube,
Blogs
Facebook, Linkedin,
Instagram
Short Videos:
Why videos, 1-2mn
Long Videos:
How videos, 5-10mn
HELP & INFO

WHAT? TYPES?WHERE?
EXPLORING
HELP & INFO
ACTION
Google Search, YouTube,
Blogs
Facebook, Linkedin,
Instagram
Website Contact Page,
Services Page, About Us
Page
Short Videos:
Why videos, 1-2mn
Long Videos:
How videos, 5-10mn
Short Videos:
What videos, 2-3mn

51%Figuring How-To
(PEW Research Center)

Decision is Made Without YOU (up to70%)
Gartner
57%

80%Increased Conversions
(Eye View Digital)

NOBODY CARES
ABOUT YOUR OPEN
HOUSE UNLESS…

5 Subjects That Every Buyer Wants To Know:
Cost
Problems
Compare (this vs. that)
Reviews
Best

THESE ARE THE SUBJECTS
THAT MOVE
ALL BUYING
DECISIONS.

20-90 SECONDS
(60 Seconds is a good goal)

Antoine Dupont
www.AntoineDupont.com
www.youtube.com/AntoineDupont
www.facebook.com/AntoineDupontSpeaker

Creating videos is now what should be done when to grow your business. Link to Video: https://youtu.be/5WcTwheNN-M Links to products described in the video: Canon 70D: https://amzn.to/2qRvNXd Blue Yeti Microphone: https://amzn.to/2HdESAL Wired Microphone: https://amzn.to/2J6X4g3 Y-Connector: https://amzn.to/2HcVPzl Lavalier Mic: https://amzn.to/2Hczemo LED Lights: https://amzn.to/2K09bMZ iKlip: https://amzn.to/2HdvyB0 Tripod: https://amzn.to/2HeQF64 About Antoine Dupont Antoine Dupont has made it his business to make the phone ring. As CEO of Katapult.Marketing, he brings his sense of competition to his client’s businesses. Katapult is an Internet Marketing company that manages the web presence for business owners, helping them grow their business. They create websites that generate leads and increase their credibility. Antoine leads a team of playful, yet serious professionals specializing in generating leads for businesses & organizations through internet marketing. Antoine conducts regular educational workshops and seminars and is available for speaking engagements on the topics of Internet marketing, Email Marketing, Best Practices and Business Development. http://www.antoinedupont.com/ https://www.instagram.com/adupont65/ https://www.facebook.com/antoine.dupont https://www.linkedin.com/in/dupontantoine/ About Katapult.Marketing A digital marketing agency located in West Palm Beach serving clients all over South Florida including Miami & Fort Lauderdale. We specialize in SEO Services, Social Media Marketing, Video Marketing, Facebook Marketing. 561-272-8567 http://www.katapult.marketing/ Music: Hieroglyph - Kieran Jones - DeWolfe Music http://www.dewolfemusic.com/

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Video marketing is taking consumers by storm… It engages customers and prospects and helps convert them into buyers. Recent statistics show that video content is not only effective, but the demand for it has grown at a rapid pace. According to Hubspot, 43% of people want to see more video content from marketers and companies that use video in their email marketing, see a 5x higher open rate and 8x open-to-reply rates. Cisco also forecasts 80% of all consumer internet traffic will be videos by 2020. With these kinds of stats, don’t you think it’s time to learn more about video marketing? Pinpointe has partnered with video marketing specialist, Antoine Dupont, to bring you a special on-demand webinar that covers everything you need to know to get started with video marketing. You can view the webinar at http://email-marketing.pinpointe.com/webinar-create-marketing-videos-dupont These are the slides that accompany the webinar. Walk away from the webinar with a good understanding of: - How to create a high-quality video with a small budget - The best marketing channels to promote your video - Content selections - Video length/time - And more… Antoine has created 100s of videos for businesses to help them grow and get ahead of their competition, and during the on-demand event, he will be sharing his knowledge with you.

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1. THE ORANGE BASKET METHOD: HOW TO GROW YOUR BUSINESS WITH VIDEOS

4. + 38,000 VIEWS

7. 1800% MORE ENGAGEMENT Than Pictures & Text combined Hubspot

8. 18 X

9. of all consumer Internet trafﬁc is videos Small Biz Trends 80%

10. people understand better when it’s visual Small Biz Trends 67%

11. Video is what we want to consume.

12. PROBLEM It can be intimidating!

13. TRUTH What they want!

14. CHANGE Where they are! What they want!

15. 6 VIDEO MARKETING FUNDAMENTALS

16.

17. EQUIPMENT NEEDED

18. ON-THE-GO PACKAGE

19. $10 $10 $12 $25

20. ON-THE-GO PACKAGE $57

21. HOME PACKAGE

22. $100 $150 $100 WITH CAMTASIA $300

23. HOME PACKAGE $500-1000

24. PRO PACKAGE

25. $1500 $300 $150 $300 $700 $300

26. PRO PACKAGE $3000-$4000

27.

28. ENDLESS SOURCES OF CONTENT

29. REVERSE ENGINEER YOUR CONTENT

30. Keyword Magic Tool

31.

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33.

34. AnswerThePublic.com

35.

36.

37.

38. WHAT’S MISSING?

39. CAN I MAKE IT BETTER?

40.

41.

42. PREPARATION & SCRIPTING

43. THINK LIKE A SHOW

44. A-P-P METHOD

45. A - AGREE P - PROMISE P - PREVIEW

46. (A) I’m sure you would agree that… (P) but if I told you that… (P) in this video I’m going to show you…

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50. GET YOUR FREE COPY OF SCRIPT TEMPLATE TEXT YOUR EMAIL TO (561) 285-2967

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56. MYTH & BAD HABIT

57. 60-90 seconds

58. BORING = 30s GREAT = 30mn

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60. 60-90 seconds

61. Commercial

62.

63. Commercial

64.

65. 3 TYPES OF VIDEOS

66. WHAT? TYPES?WHERE? EXPLORINGFacebook, Linkedin, Instagram Short Videos: Why videos, 1-2mn

67. WHAT? TYPES?WHERE? EXPLORING Google Search, YouTube, Blogs Facebook, Linkedin, Instagram Short Videos: Why videos, 1-2mn Long Videos: How videos, 5-10mn HELP & INFO

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69. ENTERTAIN ELEVATE EDUCATE

70. HOW-TO VIDEO

71. 51%Figuring How-To (PEW Research Center)

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75. $50K IN SALES IN 2019

76. Decision is Made Without YOU (up to70%) Gartner 57%

77. FAQ VIDEO

78.

79.

80.