Video Marketing Workshop (Tennessee Realtors Association)

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This document summarizes a video marketing workshop that provides tips on creating effective video content. It discusses fundamentals like necessary equipment, types of videos to create, scripting, filming, and editing tips. Specific video types recommended include how-to, FAQ, and product videos. It also covers promoting videos on platforms like Facebook and YouTube. Overall metrics highlighted include videos receiving over 30,000 views and generating $50,000 in sales. The workshop emphasizes testing videos, managing expectations as most will fail, and creating a long-term video portfolio.

Marketing

Confused
Overwhelmed
Doesn’t work like it used to

1800%
MORE  
ENGAGEMENT
Than Pictures & Text combined 
Hubspot

of all consumer Internet trafﬁc is videos 
Small Biz Trends
80%

51%Figuring How-To
(PEW Research Center)

Decision is Made Without YOU (up to70%)
Gartner
57%

80%Increased Conversions
(Eye View Digital)

NOBODY CARES
ABOUT YOUR OPEN
HOUSE UNLESS…

5 Subjects That Every Buyer Wants To Know:
Cost
Problems
Compare (this vs. that)
Reviews
Best

THESE ARE THE SUBJECTS
THAT MOVE 
ALL BUYING
DECISIONS.

(A) I’m sure you would
agree that… (P) but if I told
you that… (P) in this video
I’m going to show you…

GET YOUR FREE COPY
OF SCRIPT TEMPLATE
TEXT YOUR EMAIL TO
(561) 285-2967

ABOUT COMPANY SCRIPT
1. WHAT MOTIVATED YOU TO START?
2. WHAT DO YOU SPECIALIZE IN?
3. WHAT ARE YOU KNOWN FOR?
4. WHAT THEY KEEP COMING BACK?
5. WHAT ARE YOU MOST PROUD OF?

WAS NOW
 
+157% IMPRESSIONS
(IN 30 DAYS)

Average $8-9 per 1000
‣ $8 for 500-700 is Meh
‣ $8 for <500 is No-Good

ThruPlay is Key
$8 / 350 = $0.02
‣Under $0.05 is Awesome
‣$0.05-$0.10 is Meh
‣Above $0.10 is No-Good

Your Game Plan
$7/week - $1/day
‣<if>+/-1000 People Reached
‣<if> under $0.05 per ThruPlay
‣<Then> $30 / 30 days

ALL VIDEOS NEED TO
BE TESTED AGAINST
DIFFERENT AUDIENCES

BUILDING YOUR  
VIDEO PORTFOLIO
(6-12 MONTH PLAN MINIMUM)

Antoine Dupont
www.AntoineDupont.com
www.youtube.com/AntoineDupont
antoine@katapult.biz

Slides from my presentation at TriplePlay 2021 in Atlantic City, NJ on December 8, 2021. This was the 11:00 am session. Enjoy! Confused with how to even begin marketing your company with videos? If so, you’re not alone. Video marketing strategist Antoine Dupont has used his research tactics and psychological approach with businesses and brands around the world. Now he’ll share with you the tools and techniques for creating remarkable videos that generate leads and grow your business. You’ll be able to immediately apply the essential elements to take your video marketing plan from good to GREAT!

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This slide deck is from a webinar you can find at https://email-marketing.pinpointe.com/webinar-5-types-of-videos-your-business-needs-to-grow-dupont People love to watch videos! A recent stat from HubSpot states 43% of people want to see more video content from marketers. This makes sense because your customers are busy, and when it comes to marketing content, their attention spans are short-lived. Video marketing gives you a way to deliver your message more effectively – in a shorter amount of time. And if done right, your videos will strike an emotional cord that’ll drive your customers to act. This deck (and on-demand event) covers the top five videos every business should have and what you need to know to get started with video marketing. After viewing this deck and the webinar that goes along with it, you’ll walk away with a clear understanding of: • What types of videos generate engagement • How to create a high-quality video with a small budget • How to produce content your audience cares about • Where to post and promote your content • And more…

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Video marketing is taking consumers by storm because it engages customers and prospects and helps convert them into buyers. Recent statistics show that video content is not only effective, but the demand for it has grown at a rapid pace. According to Hubspot, 43% of people want to see more video content from marketers and companies that use video in their email marketing, see a 5x higher open rate and 8x open-to-reply rates. Cisco also forecasts 80% of all consumer internet traffic will be videos by 2020. With these kind of stats, donít you think it's time to learn more about video marketing?

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Ever wonder why your YouTube videos aren't delivering the results you demand? Are you baffled with the YouTube algorithm? Attend this session to learn the latest secrets to boost traffic to your YouTube channel, and drive better leads to your business at a remarkably low cost. Antoine will guide the way, with an insightful presentation offering the latest tactics you need for organic growth, followed by an open mic Q&A covering your YouTube marketing challenges.

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1. VIDEO MARKETING WORKSHOP

4. More Visibility  Make The Phone Ring

5. 3000 messages/day

6. #AICPAENGAGE #AAMKT @adupont65

8. Confused Overwhelmed Doesn’t work like it used to

10.

11. 1892

12. ANTOINEDUPONT #WestPalmBeach @adupont65

13.

14. ANTOINEDUPONT #WestPalmBeach @adupont65

15. ANTOINEDUPONT #WestPalmBeach @adupont65

16. ANTOINEDUPONT #WestPalmBeach @adupont65

17.

18. WIIFMWhat’s in it for me?

19. What Matters   To THEM

20. 1800% MORE   ENGAGEMENT Than Pictures & Text combined  Hubspot

21. 18 X

22. of all consumer Internet trafﬁc is videos  Small Biz Trends 80%

23. Video is what we   want to consume!

24. 51%Figuring How-To (PEW Research Center)

25.

26. CHANGE Where they are! What they want!

27. MYTH & BAD HABIT

28. 60-90 seconds

29. BORING = 10s GREAT = 30mn

30. 60-90 seconds

31. Commercial

32.

33. Commercial

34. 10 VIDEO MARKETING FUNDAMENTALS

35.

36. EQUIPMENT NEEDED

37. STARTER PACKAGE

38. $10 $10 $12 $26$50$40

39. STARTER PACKAGE $148

40. PRO  PACKAGE

41. $1500 $300 $100 $100 $300 $700

42. PRO   PACKAGE $3000-$4000

43.

44. THE RIGHT TEAM

45.

46.

47.

48.

49. THE VIDEOS   YOU NEED

50. 3 TYPES OF VIDEOS

51. 1-HOW TO VIDEO

52.

53. + 38,000 VIEWS

54.

55.

56.

57.

58.

59. Decision is Made Without YOU (up to70%) Gartner 57%

60. AUTHORITY & TRUST

61. 2-FAQ VIDEO

62.

63.

64.

65. 87%Like to shop around Accenture

66. SALES

67. 3-PRODUCTS & SERVICES

68.

69. 80%Increased Conversions (Eye View Digital)

70. SEO

71. BONUS   VIDEO IN EMAILS

72.

73.

74. TRAFFIC

75. NOBODY CARES ABOUT YOUR OPEN HOUSE UNLESS…

76.

77. 5 Subjects That Every Buyer Wants To Know: Cost Problems Compare (this vs. that) Reviews Best

78. THESE ARE THE SUBJECTS THAT MOVE  ALL BUYING DECISIONS.

79.

80. CONTENT RESEARCH

81. ENDLESS   SOURCES OF CONTENT

82. REVERSE   ENGINEER YOUR CONTENT

83. Keyword Magic Tool

84.

85. AnswerThePublic.com

86.

87.

88.

89.

90.

91.

92.

93.

94.

95.

96.

97.

98. WHAT’S MISSING?

99. CAN I MAKE SOMETHING BETTER?

100.

101. PREPARATION & SCRIPTING

102. A-P-P METHOD

103. A - AGREE P - PROMISE P - PREVIEW

104. (A) I’m sure you would agree that… (P) but if I told you that… (P) in this video I’m going to show you…

105.

106.

107. REHEARSE REHEARSE REHEARSE

108. GET YOUR FREE COPY OF SCRIPT TEMPLATE TEXT YOUR EMAIL TO (561) 285-2967

109. GET YOUR FREE COPY OF SCRIPT TEMPLATE TEXT YOUR EMAIL TO (561) 285-2967

110.

111. FRAMING & LIGHTING

112. HEAD SPACE

113. BAD HEADSPACE

114. GOOD HEADSPACE

115.

116. HOW DOES FILING YOUR TAXES WORK?

117.

118. LIGHTING

119. BAD LIGHTING

120. GOOD LIGHTING

121.

122. VISUAL AIDS

123.

124. ON-CAMERA POSTURE

125. BE YOURSELF

126.

127.

128.

129.

130.

131. BODY LANGUAGE

132.

133.

134.

135.

136. ALLOW YOURSELF TO SUCK FOR A WHILE

137.

138.

139. INTERVIEWING SKILLS

140. BEHIND THE CAMERA

141.

142. ABOUT COMPANY SCRIPT 1. WHAT MOTIVATED YOU TO START? 2. WHAT DO YOU SPECIALIZE IN? 3. WHAT ARE YOU KNOWN FOR? 4. WHAT THEY KEEP COMING BACK? 5. WHAT ARE YOU MOST PROUD OF?

143.

144.

145. IN FRONT OF CAMERA

146.

147.

148.

149.

150. EDITING TIPS

151.

152.

153.

154.