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HOW TO GENERATE 

REVENUE WITH
VIDEO MARKETING
1892
#DSATL #DigitalSummit @adupont65
ANTOINEDUPONT
#WestPalmBeach @adupont65
#DSATL #DigitalSummit @adupont65
ANTOINEDUPONT
#WestPalmBeach @adupont65
#DSATL #DigitalSummit @adupont65
ANTOINEDUPONT
#WestPalmBeach @adupont65
#DSATL #DigitalSummit @adupont65
ANTOINEDUPONT
#WestPalmBeach @adupont65
#DSATL #DigitalSummit @adupont65
WIIFMWhat’s in it for me?
#DSATL #DigitalSummit @adupont65
What Matters 

To THEM
#DSATL #DigitalSummit @adupont65
CONTEXT
#DSATL #DigitalSummit @adupont65
More Visibility

Make The Phone Ring
#DSATL #DigitalSummit @adupont65
More Visibility

Make The Phone Ring
#DSATL #DigitalSummit @adupont65
MYTH &
BAD HABIT
#DSATL #DigitalSummit @adupont65
#DSATL #DigitalSummit @adupont65
BORING = 10s
GREAT = 30mn
#DSATL #DigitalSummit @adupont65
#DSATL #DigitalSummit @adupont65
Commercial
#DSATL #DigitalSummit @adupont65
#DSATL #DigitalSummit @adupont65
Commercial
#DSATL #DigitalSummit @adupont65
ENDLESS 

SOURCES
OF CONTENT
#DSATL #DigitalSummit @adupont65
REVERSE 

ENGINEER
YOUR CONTENT
#DSATL #DigitalSummit @adupont65
Keyword Magic Tool
#DSATL #DigitalSummit @adupont65
AnswerThePublic.com
#DSATL #DigitalSummit @adupont65
#DSATL #DigitalSummit @adupont65
51%Figuring How-To
(PEWResearch.org)
#DSATL #DigitalSummit @adupont65
5 Subjects That Every Buyer Wants To Know:
Cost
Problems
Comparaisons (vs.)
Reviews
Best
#DSATL #DigitalSummit @adupont65
What Matters 

To THEM
#DSATL #DigitalSummit @adupont65
HOW TO START
#DSATL #DigitalSummit @adupont65
A-P-P METHOD
#DSATL #DigitalSummit @adupont65
A - AGREE
P - PROMISE
P - PREVIEW
#DSATL #DigitalSummit @adupont65
(A) I’m sure you would
agree that… (P) but if I told
you that… (P) in this video
I’m going to show you…
#DSATL #DigitalSummit @adupont65
Bridge METHOD
#DSATL #DigitalSummit @adupont65
D -Desired Situation
C - Current Situation
O - Offer A Bridge
#DSATL #DigitalSummit @adupont65
(D) Imagine if you never
had to… (C) but right now
you… (P) in this video I’m
going to…
#DSATL #DigitalSummit @adupont65
GET YOUR FREE COPY
OF SCRIPT TEMPLATE
TEXT YOUR EMAIL TO
(561) 285-2967
#DSATL #DigitalSummit @adupont65
GET YOUR FREE COPY
OF SCRIPT TEMPLATE
TEXT YOUR EMAIL TO
(561) 285-2967
#DSATL #DigitalSummit @adupont65
#DSATL #DigitalSummit @adupont65
#DSATL #DigitalSummit @adupont65
GROW &
PROMOTE
#DSATL #DigitalSummit @adupont65
#DSATL #DigitalSummit @adupont65
#DSATL #DigitalSummit @adupont65
#DSATL #DigitalSummit @adupont65
#1 SOURCE
SUGGESTED
VIDEOS
#DSATL #DigitalSummit @adupont65
#DSATL #DigitalSummit @adupont65
>50%
#DSATL #DigitalSummit @adupont65
#2 AUDIENCE
RETENTION
#DSATL #DigitalSummit @adupont65
#DSATL #DigitalSummit @adupont65
>50%
#DSATL #DigitalSummit @adupont65
>50%
#DSATL #DigitalSummit @adupont65
Average $8-9 per 1000
‣ $8 for 500-700 is Meh
‣ $8 for <500 is No-Good
#DSATL #DigitalSummit @adupont65
ThruPlays is Key
$8 / 350 = $0.02
‣Under $0.05 is Awesome
‣$0.05-$0.10 is Meh
‣Above $0.10 is No-Good
#DSATL #DigitalSummit @adupont65
Your Game Plan
$7/week - $1/day
‣<if>+/-1000 People Reached
‣<if> under $0.05 per ThruPlay
‣<Then> $30 / 30 days
#DSATL #DigitalSummit @adupont65
9 Winning Videos
‣1/10 Winner
‣3 TOFU
‣3 MOFU
‣3 LOFU
#DSATL #DigitalSummit @adupont65
STOP
We need to
STOP posting

boring SHIT
#DSATL #DigitalSummit @adupont65
Quality is
the X Factor
#DSATL #DigitalSummit @adupont65
Context is
the Y Factor
#DSATL #DigitalSummit @adupont65
How To Generate
Revenue with Videos?
#DSATL #DigitalSummit @adupont65
57%Decision is made before they contact you
(Gartner.com)
#DSATL #DigitalSummit @adupont65
#DSATL #DigitalSummit @adupont65
What Matters 

To THEM
#DSATL #DigitalSummit @adupont65
#DSATL #DigitalSummit @adupont65
#DSATL #DigitalSummit @adupont65
Antoine Dupont
www.AntoineDupont.com
www.youtube.com/AntoineDupont
www.facebook.com/AntoineDupontSpeaker
antoine@katapult.biz

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