Discover the insights & strategies used by more than 226,000 companies worldwide: how to accelerate the growth of your business, how to increase customer acquisition and retention by creating a deep connection with them.
How to Stand Out in a Content Saturated World- TriplePlay 2021Antoine Dupont
Slides from my presentation at TriplePlay 2021 in Atlantic City, NJ on December 8, 2021. This was the 9:00 am session. Enjoy!
In modern marketing there’s one common frustration for most business owners: How do I make my business stand out with all this noise and stop wasting money? Sound familiar? Award-winning marketing strategist Antoine Dupont shows you the tools, techniques, and bullseye research you need to create the quality content that gets leads and grows your business. You’ll get a series of easy-to-implement, actionable recommendations so you can stop wasting money on what no longer works.
How To Stand Out In Content Saturated WorldAntoine Dupont
Slides from my webinar on 12/2/2020 for ReMax.
At the core of modern marketing lies one common frustration for most business owners: how do I make my business stand out with all this noise? And how do I stop wasting money every day on stuff that doesn’t work?
How To Create A Successful Landing Page That ConvertAntoine Dupont
Presentation done at the Digital Marketers of the Palm Beaches: "Landing Pages That Convert...and make the phone ring".
In the presentation, I cover how to create a successful landing page, I show landing pages that convert examples and some of the best converting landing pages in 2017.
About Antoine Dupont
Antoine Dupont has made it his business to make the phone ring. As CEO of Katapult.Marketing, he brings his sense of competition to his client’s businesses. Katapult is an Internet Marketing company that manages the web presence for business owners, helping them grow their business. They create websites that generate leads and increase their credibility. Antoine leads a team of playful, yet serious professionals specializing in generating leads for businesses & organizations through internet marketing.
Antoine conducts regular educational workshops and seminars and is available for speaking engagements on the topics of Internet marketing, Email Marketing, Best Practices and Business development.
http://www.antoinedupont.com/
https://www.instagram.com/adupont65/
https://www.facebook.com/antoine.dupont
https://www.linkedin.com/in/dupontantoine/
About Katapult.Marketing
A digital marketing marketing agency located in West Palm Beach serving clients all over south Florida including Miami & Fort Lauderdale. We specialize in SEO Services, Social Media Marketing, Video Marketing, Facebook Marketing.
561-272-8567
http://www.katapult.marketing/
How to Stand -Out in a Content-Saturated World (Lynchburg Association of Real...Antoine Dupont
At the core of modern marketing lies one common frustration for most business owners: how do I make my business stand out with all this noise? And how do I stop wasting money every day on stuff that doesn’t work? Sounds familiar? Thankfully, there’s a surprisingly easy answer, and it has to do with our collective confusion with sales vs. marketing. In this presentation, Award Winning Marketing Strategist & Expert Antoine Dupont, will show you the tools and techniques for creating remarkable content in order to get more leads and grow your business. By focusing on quality vs. quantity, and on bull’s eye research, you’ll learn how to create content people want to watch & read, and ultimately do business with you. Most companies waste tons of money every month on stuff that no longer works. It’s time to stop this madness and Antoine will show you how, through a series of easy-to-implement, actionable recommendations.
Marketing Myth Busting - 9 Common Marketing Myths & the real truthC.K. Kumar
Marketing is filled with multiple myths and as product and marketing professionals, we should be aware of what real marketing is, what these myths are, and how to tell them apart. This presentation tries to capture some of the common marketing myths and reveals the true nature behind those maxims. It goes a step further to provide a marketing myth busting framework to assess whether or not a marketing initiative is a myth.
HAPPY CLIENTS : Client expectation management for freelancers by ZuangoEmese Király
Client expectation management workshop for freelancers by Zuango.
How to work alone? How to keep your clients happy? How to manage your time? How to fight procrastination?
More: www.zuango.hu
How to Stand Out in a Content Saturated World- TriplePlay 2021Antoine Dupont
Slides from my presentation at TriplePlay 2021 in Atlantic City, NJ on December 8, 2021. This was the 9:00 am session. Enjoy!
In modern marketing there’s one common frustration for most business owners: How do I make my business stand out with all this noise and stop wasting money? Sound familiar? Award-winning marketing strategist Antoine Dupont shows you the tools, techniques, and bullseye research you need to create the quality content that gets leads and grows your business. You’ll get a series of easy-to-implement, actionable recommendations so you can stop wasting money on what no longer works.
How To Stand Out In Content Saturated WorldAntoine Dupont
Slides from my webinar on 12/2/2020 for ReMax.
At the core of modern marketing lies one common frustration for most business owners: how do I make my business stand out with all this noise? And how do I stop wasting money every day on stuff that doesn’t work?
How To Create A Successful Landing Page That ConvertAntoine Dupont
Presentation done at the Digital Marketers of the Palm Beaches: "Landing Pages That Convert...and make the phone ring".
In the presentation, I cover how to create a successful landing page, I show landing pages that convert examples and some of the best converting landing pages in 2017.
About Antoine Dupont
Antoine Dupont has made it his business to make the phone ring. As CEO of Katapult.Marketing, he brings his sense of competition to his client’s businesses. Katapult is an Internet Marketing company that manages the web presence for business owners, helping them grow their business. They create websites that generate leads and increase their credibility. Antoine leads a team of playful, yet serious professionals specializing in generating leads for businesses & organizations through internet marketing.
Antoine conducts regular educational workshops and seminars and is available for speaking engagements on the topics of Internet marketing, Email Marketing, Best Practices and Business development.
http://www.antoinedupont.com/
https://www.instagram.com/adupont65/
https://www.facebook.com/antoine.dupont
https://www.linkedin.com/in/dupontantoine/
About Katapult.Marketing
A digital marketing marketing agency located in West Palm Beach serving clients all over south Florida including Miami & Fort Lauderdale. We specialize in SEO Services, Social Media Marketing, Video Marketing, Facebook Marketing.
561-272-8567
http://www.katapult.marketing/
How to Stand -Out in a Content-Saturated World (Lynchburg Association of Real...Antoine Dupont
At the core of modern marketing lies one common frustration for most business owners: how do I make my business stand out with all this noise? And how do I stop wasting money every day on stuff that doesn’t work? Sounds familiar? Thankfully, there’s a surprisingly easy answer, and it has to do with our collective confusion with sales vs. marketing. In this presentation, Award Winning Marketing Strategist & Expert Antoine Dupont, will show you the tools and techniques for creating remarkable content in order to get more leads and grow your business. By focusing on quality vs. quantity, and on bull’s eye research, you’ll learn how to create content people want to watch & read, and ultimately do business with you. Most companies waste tons of money every month on stuff that no longer works. It’s time to stop this madness and Antoine will show you how, through a series of easy-to-implement, actionable recommendations.
Marketing Myth Busting - 9 Common Marketing Myths & the real truthC.K. Kumar
Marketing is filled with multiple myths and as product and marketing professionals, we should be aware of what real marketing is, what these myths are, and how to tell them apart. This presentation tries to capture some of the common marketing myths and reveals the true nature behind those maxims. It goes a step further to provide a marketing myth busting framework to assess whether or not a marketing initiative is a myth.
HAPPY CLIENTS : Client expectation management for freelancers by ZuangoEmese Király
Client expectation management workshop for freelancers by Zuango.
How to work alone? How to keep your clients happy? How to manage your time? How to fight procrastination?
More: www.zuango.hu
MONEY TALKS _ sales and pricing techniques for freelancers by ZuangoEmese Király
MONEY TALKS: Sales and pricing techniques for freelancers by Zuango
Branding techniques for freelancers by Zuango
Find out about selling your services, useful pricing techniques and start a successful career as a freelancer or small business! More: www.zuango.hu
Uncommon Works Marketing Group provides strategic integrated marketing and communication (IMC) services for B2B and B2C companies throughout the United States. Like Albert Einstein, we believe that "excellence is doing a common thing in an uncommon way."
From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've read. This presentation shares "money quotes" from Segio Zyman's classic marketing book, THE END OF ADVERTISING AS WE KNOW IT.
Business to Business mail that gets open and read. New Account penetration now becomes easier with our B2B dimensional mail piece like the one shown here by Pilot.
Being Boutique: Small Business Practices for Big Business ReturnsJared Golberg
In an industry heavily run by big players with years of experience and marketing dollars at the ready, it’s tough to create a strong platform for success for those starting out. Marketing, business meetings, cold calls and sponsorship opportunities seem to be the standard voice in creating a strong existence, but there are ways to trigger quick growth as a boutique firm with a small team of event professionals! Through our session of ‘Being Boutique’, we’ll cover ways to market, promote and create everlasting partnerships using small techniques with large business returns. We’ll cover Social Media, press opportunities, cold calling, venue/vendor meetings and ways to create that hard to achieve buzz in an industry that fights for dollars and RFPs.
The Internet has transformed the way people learn about and shop for products. In order to remain competitive, your business needs to leverage the Internet and transform your website into a magnet that attracts prospects and leads. View this presentation to learn how marketing needs to change to make it in this new media world.
Agile for Marketing Backlog Series - Visual PrimerCMG Partners
Introducing the newest CMG Partners content feature, “The Backlog Series”, through which we plan to share key principles, insights, and tips for how you can successfully implement Agile for Marketing (A4M) within your organization. “The Backlog Series” is designed to be informative, helpful, and relatable. Think of it as an easy-to-digest way to bring A4M to life through fresh and interesting topics.
Our first “Backlog Series” topic is a visual primer on A4M where we’ll set the the context for why your marketing organization may need to be more agile, what the methodology looks like, and what benefits you may realize from its implementation. We guarantee that you’ve never seen an Agile for Marketing presentation quite like this before!
Smart Social Summit 2017 - Tradition, Interrupted: How to Market in a Disrupt...Spredfast
It's no longer enough to balance supply and demand. Consumers today crave next-level ease of use, efficiency, and unexpected innovation. This has bred a disruptive marketplace: what does that mean for your marketing strategy? The answer, at least in part, is to invite your customer to be a part something beyond your product or service. Join marketers from companies disrupting industries and those innovating from the inside as they share how they think about marketing strategy.
“A Hero’s Journey: It’s Your Customer’s Story, Not Yours” presentation was delivered by Ken Rutsky, President and Principal Consultant at KJR Consultants, Inc. Part of “The Business Growth Innovation Conference” organized and hosted by SoCal BMA, in cooperation with ANA, this Members-Only Event was held May 3, 2017 in Los Angeles, California.
Introduction to Remarketing - Stukent Expert Session w/Matt UmbroStukent Inc.
Learn what remarketing is, why it's important, and how to get it setup for your company. Matt Umbro of Hanapain Marketing shares his knowledge of Remarketing with Stukent Nation on this Stukent Expert Session webinar.
Presentasi dari Andrew Pratomo Budianto, Crew dari Agate Studio dalam event Talent Development Saturday Agate Studio. http://agatestudio.com
Talent Development Saturday adalah acara Agate Studio crew sharing berbagai topik. Mulai dari Art, Programming, Game Production dan General Business/Management. TDS ini dilakukan tanggal 8 Februari 2014 di Bandung Digital Valley.
Pickyourprop is a professional property advisory firm which is focused on selling of residential and commercial properties raised by prominent builders and developers. Headquartered in Mysore, equipped with a team of expert property consultants, management professionals with related expertise of their field in Real Estate sector
MONEY TALKS _ sales and pricing techniques for freelancers by ZuangoEmese Király
MONEY TALKS: Sales and pricing techniques for freelancers by Zuango
Branding techniques for freelancers by Zuango
Find out about selling your services, useful pricing techniques and start a successful career as a freelancer or small business! More: www.zuango.hu
Uncommon Works Marketing Group provides strategic integrated marketing and communication (IMC) services for B2B and B2C companies throughout the United States. Like Albert Einstein, we believe that "excellence is doing a common thing in an uncommon way."
From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've read. This presentation shares "money quotes" from Segio Zyman's classic marketing book, THE END OF ADVERTISING AS WE KNOW IT.
Business to Business mail that gets open and read. New Account penetration now becomes easier with our B2B dimensional mail piece like the one shown here by Pilot.
Being Boutique: Small Business Practices for Big Business ReturnsJared Golberg
In an industry heavily run by big players with years of experience and marketing dollars at the ready, it’s tough to create a strong platform for success for those starting out. Marketing, business meetings, cold calls and sponsorship opportunities seem to be the standard voice in creating a strong existence, but there are ways to trigger quick growth as a boutique firm with a small team of event professionals! Through our session of ‘Being Boutique’, we’ll cover ways to market, promote and create everlasting partnerships using small techniques with large business returns. We’ll cover Social Media, press opportunities, cold calling, venue/vendor meetings and ways to create that hard to achieve buzz in an industry that fights for dollars and RFPs.
The Internet has transformed the way people learn about and shop for products. In order to remain competitive, your business needs to leverage the Internet and transform your website into a magnet that attracts prospects and leads. View this presentation to learn how marketing needs to change to make it in this new media world.
Agile for Marketing Backlog Series - Visual PrimerCMG Partners
Introducing the newest CMG Partners content feature, “The Backlog Series”, through which we plan to share key principles, insights, and tips for how you can successfully implement Agile for Marketing (A4M) within your organization. “The Backlog Series” is designed to be informative, helpful, and relatable. Think of it as an easy-to-digest way to bring A4M to life through fresh and interesting topics.
Our first “Backlog Series” topic is a visual primer on A4M where we’ll set the the context for why your marketing organization may need to be more agile, what the methodology looks like, and what benefits you may realize from its implementation. We guarantee that you’ve never seen an Agile for Marketing presentation quite like this before!
Smart Social Summit 2017 - Tradition, Interrupted: How to Market in a Disrupt...Spredfast
It's no longer enough to balance supply and demand. Consumers today crave next-level ease of use, efficiency, and unexpected innovation. This has bred a disruptive marketplace: what does that mean for your marketing strategy? The answer, at least in part, is to invite your customer to be a part something beyond your product or service. Join marketers from companies disrupting industries and those innovating from the inside as they share how they think about marketing strategy.
“A Hero’s Journey: It’s Your Customer’s Story, Not Yours” presentation was delivered by Ken Rutsky, President and Principal Consultant at KJR Consultants, Inc. Part of “The Business Growth Innovation Conference” organized and hosted by SoCal BMA, in cooperation with ANA, this Members-Only Event was held May 3, 2017 in Los Angeles, California.
Introduction to Remarketing - Stukent Expert Session w/Matt UmbroStukent Inc.
Learn what remarketing is, why it's important, and how to get it setup for your company. Matt Umbro of Hanapain Marketing shares his knowledge of Remarketing with Stukent Nation on this Stukent Expert Session webinar.
Presentasi dari Andrew Pratomo Budianto, Crew dari Agate Studio dalam event Talent Development Saturday Agate Studio. http://agatestudio.com
Talent Development Saturday adalah acara Agate Studio crew sharing berbagai topik. Mulai dari Art, Programming, Game Production dan General Business/Management. TDS ini dilakukan tanggal 8 Februari 2014 di Bandung Digital Valley.
Pickyourprop is a professional property advisory firm which is focused on selling of residential and commercial properties raised by prominent builders and developers. Headquartered in Mysore, equipped with a team of expert property consultants, management professionals with related expertise of their field in Real Estate sector
Marketing is the discipline of managing perceptions – what your customers think and say is actually up to you. Every customer interaction creates, confirms, or defines this perception. This seminar shows you how to repair, maintain and build relationships that improve your reputation in IT and ultimately make the organisation successful.
A successful brand must create a meaningful brand experience for their customers. Our Global CMO, Margaret Molloy, asked a cross-industry sample of CMOs how they are showing their customers love. See what they said.
Similar to The HUGE Power of Small: Create a Customer Service Experience that Drives Results (20)
How to Boost Your Website Conversions - Triple PlayAntoine Dupont
Slides from my presentation at TriplePlay 2021 in Atlantic City, NJ on December 8, 2021. This was the 3:30 pm session. Enjoy!
You don’t need to spend more money to make your website a conversion machine. It’s all about the story you tell. If your website’s messaging is unclear, it’s costing you potential customers. In this presentation, marketing conversion expert Antoine Dupont shows you a proven communication formula utilized on thousands of websites. You’ll walk out understanding how to create a good marketing story and why it’s the most powerful tool to compel the human brain (and pocketbook).
The Huge Power of Small: Create a Customer Service Experience - Triple Play 2021Antoine Dupont
Slides from my presentation at TriplePlay 2021 in Atlantic City, NJ on December 8, 2021. This was the 1:30 pm session. Enjoy!
Discover the insights & strategies used by more than 226,000 companies worldwide: how to accelerate growth of your business, how to increase customer acquisition and retention by creating a deep connection with them and how to attract and retain employees by giving them an added level of purpose in their day to day responsibilities. These ideas cost nothing to implement (because they’re so small), yet their impact is profound. And best of all, you can put them into action immediately.
How to Generate More Leads and Listings With Video Marketing - Triple Play 2021Antoine Dupont
Slides from my presentation at TriplePlay 2021 in Atlantic City, NJ on December 8, 2021. This was the 11:00 am session. Enjoy!
Confused with how to even begin marketing your company with videos? If so, you’re not alone. Video marketing strategist Antoine Dupont has used his research tactics and psychological approach with businesses and brands around the world. Now he’ll share with you the tools and techniques for creating remarkable videos that generate leads and grow your business. You’ll be able to immediately apply the essential elements to take your video marketing plan from good to GREAT!
Top 7 Best Practices to Grow Fast on YouTubeAntoine Dupont
Slides from my presentation at the MAR 2021 Conference. In this presentation, I share what data is important to monitor, how to easily find topics for your videos and what stops most people from getting in front of the camera. Enjoy.
7 YouTube Tactics to Grow a Large FollowingAntoine Dupont
If you are looking for a new way to increase your email subscribers and get the latest YouTube marketing tactics needed for organic growth, view this webinar and slide deck today.
YouTube - Top 10 Best Practices To Grow On YouTubeAntoine Dupont
Are you frustrated with your lack of lead subscribers? Do you wonder why your marketing efforts aren’t producing more fruit and results? Are you confused with how to even begin marketing your company with videos? If so, you’re not alone, and Video Marketing Strategist Expert Antoine Dupont, will show you the tools and techniques for creating remarkable videos in order to get more subscribers and grow your business. Having worked with businesses and brands around the world as a digital marketing and sales strategist, Antoine is known for his research strategies and psychological approach while getting exceptional results. In this highly engaging presentation, you will discover the essential elements that will take your video marketing plan from good to GREAT– all of which you’ll be able to immediately take back and apply to your business to make the most of your 2021 video marketing efforts.
YouTube: 7 Hacks & Tactics To Gain a Large Following (and Actually Generate L...Antoine Dupont
Are you frustrated with your lack of success with your YouTube channel? Do you wonder why your YouTube videos aren’t delivering the results you demand? Are you baffled with the YouTube algorithm? Attend this session to learn the latest secrets to boost traffic to your YouTube channel, and drive better leads to your business with YouTube videos at remarkably low cost. Antoine will guide the way, with an insightful presentation offering the latest tactics you need for organic growth.
YouTube: The Latest Hacks and Tactics for Growth (NAR 2020)Antoine Dupont
Ever wonder why your YouTube videos aren't delivering the results you demand? Are you baffled with the YouTube algorithm? Attend this session to learn the latest secrets to boost traffic to your YouTube channel, and drive better leads to your business at a remarkably low cost. Antoine will guide the way, with an insightful presentation offering the latest tactics you need for organic growth, followed by an open mic Q&A covering your YouTube marketing challenges.
Evolve Your Marketing with Video MarketingAntoine Dupont
Video is the next evolution of marketing and businesses that effectively use video will have an edge. Antoine will break down how to overcome the fear of getting on the camera, the 4 types of videos every business owner should create, and how to get videos done well on a budget!
How To Create Videos That Are Needed When People Are Anxious & Overwhelmed (C...Antoine Dupont
Slides from my webinar presentation for the MPI Academy on April 6, 2020. Here are the 6 fundamentals of video marketing you need to know right now to survive the current Covid-19 crisis.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.