How to grow your business with videos (WordCamp Miami 2020)

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This document provides tips on how to grow a business using video marketing. It highlights that videos receive 38,000 more views and 1800% more engagement than pictures and text. It recommends focusing on five fundamentals of video marketing: having endless sources of content, reverse engineering content, using keyword tools, answering public questions, and ensuring content is complete. It also provides tips on preparation, scripting, keeping videos between 60-90 seconds, and promoting videos on social media.

Marketing

1800%
MORE
ENGAGEMENT
Than Pictures & Text combined
Hubspot

people understand better when it’s visual
Small Biz Trends
67%

(A) I’m sure you would
agree that… (P) but if I told
you that… (P) in this video
I’m going to show you…

GET YOUR FREE COPY
OF SCRIPT TEMPLATE
TEXT YOUR EMAIL TO
(561) 285-2967

WHAT? TYPES?WHERE?
EXPLORING
HELP & INFO
ACTION
Google Search, YouTube,
Blogs
Facebook, Linkedin,
Instagram
Website Contact Page,
Services Page, About Us
Page
Short Videos:
Why videos, 1-2mn
Long Videos:
How videos, 5-10mn
Short Videos:
What videos, 2-3mn

51%Figuring How-To
(PEW Research Center)

20-90 SECONDS
(60 Seconds is a good goal)

GET A COPY
OF MY SLIDES
TEXT YOUR EMAIL TO
(561) 285-2967

Antoine Dupont
www.AntoineDupont.com
www.youtube.com/AntoineDupont
www.facebook.com/AntoineDupontSpeaker

Video marketing is taking consumers by storm because it engages customers and prospects and helps convert them into buyers. Recent statistics show that video content is not only effective, but the demand for it has grown at a rapid pace. According to Hubspot, 43% of people want to see more video content from marketers and companies that use video in their email marketing, see a 5x higher open rate and 8x open-to-reply rates. Cisco also forecasts 80% of all consumer internet traffic will be videos by 2020. With these kind of stats, donít you think it's time to learn more about video marketing?

MPI SES 2018 - 8 Simple Techniques To Grow Your Biz With Video Marketing

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The slides of my presentation at MPI SES 2018. The 8 simple techniques to grow your business with videos. Video marketing is taking consumers by storm because it engages customers and prospects and helps convert them into buyers. Recent statistics show that video content is not only effective, but the demand for it has grown at a rapid pace. According to Hubspot, 43% of people want to see more video content from marketers and companies that use video in their email marketing, see a 5x higher open rate and 8x open-to-reply rates. Cisco also forecasts 80% of all consumer internet traffic will be videos by 2020. With these kind of stats, donít you think itís time to learn more about video marketing?

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Creating videos is now what should be done when to grow your business. Link to Video: https://youtu.be/5WcTwheNN-M Links to products described in the video: Canon 70D: https://amzn.to/2qRvNXd Blue Yeti Microphone: https://amzn.to/2HdESAL Wired Microphone: https://amzn.to/2J6X4g3 Y-Connector: https://amzn.to/2HcVPzl Lavalier Mic: https://amzn.to/2Hczemo LED Lights: https://amzn.to/2K09bMZ iKlip: https://amzn.to/2HdvyB0 Tripod: https://amzn.to/2HeQF64 About Antoine Dupont Antoine Dupont has made it his business to make the phone ring. As CEO of Katapult.Marketing, he brings his sense of competition to his client’s businesses. Katapult is an Internet Marketing company that manages the web presence for business owners, helping them grow their business. They create websites that generate leads and increase their credibility. Antoine leads a team of playful, yet serious professionals specializing in generating leads for businesses & organizations through internet marketing. Antoine conducts regular educational workshops and seminars and is available for speaking engagements on the topics of Internet marketing, Email Marketing, Best Practices and Business Development. http://www.antoinedupont.com/ https://www.instagram.com/adupont65/ https://www.facebook.com/antoine.dupont https://www.linkedin.com/in/dupontantoine/ About Katapult.Marketing A digital marketing agency located in West Palm Beach serving clients all over South Florida including Miami & Fort Lauderdale. We specialize in SEO Services, Social Media Marketing, Video Marketing, Facebook Marketing. 561-272-8567 http://www.katapult.marketing/ Music: Hieroglyph - Kieran Jones - DeWolfe Music http://www.dewolfemusic.com/

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How to grow your business with videos (WordCamp Miami 2020)

1. HOW TO GROW YOUR BUSINESS WITH VIDEOS

3. + 38,000 VIEWS

5. 1800% MORE ENGAGEMENT Than Pictures & Text combined Hubspot

6. 18 X

7. people understand better when it’s visual Small Biz Trends 67%

8. Video is what we want to consume.

9. 5 VIDEO MARKETING FUNDAMENTALS

10.

11. ENDLESS SOURCES OF CONTENT

12. REVERSE ENGINEER YOUR CONTENT

13. Keyword Magic Tool

14.

15. AnswerThePublic.com

16.

17.

18.

19. WHAT’S MISSING?

20. CAN I MAKE IT BETTER?

21.

22.

23. PREPARATION & SCRIPTING

24. A-P-P METHOD

25. A - AGREE P - PROMISE P - PREVIEW

26. (A) I’m sure you would agree that… (P) but if I told you that… (P) in this video I’m going to show you…

27.

28.

29. GET YOUR FREE COPY OF SCRIPT TEMPLATE TEXT YOUR EMAIL TO (561) 285-2967

30. GET YOUR FREE COPY OF SCRIPT TEMPLATE TEXT YOUR EMAIL TO (561) 285-2967

31.

32.

33.

34. PERFECT IS THE ENEMY OF GOOD!

35.

36. MYTH & BAD HABIT

37. 7-9 seconds

38. BORING = 30s GREAT = 30mn

39.

40. 60-90 seconds

41. Commercial

42.

43. Commercial

44.

45. 3 TYPES OF VIDEOS

46. WHAT? TYPES?WHERE? EXPLORING HELP & INFO ACTION Google Search, YouTube, Blogs Facebook, Linkedin, Instagram Website Contact Page, Services Page, About Us Page Short Videos: Why videos, 1-2mn Long Videos: How videos, 5-10mn Short Videos: What videos, 2-3mn

47. ENTERTAIN ELEVATE EDUCATE

48. HOW-TO VIDEO

49. 51%Figuring How-To (PEW Research Center)

50.

51. GROW & PROMOTE

52.

53.

54.

55.

56. 20-90 SECONDS (60 Seconds is a good goal)

57.

58.