Slides from my presentation at the MLS TECH FAIR 2019 in Long Island on October 3, 2019

1. SIMPLE
FACEBOOK
MARKETING
STRATEGIES

4. MARKETING SALES

5. NO
INTENT
TO BUY
STRONG
INTENT
TO BUY

6. WHO
WHAT
WHEN

7. LONG
TERM
SHORT
TERM

8. UNDERPRICED
ATTENTION

9. TARGETING
EFFECTIVENESS

10. INTENT & CONTEXT

11. 4
FUNDAMENTALS
(FOR REALTORS)

13. STOP

15. Facebook’s
Algorithm
will HIDE
boring

17. Facebook will
PROMOTE
what we “collectively”
LIKE

18. The more COMMENTS
the BETTER

19. VIDEOS

20. 1800%
MORE
ENGAGEMENT

21. 18X

22. 20-90 SECONDS
(60 Seconds is a good goal)

27. PROVEN
METHOD

28. WHY HOW WHAT
VIDEOS

32. WHY
VIDEOS

33. NO SELLING
NONE, NOPE, NADA

34. WHY VIDEO TOPICS
1. WHAT MOTIVATED YOU TO START?
2. WHAT ARE YOU KNOWN FOR?
3. WHAT ARE YOU MOST PROUD OF?
4. WHY YOU DO WHAT YOU DO?

39. VIDEO RESULTS
• 55,000 VIEWS
• 106 LIKES
• 18 COMMENTS
• 28 SHARES
More Business Than Last 10 Years!

40. HOW
VIDEOS

41. STILL NO SELLING
DON’T EVENT THINK
ABOUT IT

42. 51%Figuring How-To
(PEW Research Center)

49. WHAT
VIDEOS

50. SELLING TIME
TIME TO MAKE THE
PHONE RING

51. WHAT VIDEO IDEAS
1. PROMOTE A PRODUCT
2. PROMOTE A SERVICE
3. PROMOTE A SPECIAL

57. NUMBERS
BUDGET

58. Average $8-9 per 1000
‣ $8 for 500-700 is Meh
‣ $8 for <500 is No-Good

59. ThruPlay is Key
$8 / 350 = $0.02
‣Under $0.05 is Awesome
‣$0.05-$0.10 is Meh
‣Above $0.10 is No-Good

60. Your Game Plan
$7/week - $1/day
‣<if>+/-1000 People Reached
‣<if> under $0.05 per ThruPlay
‣<Then> $30 / 30 days

61. ALL VIDEOS NEED TO
BE TESTED AGAINST
DIFFERENT AUDIENCES

62. MANAGE
EXPECTATIONS

63. 1/10 VIDEO WILL WORK
(90% WILL FAIL)

64. BUILDING YOUR
VIDEO PORTFOLIO
(6-12 MONTH PLAN MINIMUM)

65. ROAS
(Return On Ad Spend)
Calendar Posts = 1.2 ROAS
Topical Videos = 2.6 ROAS
Evergreen Videos = 41.2 ROAS
$20 to get someone in a store
30-40% close

66. WHY HOW WHAT
1 2 3

67. 3 QUESTIONS

68. Does it add
VALUE ?

69. Does it make me
SMILE ?

70. Does it make me want
to PARTICIPATE ?

72. ENDLESS
SOURCES
OF CONTENT

73. REVERSE
ENGINEER
YOUR CONTENT

74. Keyword Magic Tool

76. AnswerThePublic.com

82. PREPARATION
& SCRIPTING

83. A-P-P METHOD

84. A - AGREE
P - PROMISE
P - PREVIEW

85. (A) I’m sure you would
agree that… (P) but if I told
you that… (P) in this video
I’m going to show you…

88. GET YOUR FREE COPY
OF SCRIPT TEMPLATE
TEXT YOUR EMAIL TO
(561) 285-2967

89. GET YOUR FREE COPY
OF SCRIPT TEMPLATE
TEXT YOUR EMAIL TO
(561) 285-2967

90. How To Win
in 2019 & 2020

91. Decision is Made Without YOU (up to70%)
Gartner
57%

99. $71BSpent on Ads We Don’t Want To Watch
(Gartner.com)

100. THANK
YOU

101. WHY HOW WHAT
VIDEOS

103. Antoine Dupont
www.AntoineDupont.com
www.youtube.com/AntoineDupont
www.facebook.com/AntoineDupontSpeaker
antoine@katapult.biz