7 YouTube Tactics to Grow a Large Following

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The document summarizes a webinar about email marketing for teams using Pinpointe. The webinar featured a special guest speaker, Antoine Dupont, and was moderated by Pinpointe. It discussed how Pinpointe allows teams to create email campaigns more quickly and at scale. Key features of Pinpointe include drag and drop campaign building, advanced analytics and reporting, and testing and predictive sending options. The webinar also covered industries Pinpointe serves and provided an offer for attendees to receive a free one month trial of Pinpointe.

Marketing

3
Why Pinpointe?
Cut email campaign
creation and processing
time down by as much as
80%
o Better Results: Advanced segments +
behavioral targeting
o Easy: Design responsive campaigns in minutes
o Maximize Deliverability: With tool like inbox previewer
Email Marketing For Teams:
IN-DEPTH
ANALYTICS
Track meaningful ROI
CREATE
TEAMS
Up to 500 Dedicated
‘Teams’
CAMPAIGNS
Easy to use
Drag-N-Drop Builder
SUPPORT
Free Onboarding +
Dedicated Account Manager

4
Testing + Reporting
4
o Predictive sending
o Auto-add utm_tracking for easy
reporting in google analytics
o Drill-down reporting
o Split tests
o Auto-batch - Test send time
batches
o Compare campaign details
o Plus more… Providing Advanced Sending
Options To Improve Results.

5
Industries
We Serve
o Agencies
o Franchises
o Real-Estate Teams
o Partner Networks
o Multi-Office
o Publishing
o Digital Media
o Technology
o Salesforce Marketing Cloud

6
Schedule a
Personal Demo
6
https://landing.pinpointe.com/schedule-live-demo/

7
Before We Begin…
Slides + on-demand
version of the webinar
webinar will be
available tomorrow
morning.
Please post questions
in the Q&A panel
The Webinar Is
Being Recorded!
Questions?

8
Special Offer
FREE
1 Month of Pinpointe
Email Marketing
o Monthly subscription 5k/mo – 100k/
mo
o $49-$550 value
o https://www.pinpointe.com/get-
started
o Use coupon code PPTWEBNR in
your shopping cart

10
9
Antoine Dupont
CEO, Speaker, Strategist
About:
▪ Originally from Paris, France
▪ In the USA since 1989
▪ Internet Marketing Strategist
▪ Content Marketing Practitioner
▪ Public Speaker
Featured Speaker
XX YEARS OF EXPERIENCE

Trying to predict what
YOU will ENJOY
Keeping YOU on the
platform LONGER

10 %
15 %
75 %
BROWSE/SUGGESTED SEARCH OTHER
YOUTUBE TRAFFIC SOURCES

#HowLongBuyingHouseProcess
#HowLongToBuyHouse
#BuyingHouseTimeline

AVERAGES
20MN = 33%
10MN = 40%
5MN = 47%
2MN = 59%

MORE IMPRESSIONS?
>50% RETENTION
>2.0 AVERAGE VIEWS

BETTER CTR%?
AWESOME THUMBNAILS
SEO TITLE

GOAL FOR CTR
2-3% BAD
3-5% OKAY
5-8% BEST

Problem:
not enough listings
Desired Outcome:
want perfect house for my family
Promise:
5 ways to snatch the
best house for you

GET YOUR FREE COPY
OF SCRIPT TEMPLATE
Go to:
AntoineDupont.com/script

Web Design Tips:
How To Plan & Design A Website
FORMULA
FOR ORGANIC
GROWTH

105
28
ANTOINE DUPONT
Connect With Me
MY SOCIAL PROFILES
www.AntoineDupont.com
www.youtube.com/AntoineDupont
antoine@katapult.biz

107
We appreciate you taking the
time to watch this today!
Thank You

108
Next
Steps
See Us In Action
Pinpointe Demo
GET IN TOUCH
REQUEST A
PERSONAL LIVE DEMO + STRATEGY REVIEW
o sales@pinpointe.com
o https://landing.pinpointe.com/
schedule-live-demo/
o (800) 557-6584 or US:
(408) 834-7577, Option #2

109
Follow
Pinpointe
Get In Touch
Get Marketing Tips & Info
GET IN TOUCH
sales@pinpointe.com
(800) 557-6584 or
US: (408) 834-7577, Option #2
www.pinpointe.com | www.pinpointe.com/blog
@pinpointe www.facebook.com/Pinpointe
linkedin.com/company/1140820

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It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.

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Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys

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Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented. So how do you effectively navigate distributing and tailoring your content across these various touchpoints? Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges. You’ll learn: - How today’s users engage with content across various channels and devices. - The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant. - What digital shelf space is and how your content strategy needs to pivot. With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.

Search Engine Marketing - Competitor and Keyword research

ETMARK ACADEMY

Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web. People search various questions, phrases or words. But some words and phrases are searched more often than others. For example, the words, ‘running shoes’ are searched more often than ‘best road running shoes for men’ These words or phrases which people use to search on Google are called Keywords. Some keywords are searched more often than others. Number of times a keyword is searched for in a month is called keyword volume. Some keywords have more relevant results than others. For the phrase “running shoes” we get more than 80M relevant results, whereas for “best road running shoes for men” we get only 8. The former keyword ‘running shoes’ has way more competition from popular websites to new and small blogs, whereas the latter keyword doesn’t have that much competition. This search competition for a keyword is called search difficulty of a keyword or keyword difficulty. In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition and if you target such keywords on your site, you can easily rank on the front page of Google. Some keywords are searched for, just to know or to learn some information about something, that’s their search intention. For example, “What shoe size should I choose?” or “How to pick the right shoe size?” These keywords which are searched just to know about stuff are called informational keywords. Typically people who are searching this type of keywords are top of a Conversion funnel. Conversion funnel is the journey that search visitors go through on their way to an email subscription or a premium subscription to the services you offer or a purchase of products you sell or recommend using your referral link. For some buyers, research is the most important part when they have to buy a product. Depending on that, their journey either widens or narrows down. These types of buyers are Researchers and they spend more time with informational keywords. Conversion is the action you want from your search visitors. Number of conversions that you get for every 100 search visitors is called Conversion rate. People who are at different stages of a conversion funnel use different types of keywords.

Digital Marketing Trends - Experts Insights on How

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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ThinkNow 2024 Consumer Financial Wellness Report

ThinkNow

Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent? To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\ Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

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The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way. Key Takeaways: 1. Real content is king 2. Find ways to show EEAT 3. Repurpose across all platforms

Adapt or Die - Jon Lakefish, Lakefish Group LLC

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience. Key Takeaways: Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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1. Special Guest Speaker:

2. 2 Email Marketing for Teams Teams and agencies use Pinpointe to produce better email campaigns quickly and at a larger scale (480) 701-3684 www.pinpoint.com ebranham@pinpointe.co m WEBINAR BROUGHT TO YOU BY: MODERATOR

3. 3 Why Pinpointe? Cut email campaign creation and processing time down by as much as 80% o Better Results: Advanced segments + behavioral targeting o Easy: Design responsive campaigns in minutes o Maximize Deliverability: With tool like inbox previewer Email Marketing For Teams: IN-DEPTH ANALYTICS Track meaningful ROI CREATE TEAMS Up to 500 Dedicated ‘Teams’ CAMPAIGNS Easy to use Drag-N-Drop Builder SUPPORT Free Onboarding + Dedicated Account Manager

4. 4 Testing + Reporting 4 o Predictive sending o Auto-add utm_tracking for easy reporting in google analytics o Drill-down reporting o Split tests o Auto-batch - Test send time batches o Compare campaign details o Plus more… Providing Advanced Sending Options To Improve Results.

5. 5 Industries We Serve o Agencies o Franchises o Real-Estate Teams o Partner Networks o Multi-Office o Publishing o Digital Media o Technology o Salesforce Marketing Cloud

6. 6 Schedule a Personal Demo 6 https://landing.pinpointe.com/schedule-live-demo/

7. 7 Before We Begin… Slides + on-demand version of the webinar webinar will be available tomorrow morning. Please post questions in the Q&A panel The Webinar Is Being Recorded! Questions?

8. 8 Special Offer FREE 1 Month of Pinpointe Email Marketing o Monthly subscription 5k/mo – 100k/ mo o $49-$550 value o https://www.pinpointe.com/get- started o Use coupon code PPTWEBNR in your shopping cart

9. Speaker 27

10. 10 9 Antoine Dupont CEO, Speaker, Strategist About: ▪ Originally from Paris, France ▪ In the USA since 1989 ▪ Internet Marketing Strategist ▪ Content Marketing Practitioner ▪ Public Speaker Featured Speaker XX YEARS OF EXPERIENCE

11. Special Guest Speaker:

12.

13.

14.

15.

16. +137%

17. +4400 emails

18. WHAT TRIGGERS THE ALGORITHM?

19. COMMON MISCONCEPTIONS

20.

21.

22.

23. UNDERSTANDING ALGORITHM

24. Trying to predict what YOU will ENJOY Keeping YOU on the platform LONGER

25.

26. IDENTIFY YOUR AUDIENCE

27. UNDERSTAND YOUR AUDIENCE

28.

29. WHAT DO THEY WANT?

30. WHAT DO THEY LIKE?

31.

32.

33.

34.

35.

36. CONTENT RESEARCH

37. Keyword Magic Tool

38.

39. AnswerThePublic.com

40.

41.

42.

43.

44. WHAT’S MISSING?

45. CAN I MAKE SOMETHING BETTER?

46.

47.

48.

49. TRAFFIC SOURCE

50. BROWSE SUGGESTED SEARCH EXTERNAL

51. 10 % 15 % 75 % YOUTUBE TRAFFIC SOURCES

52. 10 % 15 % 75 % BROWSE/SUGGESTED SEARCH OTHER YOUTUBE TRAFFIC SOURCES

53.

54. >50%

55.

56. 1 DECENT VIDEO WITH GOOD CONTENT

57. 2 KEYWORD OPTIMISED TITLE

58. 3 A KICK ASS THUMBNAIL

59.

60. 4 DESCRIPTION AND TAGS

61. #GARYVEE #REALTOR #TIMFERRIS

62. #GARYVEE #REALTOR #TIMFERRIS

63. #HowLongBuyingHouseProcess #HowLongToBuyHouse #BuyingHouseTimeline

64. SUGGESTED AFTER…

65.

66. AUDIENCE RETENTION

67.

68. >50%

69. AVERAGES 20MN = 33% 10MN = 40% 5MN = 47% 2MN = 59%

70. >50%

71. AVERAGE # OF VIEWS

72.

73. >2.0

74.

75. 1 DECENT VIDEO WITH GOOD CONTENT

76. 2 ENERGETIC PACE WITH WHAT’S NEXT

77.

78. IMPRESSIONS VS. CTR%

79.

80.

81. MORE IMPRESSIONS? >50% RETENTION >2.0 AVERAGE VIEWS

82. BETTER CTR%? AWESOME THUMBNAILS SEO TITLE

83. GOAL FOR CTR 2-3% BAD 3-5% OKAY 5-8% BEST

84. THUMBNAILS CASE STUDY

85. WAS NOW +157% IMPRESSIONS (IN 30 DAYS)

86. WAS NOW +188% CTR (IN 60 DAYS)

87. BETTER CTR%? AWESOME THUMBNAILS SEO TITLE

88.

89. PREPARATION & SCRIPTING

90. THE POP METHOD

91. P - PROBLEM 0 - OUTCOME P - PROMISE

92. Problem: not enough listings Desired Outcome: want perfect house for my family Promise: 5 ways to snatch the best house for you

93.

94.

95. GET YOUR FREE COPY OF SCRIPT TEMPLATE Go to: AntoineDupont.com/script

96.

97.

98. PROBLEM It can be intimidating!

99. TRUTH What they want!

100. CHANGE Where they are! What they want!

101. FORMULA FOR FAST ORGANIC GROWTH

102. Web Design Tips: How To Plan & Design A Website FORMULA FOR ORGANIC GROWTH

103.

104. THANK YOU

105. 105 28 ANTOINE DUPONT Connect With Me MY SOCIAL PROFILES www.AntoineDupont.com www.youtube.com/AntoineDupont antoine@katapult.biz

106. 106 Questions?

107. 107 We appreciate you taking the time to watch this today! Thank You

108. 108 Next Steps See Us In Action Pinpointe Demo GET IN TOUCH REQUEST A PERSONAL LIVE DEMO + STRATEGY REVIEW o sales@pinpointe.com o https://landing.pinpointe.com/ schedule-live-demo/ o (800) 557-6584 or US: (408) 834-7577, Option #2

109. 109 Follow Pinpointe Get In Touch Get Marketing Tips & Info GET IN TOUCH sales@pinpointe.com (800) 557-6584 or US: (408) 834-7577, Option #2 www.pinpointe.com | www.pinpointe.com/blog @pinpointe www.facebook.com/Pinpointe linkedin.com/company/1140820

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