HER Video Marketing Presentation - Antoine Dupont

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This document provides tips for using video marketing to evolve your business. It discusses how video engages audiences at much higher rates than images and text. Video is also what consumers want to see. The document then covers fundamentals of video marketing like researching keywords, scripting with the POP method of outlining problems, outcomes and promises, and editing tips. It emphasizes keeping videos short between 1-10 minutes. Finally, it discusses strategies for growing an audience and getting value from video marketing with low budget testing.

Real Estate

1800%
MORE
ENGAGEMENT
Than Pictures & Text combined
Hubspot

of all consumer Internet trafﬁc is videos
Small Biz Trends
80%

people understand better when it’s visual
Small Biz Trends
67%

Problem:
not enough listings
Desired Outcome:
want perfect house for my family
Promise:
5 ways to snatch the
best house for you

GET YOUR FREE COPY
OF SCRIPT TEMPLATE
TEXT YOUR EMAIL TO
(561) 285-2967

EXPLORING
HELP & INFO
ACTION
Google Search, YouTube,
Blogs
Facebook, Linkedin,
Instagram
Website Contact Page,
Services Page, About Us
Page
Short Videos:
Why videos, 2-3mn
Long Videos:
How videos, 5-10mn
Short Videos:
What videos, 1-2mn
WHAT? TYPES?WHERE?

51%Figuring How-To
(PEW Research Center)

Decision is Made Without YOU (up to70%)
Gartner
57%

80%Increased Conversions
(Eye View Digital)

Average $8-9 per 1000
‣ $8 for 500-700 is Meh
‣ $8 for <500 is No-Good

ThruPlays is Key
$8 / 350 = $0.02
‣Under $0.05 is Awesome
‣$0.05-$0.10 is Meh
‣Above $0.10 is No-Good

Your Game Plan
$7/week - $1/day
‣<if>+/-1000 People Reached
‣<if> under $0.05 per ThruPlay
‣<Then> $30 / 30 days

9 Winning Videos
‣1/10 Winner
‣3 TOFU - HOW
‣3 MOFU - WHAT
‣3 LOFU - WHY

Antoine Dupont
www.AntoineDupont.com
www.youtube.com/AntoineDupont
www.facebook.com/AntoineDupontSpeaker

Slides from my presentation at TriplePlay 2021 in Atlantic City, NJ on December 8, 2021. This was the 11:00 am session. Enjoy! Confused with how to even begin marketing your company with videos? If so, you’re not alone. Video marketing strategist Antoine Dupont has used his research tactics and psychological approach with businesses and brands around the world. Now he’ll share with you the tools and techniques for creating remarkable videos that generate leads and grow your business. You’ll be able to immediately apply the essential elements to take your video marketing plan from good to GREAT!

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At the core of modern marketing lies one common frustration for most business owners: how do I make my business stand out with all this noise? And how do I stop wasting money every day on stuff that doesn’t work? Sounds familiar? Thankfully, there’s a surprisingly easy answer, and it has to do with our collective confusion with sales vs. marketing. In this presentation, Award Winning Marketing Strategist & Expert Antoine Dupont, will show you the tools and techniques for creating remarkable content in order to get more leads and grow your business. By focusing on quality vs. quantity, and on bull’s eye research, you’ll learn how to create content people want to watch & read, and ultimately do business with you. Most companies waste tons of money every month on stuff that no longer works. It’s time to stop this madness and Antoine will show you how, through a series of easy-to-implement, actionable recommendations.

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Video marketing is taking consumers by storm… It engages customers and prospects and helps convert them into buyers. Recent statistics show that video content is not only effective, but the demand for it has grown at a rapid pace. According to Hubspot, 43% of people want to see more video content from marketers and companies that use video in their email marketing, see a 5x higher open rate and 8x open-to-reply rates. Cisco also forecasts 80% of all consumer internet traffic will be videos by 2020. With these kinds of stats, don’t you think it’s time to learn more about video marketing? Pinpointe has partnered with video marketing specialist, Antoine Dupont, to bring you a special on-demand webinar that covers everything you need to know to get started with video marketing. You can view the webinar at http://email-marketing.pinpointe.com/webinar-create-marketing-videos-dupont These are the slides that accompany the webinar. Walk away from the webinar with a good understanding of: - How to create a high-quality video with a small budget - The best marketing channels to promote your video - Content selections - Video length/time - And more… Antoine has created 100s of videos for businesses to help them grow and get ahead of their competition, and during the on-demand event, he will be sharing his knowledge with you.

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Creating videos is now what should be done when to grow your business. Link to Video: https://youtu.be/5WcTwheNN-M Links to products described in the video: Canon 70D: https://amzn.to/2qRvNXd Blue Yeti Microphone: https://amzn.to/2HdESAL Wired Microphone: https://amzn.to/2J6X4g3 Y-Connector: https://amzn.to/2HcVPzl Lavalier Mic: https://amzn.to/2Hczemo LED Lights: https://amzn.to/2K09bMZ iKlip: https://amzn.to/2HdvyB0 Tripod: https://amzn.to/2HeQF64 About Antoine Dupont Antoine Dupont has made it his business to make the phone ring. As CEO of Katapult.Marketing, he brings his sense of competition to his client’s businesses. Katapult is an Internet Marketing company that manages the web presence for business owners, helping them grow their business. They create websites that generate leads and increase their credibility. Antoine leads a team of playful, yet serious professionals specializing in generating leads for businesses & organizations through internet marketing. Antoine conducts regular educational workshops and seminars and is available for speaking engagements on the topics of Internet marketing, Email Marketing, Best Practices and Business Development. http://www.antoinedupont.com/ https://www.instagram.com/adupont65/ https://www.facebook.com/antoine.dupont https://www.linkedin.com/in/dupontantoine/ About Katapult.Marketing A digital marketing agency located in West Palm Beach serving clients all over South Florida including Miami & Fort Lauderdale. We specialize in SEO Services, Social Media Marketing, Video Marketing, Facebook Marketing. 561-272-8567 http://www.katapult.marketing/ Music: Hieroglyph - Kieran Jones - DeWolfe Music http://www.dewolfemusic.com/

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HER Video Marketing Presentation - Antoine Dupont

1. EVOLVE YOUR MARKETING WITH VIDEO

2. 1892

3. ANTOINEDUPONT #WestPalmBeach @adupont65

5. ANTOINEDUPONT #WestPalmBeach @adupont65

7. ANTOINEDUPONT #WestPalmBeach @adupont65

9. WIIFMWhat’s in it for me?

10. What Matters To THEM

11.

12.

13.

14.

15. 1800% MORE ENGAGEMENT Than Pictures & Text combined Hubspot

16. 18X

17. of all consumer Internet trafﬁc is videos Small Biz Trends 80%

18. people understand better when it’s visual Small Biz Trends 67%

19. Video is what we want to consume.

20. PROBLEM It can be intimidating!

21. TRUTH What they want!

22. CHANGE Where they are! What they want!

23. 6FUNDAMENTALS

24.

25. MYTH & BAD HABIT

26. 7-9 seconds

27. BORING = 3s GREAT = 30mn

28.

29. 7-9 seconds

30. Commercial

31.

32. Commercial

33.

34. CONTENT RESEARCH

35. Keyword Magic Tool

36.

37. AnswerThePublic.com

38.

39.

40.

41.

42.

43.

44.

45. WHAT’S MISSING?

46. CAN I MAKE SOMETHING BETTER?

47.

48.

49. PREPARATION & SCRIPTING

50. THE POP METHOD

51. P - PROBLEM 0 - OUTCOME P - PROMISE

52. Problem: not enough listings Desired Outcome: want perfect house for my family Promise: 5 ways to snatch the best house for you

53.

54.

55. GET YOUR FREE COPY OF SCRIPT TEMPLATE TEXT YOUR EMAIL TO (561) 285-2967

56. GET YOUR FREE COPY OF SCRIPT TEMPLATE TEXT YOUR EMAIL TO (561) 285-2967

57.

58. EDITING TIPS

59.

60.

61.

62.

63.

64. 1 Minute Video = 1 Hour Editing

65.

66.

67.

68. 3 TYPES OF VIDEOS

69. EXPLORING HELP & INFO ACTION Google Search, YouTube, Blogs Facebook, Linkedin, Instagram Website Contact Page, Services Page, About Us Page Short Videos: Why videos, 2-3mn Long Videos: How videos, 5-10mn Short Videos: What videos, 1-2mn WHAT? TYPES?WHERE?

70. HOW-TO VIDEO

71. 51%Figuring How-To (PEW Research Center)

72.

73.

74. $50K IN SALES IN 2019

75. Decision is Made Without YOU (up to70%) Gartner 57%

76. SERVICES VIDEO

77.

78. 80%Increased Conversions (Eye View Digital)

79. EMAIL SIGNATURE

80.

81.