The document discusses the effectiveness of banner ads, suggesting that the likelihood of clicking on them is very low compared to surviving a plane crash. It also touches on topics related to the launch process for influencer campaigns, emphasizing the importance of cost per interaction and expected conversion rates for brands and agencies. Additionally, various metrics such as clickthrough rates and comparisons of costs per click across different platforms are presented.

2. BANNERS
BANNERS
BANNERS

3. BANNERS
BANNERS
BANNERS
Nielsen

4. YOU MORE LIKELY TO SURVIVE A
PLANE CRASH THAN CLICK A
BANNER AD
IN SUMMARY

5. Johan Unger, co-founder of Sprinkle.

6. Johan Unger, co-founder of Sprinkle.

9. BLOG POST
COMPRAR IR A WEB

10. MAGIC POSTS
COMPRAR IR A WEB
+ purchases
+ leads
+ bbdd
+ engagement
+ video views

11. EL NUEVO IMAC RETINA 5K DESMONTADO PIEZA A PIEZA,
¿ES DIFÍCIL DE REPARAR?
Desmontan el nuevo ordenador de Apple pieza a pieza

12. EL NUEVO IMAC RETINA 5K DESMONTADO PIEZA A PIEZA,
¿ES DIFÍCIL DE REPARAR?
Desmontan el nuevo ordenador de Apple pieza a pieza
COMPRAR IR A WEB

13. EL NUEVO IMAC RETINA 5K DESMONTADO PIEZA A PIEZA,
¿ES DIFÍCIL DE REPARAR?
Desmontan el nuevo ordenador de Apple pieza a pieza
1.300 €
COMPRAR IR A WEB

14. EL NUEVO IMAC RETINA 5K DESMONTADO PIEZA A PIEZA,
¿ES DIFÍCIL DE REPARAR?
Desmontan el nuevo ordenador de Apple pieza a pieza
1.300 €
COMPRAR IR A WEB
FINALIZAR LA COMPRA
Acabas de reservar el
imac de Apple
Finaliza el pago

15. COMPRAR IR A WEB
SELL PRODUCTS
technolgy, travel, clothes..

16. COMPRAR IR A WEBDESCARGAR IR A WEB
DOWNLOAD CONTENT
ebooks, whitepapers, inphografics..

17. COMPRAR IR A WEBINSTALAR IR A WEB
PURCHASE SUBSCRIPTIONS..
saas services, plugins, etc

18. COMPRAR IR A WEBRESERVAR IR A WEB
INSTALL APPS

19. brands influencersagencies customers
VALUE CHAIN

20. CAMPAIGN LAUNCH PROCESS
BRANDS & AGENCIES
CAMPAIGN
LAUNCH
Search Influencers
Business Category
Campaign Type
Cost per Interaction max.
Budget max.

21. CAMPAIGN LAUNCH PROCESS
BRANDS & AGENCIES
CAMPAIGN
LAUNCH
Search Influencers
Business Category
Campaign Type
Cost per Interaction max.
Budget max.
ADSUWAK
MATCHING
Adsuwak Matching
- growhacks.es
- trackerr.es
- videoloop.es
- interacis.com
100.000
45.000
25.000
14.500
1.200
3.200
1.500
980
45
24
13
35
234
445
212
154
234
445
212
154
Influencer Site Impressions % Interaction % share cpi avg cpi avg
Contact
Contact
Contact
Contact

22. CAMPAIGN LAUNCH PROCESS
BRANDS & AGENCIES INFLUENCERS
CAMPAIGN
LAUNCH
OK, SHOW ME
THE MONEY
Search Influencers
Business Category
Campaign Type
Cost per Interaction max.
Budget max.
ADSUWAK
MATCHING
PARTICIPATE
Adsuwak Matching
- growhacks.es
- trackerr.es
- videoloop.es
- interacis.com
100.000
45.000
25.000
14.500
1.200
3.200
1.500
980
45
24
13
35
234
445
212
154
234
445
212
154
Influencer Site Impressions % Interaction % share cpi avg cpi avg
Contact
Contact
Contact
Contact

23. (visits, email,shares, video views)
influencersbrands agencies
BUSINESS MODEL

24. positioning map
CTR (clickthrough rate)
Influencer
commision
COMPETITORS
google 68% CPC
amazon 50% CPC
twitter 0% CPC
adsuwak 75% CPC
zanox 58% CPC
facebook 0% CPC
TradeDoubler 40% CPCPubliMedia 22% CPC

26. influencer would use adsuwak

27. KEY FACTORS
BRANDS & AGENCIES
Influencers database
expected conversion
expected ctr
competitive prices
monitoring tool
39%
26%
17%
12%
6%
ordered by importance

31. impacts

32. impacts