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BANNERS
BANNERS
BANNERS
BANNERS
BANNERS
BANNERS
Nielsen
YOU MORE LIKELY TO SURVIVE A
PLANE CRASH THAN CLICK A
BANNER AD
IN SUMMARY
Johan Unger, co-founder of Sprinkle.
Johan Unger, co-founder of Sprinkle.
BLOG POST
COMPRAR IR A WEB
MAGIC POSTS
COMPRAR IR A WEB
+ purchases
+ leads
+ bbdd
+ engagement
+ video views
EL NUEVO IMAC RETINA 5K DESMONTADO PIEZA A PIEZA,
¿ES DIFÍCIL DE REPARAR?
Desmontan el nuevo ordenador de Apple pieza a pieza
EL NUEVO IMAC RETINA 5K DESMONTADO PIEZA A PIEZA,
¿ES DIFÍCIL DE REPARAR?
Desmontan el nuevo ordenador de Apple pieza a pieza
COMPRAR IR A WEB
EL NUEVO IMAC RETINA 5K DESMONTADO PIEZA A PIEZA,
¿ES DIFÍCIL DE REPARAR?
Desmontan el nuevo ordenador de Apple pieza a pieza
1.300 €
COMPRAR IR A WEB
EL NUEVO IMAC RETINA 5K DESMONTADO PIEZA A PIEZA,
¿ES DIFÍCIL DE REPARAR?
Desmontan el nuevo ordenador de Apple pieza a pieza
1.300 €
COMPRAR IR A WEB
FINALIZAR LA COMPRA
Acabas de reservar el
imac de Apple
Finaliza el pago
COMPRAR IR A WEB
SELL PRODUCTS
technolgy, travel, clothes..
COMPRAR IR A WEBDESCARGAR IR A WEB
DOWNLOAD CONTENT
ebooks, whitepapers, inphografics..
COMPRAR IR A WEBINSTALAR IR A WEB
PURCHASE SUBSCRIPTIONS..
saas services, plugins, etc
COMPRAR IR A WEBRESERVAR IR A WEB
INSTALL APPS
brands influencersagencies customers
VALUE CHAIN
CAMPAIGN LAUNCH PROCESS
BRANDS & AGENCIES
CAMPAIGN
LAUNCH
Search Influencers
Business Category
Campaign Type
Cost per Interaction max.
Budget max.
CAMPAIGN LAUNCH PROCESS
BRANDS & AGENCIES
CAMPAIGN
LAUNCH
Search Influencers
Business Category
Campaign Type
Cost per Interaction max.
Budget max.
ADSUWAK
MATCHING
Adsuwak Matching
- growhacks.es
- trackerr.es
- videoloop.es
- interacis.com
100.000
45.000
25.000
14.500
1.200
3.200
1.500
980
45
24
13
35
234
445
212
154
234
445
212
154
Influencer Site Impressions % Interaction % share cpi avg cpi avg
Contact
Contact
Contact
Contact
CAMPAIGN LAUNCH PROCESS
BRANDS & AGENCIES INFLUENCERS
CAMPAIGN
LAUNCH
OK, SHOW ME
THE MONEY
Search Influencers
Business Category
Campaign Type
Cost per Interaction max.
Budget max.
ADSUWAK
MATCHING
PARTICIPATE
Adsuwak Matching
- growhacks.es
- trackerr.es
- videoloop.es
- interacis.com
100.000
45.000
25.000
14.500
1.200
3.200
1.500
980
45
24
13
35
234
445
212
154
234
445
212
154
Influencer Site Impressions % Interaction % share cpi avg cpi avg
Contact
Contact
Contact
Contact
(visits, email,shares, video views)
influencersbrands agencies
BUSINESS MODEL
positioning map
CTR (clickthrough rate)
Influencer
commision
COMPETITORS
google 68% CPC
amazon 50% CPC
twitter 0% CPC
adsuwak 75% CPC
zanox 58% CPC
facebook 0% CPC
TradeDoubler 40% CPCPubliMedia 22% CPC
influencer would use adsuwak
KEY FACTORS
BRANDS & AGENCIES
Influencers database
expected conversion
expected ctr
competitive prices
monitoring tool
39%
26%
17%
12%
6%
ordered by importance
impacts
impacts
Adsuwak-Proyecto Startup Weekend Valencia 2014
Adsuwak-Proyecto Startup Weekend Valencia 2014

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Adsuwak-Proyecto Startup Weekend Valencia 2014

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  • 4. YOU MORE LIKELY TO SURVIVE A PLANE CRASH THAN CLICK A BANNER AD IN SUMMARY
  • 5. Johan Unger, co-founder of Sprinkle.
  • 6. Johan Unger, co-founder of Sprinkle.
  • 7.
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  • 10. MAGIC POSTS COMPRAR IR A WEB + purchases + leads + bbdd + engagement + video views
  • 11. EL NUEVO IMAC RETINA 5K DESMONTADO PIEZA A PIEZA, ¿ES DIFÍCIL DE REPARAR? Desmontan el nuevo ordenador de Apple pieza a pieza
  • 12. EL NUEVO IMAC RETINA 5K DESMONTADO PIEZA A PIEZA, ¿ES DIFÍCIL DE REPARAR? Desmontan el nuevo ordenador de Apple pieza a pieza COMPRAR IR A WEB
  • 13. EL NUEVO IMAC RETINA 5K DESMONTADO PIEZA A PIEZA, ¿ES DIFÍCIL DE REPARAR? Desmontan el nuevo ordenador de Apple pieza a pieza 1.300 € COMPRAR IR A WEB
  • 14. EL NUEVO IMAC RETINA 5K DESMONTADO PIEZA A PIEZA, ¿ES DIFÍCIL DE REPARAR? Desmontan el nuevo ordenador de Apple pieza a pieza 1.300 € COMPRAR IR A WEB FINALIZAR LA COMPRA Acabas de reservar el imac de Apple Finaliza el pago
  • 15. COMPRAR IR A WEB SELL PRODUCTS technolgy, travel, clothes..
  • 16. COMPRAR IR A WEBDESCARGAR IR A WEB DOWNLOAD CONTENT ebooks, whitepapers, inphografics..
  • 17. COMPRAR IR A WEBINSTALAR IR A WEB PURCHASE SUBSCRIPTIONS.. saas services, plugins, etc
  • 18. COMPRAR IR A WEBRESERVAR IR A WEB INSTALL APPS
  • 20. CAMPAIGN LAUNCH PROCESS BRANDS & AGENCIES CAMPAIGN LAUNCH Search Influencers Business Category Campaign Type Cost per Interaction max. Budget max.
  • 21. CAMPAIGN LAUNCH PROCESS BRANDS & AGENCIES CAMPAIGN LAUNCH Search Influencers Business Category Campaign Type Cost per Interaction max. Budget max. ADSUWAK MATCHING Adsuwak Matching - growhacks.es - trackerr.es - videoloop.es - interacis.com 100.000 45.000 25.000 14.500 1.200 3.200 1.500 980 45 24 13 35 234 445 212 154 234 445 212 154 Influencer Site Impressions % Interaction % share cpi avg cpi avg Contact Contact Contact Contact
  • 22. CAMPAIGN LAUNCH PROCESS BRANDS & AGENCIES INFLUENCERS CAMPAIGN LAUNCH OK, SHOW ME THE MONEY Search Influencers Business Category Campaign Type Cost per Interaction max. Budget max. ADSUWAK MATCHING PARTICIPATE Adsuwak Matching - growhacks.es - trackerr.es - videoloop.es - interacis.com 100.000 45.000 25.000 14.500 1.200 3.200 1.500 980 45 24 13 35 234 445 212 154 234 445 212 154 Influencer Site Impressions % Interaction % share cpi avg cpi avg Contact Contact Contact Contact
  • 23. (visits, email,shares, video views) influencersbrands agencies BUSINESS MODEL
  • 24. positioning map CTR (clickthrough rate) Influencer commision COMPETITORS google 68% CPC amazon 50% CPC twitter 0% CPC adsuwak 75% CPC zanox 58% CPC facebook 0% CPC TradeDoubler 40% CPCPubliMedia 22% CPC
  • 25.
  • 27. KEY FACTORS BRANDS & AGENCIES Influencers database expected conversion expected ctr competitive prices monitoring tool 39% 26% 17% 12% 6% ordered by importance
  • 28.
  • 29.
  • 30.