Digital Dealer: How to Use Video to Sell MORE Cars IMMEDIATELY!Sean Bradley
This session is a dynamic, advanced, and robust video strategy walk through that you can put into place immediately to increase sales at your dealership. You’ll learn about best practices for everything from content creation to optimization and syndication.
Primary Learning Objectives:
Develop a content creation strategy
Learn how to optimize your video content
Learn how to syndicate the videos
11 Questions to Answer to Improve Your Conversion RateCraig Kistler
Nearly 75% of eCommerce website visitors put an item in their shopping cart and then leave, never to return. You will never convert 100% of your website visitors. However, simple changes can help you convert a whole lot more. This presentation will show you how to ask the right questions to improve conversion rates.
Jay Baer recently unveiled his new framework, Talk Triggers: Content that Creates Word-of-Mouth, and he has done exactly that – sparked incredible discussions among marketers everywhere on how to turn customers into volunteer marketers. Word-of-mouth is the most efficient and effective marketing tactic available, and content can (and should!) be the catalyst for those conversations.
Facebook Video: How Companies are Succeeding with Videos on FacebookMari Smith
Mari Smith's Content Marketing World 2016 presentation, sponsored by Animoto.com - the leading video creation tool for savvy marketers! Discover the latest stats, trends and proven strategies and tactics for making your social video content marketing work for you in 2017!
Agenda includes:
- Television vs. Digital Video
- Social Video Stats & Facts
- The Facebook Organic/Paid Wave
- Video Ad Call To Arms
- Video Ad Best Practices
- Case Study
Content Marketing World Presentation [Tech Industry Workshop]: Helping, Not H...Deanna Lazzaroni
I gave this presentation at Content Marketing World 2014 for a 6-hour Tech/ Software Industry Workshop. Other presenters included Lee Odden, CEO at TopRank Online Marketing; Connie Bensen from Dell; Pam Didner, formerly from Intel and author of new book "Global Content Marketing"; and Koka Sexton from LinkedIn's Sales Solutions team.
Trends Transforming Consumer Communication and BehaviorKyle Lacy
Presentation deck from the CMR Evolve event in Orlando, Florida for Disney. This is another version of the trends deck I have been presenting over the past year.
Digital Dealer: How to Use Video to Sell MORE Cars IMMEDIATELY!Sean Bradley
This session is a dynamic, advanced, and robust video strategy walk through that you can put into place immediately to increase sales at your dealership. You’ll learn about best practices for everything from content creation to optimization and syndication.
Primary Learning Objectives:
Develop a content creation strategy
Learn how to optimize your video content
Learn how to syndicate the videos
11 Questions to Answer to Improve Your Conversion RateCraig Kistler
Nearly 75% of eCommerce website visitors put an item in their shopping cart and then leave, never to return. You will never convert 100% of your website visitors. However, simple changes can help you convert a whole lot more. This presentation will show you how to ask the right questions to improve conversion rates.
Jay Baer recently unveiled his new framework, Talk Triggers: Content that Creates Word-of-Mouth, and he has done exactly that – sparked incredible discussions among marketers everywhere on how to turn customers into volunteer marketers. Word-of-mouth is the most efficient and effective marketing tactic available, and content can (and should!) be the catalyst for those conversations.
Facebook Video: How Companies are Succeeding with Videos on FacebookMari Smith
Mari Smith's Content Marketing World 2016 presentation, sponsored by Animoto.com - the leading video creation tool for savvy marketers! Discover the latest stats, trends and proven strategies and tactics for making your social video content marketing work for you in 2017!
Agenda includes:
- Television vs. Digital Video
- Social Video Stats & Facts
- The Facebook Organic/Paid Wave
- Video Ad Call To Arms
- Video Ad Best Practices
- Case Study
Content Marketing World Presentation [Tech Industry Workshop]: Helping, Not H...Deanna Lazzaroni
I gave this presentation at Content Marketing World 2014 for a 6-hour Tech/ Software Industry Workshop. Other presenters included Lee Odden, CEO at TopRank Online Marketing; Connie Bensen from Dell; Pam Didner, formerly from Intel and author of new book "Global Content Marketing"; and Koka Sexton from LinkedIn's Sales Solutions team.
Trends Transforming Consumer Communication and BehaviorKyle Lacy
Presentation deck from the CMR Evolve event in Orlando, Florida for Disney. This is another version of the trends deck I have been presenting over the past year.
How Do To Build an E-Commerce Brand for 2016Jeremy Waite
Built for the Nordic e-commerce Knowledge Conference on 20th May 2014, this presentation covers some of the trends for 2015/16 ~ including how to approach social commerce and more importantly ~ how NOT to.
How To Create Compelling Videos For Facebook + Animoto TutorialMari Smith
Hot-off-the-press facts and stats about VIDEO on Facebook. Tune in to the Facebook LIVE video tutorial that goes with these slides https://www.facebook.com/marismith/videos/10153561458230009/
Brighton SEO 2019 - Using data to keep your customers happy - Eli ZhelevaFeefo
In this talk, Eli Zheleva explains how to use data to better understand your customers – what they like and what they don’t. Use the data to improve the customer sentiment towards your brand, your business processes and increase revenue.
Retaining Clients & Winning Back Their TrustLaura Hogan
Everyone makes mistakes (we're only human), but it's how we deal with them that can make the difference between losing a client and winning back their trust.
Marketing 101: Keys to Success in the Digital AgeAntoine Dupont
With digital marketing, the web can be a black hole - one in which you can waste a lot of money without results. Come and learn how to do it right without spending a fortune.
Friends of Search 2016 - Building a Bridge to GTDWil Reynolds
Inspired by the conference you just attended? You learned all about content, and SEO, and PPC? What do you do with all that inspiration? That notebook ends up in the drawer, that evernote file never gets shared with the team, and goes to the digital wasteland. This presentation shares the early steps of my journey to improve consistency in how we deliver ideas to clients.
Market & Reinforce Learning with Awareness Campaigns from Learning 2018Adrian La Sala
I delivered this session at Learning 2018:
Let's take a page from the marketing playbook and build campaigns for learning. See how our organization leverages strategic communication campaigns within learners' workflows to drive curiosity, build intrinsic demand for learning, reinforce learning, and combat post-class information loss. Using multi-tactic and multi-channel communications, we expose learners to offerings, engaging them to take the next step and dig into learning!
Join this session to:
- Undrestand communication campaigns as key lements of the entire employee learning experience
- Gain a toolkit of tactics you can deploy that engage learners and reinforce key learners
- Learn to create short videos in different styles (e.g. explainers, testimonials, recognition montages) to generate big impact quickly
Content Marketing World 2014 Social Selling with LinkedInKoka Sexton 💼
During Content Marketing World 2014 Koka Sexton of LinkedIn Sales Solutions talked with 100 content marketers and social marketing professionals about how to leverage LinkedIn and other social media for Social Selling by thinking like a publisher.
Digital Dealer 18 Presentation by Todd Smith and David KainKainAutomotive
Todd Smith of ActivEngage and David Kain of Kain Automotive present 10 Awesome Tips to Improve your Digital Performance. Check out "The Wizard and the Silver Fox Deliver Digital Magic"
Steal from the Startups: Entrepreneur Style Growth Tactics for Big Brands by ...Search Engine Journal
Accelerated growth and agile marketing tactics aren’t just for startups. Kevin will review examples and how-tos on startup techniques that he’s deployed successfully with enterprise level marketing teams, focusing on funnel improvement and paid advertising.
Lizards Thru Doorways: Optimize Your Website Buttons with These A/B Tests to ...Joanna Wiebe
There are 2 obstacles getting in the way of your visitors clicking your buttons: friction and anxiety. In this short presentation, see how both may be holding your CTR back - and what we've done to reduce friction and neutralize anxiety. (With data from A/B tests we ran in 2013 and 2014 on button copy.) Oh, and find out what the hell we mean by "lizards thru doorways"... and how that little phrase can make all the difference for your button click-thrus. By Joanna Wiebe of Copy Hackers (www.copyhackers.com).
PPC expert, Erin Sagin, will reveal the sinful ways that you’re harming your PPC account. From greed to envy, you may be shocked to learn that your PPC strategy is far from angelic.
What Drives Women?
Women make a majority of service and buying decisions, but most are uncomfortable bringing their cars in for service. Why is this? This Webinar will help you capture more of a demographic that is crucial to your business.
Ever wonder why your new PPC campaigns aren't working as you had hoped? Could it be your targeting, your messaging, or your offer?
The truth is, it comes to a combination of the temperature of your PPC traffic and whether or not your landing page offer matches that temperature.
At KlientBoost, Johnathan Dane measures that as conversion intent, and with over 100 clients in different verticals, Johnathan had been able to test his way to a formula of PPC success that works for search, social, display, and video.
Join this webinar and you'll learn the equations that will help you:
Launch any PPC campaign and immediately get conversion success
Understand the offer sequence that you can create for any industry
Tie it all back to revenue generated so it becomes predictable
The 9 Most Horrifying Content Marketing Misunderstandings (Chris Moody + Jay ...Chris Moody
Compendium hosted a webinar this Halloween with Jay Baer and Chris Moody to shine a light on the 9 most horrific content marketing misunderstandings. View the recorded webinar to hear them dispel the myths at http://www.youtube.com/watch?v=PCk99xWMVvQ.
Aesthetic Medicine 2018 : Image is everything, growing your business with videoJon Mowat
Slides from my talk at Aesthetic Medicine Live 2018, covering the basic principles of video marketing. The digital sales funnel, video types and an introduction to video activation and seeding.
How Do To Build an E-Commerce Brand for 2016Jeremy Waite
Built for the Nordic e-commerce Knowledge Conference on 20th May 2014, this presentation covers some of the trends for 2015/16 ~ including how to approach social commerce and more importantly ~ how NOT to.
How To Create Compelling Videos For Facebook + Animoto TutorialMari Smith
Hot-off-the-press facts and stats about VIDEO on Facebook. Tune in to the Facebook LIVE video tutorial that goes with these slides https://www.facebook.com/marismith/videos/10153561458230009/
Brighton SEO 2019 - Using data to keep your customers happy - Eli ZhelevaFeefo
In this talk, Eli Zheleva explains how to use data to better understand your customers – what they like and what they don’t. Use the data to improve the customer sentiment towards your brand, your business processes and increase revenue.
Retaining Clients & Winning Back Their TrustLaura Hogan
Everyone makes mistakes (we're only human), but it's how we deal with them that can make the difference between losing a client and winning back their trust.
Marketing 101: Keys to Success in the Digital AgeAntoine Dupont
With digital marketing, the web can be a black hole - one in which you can waste a lot of money without results. Come and learn how to do it right without spending a fortune.
Friends of Search 2016 - Building a Bridge to GTDWil Reynolds
Inspired by the conference you just attended? You learned all about content, and SEO, and PPC? What do you do with all that inspiration? That notebook ends up in the drawer, that evernote file never gets shared with the team, and goes to the digital wasteland. This presentation shares the early steps of my journey to improve consistency in how we deliver ideas to clients.
Market & Reinforce Learning with Awareness Campaigns from Learning 2018Adrian La Sala
I delivered this session at Learning 2018:
Let's take a page from the marketing playbook and build campaigns for learning. See how our organization leverages strategic communication campaigns within learners' workflows to drive curiosity, build intrinsic demand for learning, reinforce learning, and combat post-class information loss. Using multi-tactic and multi-channel communications, we expose learners to offerings, engaging them to take the next step and dig into learning!
Join this session to:
- Undrestand communication campaigns as key lements of the entire employee learning experience
- Gain a toolkit of tactics you can deploy that engage learners and reinforce key learners
- Learn to create short videos in different styles (e.g. explainers, testimonials, recognition montages) to generate big impact quickly
Content Marketing World 2014 Social Selling with LinkedInKoka Sexton 💼
During Content Marketing World 2014 Koka Sexton of LinkedIn Sales Solutions talked with 100 content marketers and social marketing professionals about how to leverage LinkedIn and other social media for Social Selling by thinking like a publisher.
Digital Dealer 18 Presentation by Todd Smith and David KainKainAutomotive
Todd Smith of ActivEngage and David Kain of Kain Automotive present 10 Awesome Tips to Improve your Digital Performance. Check out "The Wizard and the Silver Fox Deliver Digital Magic"
Steal from the Startups: Entrepreneur Style Growth Tactics for Big Brands by ...Search Engine Journal
Accelerated growth and agile marketing tactics aren’t just for startups. Kevin will review examples and how-tos on startup techniques that he’s deployed successfully with enterprise level marketing teams, focusing on funnel improvement and paid advertising.
Lizards Thru Doorways: Optimize Your Website Buttons with These A/B Tests to ...Joanna Wiebe
There are 2 obstacles getting in the way of your visitors clicking your buttons: friction and anxiety. In this short presentation, see how both may be holding your CTR back - and what we've done to reduce friction and neutralize anxiety. (With data from A/B tests we ran in 2013 and 2014 on button copy.) Oh, and find out what the hell we mean by "lizards thru doorways"... and how that little phrase can make all the difference for your button click-thrus. By Joanna Wiebe of Copy Hackers (www.copyhackers.com).
PPC expert, Erin Sagin, will reveal the sinful ways that you’re harming your PPC account. From greed to envy, you may be shocked to learn that your PPC strategy is far from angelic.
What Drives Women?
Women make a majority of service and buying decisions, but most are uncomfortable bringing their cars in for service. Why is this? This Webinar will help you capture more of a demographic that is crucial to your business.
Ever wonder why your new PPC campaigns aren't working as you had hoped? Could it be your targeting, your messaging, or your offer?
The truth is, it comes to a combination of the temperature of your PPC traffic and whether or not your landing page offer matches that temperature.
At KlientBoost, Johnathan Dane measures that as conversion intent, and with over 100 clients in different verticals, Johnathan had been able to test his way to a formula of PPC success that works for search, social, display, and video.
Join this webinar and you'll learn the equations that will help you:
Launch any PPC campaign and immediately get conversion success
Understand the offer sequence that you can create for any industry
Tie it all back to revenue generated so it becomes predictable
The 9 Most Horrifying Content Marketing Misunderstandings (Chris Moody + Jay ...Chris Moody
Compendium hosted a webinar this Halloween with Jay Baer and Chris Moody to shine a light on the 9 most horrific content marketing misunderstandings. View the recorded webinar to hear them dispel the myths at http://www.youtube.com/watch?v=PCk99xWMVvQ.
Aesthetic Medicine 2018 : Image is everything, growing your business with videoJon Mowat
Slides from my talk at Aesthetic Medicine Live 2018, covering the basic principles of video marketing. The digital sales funnel, video types and an introduction to video activation and seeding.
Predictions 2020: How Advisory Firms Will Market and GrowSamantha Russell
The new year is officially less than a month away -Do you know what marketing will look like in 2020 for your advisory firm?
Our team has the inside scoop on what's in store for 2020 and we can't wait to share these interesting trends with you.
This presentation takes a look at emerging trends in 2020 like:
- Marketing automation
- New social media platforms
- Video marketing specifically on YouTube
- Paid social media ads
- Retargeting advertising
https://www.YourVideoMarketingAgency.com How To Increase Website Traffic Organically?
As the old saying goes, a picture is worth a thousand words. In this case, it is worth a million dollars. The internet has proven to be the perfect place to sell products online. In this case, the video has proven to be the perfect medium to showcase products and services. If you want to have a business that is thriving, then you need to get your product online.
It is more affordable and readily available now, and it is a fundamental part of how even the smallest businesses work together.
The organizations that did not procrastinate about the possibility of video marketing were ahead of their competition.
What Is Video Marketing? - The Basics
Video promoting is an essential part of the advertising and marketing industry. Videos are not only used to promote a business but are also a vital part of the internet and the social media industry.
Importance of Video Marketing, Why It's Important
Google bought YouTube in October 2006. By 2009, there were seven different ad formats on the platform. YouTube is now the second most visited site in the world.
The popularity of video is growing because it's easier and cheaper to produce than other forms of communication. However, that's not the only reason why
Watch This Free Webinar On-Demand: http://dg-r.co/2gpyUzU - 2 Million Reasons to Invest in B2B Video Marketing
Learn how MongoDB generates more than 2 million viewing minutes and thousands of new leads every year.
Despite its effectiveness, many marketers struggle with building a video strategy that scales efficiently, is tightly coupled with demand gen & sales programs, and can deliver a clear and measurable ROI. But it's not that difficult when you approach it in a practical way with the right tools at your disposal.
Join Jodi Cerretani of Vidyard and Peter Zawistowicz of MongoDB to learn the ins and outs of developing a video strategy.
You’ll learn how to:
• Use gated premium video content to generate leads;
• Target your best leads and accounts using viewer data;
• Track audience engagement to qualify leads faster; and
• Scale your video campaigns efficiently.
My Content Marketing World 2014 presentation drew a standing-room-only crowd. To speed the buyers’ journey takes the right mindset, right questions, bold insights and inventive answers. Learn 5 ways to speed the journey from content marketing to cash-paying customers.
ASD Using Video to Build Store Strength (#ASDSHOW #IRC)Doug Garnett
This brief presentation looks at how video can be used to build store strength for independent retailers. Especially critical - looks at myths about video that need to be recognized and the truths you can use to use video well.
Magnet Media & Vidyard Present: Using Video At Every Step Of The Customer Jou...magnetmedia
Magnet Media & Vidyard Present: Using Video At Every Step Of The Customer Journey - Learn how to use video to grow your brand awareness, generate leads, and close business, with project examples from both companies.
Today, videos have become an essential medium of engagement throughout the Customer Lifecycle.
At Ant Theory, we believe in providing our Clients with The Right Mix of videos required for Advertisement and Content Marketing.
We excel in producing The Right Quality Videos optimized for each platform. We specialize in creating stories that connect with your target segment and strikes the right cord (emotional, influential, utility or need).
Make Them All Click! Fail-Safe Ways To Convert Your LeadsHanapin Marketing
In PPC, your job doesn't stop with acquiring traffic. Traffic needs to end up doing something of value or otherwise you've wasted money and no one wants to do that! You know that every marketing campaign needs a dedicated landing page, but maybe you're dealing with a less-than-great website (and there's no option to change it at the moment) or you're running into some road blocks with landing pages. Either way, its not always easy to make sure you have all best details in place or if you do, making sure you are optimizing to the best potential possible.
So what are some non-landing and landing page tricks for improving conversion rate?
In the recording, Unbounce and Hanapin Marketing experts, Oli Gardner and Sam Owen, discuss conversion rate optimization (CRO) and take you through optimizing your PPC before and after your users touch a landing page.
You'll get expert-level PPC tips like:
*Non-landing and landing page tricks for improving conversion rate
*How to optimize for your customers' awareness levels
*Learning to define the customer pain and pain relief
Start improving your conversion rates today and learn some great tips from some of the industry's best CRO experts!
Similar to Evolve Your Marketing with Video: 10 Gen Lead Strategy (HARDI) antoine dupont (20)
How to Boost Your Website Conversions - Triple PlayAntoine Dupont
Slides from my presentation at TriplePlay 2021 in Atlantic City, NJ on December 8, 2021. This was the 3:30 pm session. Enjoy!
You don’t need to spend more money to make your website a conversion machine. It’s all about the story you tell. If your website’s messaging is unclear, it’s costing you potential customers. In this presentation, marketing conversion expert Antoine Dupont shows you a proven communication formula utilized on thousands of websites. You’ll walk out understanding how to create a good marketing story and why it’s the most powerful tool to compel the human brain (and pocketbook).
The Huge Power of Small: Create a Customer Service Experience - Triple Play 2021Antoine Dupont
Slides from my presentation at TriplePlay 2021 in Atlantic City, NJ on December 8, 2021. This was the 1:30 pm session. Enjoy!
Discover the insights & strategies used by more than 226,000 companies worldwide: how to accelerate growth of your business, how to increase customer acquisition and retention by creating a deep connection with them and how to attract and retain employees by giving them an added level of purpose in their day to day responsibilities. These ideas cost nothing to implement (because they’re so small), yet their impact is profound. And best of all, you can put them into action immediately.
How to Generate More Leads and Listings With Video Marketing - Triple Play 2021Antoine Dupont
Slides from my presentation at TriplePlay 2021 in Atlantic City, NJ on December 8, 2021. This was the 11:00 am session. Enjoy!
Confused with how to even begin marketing your company with videos? If so, you’re not alone. Video marketing strategist Antoine Dupont has used his research tactics and psychological approach with businesses and brands around the world. Now he’ll share with you the tools and techniques for creating remarkable videos that generate leads and grow your business. You’ll be able to immediately apply the essential elements to take your video marketing plan from good to GREAT!
How to Stand Out in a Content Saturated World- TriplePlay 2021Antoine Dupont
Slides from my presentation at TriplePlay 2021 in Atlantic City, NJ on December 8, 2021. This was the 9:00 am session. Enjoy!
In modern marketing there’s one common frustration for most business owners: How do I make my business stand out with all this noise and stop wasting money? Sound familiar? Award-winning marketing strategist Antoine Dupont shows you the tools, techniques, and bullseye research you need to create the quality content that gets leads and grows your business. You’ll get a series of easy-to-implement, actionable recommendations so you can stop wasting money on what no longer works.
How to Stand -Out in a Content-Saturated World (Lynchburg Association of Real...Antoine Dupont
At the core of modern marketing lies one common frustration for most business owners: how do I make my business stand out with all this noise? And how do I stop wasting money every day on stuff that doesn’t work? Sounds familiar? Thankfully, there’s a surprisingly easy answer, and it has to do with our collective confusion with sales vs. marketing. In this presentation, Award Winning Marketing Strategist & Expert Antoine Dupont, will show you the tools and techniques for creating remarkable content in order to get more leads and grow your business. By focusing on quality vs. quantity, and on bull’s eye research, you’ll learn how to create content people want to watch & read, and ultimately do business with you. Most companies waste tons of money every month on stuff that no longer works. It’s time to stop this madness and Antoine will show you how, through a series of easy-to-implement, actionable recommendations.
The HUGE Power of Small: Create a Customer Service Experience that Drives Res...Antoine Dupont
Discover the insights & strategies used by more than 226,000 companies worldwide: how to accelerate the growth of your business, how to increase customer acquisition and retention by creating a deep connection with them.
Top 7 Best Practices to Grow Fast on YouTubeAntoine Dupont
Slides from my presentation at the MAR 2021 Conference. In this presentation, I share what data is important to monitor, how to easily find topics for your videos and what stops most people from getting in front of the camera. Enjoy.
7 YouTube Tactics to Grow a Large FollowingAntoine Dupont
If you are looking for a new way to increase your email subscribers and get the latest YouTube marketing tactics needed for organic growth, view this webinar and slide deck today.
YouTube - Top 10 Best Practices To Grow On YouTubeAntoine Dupont
Are you frustrated with your lack of lead subscribers? Do you wonder why your marketing efforts aren’t producing more fruit and results? Are you confused with how to even begin marketing your company with videos? If so, you’re not alone, and Video Marketing Strategist Expert Antoine Dupont, will show you the tools and techniques for creating remarkable videos in order to get more subscribers and grow your business. Having worked with businesses and brands around the world as a digital marketing and sales strategist, Antoine is known for his research strategies and psychological approach while getting exceptional results. In this highly engaging presentation, you will discover the essential elements that will take your video marketing plan from good to GREAT– all of which you’ll be able to immediately take back and apply to your business to make the most of your 2021 video marketing efforts.
YouTube: 7 Hacks & Tactics To Gain a Large Following (and Actually Generate L...Antoine Dupont
Are you frustrated with your lack of success with your YouTube channel? Do you wonder why your YouTube videos aren’t delivering the results you demand? Are you baffled with the YouTube algorithm? Attend this session to learn the latest secrets to boost traffic to your YouTube channel, and drive better leads to your business with YouTube videos at remarkably low cost. Antoine will guide the way, with an insightful presentation offering the latest tactics you need for organic growth.
How To Stand Out In Content Saturated WorldAntoine Dupont
Slides from my webinar on 12/2/2020 for ReMax.
At the core of modern marketing lies one common frustration for most business owners: how do I make my business stand out with all this noise? And how do I stop wasting money every day on stuff that doesn’t work?
YouTube: The Latest Hacks and Tactics for Growth (NAR 2020)Antoine Dupont
Ever wonder why your YouTube videos aren't delivering the results you demand? Are you baffled with the YouTube algorithm? Attend this session to learn the latest secrets to boost traffic to your YouTube channel, and drive better leads to your business at a remarkably low cost. Antoine will guide the way, with an insightful presentation offering the latest tactics you need for organic growth, followed by an open mic Q&A covering your YouTube marketing challenges.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
28. 5 Ways To Answer Their Questions:
Videos
Social Media
Blogs
Website
White Paper Download
29. EXPLORING
HELP & INFO
ACTION
Google Search, YouTube,
Blogs
Facebook, Linkedin,
Instagram
Website Contact Page,
Services Page, About Us
Page
Short Videos:
Why videos, 2-3mn
Long Videos:
How videos, 5-10mn
Short Videos:
What videos, 1-2mn
WHAT? TYPES?WHERE?