This document provides tips for using video marketing to get more leads. It discusses identifying your audience and understanding what they want. Content ideas include how-to videos, FAQ videos, and videos about products and services. Preparation is important and includes scripting with a problem, outcome, and promise structure. Video length recommendations are 7-9 seconds for most videos and up to 30 minutes for exceptional videos. Case studies show video marketing can increase website impressions by 157% and click-through rate by 188%. The key is creating videos tailored to what your audience wants.