SlideShare a Scribd company logo
HOW TO GET
MORE LEADS
WITH VIDEO
MARKETING
+100,000 views
WHAT TRIGGERS
THE ALGORITHM?
+350 videos
+5 Million Views
51%
Figuring How-To
(PEW Research Center)
Video is what we
want to consume!
CHANGE
Where they are!
What they want!
6 VIDEO
MARKETING
FUNDAMENTALS
IDENTIFY
YOUR AUDIENCE
UNDERSTAND
YOUR AUDIENCE
WHAT DO
THEY WANT?
WHAT DO
THEY LIKE?
ENDLESS
SOURCES
OF CONTENT
REVERSE
ENGINEER
YOUR CONTENT
Keyword Magic Tool
AnswerThePublic.com
WHAT’S MISSING?
CAN I MAKE
SOMETHING BETTER?
PREPARATION
& SCRIPTING
THE
POP
METHOD
P - PROBLEM
0 - OUTCOME
P - PROMISE
Problem:
not enough listings
Desired Outcome:
want perfect house for my family
Promise:
5 ways to buy the
best house for you
GET YOUR FREE COPY
OF SCRIPT TEMPLATE
TEXT YOUR EMAIL TO
(561) 285-2967
GET YOUR FREE COPY
OF SCRIPT TEMPLATE
TEXT YOUR EMAIL TO
(561) 285-2967
MYTH &
BAD HABIT
7-9 seconds
BORING = 3s
GREAT = 30mn
Advertisement
Advertisement
3 TYPES
OF VIDEOS
1-HOW TO
VIDEO
Decision is Made Without YOU (up to70%)
Gartner
57%
AUTHORITY
& TRUST
2-FAQ VIDEO
87%
Like to shop around
Accenture
SALES
3-PRODUCTS &
SERVICES
80%
Increased Conversions
(Eye View Digital)
SEO
BONUS
VIDEO IN
EMAILS
TRAFFIC
GROW &
PROMOTE
$50K IN SALES
IN 2019
THUMBNAILS
CASE
STUDY
WAS NOW
+157% IMPRESSIONS
(IN 30 DAYS)
WAS NOW
+188% CTR
(IN 60 DAYS)
BETTER CTR%?
AWESOME THUMBNAILS
SEO TITLE
THANK
YOU
PERFECT
IS THE ENEMY OF
GOOD
What Matters
To THEM
ANTOINEDUPONT
#WestPalmBeach @adupont65
KEY
TAKEAWAYS?
WHAT SURPRISED YOU?
ANY QUESTIONS?
STAY IN TOUCH!
www.AntoineDupont.com
www.youtube.com/AntoineDupont
antoine@katapult.biz

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