How To Get More Leads For Your Business With Videos

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The document discusses how to generate revenue from video marketing. It recommends focusing video content on what matters to the viewer by addressing their questions and problems. It suggests starting with an attention-grabbing introduction using approaches like agreeing with the viewer, making a promise, and previewing what the video will cover. Additional tips include promoting videos through YouTube's suggestion features, optimizing for audience retention and cost per view, and testing different types of video content. The overarching message is that video marketers should stop posting boring content and focus on quality and relevance to drive results.

HOW TO GENERATE  
REVENUE WITH
VIDEO MARKETING

ANTOINEDUPONT
#WestPalmBeach @adupont65
#DSATL #DigitalSummit @adupont65

WIIFMWhat’s in it for me?
#DSATL #DigitalSummit @adupont65

What Matters  
To THEM
#DSATL #DigitalSummit @adupont65

CONTEXT
#DSATL #DigitalSummit @adupont65

More Visibility 
Make The Phone Ring
#DSATL #DigitalSummit @adupont65

MYTH &
BAD HABIT
#DSATL #DigitalSummit @adupont65

+ 35M Views
#DSATL #DigitalSummit @adupont65

BORING = 10s
GREAT = 30mn
#DSATL #DigitalSummit @adupont65

Commercial
#DSATL #DigitalSummit @adupont65

ENDLESS
SOURCES OF
CONTENT
#DSATL #DigitalSummit @adupont65

REVERSE  
ENGINEER
YOUR CONTENT
#DSATL #DigitalSummit @adupont65

Keyword Magic Tool
#DSATL #DigitalSummit @adupont65

AnswerThePublic.com
#DSATL #DigitalSummit @adupont65

51%Figuring How-To
(PEW Research Center)
#DSATL #DigitalSummit @adupont65

5 Subjects That Every Buyer Wants To Know:
Cost
Problems
Comparaisons (vs.)
Reviews
Best
#DSATL #DigitalSummit @adupont65

HOW TO START
#DSATL #DigitalSummit @adupont65

A-P-P METHOD
#DSATL #DigitalSummit @adupont65

A - AGREE
P - PROMISE
P - PREVIEW
#DSATL #DigitalSummit @adupont65

(A) I’m sure you would
agree that… (P) but if I told
you that… (P) in this video
I’m going to show you…
#DSATL #DigitalSummit @adupont65

Bridge METHOD
#DSATL #DigitalSummit @adupont65

D -Desired Situation
C - Current Situation
O - Offer A Bridge
#DSATL #DigitalSummit @adupont65

(D) Imagine if you never
had to… (C) but right now
you… (P) in this video I’m
going to…
#DSATL #DigitalSummit @adupont65

GET YOUR FREE COPY
OF SCRIPT TEMPLATE
TEXT YOUR EMAIL TO
(561) 285-2967
#DSATL #DigitalSummit @adupont65

GROW &
PROMOTE
#DSATL #DigitalSummit @adupont65

#1 SOURCE
SUGGESTED
VIDEOS
#DSATL #DigitalSummit @adupont65

#2 AUDIENCE
RETENTION
#DSATL #DigitalSummit @adupont65

Average $8-9 per 1000
‣ $8 for 500-700 Meh
‣ $8 for <500 is No-Good
#DSATL #DigitalSummit @adupont65

ThruPlays is Key
$8 / 350 = $0.02
‣Under $0.05 is Awesome
‣$0.05-$0.10 is Meh
‣Above $0.10 is No-Good
#DSATL #DigitalSummit @adupont65

Your Game Plan
$7/week - $1/day
‣<if>+/-1000 People Reached
‣<if> under $0.05 per ThruPlay
‣<Then> $30 / 30 days
#DSATL #DigitalSummit @adupont65

9 Winning Videos
‣1/10 Winner
‣3 TOFU
‣3 MOFU
‣3 LOFU
#DSATL #DigitalSummit @adupont65

We need to
STOP posting 
boring SHIT
#DSATL #DigitalSummit @adupont65

Quality is
the X Factor
#DSATL #DigitalSummit @adupont65

Context is
the Y Factor
#DSATL #DigitalSummit @adupont65

How To Generate
Revenue with Videos?
#DSATL #DigitalSummit @adupont65

70%Decision is made before they contact you
#DSATL #DigitalSummit @adupont65

Antoine Dupont
www.AntoineDupont.com
www.youtube.com/AntoineDupont
www.facebook.com/AntoineDupontSpeaker
antoine@katapult.biz

Slides from my presentation at TriplePlay 2021 in Atlantic City, NJ on December 8, 2021. This was the 11:00 am session. Enjoy! Confused with how to even begin marketing your company with videos? If so, you’re not alone. Video marketing strategist Antoine Dupont has used his research tactics and psychological approach with businesses and brands around the world. Now he’ll share with you the tools and techniques for creating remarkable videos that generate leads and grow your business. You’ll be able to immediately apply the essential elements to take your video marketing plan from good to GREAT!

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