How To Grow Your Business With Videos (BHH2020)

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This document provides tips for using video marketing to grow a business. It discusses the benefits of video, such as increased engagement and understanding. It recommends focusing on fundamental aspects of video marketing like preparing scripts and creating different types of videos for various purposes. The document also gives equipment and budget options for creating videos and emphasizes the importance of audience retention, thumbnails, and focusing content on what matters to viewers.

Marketing

THE ORANGE BASKET
METHOD:
HOW TO GROW YOUR
BUSINESS WITH VIDEOS

1800%
MORE
ENGAGEMENT
Than Pictures & Text combined
Hubspot

of all consumer Internet trafﬁc is videos
Small Biz Trends
80%

people understand better when it’s visual
Small Biz Trends
67%

(A) I’m sure you would
agree that… (P) but if I told
you that… (P) in this video
I’m going to show you…

GET YOUR FREE COPY
OF SCRIPT TEMPLATE
TEXT YOUR EMAIL TO
(561) 285-2967

WHAT? TYPES?WHERE?
EXPLORING
HELP & INFO
ACTION
Google Search, YouTube,
Blogs
Facebook, Linkedin,
Instagram
Website Contact Page,
Services Page, About Us
Page
Short Videos:
Why videos, 1-2mn
Long Videos:
How videos, 5-10mn
Short Videos:
What videos, 2-3mn

51%Figuring How-To
(PEW Research Center)

Decision is Made Without YOU (up to70%)
Gartner
57%

80%Increased Conversions
(Eye View Digital)

NOBODY CARES
ABOUT YOUR OPEN
HOUSE UNLESS…

5 Subjects That Every Buyer Wants To Know:
Cost
Problems
Compare (this vs. that)
Reviews
Best

THESE ARE THE SUBJECTS
THAT MOVE
ALL BUYING
DECISIONS.

20-90 SECONDS
(60 Seconds is a good goal)

Antoine Dupont
www.AntoineDupont.com
www.youtube.com/AntoineDupont
www.facebook.com/AntoineDupontSpeaker

Slides from my presentation at TriplePlay 2021 in Atlantic City, NJ on December 8, 2021. This was the 11:00 am session. Enjoy! Confused with how to even begin marketing your company with videos? If so, you’re not alone. Video marketing strategist Antoine Dupont has used his research tactics and psychological approach with businesses and brands around the world. Now he’ll share with you the tools and techniques for creating remarkable videos that generate leads and grow your business. You’ll be able to immediately apply the essential elements to take your video marketing plan from good to GREAT!

Video Marketing Tips For Realtors (John L Scott)

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Creating videos is now what should be done when to grow your business. Link to Video: https://youtu.be/5WcTwheNN-M Links to products described in the video: Canon 70D: https://amzn.to/2qRvNXd Blue Yeti Microphone: https://amzn.to/2HdESAL Wired Microphone: https://amzn.to/2J6X4g3 Y-Connector: https://amzn.to/2HcVPzl Lavalier Mic: https://amzn.to/2Hczemo LED Lights: https://amzn.to/2K09bMZ iKlip: https://amzn.to/2HdvyB0 Tripod: https://amzn.to/2HeQF64 About Antoine Dupont Antoine Dupont has made it his business to make the phone ring. As CEO of Katapult.Marketing, he brings his sense of competition to his client’s businesses. Katapult is an Internet Marketing company that manages the web presence for business owners, helping them grow their business. They create websites that generate leads and increase their credibility. Antoine leads a team of playful, yet serious professionals specializing in generating leads for businesses & organizations through internet marketing. Antoine conducts regular educational workshops and seminars and is available for speaking engagements on the topics of Internet marketing, Email Marketing, Best Practices and Business Development. http://www.antoinedupont.com/ https://www.instagram.com/adupont65/ https://www.facebook.com/antoine.dupont https://www.linkedin.com/in/dupontantoine/ About Katapult.Marketing A digital marketing agency located in West Palm Beach serving clients all over South Florida including Miami & Fort Lauderdale. We specialize in SEO Services, Social Media Marketing, Video Marketing, Facebook Marketing. 561-272-8567 http://www.katapult.marketing/ Music: Hieroglyph - Kieran Jones - DeWolfe Music http://www.dewolfemusic.com/

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How To Grow Your Business With Videos (BHH2020)

1. THE ORANGE BASKET METHOD: HOW TO GROW YOUR BUSINESS WITH VIDEOS

4. + 38,000 VIEWS

6. More Visibility Make The Phone Ring

7. 3000 Messages/day

8. #AICPAENGAGE #AAMKT @adupont65

10.

11. 1800% MORE ENGAGEMENT Than Pictures & Text combined Hubspot

12. 18 X

13. of all consumer Internet trafﬁc is videos Small Biz Trends 80%

14. people understand better when it’s visual Small Biz Trends 67%

15. Video is what we want to consume.

16. PROBLEM It can be intimidating!

17. TRUTH What they want!

18. CHANGE Where they are! What they want!

19. 6 VIDEO MARKETING FUNDAMENTALS

20.

21. EQUIPMENT NEEDED

22. ON-THE-GO PACKAGE

23. $10 $10 $12 $25

24. ON-THE-GO PACKAGE $57

25. HOME PACKAGE

26. $100 $150 $100 WITH CAMTASIA $300

27. HOME PACKAGE $500-1000

28. PRO PACKAGE

29. $1500 $300 $150 $300 $700 $300

30. PRO PACKAGE $3000-$4000

31.

32. ENDLESS SOURCES OF CONTENT

33. REVERSE ENGINEER YOUR CONTENT

34. Keyword Magic Tool

35.

36.

37.

38. AnswerThePublic.com

39.

40.

41.

42. WHAT’S MISSING?

43. CAN I MAKE IT BETTER?

44.

45.

46. PREPARATION & SCRIPTING

47. THINK LIKE A SHOW

48. A-P-P METHOD

49. A - AGREE P - PROMISE P - PREVIEW

50. (A) I’m sure you would agree that… (P) but if I told you that… (P) in this video I’m going to show you…

51.

52.

53. GET YOUR FREE COPY OF SCRIPT TEMPLATE TEXT YOUR EMAIL TO (561) 285-2967

54. GET YOUR FREE COPY OF SCRIPT TEMPLATE TEXT YOUR EMAIL TO (561) 285-2967

55.

56.

57.

58. PERFECT IS THE ENEMY OF GOOD!

59.

60. MYTH & BAD HABIT

61. 7-9 seconds

62. BORING = 3s GREAT = 30mn

63.

64. 7-9 seconds

65. Commercial

66.

67. Commercial

68.

69. 3 TYPES OF VIDEOS

70. WHAT? TYPES?WHERE? EXPLORING HELP & INFO ACTION Google Search, YouTube, Blogs Facebook, Linkedin, Instagram Website Contact Page, Services Page, About Us Page Short Videos: Why videos, 1-2mn Long Videos: How videos, 5-10mn Short Videos: What videos, 2-3mn

71. ENTERTAIN ELEVATE EDUCATE

72. HOW-TO VIDEO

73. 51%Figuring How-To (PEW Research Center)

74.

75.

76.

77. $50K IN SALES IN 2019

78. Decision is Made Without YOU (up to70%) Gartner 57%

79. SERVICES VIDEO

80.

81. 80%Increased Conversions (Eye View Digital)

82. BONUS VIDEO IN EMAILS