An effective profile is crucial for attracting potential followers, as it is the first thing they see. Key features of a great profile include a descriptive bio, a representative profile picture, and a well-chosen URL link. Suggestions for crafting these elements are provided, emphasizing clarity, brand representation, and the use of tools like bit.ly for tracking links.

2. W h y i s y o u r p r o f i l e
i m p o r t a n t ?
When people go to your account, your
profile is the first thing they see. If you
don't spend time crafting and polishing
your profile, people won't be clear on
what you do and you risk losing potential
target followers.

3. 3 Features of an Awesome
Profile
Descriptive Bio
Profile Picture
URL

4. 1: Descriptive Bio
You have 150 characters to tell
the user who you are, what you
do, and what makes you
special.
Make sure you answer these
two questions:
Why are you worth following?
What do you offer?

5. Descriptive Bio: 3 Ways to Stand Out
Break up the text to make it
easy to read
Highlight the most important
points
Use colorful emoticons that
represent your brand and
make a statement
Need help with emoticons?
Check out our slideshare on
emoticons. Click here

6. Descriptive Bio: How to Edit
To get to your
profile, click this
button on your
screen
To edit the text in
your bio, click here
You'll be brought to a screen
that looks like this.
Tap here to add or edit text in
your bio

7. Descriptive Bio: Paste and Save
To save, just click done!
Tap here to pull up
the paste option,
the click "paste"

8. 2: Profile Picture
Go back to your
profile, and tap the
circle where the
profile picture is
located
This menu will pop
up. Choose whether
you want to select
the photo from
Facebook, Twitter,
your photo library,
or take a new photo.

9. Profile Picture: Choose Carefully
Make sure the photo you choose
truly represents your business.
You should pick either your logo or
a high quality photo.
For @sbzteam, we picked this
photo because it encompasses our
fun-loving, hard working attitude
that goes along with our brand.

10. Profile Picture: Crop and Save
Zoom in and move the
photo around until you are
happy with the selection,
then click "crop"
This will automatically save
the cropped photo as your
profile picture
Next step: Insert a URL

11. 3: Insert a URL
This is the only place where you
can post a live link.
Choose carefully: think about
where you want to direct traffic the
most.
Is it your website?
A new product?
You can always change it when
your focus changes, or as you
release new products.
When you're done, click "done" to
save

12. URL Tip: bit.ly
SBZ team tip: Use a bit.ly in this
space. This allows you to
shorten links and customize
them.
You will also be able to track
the bit.ly and see how many
people are clicking.
Click on the bit.ly logo to learn
more and create your own.

13. URL Tip
The last line of your bio will be
right above the URL you post.
Make sure it's obvious where
the link will lead visitors

14. BONUS TIP: Use a CTA in Posts
Since the link in your bio is the only live link you can
use, make sure you bring followers back to it on your
posts. Here's a #SueBTip to get you started.

15. ( W i t h y o u r p r o f i l e , a t l e a s t ! )
N o w i t ' s t i m e t o t h i n k a b o u t a
p o s t i n g s t r a t e g y . S t a y t u n e d
f o r m o r e # i n s t a t i p s
You're done!

16. S e e Y o u O n l i n e !