2. Often seen as a self
gratification metric
Keep an eye on what the growth rate of your
followers looks like, you can see how the kind
of content your posting
Likes and comments of each post to
get a clear picture of how your
page is performing.
Measure how many people are
clicking through to your URL.
1
2
3
4
Total Followers
Growth Rate
Engagement Rate
URL Click-rate.
8.1
Begin By
Tracking Your
Follower
Growth Rate.
3. 8.2
If You’ve Got A
Smaller Following,
Your Engagement
Rate Should Be
Higher.
Here’s what your rates
should look like based
on your follower count-
4. 8.3
Example Tools For Click Rate
(CTR)
InstaBio Link
Insights
A click is when a visitor clicks on
one of your links. From there you
can gain valuable insights into your
Instagram traffic.
A tool like
InstaBio will
measure just
how many
clicks that your
link is getting in
comparison to
impressions
and
engagements.
5. The more effective your Instagram marketing
techniques on your audience, the higher your CTR
will be.
If it’s low, work on improving your approach.