The document provides guidelines for effective blog writing, emphasizing brevity, clarity, and actionable content. It outlines techniques such as using bullets, avoiding jargon, and structuring posts with headlines and inverted pyramids for better readability. Additionally, it details practical steps for posting on WordPress, including adding categories, tags, and links.

1. Caridad Machín Camacho IRC

2. 1. 3 blog examples
2. Hints
3. Practical exercises

6.  One editor gets a long letter from a friend.
After signature at the end of many pages is a
scribbled apology:
 “Pardon me for going on. I didn’t have time to
write a shorter letter”.

7. 1. Keep, cut, or kill?,
2. No passive in Web headings
3. F-shaped pattern (1st 2 paragraph
+imp.inf)
4. Use old keywords titles
5. Show numbers as numerals
6. Microcontent: writing headlines,
page titles
7. How to write inverted pyramids in
blogs?

8.  Brief& get to the point quickly
 Actionable content. Avoid overuse adj &
adverbs
 Divide your text in blocs. Leave a space
between lines. ±45 words X paragraph
 Use bullet points instead of whole sentences.
 Write important words in bolds
 Use short instructions. i.e.: Fill in the form

9.  New Words can Ruin Your Search Rankings
 Do not use marketing and internal vocabulary

10.  Clearly
explain what the article is
about. Don’t use acronyms in titles
 Useplain language: no puns, no
"cute" or "clever" headlines.
 Make the first word an important,
information-carrying one.

11.  The inverted pyramid is more important.
Users don't scroll, very frequently only read
the top part of an article.
conclusion
explanation
details

12.  Log in at: http://wordpress.com/

13. Go & add a New post
Copy your post or write your post
Add a category and tags
Pingback & allow comment to your post
Add a link and later unlink
Insert a more tag (divide your post)
Bold a few words
Add a picture
Save as a draft first
Add sharing buttons to your post.